Month: October 2025

Europe has done the only thing it could do to compete with SpaceX and China in space: merge its largest companies

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Europe has grown tired of watching from the sidelines how SpaceX and, increasingly, Chinaredefine the rules of the game in space. The continent’s response was inevitable: a historic fusion. The three European aerospace giants, Airbus, Leonardo and Thales, have signed a memorandum of understanding to combine its spatial divisions into a single, colossal enterprise. Merge or die. This is not news that we break every day. It is the most ambitious move in the European aerospace industry since the creation of the MBDA missile consortium in 2001. And at the same time, it is not an offensive move, but a strategic survival maneuver. Given the agility of reusable rockets and Elon Musk’s megaconstellations, the fragmentation of Europe had become an unsustainable burden. Now, the plan is to create a European champion with the critical mass necessary to at least be able to compete. A colossus about to be born. The agreement, which It’s been brewing for months. under the code name “Project Bromo”, it will give rise to a new company that, if approved by regulators, could be operational in 2027. The figures used give an idea of ​​the scale of the operation: a combined annual turnover of 6.5 billion euros, and nearly 25,000 employees spread throughout Europe. Airbus will have the majority stake with 35%, while the Italian Leonardo and the French Thales will share the rest almost equally, with 32.5% each. Despite the majority of Airbus, the government of the new colossus will be “balanced” and under joint control, as reported by the companies. What does each one contribute? Each partner will contribute his crown jewels in the space sector. Airbus will contribute with its Space Systems and Digital Space businesses. Leonardo will bring its Space Division to the table, including its valuable stakes in Telespazio and Thales Alenia Space. Thales will mainly contribute its shares in those same joint ventures (Thales Alenia Space and Telespazio) and Thales SESO. Why it was inevitable. The harsh reality is that Europe was falling behind, and very quickly. SpaceX’s disruption has been brutal, especially on two fronts: launch and satellites. While Europe continues recovering lost ground With the development of its Ariane rockets, Elon Musk’s company has not only radically lowered the cost of putting something into orbit, but has flooded the sky with its Starlink constellation and its military version, Starshield. Beating SpaceX is no longer possible. On October 19, the company surpassed a staggering number of 10,000 Starlink satellites launched in just over 300 launches of the Falcon 9 rocket. This network of small satellites has cannibalized the traditional market for large and expensive geostationary satellites, the pillar on which the business of European companies was based. The only thing Europe can do, and what this new giant is destined to do, is recover its technological sovereignty in space and, with it, its security. Image | Airbus In Xataka | “We are the company that has developed an orbital rocket the fastest”: PLD Space, one step away from making history from Spain

end reclining seats

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Canadian airline WestJet has announced that will eliminate the ability to recline standard economy seats on 43 aircraft in its fleet. In this way, passengers who want to put the backrest back they will have to pay an extra to access premium cabins or “extended comfort” seats. What exactly changes. The measure affects less than a third of WestJet’s narrowbody fleet, specifically the Boeing 737-8 MAX and 737-800 from the defunct airlines Swoop, Lynx and Sunwing. On these planes, basic economy seats will have a “fixed recline,” meaning they will not be able to move. The first reconfigured aircraft will enter service at the end of this month, and the remaining 42 will be ready in early 2026. The airline’s justification. WestJet defend the change arguing that half of the passengers who participated in its user tests prefer a fixed backrest to “avoid feeling invaded by other passengers,” according to declared to ABC News. The company maintains that this reconfiguration seeks to “create a cohesive look and feel” in its aircraft, with a renewed design that promises a “bright and spacious environment”, although with less space between seats. What if you want to recline the seat?. Travelers who prefer to maintain the ability to recline their seat will have two payment options. The first is the premium cabin, which will incorporate 12 new seats of the same model as those of the company’s Boeing 787-9 Dreamliner. The second is the “extended comfort” section, with 36 seats that offer additional legroom, ergonomically designed cushions and reclining capabilities. Criticisms of the model. The decision has generated some controversy among experts in the sector. John Gradek, professor of aviation management at McGill University in Montreal, qualified the measure of “strategy to raise more money”, according to statements collected by CBC. “The imagination of airline marketers never ceases to amaze me,” said Gradek, who believes WestJet is trying to “create another tier of service that allows them to charge more” for something that has traditionally been standard in the Canadian market. In Europe it is not surprising. On the continent, this practice is quite common among cheap airlines. The main European low-cost airlines such as Ryanair, Easyjet or Wizz Air They have been operating for years with seats that do not recline at all, while WestJet is removing a feature that its passengers took for granted and making it an exclusive feature of premium fares. low-cost Canadian. WestJet, a pioneer in offering affordable fares to Canadian travelers, operates flights to 19 US states, including Hawaii, Puerto Rico and Washington DC The airline justifies these changes as part of its strategy to keep costs down: “We need to be willing to try new products and see how they work for Canadians,” their spokespersons explained. Cover image | Suhyeon Choi In Xataka | “You can’t predict if there will be interference”: why airlines continue to force us to put airplane mode on in 2025

Meeting the energy demand of AI is leading to desperate measures. How to reuse old airplane turbines

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The AI ​​race has put the electrical infrastructures of half the world in check. Data centers need more and more megawatts, and they need them now. But the energy industry does not play at the same pace, which explains why there are companies installing airplane engines next to these huge graphics card farms. Two options, two problems. When a company builds a new data center for AI, it has two options. The first is to connect to the electrical network, but according to IEEE Spectrumpermits to carry out interconnection can reach eight or even ten years in some regions. AI, however, advances in a matter of months, and cannot wait a decade. Hence, many companies, like Elon Musk’s xAIopt for option 2: build their own power plant on the site. This is not without problems either. Global demand for gas turbines has skyrocketed, and not just because of AI, but because of economic growth in Asia and the Middle East. Manufacturers such as GE Vernova or Siemens Energy have waiting lists of three to five years, and for larger models, the period is longer. As noted in a report by Public Powera new gas plant project commissioned today could begin operating in 2032. Aircraft engines as power plants. This bottleneck has caused, on the one hand, that turbine manufacturers rub their handsand on the other, that companies sharpen their ingenuity. And this is where aeronautical engineering and the reuse of aircraft turbines come into play. The concept of using aircraft engines to generate electricity is not new. They are known as aeroderivative turbines: they are smaller, lighter and easier to maintain than heavy industrial turbines. What is new is the scale and urgency with which this solution is being implemented. From a Boeing 747 to the data center. An American company called ProEnergy has become a protagonist of the trend with a simple plan: buy used jet engine cores, specifically the CF6-80C2 model of the iconic Boeing 747, and adapt them. These engines, after decades of service in the air, are disassembled, reviewed piece by piece and rebuilt for a second life on dry land. The result is the PE6000 unit, a gas turbine that, as detailed the popia companyis capable of generating 48 megawatts (MW) of electricity. A single one of these units can power a small or medium-sized data center, or a city of up to 40,000 homes. A bridging solution. The reality is that these converted aircraft engines are not the definitive solution, but rather what the industry bridges for the first years of operation of its data centers. “Both projects are designed to provide bridge power for five to seven years, which is when they hope to have interconnection to the grid,” says the CEO of ProEnergy. But business is good. The company has already sold 21 of these turbines for two projects, adding more than 1 gigawatt (GW) of capacity thanks to its speed of delivery. Companies can buy a turbine from ProEnergy by 2027 or wait a decade to build a conventional plant. Everyone wins. Except the environment. It is gas that ends up burning in order to have these data centers operational in record time. Image | ProEnergy In Xataka | If the question is “how does having a data center next to my house affect me”, in the US they already have an answer: 267% more expensive electricity

While OpenAI takes all the media glory with ChatGPT, Alibaba is already taking important clients with Qwen. The latest: Airbnb

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Alibaba has been investing in its family of open language models for quite some time.qwen‘, which are gaining increasing acceptance between developers and users. Although OpenAI takes all the media glory with ChatGPT and the rest of the services, the Chinese firm is not short and already is overtaking him with some clients. The latest example: Airbnb, which has chosen to rely mostly on Alibaba’s Qwen AI model for its automated customer service, leaving ChatGPT in a secondary role. Airbnb’s decision. Brian Chesky, co-founder and CEO of the tourist accommodation platform, explained Bloomberg this week that his company “heavily relies” on Alibaba’s Qwen model. As he admitted to the outlet, ChatGPT’s integration capabilities “are not quite ready” for Airbnb’s needs. On the other hand, Chesky assured that Qwen is “very good, fast and cheap.” It is curious, especially considering that Chesky is a personal friend of Sam Altman, head of OpenAI. How the system works. Airbnb’s customer service agent, which the company deployed to all its users Americans in English last May, is built on 13 different AI models, including those from OpenAI, Google and open source providers. However, Chesky recognized that, although they use the latest OpenAI models, “we usually don’t use them much in production because there are faster and cheaper models.” Just like point the company, the system has allowed them to cut their human workforce by 15% and claims to have saved average resolution time, going from almost three hours to just six seconds. Open source is gaining ground. Open source models, which developers can modify as they wish, are increasingly challenging closed systems like those from OpenAI. Although the company also has an open model (gpt-oss), Chinese tech companies are releasing models much faster, more cost-effectively, and open source. Joe Tsai, president of Alibaba, declared recently that the winner in AI should be determined by “who can adopt it the fastest,” not “who creates the most powerful model.” A future integration with ChatGPT in the air. Although Airbnb is awaiting the development of ChatGPT app integrations and could consider a collaboration in the future, similar to those of its competitors Booking and Expedia, the platform is not currently among the first applications available on the OpenAI chatbot. Chesky even advised to OpenAI about its new ability for third-party developers to integrate their applications into ChatGPT, a feature that the company announced this month and which he described as a “developer preview.” And now what. Airbnb plans expand its AI agent with support in Spanish and French this fall, and 56 more languages ​​next year. Meanwhile, the company claims to be betting on new social functions to foster connections between users and improve travel recommendations within the application. For Chesky, these features are “probably the most differentiated part of Airbnb.” Cover image | Unsplash (Oberon Copeland), Wikimedia In Xataka | OpenAI is no longer a startup. Now it is a black hole of 500,000 million that threatens the world economy

that supernovae are behind two mass extinction events on Earth

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When we think about mass extinctions, we almost always The asteroid that wiped out the dinosaurs comes to mind. But the universe has much more spectacular ways of reconfiguring life, as pointed out a scientific study which suggests that at least two of the ‘Big Five‘Earth extinctions were not caused by space rocks, but by the lethal radiation of stars exploding very close to our solar system. The study. The research, led by Alexis L. Quintana of the University of Alicante, has complicated the most complete census to date of OB type starsthe “heavyweights” of the galaxy. These stars are incredibly large, hot and luminous, and they live fast and die young, ending their lives in titanic explosions known as core collapse supernovae (ccSN). Space bombs. The team in this case has mapped 24,706 of these stars within a radius of 1 kiloparsec (about 3,260 light years) around the Sun. And with this map, they have been able to calculate something crucial: the frequency with which one of these cosmic bombs explodes in our neighborhood. The key fact is chilling: they estimate that a supernova close enough (about 20 parsecs or 65 light years) to wreak havoc on Earth that occurs about 2.5 times every billion years. This figure, which may seem low, fits eerily into the fossil record. A death mechanism. How exactly would a nearby supernova kill you? It’s not the blast wave, but the radiation. Such an energetic and upcoming explosion would bathe our planet in a torrent of gamma and cosmic rays, tearing apart our ozone layer. Without that protective shield, ultraviolet radiation from our own Sun became lethal, sterilizing the planet’s surface and causing ecological collapse. Specifically, the study points out that this rate of 2.5 events per billion years is “consistent” with the fact that one or more of the mass extinctions recorded on Earth were caused by this mechanism. Specifically, they point to two devastating events: Both extinctions have been linked by other studies to periods of intense glaciation and, crucially, a drastic reduction in atmospheric ozone, a “murder weapon” that points directly to a cosmic culprit. Updates. Beyond the threat to Earth, the new OB star census has allowed the team to recalculate the overall supernova rate for the entire planet. Milky Way. And here there has been a surprise: it is lower than we thought. Previous calculations put the rate at 1 or 2 explosions per century. The new study lowers it to 0.4 – 0.5 supernovae per century. The authors attribute this difference to the fact that their census is more precise and reliable thanks to Gaia data, since the models of how stars evolve have improved. This new figure is not just an astronomical curiosity; It is fundamental data for other fields of physics. For example, it is vital for calculating the frequency with which we should be able to detect gravitational waves coming from these explosions within our own galaxy. Our protection. Fortunately, a look at our current stellar neighborhood is reassuring. Although there are massive stars that we know will explode “soon” (in astronomical time), such as the famous red supergiants Antares and Betelgeuse, both are hundreds of light years away. They are too far away to fry us with their radiation, but close enough that when they finally detonate (which could happen tomorrow or 100,000 years from now), they will give us a light show in the sky that will last for weeks. Meanwhile, we now have a new suspect to blame for some of the worst catastrophes in the history of life, long before humans came along to witness it. Images | Aron Visuals 愚木混株 Yumu In Xataka | We could think of space as a place without climate threats to Earth. We could ignore the “space tornadoes”

If anyone thought that no one was going to want the statue of a 300 meter bull in Spain, it is because they know very little about Spain.

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in summer we count the beginning of something that was difficult to catalog. The Spanish Academy of Bullfighting launched the proposal to build a monumental sculpture of none other than 300 meters in the shape of a bulla statue that aspired to become a tourist and cultural icon comparable to structures such as the Eiffel Tower or the Statue of Liberty, taking as its hallmark a symbol historically associated with Spanish imagery. If there was any doubt about the reception, there are already cities giving everything for “their” bull. A symbol. What we know: that the project foresees an open metal structure, of a modular type, with viewing points on the horns and a commercial and cultural complex at its base, financed with private capital but conditional on the receiving municipality giving up a large plot of land (at least 650 meters long) and assume urban integration and permits. Although the idea started as a sectoral initiative aimed at reinforcing the public presence of bullfighting, the mere announcement, of course, has generated opposite reactions: while for some it is an opportunity for international projection and an economic claim, for others it is an aesthetic and ethical provocation that aims to whitewash a controversial practice with art. The race begins. At this time we know something else: there are “cakes” to be obtained monster. After the initial rejection of Madrid, Castilla y León has taken advantage by concentrating the majority of the candidates and placing Peñafiel and Valle de Valdebezana in an advanced phase by having delivered specific location plans, which places them ahead of other municipalities that have only expressed political will without proving technical feasibility. Peñafiel, with a deep-rooted bullfighting tradition and an urban environment that already has the Plaza del Coso as a singular element, it has claimed to have a “privileged” location that would meet the requirements and that could also be provided with complementary services in the future, avoiding the need for provincial or regional support by having a PGOU that allows it to grant licenses on its own. Extra ball. The Academy demands, as a next step, the higher institutional support except in those cases in which municipal planning allows acting without this filter, which has redoubled the interest of competing municipalities in ensuring their administrative legitimacy as soon as possible. The economic argument. The promoters defend that the structure would be a tourist attraction engine capable of activating commerce, employment and notoriety for the host town, especially in territories of inland Spain with problems of visibility and population flight. It is proposed that the monument would act not only as a visitor attraction, but also as a consumption anchor in its immediate surroundings thanks to restaurants, shops and thematic cultural programming that would allow the tourist flow to leave local income and prolong the stay in the destination. Hence municipalities like Peñafiel or interested towns in Zamora and Salamanca see this option as a way to complement or reorient their tourist offer beyond seasonal campaigns or specific events, without direct budgetary cost if the bulk of the investment ultimately remains in private hands as the promoters promise. What people say. The initiative is not exempt from rejection: Opposition public officials consider it extravagant, disproportionate and out of context, while animal rights groups and critics of bullfighting denounce that the sculpture constitutes a symbolic glorification of a practice associated with animal suffering, disguised as monumental art and intended to provoke rather than unite. This front further argues that the scale distorts the landscapeimplies extreme visual impact and transfers to the public space an identity icon that does not have social consensus, which would turn the monument into a permanent focus of dispute. The tension between both narratives (territorial revitalization vs. symbolic imposition) has already accompanied the project since its embryonic phase, anticipating a debate that could intensify if the choice of headquarters crystallizes in a specific location. Peñafiel one step ahead. Thus, Peñafiel is currently positioned as one of the more serious candidates by having that bullfighting tradition, explicit political will and apparent urban planning capacity to house such a structure, to which is added the identity argument of being able to go from being known for its unique Plaza del Coso to hosting what would be the greatest architectural symbol of modern bullfighting. Meanwhile, local authorities recognize the magnitude of the challenge logistical and anticipate a long process, although they consider that the reputational and economic return would justify the bet. The Bullfighting Academy continue evaluating plans, accessibility, impact and viability, while other localities finalize institutional support to avoid losing position. The project thus enters a decisive phase in which vision, land, permits, social legitimacy and strategic impact are confronted before a destination is selected for an object that, not yet built, already produces political, aesthetic and cultural effects. Image | Spanish Academy of Bullfighting In Xataka | Someone thought it was a great idea to propose a sculpture of a bull over 300 meters high. There are already cities waiting to welcome it In Xataka | The “cayetans” are going to make noise in the squares. And it’s not just because of the love of bullfighting.

The latest Google Pixel can be yours for just over 700 euros with this promotion that MediaMarkt has

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If you have been thinking about buying a Google Pixel mobile for some time and you wanted it at the best price, that time has come. Now, in MediaMarktthey have a unique code (15MMGOOGLE) available until October 26 at 9 a.m. and that will allow you to take a company phone with a Extra 15% discount. One of the models that is worth it, during this MediaMarkt campaign, is the Google Pixel 10the firm’s latest release. It was already reduced to 849 euros in this store, but if you also apply the code, it remains available for 721.65 euros. The price could vary. We earn commission from these links The latest Pixel launched by Google at an unbeatable price The base model of the new generation of the brand is this Google Pixel 10ideal for those looking for a terminal of not very large dimensions. Its screen is 6.3 inches and offers a resolution of 2,424 x 1,080 pixels. In addition, it stands out for reaching 3,000 nits of peak brightness. His photographic system is one of his great photos and brings a very important novelty: a 10.8 MP telephoto camerain addition to a 48 MP main sensor and a 13 MP wide angle. Its battery supports fast charging at 30 W via cable and 15 W wirelessly. Furthermore, it is a mobile with IP68 certificationso it is resistant to dust and water. The power it has is due to the processor Google Tensor G5which in this model on offer is accompanied by 12 GB RAM and a 256 GB internal storage. In addition, this terminal works with pure Android and operating system updates are guaranteed for seven years. Other Pixel phones that may interest you with this MediaMarkt promotion This is not the only Google terminal that you can get at a good price thanks to this discount code that MediaMarkt has. If you are thinking of buying a Pixel mobile (or even a smartwatch), these are some of the other models that might interest you. Google Pixel 9 by 509.15 euros: 6.3 inches and with Google Tensor G4. Google Pixel 9 Pro by 679.15 euros– With 6.3-inch LTPO OLED display and AI. Google Pixel 9 Pro XL by 891.65 euros: with 6.8-inch screen and 512 GB. Google Pixel 10 Pro by 891.65 euros: 6.3 inches and with Android 16. Google Pixel 10 Pro XL by 1019.15 euros: with 6.8-inch screen and 256 GB. Google Pixel Watch 3 by 220.15 euros: with 1.61-inch AMOLED screen and WearOS. You may also be interested in these accessories for this Google Pixel OWKEY Magnetic Case for Google Pixel 10 and tempered glass The price could vary. We earn commission from these links Google Pixel Buds 2a – Wireless Earbuds with Active Noise Cancellation The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Webedia and Google In Xataka | Google Pixel 10 Vs Google Pixel 9. Which mobile phone to choose according to your tastes and needs In Xataka | The best quality-price mobiles. Their analyzes and videos are here

Delivery companies in China deliver 5,400 packages per second. Your solution to master this logistics: the ‘robofurgos’

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Shenzhen’s train stations are bustling with passengers coming and going during the day, but when night falls they fill up with another type of traffic: robovans. They are small autonomous vehicles that are dedicated to delivering packages and are increasingly common in China. Robovans. If we call autonomous taxis robotaxis, it is fair to call ‘robovans’ that way. They count in Nikkei Asia These small vans have a capacity of 3 cubic meters and their maximum load is 500kg. They move slowly and emit an audible signal to avoid colliding with pedestrians. If they detect anyone closer than two meters, they stop. Its objective is to transport packages to the platforms, where operators load them onto trains and then deliver them to a logistics center. Neolix. It is the company that has deployed the most robovans to date. It is headquartered in Beijing and on your website They boast that they have already deployed 10,000 units in 300 cities, across fifteen countries. According to its president, Will Zhao, they expect the number to increase to 10 million robovans in the next ten years. Challenges. Despite Neolix’s enthusiasm, the reality is that autonomous delivery has quite a few limitations. The most notable is that the robovans are much slower than human delivery drivers. Furthermore, at the moment they are quite limited to closed spaces such as stations or airports and involve quite a high expense. According to Zhao, they hope to increase the speed as they become safer, until they reach the point where they are more effective than traditional delivery. Leaders. It makes sense that China is leading autonomous delivery because it is also a leader in online shopping. According to data from the China State Post Office, In 2024, 5,400 packages were distributed per second and the average was 100 packages per person per year. To put it in context, in 2024 in the United States the average was 66 packages per year per person. Price war. Competing in the largest online commerce market in the world causes price wars between different companies to be fierce. The market continues to grow and the volume of packages is enormous, but profit margins are very small. Some of these companies are JD Logistics, ZTO Express, SF Holding, ZTO Express and Meituan. Immediate delivery. Overnight shipping may seem fast to us, but in China it is unacceptable for most consumers. Companies are investing a lot of resources in same day deliveriessome even in just half an hour. This pressure especially affects food delivery, where there is a price war that is causing losses for companies like Meituan or JD.com and also for the restaurants themselves, who are forced to carry out very aggressive online promotions with ridiculous margins. They count on Bloombergthat there are cafes that need to send eight orders to equal the profit they would obtain from a single in-person sale. Image | Neolix In Xataka | Amazon has been stuck for years in a project that promised to revolutionize deliveries: the use of drones

All the autumn we haven’t had until now will hit us squarely. And it is summed up in one word: ‘bombogenesis’

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When the day ends, the first big storm of the season will have made its debut in Spain. As I write, the extreme waves and strong gusts are already noticeable in the Cantabrian Sea. But that’s just the beginning: just after Benjamina river of humidity will reactivate precipitation on Saturday and will shift the activity towards the Mediterranean on Sunday. And all this, while the continent’s meteorological agencies have their eyes on the Bay of Biscay where a bombogenesis threatens to turn half of Europe upside down. But let’s go step by step. The countdown. A small chronology of what is going to fall upon us: Thursday, October 23. Today we will experience the peak of the maritime storm and the gusts of wind will be very strong in the Cantabrian Sea. AEMET has activated the red warning. In the late afternoon, rains will be more frequent in Galicia and the northern facade. Friday, October 24. The storm will move towards Scandinavia, but its exit coincides with the arrival of a jet of humidity that will connect the Peninsula with the Gulf of Mexico. Saturday, October 25. This is precisely what will reactivate the fronts near Spain and, ultimately, will initiate a whole series of locally strong and persistent rainfall in the center, west and north of the country. Sunday, October 26. These fronts will cross towards the Mediterranean and, on their way, will cause a drop in temperature, numerous showers and the first snowfalls. And then… bombogenesis. Is another way to call ‘explosive cyclogenesis’; that is, “a meteorological phenomenon that describes the rapid and intense formation of a cyclone or storm in a very short period of time.” In technical terms, we are talking about an explosive intensification of an extratropical storm (pressure drop below 24 hPa in 24 hours at mid-latitudes). Is that what we are going to see? Right now, the likely scenario is that bombogenesis is located to the north (between the Bay of Biscay, the English Channel and the North Sea) with the deepest core far from the national territory. Here their fronts and the sea in the background will reach us. On paper, the phenomenon is most likely to spread into Europe, but it is autumn. Spring and autumn are always difficult seasons to model and that means that we can be surprised at any time. What happens is that then the party begins. Needless to say, looking at what the models say beyond these days is meteorology-fiction. However, there is a possibility that this opens a small door through which different Atlantic storms can sneak in. Image | Tropical TidBits In Xataka | The Mayan idea with which this researcher wants to revolutionize the way we treat drinking water: artificial gardens

Hijos de Rivera began as a brewery in A Coruña. Now you have just bought the best gin in the world

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Children of Rivera, the owner of Estrella Galicia, has bought the Galician distillery Vánagandrproducer of London Dry gin, which was recognized as the best in the world in 2024 and double gold at the International Spirits Challenge 2025. The operation, the amount of which has not been revealed, marks a new chapter in the transformation of a Coruña brewery into a group that has gone much further with premium beverages. Why is it important. The purchase responds to a very clear strategy: prioritizing quality over volume in a market where traditional consumption is falling. Sales of this type of beverage fell by 3.7% in 2024, with young people drinking less and less. But those who have not reduced consumption are now looking for superior products. Hijos de Rivera has identified that niche and is occupying it. The facts. Vánagandr was founded in 2014 in Cambre, a few kilometers from the Hijos de Rivera headquarters. In a decade, this craft distillery has accumulated more than 40 international awards. Its master distiller, Enrique Pena, is the only Spanish member of the Gin Guildan organization that promotes excellence in gin. The brand manufactures just 8,000 bottles annually, a volume that is expected to grow significantly under the umbrella of the Galician group. The context. This is not an isolated bet. Hijos de Rivera has been expanding beyond its beer core for years: October 2023: purchases Soul K, specialized in kombucha. March 2025: acquires Basqueland Brewing, a Basque craft beer. Tyris, a Valencian craft brewer, has also incorporated. Its Cabreiroá water brand sold 237 million liters in 2024, 3% more. The spirits catalog already included F de Formentera, Hijos de Rivera and Quenza liqueurs, and the distribution of Arehucas and Destiny Spirits rums. Between the lines. The strategy follows a clear pattern: the pursuit of brands with artisanal identity, international prestige and limited production. They do not buy to mass produce, but to preserve the essence that made those brands valuable. It is the same approach that has made Estrella Galicia a benchmark compared to larger industrial breweries. In this strategy, the challenge is to maintain that balance. Grow without losing the artisanal character, produce more without having to industrialize, distribute better without commercializing. And now what. Enrique Pena will continue as master distiller within Hijos de Rivera, which is a sign of continuity. Its connection to the Gin Guild gives the group international credibility. This purchase goes beyond the commercial transaction: the Galician group is buying knowledge, reputation and access to a premium segment in full expansion… while the market mainstream continues to contract. In Xataka | The great cane crisis: how Spain is leaving aside its favorite measure to drink beer Featured image | Rivera’s children

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