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The second -hand electric car It is worth little money. Very little money really and much less than that of a combustion car. Something that makes sense if we take into account how technology progresses and the speed with which electric cars are outdated.
This maelstrom in which the market lives has caused some rental companies to have lost a lot of money with the electric car. The case of Hertz and Tesla It is representative of how a brand can be a shelter value For a while and collapse in the second -hand market in a very short time if she herself decides to lower prices or competitors begin to launch important innovations.
Xiaomi is living that moment Tesla. And, therefore, it is the company with the highest residual value in its vehicles. A value so high that it pales that of the rest of the manufacturers, including Europeans, and that has its reason for being in high demand and novelty.
Xiaomi is living its moment Tesla
The electric car market, although already giant in China, is still a relatively new market. That causes some distortions such as the one that Xiaomi is living or the one that Tesla herself has lived for years.
To give some examples of the impact that some brands can have. Elon Musk’s company has gone so ahead of the competition that in Europe has come to have market quotas greater than 10% A few months ago, an extremely high figure considering that it competes with four cars and only two of them are available to the general public.
That fever for getting a Tesla has left us curious photographs. So much that before a broken supplies chain, there would be who will pay a surcharity in front of a new car for getting a second -hand tesla in the semi -new market. Or that the tesla cybertruck was for months the car More than 100,000 euros best selling of the United States.
But it has also shown us why these types of situations have occurred. The value of Tesla in the second -hand market fell when the supplies chain was balanced and the company itself began to Apply aggressive discounts to maintain its market share in the face of competitions. Also when The cybertruck bubble went unblog And the demand seemed satiated.
They are two phenomena that explain why the Xiaomi Su7 is the Chinese electric car that loses the lower a year. In fact, according to the Chinese Chinese Automobile Association, retains 88.7% of its value after a year. It is a spectacular figure to which, among Western vehicles, only Tesla Model X (77.8%) and Model 3 (75.3%) can shade in China.
With 71.2% value retention, the Tesla Model and sneaks among the 10 electric cars that retain the most value in China. Form, next to their brothers, the only Western electric cars that enter into this section. Behind Xiaomi, Li Auto occupies the second and third position with the M9 and the Mega.
It is surprising that Not a single byd car between the list Of the electric cars that retain the most value a year but it makes sense if we serve the brands we find in the list. Xiaomi, Li Auto, Tesla and Smart (which sneaks as seventh) are brands considered premium in in the Asian country.
But there is another component, any of those companies have a smaller production or offer than that of the Chinese giant byd. Who looks for a “affordable” tesla has two options and four in the total of its range. Li auto only has five options. Smart is growing its offer. Xiaomi has only one vehicle.
To keep in mind what price difference exists with Western companies, Volkswagen, Ford and Kia lose half of their value in a single year. None of them retains more than 53% of the same past for a year. The European company that best yields Porsche (69%), followed by Mercedes (59%).
Xiaomi fever has been so high that demand has surpassed supply. He has done it with the entire range, from its basic street versions to the most powerful and radical that added a volume of reserves in 10 minutes according to its entire annual production. That excessive demand prevents the car from falling on price in the second -hand market and that, in specific cases, shoots at the price.
To this we must add that the Chinese market is turning with local companies. Li Auto and Xiaomi are seen as companies that offer the latest technology and that are A step ahead of the western ones to which they only see as combustion cars brands that Electrified versions put on the market.
That need to feel something new or something different and more advanced in the electric car has led the country to create the label of “Smart Electric Car” Because users feel the need to differentiate between electric cars “for day to day” or that offer a connected experience but similar to the one we experience in the West and those that offer more advanced options such as a better quality semi -autonomous conduction.
That unstoppable advance of the industry (more advanced cars in autonomous driving, recharges to ever views, battery changes in stations …) Slop the price of electricity in the second -hand market because they cause premature obsolescence and put obstacles to companies that cannot play at that rate.
In that market, the best news is to be a young company, with a very reduced offer that has managed to create a very high expectation for a model.
Photo | Xiaomi
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