The Xiaomi Su7 has surprised the entire industry. So much that Hyundai is taking them to Korea to inspect them

A Xiaomi Su7 Max It has been sighted being transported to the Hyundai offices in Seoul. It has been caught since it carried a provisional research registration. As affirms The South Korean medium Bloter, Hyundai has imported several units of Chinese electric Berlin to analyze them in depth in their R&D centers. Xiaomi is hoarding great success In the world of motor racing with its latest proposals and everything indicates that the South Korean firm seeks to decipher the keys to the success of a model that has revolutionized the market.

Hyundai also asks the question. Su7 has become the phenomenon of the year in the world of electric car. Xiaomi has achieved something that seemed impossible: to match the performance of a Porsche Taycan in a car that costs significantly less. With more than 300,000 units sold in just 15 months and The nürburgring record For a production electric, the Chinese model is raising blisters in traditional manufacturers.

Su7 Max being carried by a truck to the Hyundai Research Center. Image: Weibo

A car to investigate. The South Korean company You will transfer the units acquired to your research center Namyang in Hwaseong and his Seoul headquarters to submit them to an exhaustive analysis. In the reverse engineering process they seek to understand every technical aspect of the vehicle, from its electrical architecture to its Hyperos infotainment system, inherited from Xiaomi’s experience in smartphones.

What interests most. Hyundai engineers will pay special attention to the user interface and the SU7 entertainment system, which They have been compared Favorably with Bluelink Connect of the Korean brand. Xiaomi has a great career in the software of its phones, and its work in the SU7 has been so prominent that it has become one of the aspects most valued by users and experts in the sector.

A generalized concern. The Chinese advance in the automobile sector is sitting like a jug of cold water to traditional manufacturers. Euisun Chung, executive president of the Hyundai group, already He warned In an internal meeting that “there are inevitable challenges ahead”, clearly referring to competitors such as Byd and Xiaomi. Hyundai’s investment in this segment has grown 15% in the last year, reaching 32.4 billion dollars.

And now what. With an expected investment of 17.6 billion dollars by 2025, almost half aimed at R&D, the company seeks to maintain its competitive position in a market where the rules of the game They are changing at a dizzying speed. Although SU7 will not officially reach Europe until 2027, its influence is already predicting an earthquake in the sector.

Cover image | Xiaomi

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