effort

In its obsessive effort to be Spain within Spain, Madrid now has a new festival: the April Fair

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It’s been a while since the April Fair It took flight to expand beyond (much beyond) Seville. Today they organize their own fairs with a profusion of flamenco and polka dots in Galicia, Catalonia, Castile and León either Cantabriaas well as in other countries, including other side of the ocean. The reason is very simple. Its mix of dance, gastronomy and culture is popular. So much so, in fact, that in Madrid they have decided to launch your own fair in a big way, with a multi-week event. Its objective is to expand by 200,000 m2 and attract 800,000 visitors. One word: Madrilucía. The name is a declaration of intentions. The objective of Madrilucia is to bring the spirit of the April Fair to the capital. In fact, its organizers they present it as “the first great Andalusian fair in Madrid”, with hundreds of booths, spaces dedicated to fashion, horse parades, gastronomy, music, culture… A little piece of the south spread throughout the capital. The event aspires to take up the witness of the fairs held between 1986 and 1995 at the initiative of Francisco de Paula López and which filled the Puerta de Alcalá or Gran Vía with horses, with carriages like those seen in Seville. López, a Sevillian who emigrated to Madrid in the early 70s, decided to promote a fair in the city to “unite the Andalusians” and overthrow clichés. The initiative even gave rise to a documentary broadcast by Canal Sur, ‘Operation Madrilucía’. One figure: 200,000. The Madrid fair will be organized in the Iberdrola Music (Villaverde, Madrid) and will occupy in total, according to those responsible, more than 200,000 square meters“an ephemeral town” made up of more than 400 booths. The offer is completed with “horses, tapas, concerts and flamenco fashion.” The space will in fact be divided into a “festive” area dedicated to live music, with booths and catering; another cultural one, in which stands dedicated to art, fashion and saddlery will be concentrated; and others focused on equestrian culture, gastronomy, leisure and music. Of course, reserve one of their booths it doesn’t come cheap: the Madrilucía website provides information on options that they range from 55,000 to 59,000 euros (plus VAT) per week, depending on the level of decoration. Go for 800,000. The Madrid fair will not overlap with that of Seville, scheduled for the week from April 21 to 26. Madrilucía will start almost immediately afterwards: on May 9. Those in charge already warn that it will be prolonged 20 days and the objective is to attract some 800,000 people until the first days of June. For now, it already has the support of popular figures, such as the bullfighter Sebastián Castella, who has dedicated a video to promote the event. Heads and tails. Although the organizers point out that they hope that the fair “coexist with the local environment”the neighboring Getafe City Council has already expressed its concern about the noise and overcrowding that the fair may generate. “If for a weekend like the Mad Cool or Regaetton Beach Festival the M45 and streets of the Marconi industrial estate in Villaverde are closed, affecting companies and workers, and access is prevented for residents of Getafe and Villaverde to get to their homes, what will be the device that the Madrid City Council and the Community intend to deploy for a fair that will last 20 days?” they pointed out recently to News for Municipalities from the Executive of Getafe, governed by the PSOE. Why is it important? Because beyond the event, its scope or impact on the environment, Madrilucía confirms the expansion (and popularity) of the April Fair beyond Seville and Andalusia. two years ago in fact we told you how a debate had spread on networks about the appropriate dress code to attend the fair or how virality of the hashtag #papagorda to show people who had overindulged in drinks at the fair led the Audiovisual Council of Andalusia (CAA) to warn of the risks to record without consent. Images |Madrilucia In Xataka | Seville wanted more security on its streets at night. To achieve this, he has recovered an old figure: the night watchman.

The AI ​​bubble is so obvious that not even Sundar Pichai or Satya Nadella make an effort to deny it

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The thing about bubbles is that we are certain that there is one only when they burst. And with all this artificial intelligence, is talking a lot about whether or not there is one around this technology. Of course there are indicators that set off alarm bells, but the curious thing is that we would not have believed that two of the greatest exponents in contributing to the development of this technology would maintain reservations. And Sundar Pichai, for Google, and Satya Nadella, for Microsoft, have not made much effort to deny the doubts. Irrationality. Pichai declared to the BBC in an interview he noted “elements of irrationality” in the current AI market and warned that no company, including Google, will be immune if the bubble bursts. His words are especially striking because they come at a time when Alphabet shares have doubled in seven months, reaching a market capitalization of $3.5 trillion. The CEO compared the situation with the Internet bubble of the late 90s, recognizing that although there was excessive investment that ended in bankruptcies and layoffs, today no one questions the profound impact of the Internet. “I hope AI is the same. I think it’s both rational and there are elements of irrationality in a time like this,” he explained. When the numbers don’t add up. Skepticism is based on concrete data. OpenAI, Google’s most visible competitor in this field, has committed to spending $1.4 trillion in infrastructure for eight years while it expects to generate just $13 billion in revenue this year. Just like share In the Ars Technica media, Sam Altman himself, CEO of OpenAI, acknowledged to journalists in August that investors are “overly enthusiastic” about AI models and that “someone” will lose an “incredible amount of money.” Microsoft also shows the cards. For his part, Satya Nadella has been equally forthright about the current limitations of the sector. At the beginning of the year already pointed out to claim that a milestone has been achieved in AGI (general artificial intelligence) is “just hacking the tests without meaning”, downplaying the benchmarks that so much marketing generates. According to Nadella, the true metric of AI success should be reflected in countries’ gross domestic product: “When we say ‘this is like the industrial revolution,’ we should have that kind of growth that caused the industrial revolution,” he explained, referring to increases of 5-10% in GDP. That growth has not yet come. Jensen Huang says exactly the opposite. While Pichai and Nadella talk about irrationality, NVIDIA founder and CEO Jensen Huang has presented spectacular results in the third quarter and settled the debate in his own way. “There has been a lot of talk about an AI bubble. From our perspective, we see something very different,” he commented. NVIDIA reported revenue of $57 billion in its latest quarter, up 62% from a year earlier, with net profits of $32 billion. Its data center business has generated $51.2 billion, a record boosted by the sale of its Blackwell chips. According to Huang, sales of these GPUs are “skyrocketing” and cloud chips are out of stock. NVIDIA also projects a fourth quarter with revenues of $65 billion. AI still doesn’t make money. NVIDIA does make money, a lot of money, but He does it by selling the shovels during the gold rush. The vast majority of companies that develop large language models are losing money spectacularly. OpenAI is the most obvious examplebut not the only one. Microsoft, Amazon, Meta and Google they are allocating tens of billions of dollars to build data centers dedicated to AI in a colossal bet whose profitability is not guaranteed. For Nadella, what AI needs is something equivalent what Excel and email meant for the PC, that is, an app that makes the majority of users understand how to use AI. At that time we saw that the PC took a long time to find its place, especially until it reached mass adoption that transformed real processes. There are chips but there is no energy to power them. In addition to the profitability problem, there is an immediate physical limitation. Nadella revealed recently that the biggest obstacle is not the lack of chips, but the energy needed to power them. “If you can’t do something like that (supply enough power), you’re going to have a bunch of chips sitting around in inventory that you can’t plug in. In fact, that’s my problem right now: It’s not that I don’t have a sufficient supply of chips: it’s actually the fact that I don’t have places to plug them in,” he admitted. Microsoft, Google and other big technology companies are resorting to drastic solutions such as building their own small nuclear power plants (SMR reactors) to supply their future data centers. ARM CEO Rene Haas noted that energy needs could triplea challenge that calls into question the sustainability of the current expansion. Of course we don’t know how things are going to end, but no one doubts that we’re going to have a good time with it. Cover image | Microsoft and Bloomberg In Xataka | Gemini 3 promises more quality and precision than ever in its responses. The question is whether we will really notice the difference

Ana Boria has tested all her effort just before the expected trip

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When we think of Domotize our house The first thing that comes to mind is that it will be a great idea. And probably it is. Who has not dreamed of automating daily tasks and controlling devices from the mobile? The promise is clear: to make our lives easier. However, when it is time to put it into practice, unforeseen events appear. And that is where the real challenge begins: to overcome obstacles for the plan to meet. A good example is in our series’Domotize or die in the attempt‘, Available in the Xataka YouTube channel. In this chapter, Ana Boria He faces a challenge with a deadline: Leave everything prepared before leaving honeymoon without worries. The main protagonists are two feeders Xiaomi Smart Pet Food Feederalthough they are not the only ones. As already anticipated in the previous episodewill also try to install a presence sensor on the terrace and an irrigation system for plants. All under the watchful eye and comments of your partner Angela Blanco. The question is inevitable: will it get it? A trip to counterreloj: leave the house under technological control before going on a trip One of the strengths that Ana of smart feeders stands most is their ability to weigh the exact ration of feed. A key detail for those who live with several pets that do not eat the same. “The right -wing feeder is always that of the cat and the one on the left that of the cat. So this work we have done. Now it is simply that they get used to this what gives them eating every x hours,” he explains. Everything painted well after Unboxing. Remove them from the box, configure them in the living room and then take them to their final place. Until the first problems arrived: “No, it is restarted, but it does not enter Wi -Fi mode, which I should do and I don’t know why and I don’t know what else to do. In the other it has worked.” The typical situation in which you are convinced of having followed the manual to the letter and still something fails. Luckily, the solution was close. The action then moved to the terrace. On paper, installing the movement sensor seemed simple. In practice, not so much. “What happens is that it needs food and I only have one plug Here on the terrace that is here behind the column, ”Ana details. Relocating it was an option, although it was not simple either.” A lot of people passes here, especially in summer, and we will have to limit very well the Mapita of this sensor so that it does not give us or false positives and it works well. “I had to check if the system responded as it should. And, surprise! At that moment Angela put the humor note with a direct comment: “But look, what would be of this series of videos if Ana got the whole first?” The closure of the chapter returns us to the terrace. He had to refine the irrigation system. Ana began to make accounts to calculate with precision how she should work. But once again everything did not go to the first. Had to move the site pump to fulfill its function. Before the expected trip, with the idea of ​​leaving everything under control, Ana spent a week at her family’s house. There he advanced a detail that leaves the intrigue served: “There is good news and a bad one.” To know what happened, The answer is in the video. The question is clear: did you get the house dominated before the honeymoon? We invite you to discover it and tell us your experience, both here and on YouTube. Images | Xataka In Xataka | For years I have had YI security cameras. His app has become so insufferable that I have gone to competition

In his effort for national manufacturing, the US has threatened Samsung. It will serve as little

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Or Apple manufactures the iPhone in the United States, or the Trump administration will impose an additional 25%tariff. The last weeks of May are starring New threats to technology companiessome that They will serve as little in the case of Apple. As much as a new tariff is imposed, the company is still more profitable to manufacture in India than in the United States. It is not the only one under the spotlight. Trump has recently stated that “Samsung and any other that manufactures this product” (the smartphone) will face tariffs. The message is clear: if it is sold in the United States, you want to be manufactured in the United States. Samsung, under the spotlight. In the general photography of best -selling mobile brands in the world, there is not much beyond Chinese brands. Samsung and Apple are the main protagonists, with a minority participation of giants such as Google or Motorola. Trump has made it clear that all telephone manufacturer that manufactures out of the United States will have to face new tariffs. And there is not one that manufactures there. Vietnam as refuge. The history of the Samsung supply chain is one in which China ceased to be present more than ten years ago. The company made a strategic bet for Vietnam, its investments in the country in 2024 exceeded 220 million dollars, and employs more than 100,000 people in which, for years, it was its main refuge against the commercial war between China and the United States. The South Korean giant production chain is strategically diversified between countries such as Vietnam, South Korea, Brazil or Indonesia, having closed its last Chinese phone factories in 2019. The possible impact. Samsung is in a situation similar to Apple’s. Currently, plants in Vietnam are more than 50% of their global production volume. This country has a minimum labor costof just three dollars an hour in electronics. Moving the production chain to the United States is simply unassumable, due to labor costs, factor and R&D, degree of automation in Vietnamese production and lack of a pool of thousands of technicians willing to work in the shifts that make possible the current rhythm of Samsung in Vietnam. A tariff hurts, but less than moving the production chain. A 25% tariff would destroy the current margins of Samsung and force both to absorb a certain part of them and to raise the price of the product in the United States. It is still a better plan to allocate decades to rebuild from scratch an infrastructure and technical specialization in which they have been allocating millions of dollars for more than ten years. Image | Xataka In Xataka | Samsung had it difficult with its exynos processors. Google and Xiaomi have only aggravated their situation

Kalma is North Korea’s first real effort to become a vacation spot. For now only for Russians

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In October we told a surreal story if it weren’t for the fact that it was completely true. North Korea had a plan in hand: to become a vacation enclave with all of the law. In essence, although with nuances: setting up your own Benidorm, inspired by Spain. For May of this year it was expected Wonsan-Kalma resort. The project is not only moving forward, there is already a scheduled date for the arrival of tourists, for now only from Russia. Inspired by Spain. As we count thenIn fact Wonsan-Kalma project started in 2014with the vision of transforming the Kalma peninsula into a luxury destination with hotels, restaurants and attractions, including even initial plans for an underwater hotel. The ambition of the project was reflected in 2017, when a delegation of 16 North Korean officials visited Spain to study tourism development models in places such as Marina d’Or and Terra Mítica, in Benidorm. The experiences acquired influenced the design of the complex, with emphasis on hotel infrastructure, leisure and complementary services, as Reuters reported at the time. The only “but”: that the North Korean region is known for another peculiaritya priori not very compatible with tourist success. They have apparently used the coastal region of Wonsan in the past to test ballistic missiles. In fact, in 2020 the South Korean General Staff warned that two projectiles had been launched from Wonsan itself, about 180 kilometers from Seoul. A megaproject under state control. According to the American expert on North Korea, Jacob Boglethe tourist complex will be the largest development of its kind in the country and possibly the largest in the world under a single state owner. Unlike Benidorm, which was developed over time with various private investments, the Wonsan project is or will be a single, centralized structure, operated exclusively by the government. In this regard, the complex will include facilities such as an aquarium and sports centers, but its tourism approach will be subject to traditional North Korean restrictions, where visitors must follow rigidly planned itineraries, usually in groups organized from factories, schools or state-owned enterprises. . Tourism as a means of earning foreign currency. We also told it a few months ago and it is the most important leg of this investment. Unlike other areas of the North Korean economy, the tourism sector is not subject to international sanctionswhich represents a key opportunity to obtain foreign currency. Hence, the North Korean leader, Kim Jong Un, has highlighted that the country has “rich and diverse tourist resources” that can be used to revitalize the regional economy and improve the living standards of the population. The main target markets for North Korean tourism, at least initially, seem clear: Russia and China, countries with which Pyongyang has strengthened political and economic ties in recent years. In fact, after the partial reopening of the borders in 2023, The first tourists to visit the country were Russiansand the state travel agency, Korean International Travel Company, has been promoting North Korea’s tourist attractions to Russian travelers. Now that bet has been reaffirmed. First packages: the Russian tourist. The news these days is that a Russian travel agency has started promoting the new tourist area of ​​Kalma with the idea that the first foreign tourists to visit the complex are Russians. The Vladivostok-based company Vostok Intur has announced three travel dates to the Wonsan-Kalma tourist resort, starting in July, according to a post on its Telegram channel. In this regard, the agency offers eight-day packageswith the first excursion scheduled for July 7-14, followed by two additional trips in August. The cost of the package: $1,400with additional expenses to be paid in Russian rubles and including: Accommodation for seven nights, with three meals a day. Round-trip flights to North Korea. Guided tours of Pyongyang at the end of the trip, as part of the experience. According to the agency, tourists will be able to enjoy an “ecologically clean” environment with entertainment options for all budgets and a gastronomic variety adapted to various tastes. A strategic opening. Thus, the announcement of the start of operations of the Kalma tourist area comes after a decade of construction, with official opening now planned for June 2025. In fact, Kim Jong-un, who personally inspected the complex with his daughter, has called the project a “big step” in the development of the country’s tourism industry, describing it as a “spectacular, beautiful and magnificent” place. First Russia, and then we’ll see. As we said, the interest in attracting Russian tourists to the Kalma area reinforces the growing relationship between Moscow and Pyongyangstrengthened by cooperation in strategic sectors following increased tension between Russia and the West due to the war in Ukraine. North Korea seems to be clear about and identified Russia as a priority market, given that, as we explained, tourism is not subject to these international sanctions and offers a safe way to obtain foreign currency. Challenges of North Korea, vacation enclave. There is no doubt, although tourism promotion through Russian agencies marks an important and decisive step for the exploitation of the Kalma complex, the project faces known challengessuch as mobility restrictions within the country, limited access to objective information or security issues for those who travel. Despite this, the nation trusts that the tourist area will serve as a key tool to promote regional development and improve the international perception of the country as a tourist destination. Let Benidorm tremble. Image | Clay Gilliland In Xataka | The idea of ​​North Korea in the midst of an international tourism boom: setting up its own Benidorm, inspired by Spain In Xataka | North Korea has a lifeline to avoid sanctions: fake hair

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