We began to follow the influencers because they looked like us. Now combing 170 euros are being bought

It is not the first influencer That a expensive whim is allowed, but the one that has generated one of the most juicy conversations of the week. And all from an inconsequential apparently decision: Andrea Garte bought a hair brush of the Guerlain brand that cost 170 euros during a trip to Athens. And from there a discussion has been generated that affects the state of the matter itself influencer: Have these creators of content become an elite drift, completely disconnected from what your audience wants?

A comb that will end all combs. In the first video that recorded the influencerGarte He got rid of praise towards the comb: The arrangement of the bristles and their length served to replace different brushes that always carried, which turned the purchase into an investment aimed at optimizing the space and reducing cosmetic achiperres. But the impact on his community soon began to climb.

Criticism in comments. The criticism among his followers They did not wait, where many reproached him for his little awareness of what priorities people with normal income have: “I miss the Influencers You recommend things available to mortals and not Millionaire Things “or” for this reason it is claimed that Influencers Current have lost influence capacity: they live in a parallel reality “were some of the criticisms it received.

@andreage

I’ve never had such an expensive 🫰

♬ Original Sound – Andrearte

Immediate reaction. Garte herself knows that she has found a controversial issue that generates conversation, so it has not taken long for the issue with more videos, protesting the controversy, presuming pelazo And joking With how expensive it is. Also, of course, has generated criticism and parodies of all kinds. However, below direct criticism and jokes for the superficial influencer.

The theme of the bag. The controversy remembers which we live A few weeks agoWhen Lola Lolita argued in a documentary video about her day to day about a 4,000 euros bag. The controversy that followed, much more aggressive than the one who is suffering from garte, had a lot to do with the attitude of the influencerbut also put on the table how many of the Influencers Current (María Pombo, Georgina, Dulceida, Gala González, Marta Lozano, Alexandra Pereira) have built empires with millions of followers and millionaire contracts.

We want to be like them. It is true that you are often Influencers They offer a aspirational content: We will never be able to enjoy the life train and the luxuries and excesses that these people live, so the videos in social networks become windows to some lives that are not within our reach. The problem is when Influencers As the same garte began as more or less normal girls who taught how they made up or how they dressed. There many of their followers watched them as something aspirational but attainable. With events such as Garte and the comb of 170 euros, that mirage fades.

Survive at all costs. We quoted Lola Lolita A The sociologist Silvia Muelas, who explained that “The media survival of these characters depends many times on their ability to generate controversy or show excesses, which leads to an exhibition of self -destructive or disconnected behaviors of reality.” That complicated balance between wanting to be someone close or throwing themselves to the pool of luxury and excess, even showing a distant antipathy, is what marks behaviors such as Garte.

On the edge. Several media already wonder if the era of Influencers is coming to an endgiven the disconnection of their followers that many experience, and whose Effects on perception of reality is beginning to be studied, because it is something that did not exist so far. A simple comb of 170 euros has unleashed a conversation about class, status and perception, and until we leave that alley, the phenomenon influencer will be living its greatest identity crisis to date.

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