Foie gras was one of the last armored culinary symbols of France. They did not have a rival that measures it in tons: China

In 1778, French Marshal Jean-Pierre de Clermont-Tonnerre gave foie gras to King Louis XVI and the monarch was so impressed that he rewarded the cook with lands and a pension. Since then, the product was sealed as one of the great gastronomic symbols from France. More than two centuries later, that culinary crown is beginning to find competition far from Europe. The gastronomic bastion that seemed untouchable. For decades, the Foie gras It was one of those symbols that France considered almost part of its national DNA. It was not just a luxury product or a profitable export, it was a centerpiece of your food sovereigntya cultural emblem protected by designations of origin, rural tradition and a political machinery willing to protect it. When the sector celebrated a trade surplus in 2025 of 35.6 million eurosthe message was clear: after years of bird flu and mass slaughter, French foie gras was still standing. The wound of bird flu. The blow of bird flu It was deep. In 2022, French production fell to historic lows, barely touching the 8,000 tonsan unthinkable figure for a country used to dominating this market. The mandatory vaccination of ducks starting in 2023 managed to stabilize the sector and return it to levels close to 17,000 tons in 2025. That recovery seemed to confirm that France had closed the crisis. What no one expected is that, while he was healing his wounds, another actor was growing at full speed. China enters the scene. that actor it was china. In just a decade, it went from producing about 2,000 tons to touch 14,000placing itself dangerously close to the French leadership. The quote by Fabien Chevalierpresident of CIFOG, summarizes the surprise of the sector: “We didn’t see them coming like this.” And that is perhaps the key to everything. France thought that foie gras remained one of its last armored culinary totems. What he did not have was a rival who does not measure his ambition in tradition, but in tons. Scale changes everything. The comparison is brutal. While an average French producer produces around 10 tons per year, Chinese farms like Li Fengshan’s They produce 300 and aim for 500. The contrast is almost industrial versus artisanal. Li, who grew up in poverty and today drives a Maserati Thanks to foie gras, it symbolizes the Chinese transformation: turning a Western luxury into a mass product. On their farms, each worker handles more than 400 geese and the livers can exceed a kilo, easily doubling the usual size in France. Where the French see terroir, the Chinese see scalability. From luxury to popular consumption. The great revolution is not only in producing more, but in changing the meaning of the product. In China, foie gras is no longer just an elite delicacy: mixed with fried riceserved in a hotpot or transformed into cherry or rose-shaped desserts bathed in red wine. This democratization has triggered internal demand and has allowed prices to be drastically lowered. A dish can cost between 4 and 10 dollarscompared to 15 or 40 euros in many French restaurants. That changes the global market: when luxury becomes cheaper, the symbolic monopoly begins to break down. The next step: export. Until now, most of Chinese production stayed at home. That barrier is beginning to break down. As? Reuters counted that Chinese producers are already preparing exports to South Korea, Japan, Russia and Southeast Asia, and some have already sent batches to the United Arab Emirates. For France, the threat is not so much in Europe, where denominations continue to carry a lot of weight, but in those emerging markets where the “foie gras” label is worth more than its origin. The battle between story and volume. France continues to rely on its main advantage: the prestige. Labels such as “foie gras du Sud-Ouest” continue to be a cultural and gastronomic guarantee that is difficult to replicate. The problem is that economic history is full of examples where scale ends up eroding the story. China has subsidies, intensive labor, low costs and a immense industrial capacity. In fact, even now start talking about robots to automate force feeding. French foie gras still retains its aura, no doubt, but for the first time in a long time its dominance no longer seems like a natural inheritance. It seems like a position that will have to be defended. Image | Annie Tu, Charles Haynes In Xataka | 3D printed meat was a utopia years ago. You can now buy it in the supermarket, for 3.5 euros and made in Navarra In Xataka | France has found a way to stand up to China: the first pilot line to recycle rare earth magnets

In Japan, a perfect storm is sinking one of its greatest gastronomic symbols: izakayas

If you like the animeJapanese cinema or you have simply had the enormous fortune to visit Tokyo or any other city in Japan, it is quite likely that you have seen one or another izakaya. The name may not ring a bell. Your image for sure yes. Typical bars where you can drink beer or sake with office colleagues while devouring chicken skewers, plates of sashimi or bowls of edamameThere are few places more iconic in Japanese gastronomy. The problem is that tradition is not necessarily synonymous with success. The izakaya They may be emblematic, but they are going through hard momentswith its highest level of bankruptcies in the last decade (at least) and a large part of the stores that still exist, recognizing economic difficulties. Good story, bad data. If each city has its own urban landscape, made up of unmistakable symbols, in Japanese cities one of those iconic pieces are the izakaya. There are many. And with a long tradition. There are even different types: robotayaki, yakitor-ya, oden-ya…depending on their characteristics and specialization. Neither its long history nor its roots have freed hundreds of izakayas to close its doors for the last two years. In 2023 they declared 204 bankruptcies and, in the absence of definitive data for the exercise, between January and November 2024, 203 were registered, which indicates that in all likelihood it has been their toughest exercise since at least 2010. More closures than with COVID-19. The data collected by Teikoku Databank are certainly devastating. That between January and November of last year 203 izakayas If they declared bankruptcy, meaning that they accumulated debts exceeding ten million yen, about $64,000, it is a bad sign for several reasons. To begin with, it is the highest figure during that period since at least 2010, when 115 were counted bankruptcies from January to November. Furthermore, the balance as of November 30, 2024 was practically identical to that of the entire 2023 financial year, which means that in all likelihood the year closed with a higher balance. There would be a third reason why the statistics of Teikoku are worrying: the bankruptcies of 2023 and 2024 far exceed those recorded in 2020, probably the year most affected by the COVID pandemic. During that year, 189 succumbed to economic asphyxiation. izakayas. Does it affect everyone equally? No. Family businesses, which can be equated to microenterprises or small or medium-sized businesses, suffer the most. The diary The Manichi remember that of the 203 izayakas bankrupt between January and November of last year, around half (100) were establishments with a capital of less than one million yen, $6,400. Another 86 had a capital between one and ten million yen, which did not exceed $64,000. What does this data mean? That not all izayakas They seem to be suffering equally. The Mainichione of the most relevant newspapers in Japan, even talks about a “clear gap” between small establishments and those in the hands of chains. One of them, Watami Co.has even shown signs that it is doing better than other years: reservations for the December holidays, closely related to income, were between 10 and 20% higher in 2024 than in 2023. “Survival of the fittest”. reading What they get from Teikoku Databank is clear: “Medium, small and micro businesses have limited options when it comes to adopting countermeasures and the current situation is accelerating the survival of the fittest within the industry.” izayakasomething that was difficult to see during the pandemic.” However, there would be two worrying indicators for the sector. Its economic weight seems to have shrunk in a short time. At the end of last year it was estimated that the izakayas reached an estimated size of 10.6 billion dollarssignificantly above the 5,680 to which it was reduced in 2021, during the pandemic, but still far from the levels at which it was moving before COVID-19 entered the scene. During fiscal year 2017, it is estimated that this value was around $12.1 billion. The scenario is not flattering either. A considerable percentage of those responsible for izakayas (about 40%) have recognized that during fiscal year 2023 they went through economic difficulties, which leaves out the possibility that there are more businesses that are headed to ruin. And what is the reason? Reasons rather. that the izakayas seem to be going through a “lean season” can be explained for several reasons. Some of a general nature, related to the economic context, and others more linked to its culture and business model. Among the first, the demographic drift from Japan, inflationthe increase in the cost of imports due to yen weaknessthe impact of the Ukrainian war on the supply and cost of energy or labor costs. The izakayas They are not the only places in Japan that have suffered the consequences of that explosive cocktail. Restaurants specializing in ramen are not exactly going through their best times either, with more than 70 businesses in bankruptcy in 2024, 30% more than the previous year. In their case, there is also an equally important handicap: the reluctance of many hoteliers to charge more than a thousand yen for their bowls of noodle soup, a psychological barrier from which, they believe, they could lose their clientele. “A vestige of bygone eras”. At izakayas They are also affected by another factor, more intrinsic and linked to their business model. For years in its premises it was not unusual to find office colleagues drinking together when leaving work or on the way home, but that habit was cut during the pandemic and does not seem to have recovered. Or at least with the same vitality as before. Not to mention that Gen Z seems less interested for alcohol. “He izakaya It is a vestige of earlier times, when the postwar generation of baby boomers dominated”, explains to Guardian Robbie Swiennerton, food critic for Japan Times. “Nowadays there are fewer young people and they don’t drink as much, nor do they want to drink in the same … Read more

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