In South Korea, parents are buying their children actions of Tesla instead of toys. Child capital is priority

In January there was one of the most anticipated news in time in South Korea. A small ray of hope after years of demographic debacle when seeing how the nation saw a Increase figure thus breaking a streak of almost ten years. Then we knew ideas that sought to further enhance that birth rate, such as the offer of “Premium” meat To the new moms. Now we also know that kids are receiving gifts from their parents. But they are not toys, they are actions. From stuffed to the portfolio. In South Korea, traditional children’s gifts (dolls, consoles or games) are being replaced For stock stock actionsan increasingly popular trend between parents seeking to plant the seeds of financial education from childhood. What was previously exclusive to expert adults, today, According to local mediait makes its way between minors who, with the consent of its parents, already total more than 1.2 million investment accounts in the country. Explained the Korean Times Cases like Lee’s, a 45 -year -old office worker who has given her son on her birthday and on Children’s Day, embodying this new philosophy for seven years: build an early heritage and transmit economic knowledge through the example. Although the child still prefers the letters of Pokémon that his mother gives him, the father’s intention is not immediate, but in the long term: familiarize him with concepts such as dividends, shareholding property and compound growth, even if for now he does not fully understand them (or nothing). Fiscal instruments and benefits. This kind of dystopia has much more, since the favorite instruments of this generation of children’s investors are the High Dividend ETFfunds that replicate indices such as S&P 500, and actions known as those of Samsung Electronics, Tesla, Nvidia or Apple. Because the strategy not only responds to an educational eagerness, but also to tax advantages: Parents can transfer up to 20 million WON (about 14,000 euros) Free from child taxes every decade, which converts these gifts into efficient patrimonial transmission vehicles. According to an example cited in the middle by a father, an initial investment of 20 million WON with an annual yield of 7% can be transformed into 70 million after 20 yearswithout paying a single won. This forecast is aligned with an increasingly entrenched vision that the economic future begins to build not in adulthood, but in the first years of life. Adolescence and stock market. Apparently, the trend has begun to permeate even among children and adolescents themselves, particularly in the strip from 17 to 19 years. In a recent survey Made by Samsung Securities43% of young people claimed to have an investment account In his name, and 58% declared that they planned to invest in shares soon. This youthful interest contrasts with the traditional lack of financial culture among the youngest in other countries, and reveals a society that, through parental practice and accompaniment, is Refforting your relationship With money from the bases. According to Hwang Seiionresearcher of Korea Capital Market Institutethis phenomenon has low risk due to the small initial amounts and adult guidelines, but it can have a high impact on the literacy long -term financial. Seducing childhood. The last of the legs to be treated. Faced with this hatching of investors Precocosstockbrokers are deploying directed campaigns directly to children and adolescent public. Within the framework of Children’s Day, signatures like Mira Asset Securities, Samsung Securities and Kiwoom Securities offered economic rewardsgift cards and reduced commissions for minors that open their first online accounts. Kiwoomwhich concentrates more than half a million of these children’s accounts, has even launched a Educational Channel On YouTube to teach basic finances in a didactic way. An entire ecosystem that points to a strategic objective: to capture the investor from its earliest stage to consolidate a long -term relationship with the market. Transcending money. The KT told That, in the background, and beyond the accumulation of wealth, this movement represents a sociocultural transformation: money ceases to be a taboo issue between parents and children and becomes part of the dialogue daily. In a dystopia that few were able to advance, tell a small child who is Tesla’s shareholder or who has a fraction of the S&P 500 not only introduces it to the language of capital, but, apparently, offers a new way of understanding his place in the economic world. If you want also, in a historically oriented society to savings and educational effortSouth Korea seems to be finding new ways to translate those values ​​into the 21st century. What was once an envelope with tickets today can be a business fraction, and what was once an ephemeral toy, now it becomes a tool financial training. Childhood, losing along the way part of its playful character, is thus linked to a broader notion of forecast. Because how these hint Parents “Visionaries”It is never too soon to learn to invest in the future. Image | Pexels In Xataka | The last idea of ​​South Korea to lift birth: Free flesh to the new moms South Korea | Seoul is so desperate to activate his birth rate that he has had an idea: give € 700 to those who marry

China is also eating the world of collection toys through a phenomenon: the Pop Mart

In the toy industry, the ‘Made in China’ label is no longer a stigma. At least, not since brands like Pop Mart has invaded the toy international panorama with accessible, modern products and whose sales are counted by millions. The giant of the hyperestilized dolls has captivated collectors and children from all over the world thanks to social networks, with an intergenerational impact that should be the envy of more “serious” industries. At least, While tariffs do not suppose a problem. What are they? The Pop Mart are the dolls that the company of the same name manufactures and that can be purchased Through its websitein specific stores that are opening (sometimes temporarily) by the main capitals of the world, and even in vending machines also more frequent. They are divided into series in which the same doll is shown in different variants, which makes them highly collectible. The fashion of aesthetics Cute It has made them products that go beyond children’s public, and their usual dissemination in surprise boxes that hide their content has led them to succeed in social networks. A viral impact. Undoubtedly, the ease of social networks to transcend borders has given Pop Mart’s thrust to be known outside China. A quick Pop Mart in Tiktok throws, only with creators of Spanish content, an infinite ristra of unboxings that have the addition that, being in many cases of surprise boxes, the users themselves, With hundreds of thousands of followersthey are the first to be surprised. A clear precedent: Funko Pop. The nature of the dolls partly remembers the Funko Popthe doll brand that have already become mainstream Absolute, all cut by the same aesthetic pattern, and which refer to multitude of franchises and trademarks. The Pop Mart, although they have a certain common iconic character among all, are subdivided into multiple collections and each one has its own aesthetics. Of course, they also surrender to the power of the franchises and have multiple collections dedicated to Disney, Harry Potter, SpongeBob, Marvel, Barbie and a long etcetera. The importance of authors. Pop Mart has another distinctive feature that distinguishes it from today Funko Pop: His support for designers and artists behind some of the doll lines, which gives him an air of exclusivity against more impersonal brands and also connects with another clear precedent of the phenomenon. This is the Art Toys, very expensive vinyl dolls that a couple of decades ago were epitome of modernity. Many more affordable than those, Pop Mart boasts of a designer shield With names like Lang, Ayan Deng, Pucky or Libby Frame. It is not surprising: thanks to one of them, Kasing Lung, has generated its best known property, Labubu. Labubu sweeps. Labubu is a kind of elf with a monkey appearance and a smile that seems out of the hell itself, and has become the property of Pop Mart most selling globally: it is part of a broader collection called The Monsters, and generated 419 million dollars last year for 419 million dollars in benefits for Pop Mart. It is not, that yes, the company’s best known brand in China, where the girl-girl triumphs Molly. This is the creation of a designer there, Kenny Wong, which corroborates the good eye that Pop has had put in the foreground the creators of his icons. Blind origins. The company was founded in 2000 by businessman Wang Ning, 38. In less than fifteen years he has managed to convert Pop Mart into one of the best known companies in China: in 2024 his actions rose 370%. His success is such that in September 2023 he opened his own attraction park in Beijing, Pop Land40 square kilometers. But it is its unstoppable world implementation that is drawing attention. International madness. According to data you handled Time magazine130 of the company’s 530 stores at the end of last year are outside China (the first in Spain It opened in Barcelona). In 2024, its benefits for international sales rose a spectacular 375%, which corroborates the growth that Europe and the United States is having. According to him Company’s own income reportin 2024 it had benefits of 1.8 billion dollars, of which 40% came from outside China. The viral surprise boxes. Part of the secret of Pop Mart is in the surprise boxes (or blind boxes, as the literal translation of Blind Boxes): The search for specific models, with special attention to special dolls, not described in catalogs, and that can leave each seventy and so many boxes, combine with the guarantee of not repeating surprise if you do not want. For example, if you buy a complete collection of six surprise boxes, it is known that those six They won’t have repeated dolls: The viralizable content, the gamification of the search and the commercial hook are as evident as effective. The invasion of Chinese toys. Of course, Pop Mart is not alone in this crazy race to earn the hearts of influencers and collectors. His fiercest competitor is TOP TOYfounded much more recently, in 2020. It is owned by Minisothe Chinese low -cost store chain specialized in consumer products. In 2024, they already had benefits of 134.84 million dollars, their products focus on licensed properties, and already have different 40 IPS dolls. With the project to open a thousand stores worldwide in the coming years, it is clear that a future toy also dominated by Chinese companies awaits us. Header | Choo Yut Shing in Flickr In Xataka | If China wants to dodge US tariffs, Russia can teach you a shortcut: Kyrgyzstan

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.