A frantic race has begun between China and the US for Brazil’s rare earths. And Brazil only asks for one thing in return.

After a diplomatic incident with Japan, China abruptly reduced its exports of rare earths, causing an immediate shock in industries around the world that depended on these materials to manufacture everything from magnets to advanced electronics. For weeks, companies and governments discovered the extent to which a seemingly invisible resource could become a lever of global power. A global race that is decided far from Washington and Beijing. This push for critical minerals has entered a new phase, with Brazil now converted on the board where the interests of the United States and China intersect. The reason? They both search ensure access to key rare earths for technology, defense and energy transition, but this time they are not negotiating on equal terms. Brazil, with one of the largest reserves in the world, has made it clear tons of common sense: that it does not want to repeat the historical role of simple exporter of raw materials, and is using that position to redefine the rules of the game. The US accelerates, but Brazil slows down. Washington has intensified its offensive with multi-million dollar investment proposalsbilateral agreements and formulas to guarantee direct supply to US companies. It has even started to secure rights on production through financing, trying to close the path to China in a supply chain that it considers strategic. However, this approach has been perceived in Brazil like too aggressivewhich has generated political resistance and has stopped agreements that, on paper, would benefit both parties. China is still in the game. Meanwhile, China has not disappeared from the board, but quite the opposite: is still the main global player in the processing of rare earths and maintains active commercial relations with Brazil. Exports to the Asian giant have grownand its industrial experience remains difficult to match in the short term. This puts Brazil in a unique position, where it can negotiate simultaneously with multiple powers without being forced to choose, at least for now. The Brazilian condition. This is where Brazil introduces its strategic turn: opening the door to foreign capital, there is no problem with that, but with a clear and unusual condition in this type of agreement. It is not enough to extract resources, but any partner must contribute to local technological development, processing within the country and job creation. In other words, Brazil demands to transform its mineral wealth in own industrial capacitybreaking with decades of dependence in which it exported raw materials and imported finished products. From exporter to industrial power. This change of focus is translating in concrete proposalssuch as the possible creation of a state company to manage critical minerals or a battery of laws aimed at strengthening national control over the sector. The idea is clear: go from selling resources to build the entire chain of value within the country, from extraction to manufacturing of key components. There is no doubt that it will not be a quick or easy process, but it marks an ambition that goes far beyond a simple commercial agreement. The real pulse: who accepts Brazil’s rules. In essence, the competition between the United States and China for Brazilian rare earths is no longer fought only in terms of investment or access, but in who is willing to accept the conditions that third parties imposein this case Brazil. Because the country is not saying “no” to anyone, but something more uncomfortable for the great powers: “yes, but on our terms.” And that introduces a new element in the geopolitics of resources, one where control no longer depends only on who needs the minerals and has the money, but on who has the capacity (and the will) to impose the rules of the game. For Brazil, a master move. Image | NZ Defense Force, YouTube In Xataka | China has just discovered the largest deposit of rare earths in the world. And he did it just when he needed it most. In Xataka | The world’s rare earth reserves, laid out in this graph showing the brutal dominance of a single country

The strange effect that soap operas have had in Brazil’s demography

It is evident, by pure common sense, that the most widespread pieces of popular culture can impact tremendously on the behavior of large masses of recipients. Songs of pop artists, ultrataquilla films or literary best-sellers can create fashions, modify customs, generate trends. And among those strong molders of public behavior, few are as strong as television. And within television, contests, news, Talk Shows, realities And yes, soap operas. Telenovelas change people. A couple of studies, ‘Soap Opeas and Fertility: Evidence from Brazil‘(‘ Culebrones and fertility: tests from Brazil ‘) and’Television and Divorce: Evidence from Brazilian novels‘(Television and divorce: Tests from Brazilian soap operas’) analyze the impact of snakes on different aspects of the personal life of their spectators. Specifically, these programs have made fertility rates fall (more than 60% from the seventies) and multiply divorces (five times more from the eighties) in recent decades. The fault is from TV. And in the meantime, the number of families owned by television devices have multiplied: by ten, specifically, currently reaching 80% of the country’s homes. Of course, the figures of all this are not necessarily linked directly, but as the studies explain, “the authorities of these countries often have difficulty educating the population in social social and public health matters, due to The high illiteracy rates and the limited circulation of newspapers and Internet access. ” That is, the influence of television on a population with high illiteracy indices is unquestionable. The role of Globe Rede. Both studies emphasize the importation of the growth of Globe linethe most important media group in the country and the fourth largest commercial network in the world. In the nineties, 98%grew, reaching 17.9 million homes when in the mid -sixties, it still did not exist. It is to this expansion to which these complete studies allude, using demographic data related to the increasingly widespread television signal and the unstoppable growth of snakes as a favorite genre in Brazil. How the study was done. The fact that the expansion of Globe is so well documented over the years allows us to contrast with demographic data to put in relation, for example, birth rates with television expansion. It was thus detected that fertility and birth figures were lower in Brazil areas covered by Rede Globo. In fact, these studies calculate the specific percentage: the probability that women in areas covered by the television signal would become pregnant decreased a 0’6. Similarly, and this data is defining, there are no differences in fertility rates in different areas of the country before the arrival of television. The descents of fertility rates were accentuated in years after the issuance of series where social mobility of women was represented. What is seen on television. The soap operas (who see from sixty to eighty million Brazilians regularly) put the viewers in contact with a very specific family model: small, white, well economically positioned, urban (the plots are usually developed in large cities such as river of Janeiro and São Paulo) and consumerist. According to Alberto Chong, economist and co -author of both studies, “the constant exhibition to smaller and less recharged families that television shows may have created a preference for having less children.” That is, the novels present a more desirable family model, and that models the behavior of women, in the image and likeness of what they see in the “novels”, as the snakes are called there. Other data. The studies have analyzed 115 snakes (such as ‘Vale Tudo’ or ‘Dancing Days’) issued between 1965 and 1999 during maximum audience. Studies have counted that in series, 62% of female characters have no children, and 21%, only one, which undoubtedly also supports the theories of these studies. And as an anecdote, there is influence, of course, in the choice of names of children: the probability that the 20 most popular names in an area that received the globe signal included one or more characters names from a series of that year was 33%. In Xataka | The softer of image of your TV is your worst enemy: maybe you should calibrate your TV

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