cult

‘Heat’ has become a cult film for many men. Now they get what they have been waiting for for years.

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Michael Mann has officially announced ‘Heat 2’, the sequel/prequel to the 1995 film that, over the years, has become much more than a police thriller: it is a cultural code, a cult film that defines a certain masculine sensibility very attached to its time. Its arrival just now and with this cast is not exactly a coincidence. A cult process. ‘Heat’ it was notat its premiere, the film loved by everyone that it is today. When it hit theaters in 1995, it received good reviews but also had a modest commercial reception: it grossed $67 million at the domestic box office against a budget of $60 million. It was in international markets (where Michael Mann was better regarded) where the film doubled those figures. From there, ‘Heat’ grew, gaining fame as one of the great American thrillers of recent decades, at a time when, on the verge of the bombing of ‘Matrix‘, the pyrotechnic spectacle was going to become a priority in action cinema. The origin. Everything that surrounds the film has ended up acquiring a special aura. For example, its origin. Mann wrote the original screenplay in 1979, based on Chicago detective Chuck Adamson’s real-life manhunt for professional thief Neil McCauley. The two men met face to face in a parking lot and instead of shooting each other they went to have a coffee. McCauley died in a shootout with police in 1964. Mann it took fifteen years in being able to bring it to the big screen with the budget and cast that he considered appropriate. The Pacino-De Niro clash. The most iconic scene of the film has done a lot to give it a special packaging. The coffee scene between the two actors was the first in history in which both actors shared a shot, since in ‘The Godfather II’ their characters existed in different timelines and never interacted. Mann built the entire narrative of ‘Heat’ as an inevitable path toward that moment, and when it arrives, the encounter is neither a fight nor a chase: it’s two men talking about mundane topics. And it has remained an idealized model of male conversation in which things are not said directly but are understood. That masculinity (contained, professional, stoic) is one of the keys to the cult that ‘Heat’ has earned. As it has been saidwhat Mann explores is not crime but its cost: the loneliness of men who don’t know how to live outside of their work, who come to love too late or with too much baggage. That tension between the professional world and personal life resonates with a certain generation of men, and explains the devoted following he has gained over the years. From that point of view, that films like Christopher Nolan’s trilogy of Batman films, Mann’s own ‘Collateral’ or Ben Affleck’s ‘The Town’ owe so much to ‘Heat’ and generate follow-ups with comparable audiences explains everything. Work for men. Mann described his own film as a “symphonic drama.” That operatic tone (a “nothing” of passion: men who do not tell what they feel, who channel their entire emotional life into work, who arrive late or do not arrive at love) is combined with the definition that Mark Kermode made Man’s cinema: hypermasculinity that tends towards implosion, destroying the social relations around it not out of malice, but out of inability. The theme of the film is male alienation, and it is what has resonated with so many men. McCauley’s code (don’t tie yourself to anything you can’t get away from in thirty seconds) is self-help in reverse, and also a fantasy of radical autonomy that a certain sector of men has been claiming for years. He totem paper of ‘Heat’ makes all the sense in the world: these men in one piece, which Mann describes without judging, had not yet been deactivated by the irony of post-heroes like The Rock or the fragile Marvel characters, full of flaws and nuances. Only with films are experiments like the podcast possible’One Heat Minute’which dissects the film minute by minute. And now, ‘Heat 2’. The sequel carries a gestation process which promises to be comparable to its predecessor. It has taken more than three years to find financing, it has changed studios in the midst of budget negotiations and it has seen how the director reduced the budget from an initial $200 million to $150 million that United Artists (a division of Amazon) has approved. The starting point is a novel that Mann published in 2022 with Meg Gardiner. It works as a prequel and sequel, with a non-linear structure that jumps between 1988, 1995 (immediately after the first film) and the year 2000. Although McCauley has been dead since 1995, the novel goes back to his formative years and moves forward with the survivor played by Val Kilmer. Leonardo DiCaprio and Christian Bale have been confirmed in the cast, and this is also a declaration of intentions: there are few actors as loved and respected by the male audience as them (among other things, for the devotion that manosphere towards films as ridiculously misinterpreted as ‘The Wolf of Wall Street’ and ‘American Psycho’). Filming will begin in August of this year and the premiere is scheduled for 2027. Great expectations. Since 2004’s ‘Collateral,’ Mann has had a few punctures at the box office: ‘Blackhat’ cost 70 million dollars and grossed 19.6, and ‘Ferrari’ cost 95 and barely made it to 16. It is an opportunity to make amends and also to meet his audience: the one at the center of a cultural debate on masculinity that has charged the original film with a meaning that it did not have in 1995. All this, if we season it with the inevitable nineties nostalgia, there we have it: one of the possible next box office phenomena. In Xataka | On TikTok there are men shaving their eyelashes to look more masculine. Science has bad news for them

making mistakes as an antidote to the cult of productivity

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They say we live in a secular country, but whoever says that has not encountered the productivity gurus or the stationery YouTubers. bullet journal, intermittent fasting, hobonichi roof, cold showers at five in the morning“atomic habits“, journaling until you end up with blisters on your hands… let’s be clear: productivity and growth aspire to function as civil religions. Therefore, perhaps it is time to look for an old-fashioned way out, one inspired by Saint Augustine. The cult of productivity I know that talking about ‘civil religion’ may seem exaggerated, but the truth is that a very specific aspirational narrative has been normalized: one based on self-optimization. And it’s not all those things that I described above (getting up early, diet, metrics, discipline, etc…), it’s that not achieving it has become a ‘moral failure’. If you make a mistake, if you don’t arrive, if you don’t achieve it… it’s because you didn’t make the effort, you didn’t organize yourself, you’re not good enough. An example much discussed in recent days are all those readers who, given the evidence that they are not going to reach their “reading challenge” of the year, decide to discard books that they would like to read and prioritize short books in order to reach the numbers that had been marked. Error has become something we cannot afford. But Augustine did not agree. Louis Comfort Tiffany But, of course, St. Augustine had its moments. One of the most brilliant people of the late Roman Empire, Augustine of Hippo was a ‘pearl‘ in his youth and early maturity. But it quickly became one of Christianity’s sharpest swords. That, translated, means that he did not agree with many. He has not only written some of the greatest works of universal literaturebut he worked to destroy (theologically, philosophically and literally) Manichaeans, Donatists and Pelagians. That war changed Western thinking, but I don’t think anyone imagined it would be essential to defending ourselves from the productivity gurus. Saint Augustine vs productivity gurus “If I’m wrong, I exist” (“If I fail, add“), wrote the saint of Hippo in book That is, the idea that a mistake is not only a stigma: it is a piece of information, a learning, a reminder that we are human, but we are on the way. We could say that error is also productive (and there are people who defend it); but that’s not the point. The point is that, against what Byung-Chul calls the “performance society” (compared to the self-demand that is sold as freedom, but leads to self-exploitation), compared to the spiritual turn of your trusted technobro, there is an even deeper dimension: the right to be and be without the chains that bind us to the productive system. In a world that asks for “performance” and “utility” to have personal value, Augustine exposes that ancient Christian tradition that says that the ontological value of the person does not depend on anything; that even in the worst of failure, we are worth exactly the same. Because, pay attention to the fact, when Agustín talks about existing he is not just talking about existing. It talks about doing it, about knowing that you exist and about loving those two realities as a non-productivist theory of self. Image | Xataka In Xataka | The Catholic Church changed the psychology of Europe. Unintentionally, it sparked an era of technological innovation

In 1987 a death was filmed so savage that people had to cover themselves. The trick to achieve it turned RoboCop into a cult work

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In 1987, the film director Paul Verhoeven gave a twist to action science fiction with RoboCop. In reality, that was a cocktail very much to the director’s liking where there was satire, cyberpunk and police thriller. The difference was that he did not limit himself to telling the fall and rebirth of a hero: he decided to win over the viewer with emotional hammer blows, with a death. so cruel and excessive that it was impossible to look at without feeling uncomfortable. The scene that changed everything. Alex Murphy, the protagonist, appears up to that point as a good cop thrown into a corrupt world, but the film doesn’t have time to build him up calmly, so it does it by the most brutal way: literally, it tear apart in front of the viewer so that, when he returns converted into a machine, he understands that what has been lost is not only flesh, but humanity. Verhoeven explained it with an almost religious and at the same time tremendously cynical idea: “if you want to resurrect Murphy as an all-powerful RoboCop, first you have to crucify him.” And that crucifixion, instead of being symbolic or elegant, is filmed like a physical nightmaredirty and painful, one designed so that the viewer cannot avoid the impact. The slaughter as a narrative. The sequence It is constructed like a public execution, with the criminals laughing in the background, and that is possibly the key to its violence: it is not just that it unlockis that along the way they humiliate him, turn him into a broken toy, and torture him as if the gang were enjoying the show. The scene is escalating until it seems impossiblewith the protagonist trying to understand what is happening to him while his body stops obeying him, and the band acting like real madmen. There is the moral trick of the director of RoboCop: The villains were absolutely grotesque, yes, but the film removes any sympathetic veneer from them and turns them into a total social menace. Thus, when the final shot arrives that puts an end to the execution, the viewer is no longer watching the typical “80s action” film, he is seeing the point of no return that makes the entire film, from that minute on, a story. of loss and revenge. The old school of effects. It is impossible to talk about this classic without mentioning what makes it unique. The how was filmed: no less than under the orders of the legendary Rob Bottin with an artisanal obsession that today seems unthinkable based on meticulously designed prostheses, molds, fake parts and physical tricks. In order for the mutilation to work without putting the actor at risk, a a fake hand From a real mold, it was reconstructed in fiberglass and divided into sections so that it could be “popped” with compressed air and stage blood without the need for explosives near the face. It wasn’t just an effect, it was a device home engineering: internal blood tubes, pressure control, parts that could be assembled and disassembled, and a repeatable explosion pattern to always nail the same result. “Death” was also filmed with a staging designed to hide the real and sell the fakewith raised floors, holes through which to put the real arm under the stage, and a member of the team moving from below a false arm attached with Velcro as if it were a living limb. The underground trick. Plus: Murphy’s death is supported by a secret choreography that the viewer never saw: operators out of shot, hidden mechanisms and an absurd number of hands working to make a second of screen seem like an organic nightmare. Not only that: a foam arm in disguise with a police uniform, a metal structure to hold it, hinges at the “elbow” and even a support anchored to the false floor so that everything could resist the violence of the effect. While the actor was dying and staggering above, below there was a team of professionals pumping blood by hand and adjusting compressed air. Even the shots that “break up” the armor were reinforced with simple but brilliant physical details, such as small charges of talcum powder to simulate fragmentation, a very cheap solution that, in camera, added texture and turned the scene into something tactile, with dust, impacts and material that seems to fall off the body. The Peter Weller doll. Another stroke of genius came with the moment of the auction: for a final shot that in the released version lasts a sigh, a Murphy’s full torsoa sophisticated doll with a latex face made from a mold of the actor, an internal fiberglass skull and mechanisms to move the neck, jaw and body. It was not a static mannequin, it was a creature manipulated by cablescapable of opening his mouth in a silent scream, leaning, trembling and reacting to the shot as if there was still life inside. The execution was designed so that the back of the head “jumped out” with a controlled explosionwith pieces pre-cut to break in a specific way and with the interior prepared with blood and soft fragments, so that the horror felt mechanical but compelling. In addition, the “sweat” detail was added with water sprayas if the doll was breathing for the last time, and a motor with vibration so that the body seems to tremble with fear, an almost obscene trick due to its human nature that returns to artifice. Censorship as an enemy. The most incredible thing is that, even so, what was seen in the rooms was a cropped version. RoboCop’s violence clashed head-on with the rating system of the time, and the film was given an X rating several times, forcing reedit, cut and sacrifice material until a commercially viable qualification is achieved. Paradoxically, the cut that helped save it was one that its own creators considered “shabby” or too obvious, the moment in which Murphy’s arm flies off pulled by a … Read more

of cult fantasy writer to authentic “superstar” of the book

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There is no current fantasy author more celebrated and read than Brandon Sanderson, COSMERE CREATOR (The fictional universe where most of his epic fantasy books develop). The attendees know the latest edition of the Fantastic Literature Festival Celsius, held last week in Aviles: tails and agglomerations to get an author’s signature are not remembered with any other recent. And his secret, beyond the quality of his books, is to have turned his name into more than a literary seal: it is a registered trademark. What he has written. Brandon Sanderson He began his career in 2005 with the novel Easterris. Is mainly known for its aforementioned Shared Universe, The Cosmerewhere your most famous series takes place, ‘Born of the Bruma (Mistborn)‘, which has several ages: an initial trilogy and a second series that expands the world. Another emblematic saga is ‘The Archive of the Storms’, an ambitious decline that began in 2010 with ‘The Camino de los Reyes’. With a clear, simple and direct literary style, which facilitates the immersion without complications, his work is characterized by complex magic systems and multiple interconnected worlds. He has become famous for his ability to exhaustively plan your workswhich allows you to integrate multiple plots and universes. What makes it different. 42 million books sold. But in addition, the creation of the company that is responsible for managing its fantasy emporium. Sanderson began to transform his simple writer’s career to an entrepreneur with the creation of Dragonsteel Entertainment, in the late 2010 decade. Although since previous years he had considerable control over his works, with Dragonsteel formalized and expanded this business structure to handle all aspects of production, commercialization and multimedia expansion of his work, which has led him to have a team of around 70 people. This transition allowed him to move from a traditional editorial model to an independent and multifaceted one, controlling from the publication to merchandising and related events. What is Dragonsteel. It is not a traditional editorialbut a multidisciplinary company that covers both the editorial division and that of merchandising. That is, Sanderson controls from there not only his novels, but also games, collectible letters, luxury editions and other derived products that expand the universe of their books and, Eye, connect with their fans community. The queues in the last Celsius They were not only for the author to sign books, but to buy special editions and merchandising exclusive in a booth installed for this purpose. Virtually no author in the world can boast a deployment of these characteristics. But writes something Sanderson? Precisely. Thanks to the internal structure of Dragonsteel, Organized in different departments (including human resources, production, conceptual art and logistics operations, managed by his wife Emily Sanderson and an executive team), Sanderson can focus on writing without losing control over the entire editorial and commercial process. And among other things to develop with a meticulous and long -range vision for the cosmere universe. AND Plan everything in view. To do this, although the writing of the novels is yours, the great scale of its production is supported thanks to a team that helps you. Their assistants and collaborators do not write the books, but support tasks such as correction and planning. Sanderson wants Crowdfunding. This independence from the editorial wheel is what allows Sanderson to organize campaigns of Crowdfunding Very successful and that, although they have not made him completely distance from the traditional market, they have given him a notorious independence. For example, in 2022 he launched a campaign to Finance the publication of four secret novels That he had written during the pandemic, initially asking for a million dollars, but that raised more than 41.7 million dollars, becoming the most successful campaign in the history of Kickstarter. This financing model It allows Sanderson to accurately measure the real demand of his books and products derived, avoiding unnecessary risks and costs of traditional publication. This has led Dragonsteel to maintain a constant strategy of Crowdfunding To finance editions, projects and new releases. An independent author. Sanderson writes his books, yes, but controls his editorial model: a lifetime edition mixture (his books continue to be sold in airports, such as those of any other author of Best Sellers) and use of the possibilities that open roads such as the Crowdfunding. A RARE Av Among the fantasy authors: Brandon Sanderson is not only an author, but also a registered trademark by readers around the world. In Xataka | There is a book by Stephen King that is sold around 100 euros and I got it for five: the strange story of ‘rage’

How protein cult has turned the muscle into the new social networks trend

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In the Basilica of San Pietro In Vincoli, in Rome, there is a sculpture that attracts the attention of many people for a simple detail. The work, Miguel Ángel’s “Moses”, the sculptor carved a small muscle on the forearm that is only activated by lifting the little finger. This almost invisible gesture, but essential for Michelangelo shows the subtle force and control. Today, centuries later, the bodies defined as if they were sculpted are trend. But this time, it is not about marble or art, but of protein, supplements and extreme routines. In the Chic Protein era. A new phenomenon that has gained strength in recent years, but now is the trend that marks on social networks. In 2023, products enriched with proteins had taken the supermarkets. From yogurts to snacks, the industry promoted the idea that greater protein consumption is synonymous with health and well -being. Now, that obsession has moved to the toned bodies: figures like Ashton Hall, Famous for its morning routineit is a clear example of that ideal of healthy life and sculpted body. A new welfare mantra? In the third season of The White Lotus, Saxon Ratliff, a character obsessed with exercise and body image, embodies perfectly This contemporary obsession with proteins. Interpreted by Patrick Schwarzenegger, the son of the iconic Arnold Schwarzenegger, Saxon not only loads with his personal blender so as not to miss his protein shakes, but also consumes popcorn enriched with “Khloud” dust of Khloe Kardashian, an obvious satire of the marketing of hyperproteic products. Saxon is not just a character obsessed with his muscles; It is a fitness symbol turned into pop culture, where protein blender is as essential as mobiles and smoothies are the new fashion coffees. Beyond the screens. This fictional portrait is a reflection of what happens with the boom of hyperproteic products, is it really necessary to consume 200 grams of protein in a shake, as Saxon does in the fourth chapter? Science has offered different perspectives. On the one hand, the main dietitian of MAY CLINICTara Schmidt, has affirmed that protein needs depend largely on the lifestyle, weight and health history, so he cannot affirm with certainty what is the ideal amount. Although it is recommended has pointed out To vogue that excess protein can cause inflammation and affect intestinal health, counteracting the initial benefits of these hyperproteic products. The path to (almost) perfection. Even the fashion world has embraced this new body form. Designers such as Demon and Hilary Taymour have presented collections that emphasize muscular silhouettes, evidencing how fashion adopts and amplifies the body ideals promoted by the culture of well -being, According to Vogue. However, not only fashion has imposed the standard, the viralization of medicines to lose weight as Ozempic and Wegovydeveloped to treat type 2 diabetes, they have become rapid weight loss products. And in the meantimephenomena like Skinnytok They promote restrictive diets and extreme exercise routines, with millions of visualizations that glorify thin and toned bodies. Social networks have amplified the obsession with the sculpted bodies, turning each physical transformation into a viral show. The distorted mirror. In this era where the body is the new canvas, body dysmorphia He has found A perfect breeding ground to spread. This disorder, characterized by an obsessive concern for defects perceived in the body, has reached alarming levels on social networks such as Tiktok and Instagram. In these platforms, filters, edited images and constant comparisons They have exacerbated The distorted perception of the body, especially among the youngest. A Health report has pointed out That the constant exposure to hyperdefinid bodies and perfect skins can lead to eating disorders and compulsive behaviors related to exercise. The psychologist specialized in TCA, Sara Bolo has explained to this medium that the worrying thing is that many of these apparently “healthy” behaviors hide eating disorders disguised as fitness culture. We see more and more full gyms and more people obsessed with not skipping a meal or training, and that is where the problem begins. It is not the exercise or healthy eating that is wrong, but the rigidity with which these practices are followed. In addition, he has warned: “In the end, it is not so much to take care of the body as forcing it to fit into an unreal mold that we see on social networks.” The end point. In a world where the image weighs more than the essence, where bodies are molded as sculptures and extreme diets disguise themselves as self -care, the inevitable question arises: to what extent are we really taking care of our bodies or simply molding them to fit into an unattainable mold? Image | Pexels and Livioandronico2013 Xataka | What if we are doing the bad intermittent fasting? Some experts propose to focus only on carbohydrates

They were always based on a blind cult of Elon Musk

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Is Elon Musk the most important living person? This It is the question that was read In some forums just a five years ago. The defense was its relevant role when lifting Space X, Starlink, Neurolink and, of course, Tesla. If the electric car company has overcome its own death valley After 10 years, throwing losses has been, among other things, for the cult of the figure of Elon Musk and his promises. To say that it has been exclusively for the latter would be too simplistic. The company showed that an electric car for day to day and practical on trips was possible. He moved with cunning When he went through difficult times but he has also chained promises that have not been fulfilledthey have arrived late or alone half. That Tesla lost money for a long time but, at the same time, maintained the support of the shareholders is very blamed by Elon Musk. The product was almost revolutionary, with an interior that had not been seen until then in a car and everything A “Tesla Club” around the vehicle. Get “electric car” to be synonymous with “tesla” was built based on a own infrastructureof a vehicle that had no comparison in the market and a base of followers who blindly believed in the product. All this caused Elon Musk to rise at the height of a pseudomesies that has remained so far. In 2010, Time It already included Musk among the 100 most relevant people of the year. In 2014, The confidential I already raised him to first place. In 2018, the astrophysicist Neil Degrasse Tyson, a reputed disseminator in the United States, compared his figure with Steve Jobs or Bill Gates and said he was “Inventing the future”. In 2021, Time yes he pointed to Musk as the most important person of the year In a short time, the screws have changed and now Tesla’s actions have collapsed. Or is it something that was already counted? The most powerful man “not voted” With those words they described in The Guardian To Elon Musk. 2024 had been the year in which the tycoon had managed to rise as one of the people who has the most power in the United States. By Donald Trump, Musk does not have a political position in itself but directs an agency to which powers have been given to fire thousands of public officials if, simply, They do not respond an email. The Tesla CEO is applying the same dynamic in the structures of the State as already launched in its own companies, including layoffs that you have had to reverse subsequently. A way of acting that has been accompanied by Nazi greeting During the power of Donald Trump, the Support for ultra -right -wing games as AFD in Germany or propose the dismantling of the International Space Stationamong other gestures and propositions. The entire row of gestures, comments and decisions has caused the foreseeable citizen rejection. In Canada hundreds of thousands of signatures have been collected asking that The State withdraw the citizenship to Musk (He is the son of a Canadian citizen). In the United Kingdom, posters were hit against Tesla and its CEO with a clear “From 0 to 1939 in three seconds” referring to Musk’s Nazi greeting and the acceleration of their cars. In Germany it has been called the boycott projecting an image in Tesla gigafactoría of Berlin. In the United States they have been carried out Protests against dealerships And some owners have put an explained “Buy this before Elon went crazy”. Musk’s image has plummeted, of course, for many of those who trusted that the company came to mark a before and after in the automobile industry. It is also easy to understand that it has improved among the voters of matches that They deny climate change or that, directly, They begin to disassemble the electric car recharge network. But is there a direct correlation between the public image of Elon Musk and the fall in Tesla’s stock market? The truth is that it is a difficult answer and we will have to wait several months to be able to give a conclusion more successful. It has also pointed out that The low sales of the company They punish Musk’s political positions but Tesla’s offer is at a key moment, replacing her Tesla Model and, The best -selling electric car in the world (and One of the best selling Adding all types of technologies), by an update that adds a more modern design. Change, announced for monthsit is very likely that you have made potential buyers wait to know the new model. And to that we must add that, since it was announced, the new units will not begin to add in the sales list to the second quarter, when they begin to enroll. It will be then when you can see the real scope of the entire context in which we live now. It is possible that part of the readjustment in The price of Tesla’s action (which started the year in $ 370 and already quotes at $ 280) has something to do with some numbers in 2024 that did not meet expectations but it is very likely that it has much more to do with an adjustment that had to arrive at some point. There has always been talk of Tesla as Cult stock. This term refers to the actions that are based on the promises of the company or its leaders but do not have an economic basis that supports them. It is the perfect definition of how the company has maintained the blind confidence of investors for years despite its continued losses. But to this we must add that the company’s actions They shot in 2020 and, later, last summer. Then analysts not justified, in the words of Bloomberg collected by Five daysthe reasons behind an excessive growth. Its price reached 90 times the value of its future benefits. … Read more

Elon Musk cult

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Elon Musk’s startup, XAI, yesterday presented its new family of artificial intelligence models, called Grok 3. He presumed that these models surpassed their competitors, but it does not seem that we have a specially striking qualitative leap here. And that is a problem, because Musk wants us to pay for using Grok 3. To start, Grok 3. In that family the first prominent are Grok 3 Beta and Grok 3 Mini, the two initial versions that directly compete with generative AI models such as GPT-4O, Claude 3.5 Sonnet, Deepseek V3 or Gemini 2.0 Pro. According to the benchmarks used in XAI, Grok 3 surpasses them all, and that good performance seems to be endorsed by independent entities as LMarena. There is “reasoning” mode. Curiously, Grok 3 does not have a separate version to “reason”, but the model itself is able to activate that mode of reasoning to compete with Deepseek R1 or with O1. Once again XAI reveals that benchmarks in this area seem to place Grok 3 as the one that best behaves. But reason in silence. Grok 3’s reasoning mode, yes, does not show what you are thinking, something that other reasoning models do. According to XAI, that design decision allows you to prevent competence models from using these data to distill and reuse them in their own developments. It is a zancadilla to the competition, without more. Deepsearch, the other great protagonist. One of the most striking functions of Grok 3 is Deepsearch, which is nothing more than the response to research tools such as Deep Research, from Openai. Experts like Andrej Karpathy They have tried it And it seems to behave well, but it is actually on horseback among the models of reasoning and de -presence, which is more advanced. Xai is updated, and that has merit. If a few weeks ago we warned that Grok 3 did not arrive and Xai was staying behindthings have just changed. If we listen to those first demos and internal tests, Grok 3 is a model of the good or better than its current competitors. That is an achievement for Xai, which It was created In April 2023 and has managed to recover all the land that its competitors had already traveled. It will have a voice. At the moment Grok 3 does not offer the ability to talk through the voice as they do competitors such as Openai or Google models, but Musk indicated that they are working on it. “The voice mode is still a bit irregular,” commented in x“so it probably launches within a week, but it is impressive.” Grok 3 is not free. Another surprise. After the arrival of Deepseekcompetition does not stop offering advanced options and even reasoning models free of charge. To use Grok 3 of the former you will have to pay the premium+subscription, which costs $ 50 per month. In XAI they have created a new plan called Supergrok that according to rumors will cost $ 30 per month and will also use this model later. Grok 3 will not be initially available in Europe. And neither do they open source. Although Musk already published the initial version of Grok as Open Sourcehe does not seem willing to do the same immediately with Grok 3. Nor did he do it with Grok 2, although just during the launch of Grok 3 announced that he would soon license that second version as Open Source. As with the decision to hide “how” Grok 3 thinks in its mode of reasoning, Musk seems clear that he prefers not to share too much about his AI models to prevent competition from taking advantage of his progress. A complicated business model. Precisely the fact of offering it only as part of a payment subscription complicates things to make Grok 3 popularize. A priori it does not seem to be a model of AI that represents a qualitative leap important enough to justify that someone pays for him when there are free alternatives, so, why should we do it? Musk cult. XAI’s strategy and Elon Musk attracts attention because he seems to force us to choose Grok 3 more for our ideology – Musk’s fans or not – than for a practical and rational issue – which his model is really better and more useful. Benchmarks seem to point to this model behaving something better than competition, but the jump, we repeat, does not seem notable and some independent tests show that Grok 3 is far from perfect, for example When programming. It already happens with Tesla. It is something similar to what is happening with Tesla and its actions: in recent years the value of the company has shot in the stock market. Its market assessment (1.14 billion dollars) is exceptionally high. As much as to be equivalent to that of the following 16 companies that manufacture cars. Among them are Toyota, Byd, Ferrari, GM, Porsche, Mercedes-Benz, Volkswagen, Ford, BMW, Honda, Hyundai or Stellantis. There is no rational or logical economic reason here: only the popular belief that Tesla “has to be worth more.” It is the cult of Musk made investment (or bet). Grok 3 will have much to demonstrate. Grok 3 may end up being available for the standard accounts of X. It is what ended up occurring with Grok 2, a model that demonstrated, for example, being especially striking by Not having censorship. However, with Grok 3, the arguments to pay do not seem to be clear, and the demos that were shown in the presentation were basically “one of the same.” And with that it will be difficult for Xai and Musk to convince us that using their AI is the best option. Image | DVIDS | XAI In Xataka | Elon Musk lights the “most powerful the world’s cluster.” One with 100,000 gpus nvidia h100

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