Spanish

The “eternal chemicals” are already everywhere. And that includes one of our favorite places: Spanish wine

by

The “eternal chemicals” have become a hot issue. These chemicals are widely used in a variety of contexts but their increasingly common presence in the environment worries both environmentalists and the health sector. And for now we know little about the possible impact of these substances on the health of people and in ecosystems. “Eternal” chemicals in wine. A study by the environmental association European bread(PHASE Action Network Europe) He has warned of the presence in the European wine of one of the substances we usually refer to as “eternal chemicals”: trifluoroacetic acid. PFAS and TFA. PFAS are the acronym with which we often refer to the category of perfluoroalized and polyfluoralized substances. It is a family of synthetic molecules (there are about 4,700 compounds of this type) that stand out for resistance that imbues the union between fluorine and carbon atoms. These compounds They are useful For example, in the manufacture of non -stick objects, but they can also be found in pesticides, containers or hygiene products. This is a molecular union Extremely stabledoes not react to external agents so it is extremely difficult to make these substances decompose, either by natural processes or otherwise. That is why these substances tend to accumulate in nature and, potentially, in our body. Interestingly, one of the problems with these substances is in one of the products as a result of the decomposition of the PFAS, the trifluoroacetic acid (TFA). This is precisely the “eternal chemist” on which the new study has focused. 49 wines. The analysis It began with a dozen Austrian wines of relatively old vintages and was expanding to include more recent crops and other countries. In total, 49 wines were analyzed, including at least one produced in Spain. They observed that wines prior to 1988 They did not contain traces of TFAbut that from that year the concentrations were increasing, first little by little and, as of 2010, significantly. The average concentrations in the vines of vintages between 2021 and 2024 was 122 µg/l, although peaks of up to 300 µg/l were detected. Although the phenomenon extended throughout Europe, the team indicated that Austrian wines were the most affected. Other Detail highlighted By the association it was the correlation between the concentrations of TFA and waste of synthetic pesticides. Ecological production The study of European bread He noted that ecological production wines also did not get rid of the presence of these substances, although it is true that they showed some concentrations less than those found in other wines. To what extent are a risk? Today we do not know for sure the effects of “eternal chemicals” on our health, but there are some indications that allow us to get an idea of ​​these possible effects. TFA has been linked, for example, problems for Fertility; But other compounds of this family have also been related to immune problems and even a greater risk of cancer. In Xataka | Some scientists have proposed to solve the big question: is it more “healthy” white wine or red? Image | Hermes Rivera

Spanish is more fashionable than ever in China. We know it because they are even translating reggaeton songs to the Chinese

by

Spain is a very popular country in China. Good proof of this are the 647,801 Chinese tourists who visited our country in 2024. Which represents an increase of 66.7% compared to 2023, according to published data by The reason. That euphoria for Spain also has its reflection in the increase in the interest of the Chinese to learn Spanish. One of the most obvious tests of that enthusiasm we have found in the most unexpected place: Notease Cloud Music, a streaming music platform similar to Spotify in which the number of translations to Chinese have been fired from the letters of the lyrics of the lyrics of the letters of the letters of the Reggaeton songs in Spanish. Spanish in Chinese classrooms. Spanish is living an unprecedented boom in China. According to the report “The Spanish: A Living Language” of 2024 prepared by the Cervantes Institute, there are currently about 54,283 Spanish students in the teaching centers of the Asian country. Of these, approximately 8,874 are learning Spanish at primary, secondary and professional training levels, while 34,823 are learning it at the university. The most striking thing is that 10,586 are learning it in academies and by other media and that is where the use of other alternative learning channels of the language such as the lyrics of the songs comes into play. Songs to learn Spanish. According to An elaborate study by the Department of Translation and Language Sciences of the Pompeu Fabra University of Barcelona, ​​Latin music, and especially reggaetonhas become a powerful tool for teaching and learning Spanish in China. The lyrics of the reggaeton songs are bringing students closer to colloquial and cultural expressions of the Spanish -speaking world that They have no representation In the academic field. According to the study of which has echoed Phys.orgnon -professional and users translators have shared in the Chinese music streaming application Note was Cloud Music Translations in Chinese of songs originally sung in Spanish. Some of those letters have achieved millions of visualizations, becoming referents for those who learn Spanish for free. A letter from Bad Bunny translated into Chinese China goes perreo. According to the data collected by the study of the Pompeu Fabra University, the reggaeton songs They are the most popular Among Chinese students seeking to learn Spanish in an alternative way, being the preferred genre for their catchy rhythm and colloquial language. However, the translation of the letters of Reggaeton raises unique challenges due to explicit content and the presence of colloquial expressions without direct equivalent in Chinese. To save these cultural and linguistic differences, translators use strategies such as domestication, the use of euphemisms and the creative adaptation of phrases to go unnoticed to censorship of algorithms In China. In China nobody “leaves you planted”. Colloquial expressions That we usually use in Spanish, such as “left” or “fuck”, have no direct translation to the Chinese, so translators have lay new linguistic bridges using their own expressions with a similar meaning. The researchers detected that, for example, to translate the expression “leave planted”, the Chinese translators used the Chinese expression “release pigeons (放鸽子). Traditionally, the pigeons have been considered messengers and, in the Chinese imaginary, release a dove that does not return is associated with a broken promise, approaching in a symbolic way the Chinese the meaning of the expression to the local public. Sexual references, so common in Latin genres, have also had their creative translation, and have changed “fuck” or “do” the original letters for expressions such as “possess” or “exchange pleasure.” In addition, to avoid censorship, asterisks are interspersed between the Hanzi (Chinese characters) to mislead the censorship algorithms (性*感/火*辣) when words “uploads” or anglicisms such as Hot, sexy either Horny. In Xataka | One in three employees uses AI at work: your position is not in danger because most use it as a translator Image | Wikimedia Commons (Glenn Francis), Unspash (Ondřej Matouš)

The olive oil campaign is doing so well that Spanish olivers have already lost 270 million euros

by

At the end of January, the Almazares de Middle Country They were working 24 hours a day and were direct to triple the amounts of olive last year. It seemed good news. Moreover, after years of drought, it was excellent news. But, As we warnedcould become a problem. Well, it is already becoming a problem. But how will it be a problem? I recognize that it may seem paradoxical. We carry several campaigns in which the big problem is that There were no olives. That shot prices, yes: but hardly compensated for the different links in the production chain. It is no coincidence that the world’s largest olive oil company lost 34 million euros only in 2023. Now there are olives. The problem is that there are too many and that the sector is in such a weak state, that it has not been able to contain the price drop. There the complications begin. Have prices fallen so much? At consumer level, not so much. But originally the situation has been very down. To get an idea, According to data from the Information and Food Control Agencyonly in March, “135,000 tons have been marketed (including imports) to an average of 3.62 euros in all categories.” The amount is important, yes. Above all, because (Docked by international trade problems) We have reached a rhythm that can be at risk of the campaign link: reserves that allow stabilizing the price throughout the year. That is, it is important. But the key is the price. What can we learn from the price? Historically, the line of the traditional dry land olive tree I was around four euros. It is true that the irruption of the irrigation olive tree and the New superintenive varieties They make many profitable farms at lower prices, but the bulk of the Spanish oil Keep from dry. And that dry land has been the worst the crisis of recent years. The current price drop in origin puts it in a very complicated situation. A complication of 270 million euros. In that amount, the UPA Secretary General Andalusia, Jesús Cózar, the dimension of the problem. “The olive groves have stopped receiving 270 million euros in the month of March, or what is the same, more than 8 million daily, due to the current situation of ruin prices at origin,” explained. Your complaint is debatable, but makes sense. Because, indeed, “There are no objective reasons that justify this bearish trend of prices at origin.” Taking into account current reserves, technically speaking the price would have to be superior: oil is coming out at a rate that is not sustainable. And that is what worries the producers. Knowing that in normal circumstances, the olive would have to sell almost two euros more expensive and, in this way, the 2024-2025 campaign would have been a revulsion. Right now is just another year of agony. Image | MILTOF | Pom ‘ In Xataka | Right now there are thousands and thousands of tons of olive oil embarking on the United States

It has rained so much that Spanish legumes are literally rage

by

A phytosanitary alert. Most of the time everything starts like this: a phytosanitary alert and chaos. In this case, the alarm He has launched it The Junta de Castilla y León and the reason has been the rage and Mildiu. We do not know if 2025 will be the worst year for legumes in Spain, but of course it will try. What happened? That the Ministry of Agriculture, Livestock and Rural Development Spanish and Leonesa “He has issued A phytosanitary alert aimed at farmers in the region, especially those who cultivate legumes “before the detection of rage (disgust) and Mildiu. It is no accident. The abundant rain of recent months creates the perfect conditions for these two diseases to extend like gunpowder. They are two diseases of fungal origin that cause lesions in leaves, stems or pods. And, in general, they greatly reduce the performance of the bushes. What does the alert entail? In general, a series of recommendations. The Board asks farmers to monitor their plots actively, make an individualized diagnosis if they find visible symptoms of the disease and manage it according to the Technical Support Protocols which facilitates the Ministry. But is it really a problem? Yes. Having fungi of this type belling at ease for some of the main agricultural areas of the country is always a problem. But as if that were a little, it is a quite bad year for legumes. And the best example is the chickpeas. In good part of the country, chickpea plantations They go with great delay. In general, the chickpea has to be more than 100 days in the countryside and “this year, hopefully, will pass 60”. In fact, Just a couple of weeks ago“the plant would have to measure a span and still without sowing” because the accumulation of water on the grounds made it unfeasible. This is a problem because The norms of common agricultural policy obliges to farmers to plant legumes. So we find crops under developed by meteorology and that are widespread for an administrative issue: there is only a plague to round the argument of an economic and productive crisis of a considerable size. To this we must add that our largest chickpea supplier (Commercial war through) It is the United States. And what will happen? It is a good question. Except that implode the international market, consumers are not likely to notice all this. After all, Mexico, Canada and other countries They are in conditions to compensate for our legume needs. At the productive level, The thing is more complicated: As I said, the PAC makes exposure to a bad legume harvest high. And that will complicate the life of a good part of a sector that, After years of droughtI hoped to recover normal this 2025. All scenario are on the table, but what seems clear is that lthe processes of Fielding of the field will accelerate. Image | Shelley Pauls | Aemet In Xataka | It has rained 143% more than normal this March. Although it does not seem like it, for the Spanish field it is also a problem

We do not know what the Benchmarks of Ia measure. So we have talked to the Spanish who created one of the most difficult

by

Gemini 2.5 Pro is the best model in history. The smartest. At least, right now. I don’t say it, he says The Chatbot Arena classificationa platform in which they run various tests or benchmarks to try to measure the global capacity of modern AI models. According to these evidence, at this time Gemini 2.5 pro experimental, launched On March 25, it has a score of 1,440 points, well above GPT-4O (1,406), Grok 3 (1,404), GPT-4.5 (1,398) and of course an Depseek R1 that despite its fame is in seventh place with a score of 1,359 points. In current Ranking of Chatbot Arena, it places Gemini Pro 2.5 experimental as the most capable model of AI at the moment. That (probably) does not last long. Google herself presumed the capacity of Gemini 2.5 Pro experimental in the official announcement. As usually happens in these ads, companies show a table in which they compare their performance with that of other comparable models in different tests. In almost all of them Google crushed their rivals in well -known tests in this segment. Is for example the Humanity’s last exam (general knowledge and reasoning), GPQA Diamond (science), Aime 2025 (math), Livecodebench V5 and Swe-Bench Verified (programming) or Mmmu (visual reasoning). All these benchmarks try to measure the ability of these models in more or less specific fields, and all help to demonstrate that models, indeed, are improving. And yet none of them answer the fundamental question: Is the AI so intelligent Like the human being? There is the really complicated, because the definition of intelligence is not entirely clear either. There are different types of intelligence, in fact, and measuring them in humans is not simple or even possible either. And comparing the ability of an AI with the ability of human intelligence is usually not easy. Some experts wonder if IA laboratories will not be cheating with the benchmarks There are in fact who argues that the progress of AI models is misleading. It recently Dean Valentine, from the Startup Zeroopath. He and his team created an AI system that analyzes large code projects in search of security problems. With Claude 3.5 Sonnet They noticed a great leap, but from there the subsequent versions have seemed much less striking. In fact, this expert pointed out that today many of the companies that launch these models focus too much on going well on the photo of the existing and most popular benchmarks and “sound intelligent” in conversations with human beings. Wonders if the laboratories of AIs are cheating and lying: For him the evolution shown by Benchmarks does not correspond to the real benefits when using them. Frontiermath and the challenge of solving problems that (almost) nobody has solved But there are attempts to answer that question. One of them comes from the team that develops THE ARC-AGI 2 PROJECTa set of evidence derived from the Moravec paradox: They are relatively easy for human being, but very difficult for AI models. Jaime Sevilla, CEO of Epoch Ai. These tests measure the ability to generalize and abstract reasoning with visual puzzles, and are undoubtedly an interesting part of that effort to value how far we have arrived at every moment with the AI ​​models. Another of the most striking tests of recent times is Frontiermath. This benchmark created by the company COPHAI It consists of about 300 mathematical problems of different level. They have been designed by a team of more than 60 mathematicians among which Terence Tao, winner of the Fields Medal. Although there are some more affordable problems, 25% of them are qualified as especially complex. In fact, only the best experts could solve them, and It would take even days In doing so. This set of tests is also special for another aspect: these are unpublished problems and therefore have not been part of the training sets of any AI model. To solve them the machines need to be able to show a special “mathematical intelligence.” One that It helps precisely to something increasingly difficult: Assess the evolution of these models. In Xataka we have been able to talk to Jaime Sevilla (@Jsevillamol), which is precisely the CEO of COPHAI and has a very clear and personal vision on how the tests should be to measure the ability of an AI model. To begin with, he points out, “you need to have a way of measuring how the AI ​​is advancing. Interacting with it can give you perspective, but you do not have a rigorous impression of where it will arrive and in what domains it is most expert.” That, he explains, makes it necessary to have standardized test batteries that allow us to form an idea of ​​their skills. For this expert the Benchmark Arc-AGI is more representative of that other vision, making an easy benchmark for humans but difficult for AI. The models are improving in Arc-Agi, but for him that was obvious and that had to happen. With yours the tests are difficult for each other, and that the models advance and are increasingly better when solving these problems is not so obvious. Thus, with FrontierMath they wanted to “try to measure if AI can solve genuinely difficult problems.” Until now the mathematical problems that were subjected to the AI ​​models were relatively easy, so the models “saturated the benchmarks”, that is, they soon managed to overcome all these tests and achieve a 100% score. “It will be a challenge to saturate this benchmark“He stressed. Here I set an example with OPENAI’s O3-mini model, which already solves 10% of FrontierMath. It is not much, but it is brutal, he says, and has already surpassed expert mathematicians like himself. However, he says, “That the AI ​​overcomes certain benchmarks does not mean that it can operate as a human expert. You have to adjust them because they are adjusted to very specific scenarios. We are measuring those limits of that AI, and that will be a continuous process.” For Seville … Read more

The Spanish administration is obsessed with AI. Granada and its broken street monitoring is the last test

by

Granada has just embrace a new system to monitor in real time the status of its urban elements. One based, of course, in artificial intelligence. A car, Lidar sensors, high precision GPS and a municipal management platform responsible for collecting this data for later treatment. The news comes a few weeks after the Traffic light implementation with AI to regulate the state of traffic in one of the most chaotic roundabouts in the city. They are evidence of an obsession of the Spanish administration of a time to this part: automate processes with AI. That road is broken. The damage on public roads are inevitable. And it is the obligation of the State responsible for repairing them with immediacy. In fact, if you suffer an accident for poor state of some road, you are protected by article 106 of the Spanish Constitution. This establishes that any individual will have the right to be compensated for any injury that he and his assets suffer whenever the injury is “a consequence of the functioning of public services.” The plan. Granada wants to be aware of the damage in its urban environment, both on roads and in the rest of its streets: painted, infrastructure in poor condition, damage of all kinds. To do this, in collaboration with Innovasur, it will implement a car equipped with hardware capable of capturing in real time the status of the urban environment (through cameras, Lidar and GPS), sending this data to a management platform responsible for monitoring the information. The objective is to monitor large surfaces in a short time, and provide complete information to the city to expedite operational efficiency. AI, AI and more. Granada’s plan joins the wide list of Spanish cities using AI for things. Cordova already regulates Some of its traffic lights with AI to detect pedestrians with disabilities, Santander has one of the greater urban infrastructures related to the world, and Valencia already proves artificial intelligence functions to prevent natural disasters. Spain is not at the forefront in AIalthough we do not stop seeing new projects related to it. The main doubt? The one we always have with AI: It is not trustworthy. The Spanish transpiés with AI. The Ábalos case is one of the most recent and sounded in this “bad” cloud. Some of the transcripts of the statements of Judge Leopoldo Puente or the former Minister José Luis Ábalos were made with AI tools. The results were absolutely terrible. Something even more serious happened recently with the National Police: I had been using an AI for six years to detect false complaints. An AI whose reliability Now we know it was quite debatable. Modernizing administration is useful and necessary. As long as we base these tools on reliable methods. In Xataka | The infrastructure boom for AI begins to show cracks: China accumulates unreasonable data centers, and is not the only one Image | Martin MassonWaymo

I have tried the first Spanish recharge points map for electric cars. I have good and bad news

by

Electric Red of Spain has made public Revethe first official map that reflects the recharge points In Spain. The public company has collected the dynamic data of the entire infrastructure of the national territory, creating a free map that, a priori, contains all the information. The problem? Information about these recharge points is sent to Red Eléctrica by their own operators. In other words, if the operator does not send the data … the load point does not exist for the service. I have been able to prove this service to deepen its operation. I have good and bad news. Web and app. Reve It is a web page where we can access the real -time map of recharge points in Spain. The interface is quite simple and friendly, with five possible scenarios for recharge points. Group of site Available points Points where you are loading Reserved points Points out of service Despite being a web page, the interface is mainly aimed at using it with the mobile phone, and works practically as an application. The filters. One of Reve’s strengths is in the quality of the filters. We can select the operator, being available the following: Act Endesa X Way ETECNIC Iberdrola Clients Iberdrola | BP press Moeve PowerDot Repsol Wenea Services Easycharger In addition to the filter per operator, it can be sought by power, type of connector, price (€/kW), available payment method and even services at the point (recreational area, restaurant, supermarket, taxi stop, wifi, etc.). No, you haven’t read Tesla yet. As you may have appreciated, among the available companies It is not Teslaand we cannot filter the American company to find all its loaders. However, if we are looking for “Tesla”, the main supercores appear. And I say “the main”, because not all. In fact, some supercargators with several years of life in Spain do not appear on the map. It is, without a doubt, the main stick that I have found to this website. It will not replace any app. This map is raised as a platform in which to find the 25,685 load points of the country’s main suppliers (except Tesla chargers), but not as a direct rival for the best apps, such as Electromaps. Image | Xataka In Xataka | Spain goes a lot behind Western Europe in the implementation of the electric car. And this map illustrates it

The Spanish car will not suffer with 25% of the United States tariffs but with its consequences: a poorest Europe

by

With a table in the hand and presuming to apply fewer tariffs than, it is supposed, the world is applying against the United States. This has been presented Donald Trump in what he has called “Liberation Day” to the media to confirm the application of new tariffs And when we say “the world”, capitalized, it is not an exaggeration. China, Europe, Taiwan, Vietnam, Japan, India, Switzerland, Malaysia … the list could follow Until adding 200 countries or regions. Literally. All these countries or regions are those that will have to Assume new US tariffs If you want to sell their products in the country. They are tariffs that will apply especially types of products Because, according to Donald Trump, his country is harmed in the purchase and sale of these goods or in their production. Based, all countries will have to pay 10% tariffs, whatever product. From there, up. And also specific rates are maintained to some sectors. The most punished, without any doubt, 25% to cars. Its impact is our consumption As We said a few days agothe direct impact of imposing 25% on cars that enter the United States is irrelevant for one of the most important industries in our country. The direct impact, that is important to point it out. Spain specializes in the export of cheap vehicles. Since it does not export the Mercedes Vito and Ford Transit to the United Statesits trade with the American country is practically non -existent, so the increase in cars that could reach it is irrelevant. Our country is the Second major exporter of cars of the European Union but the primary business is sales to the European Union itself or countries of the continent. By philosophy, the utilities we manufacture in Spain are very unattractive in the United States. And more if we take into account that we are jumping to electrical technology. Small and electric car is so uncompeitive in the country that Fiat was practically giving his fiat 500e. But all this does not mean that we do not suffer with all this tariff offensive. Impose a 20% tariff to the European Union (Independent of the mentioned to cars, steel or aluminum) and 34% to China, from 32% to Taiwan, 46% to Vietnam or from 24% to Japan, among others, it will make the purchase of cars, textiles and even raw materials as basic as rice. The problem is that The United States has lived in constant relocation For decades. Moving all that production to American soil is impossible in the short term and the direct and imminent consequence is, everything indicates, more expensive products. A loss of purchasing power That, indeed, it affects us. Because in a hyperconnected world, which BMW, Mercedes or Volkswagen sell less cars in the United States directly affects their results accounts. Goldman Sachs Calculate that Increase in the price of cars It will go from 5,000 to $ 15,000, depending on the type of vehicle and its base price. If this happens, it will fall as a waterfall to the employees to whom there will be less money to continue paying and, in turn, will cost them more money to make consumer goods. At the moment, the trust of US consumers has already fallen to values ​​of 2021, according to Bloomberg. When the Economy is aimed at a recessionone of the sectors that most usually suffers is that of the car. Keep in mind that the car is one of the greatest investments we make throughout our lives. For disbursement, it is usually the most important after the purchase of a house. When the economy enters crisis, Renewal times are lengthened and Less cars are sold. The 2008 crisis brought with him a Huge drop in car sale. That year, Spain returned to 1997 in terms of productive volume with An interannual fall of 12%. In our country, in 2006 1.6 million cars were enrolled and in 2012 The million had not been exceeded of units sold. Obviously, Spain is not in the 2008 pre -crisis bubble but we must look at countries like Germany. The German country is the main buyer of Spanish vehiclesfollowed by France. Has based much of its economy on exports And those of cars is the most remarkable to the point of being the first European and sixth producer and exporter in the world, with more than 4.1 million exported units (Spain did not reach 2.5 million last year). The German country has already added two years in a row in recession And the prospects for this 2025 was to grow very little. As little as just 0.3%. Calculations that were made before the announcement of the new tariffs presented last night. For its part, France grew last year 1.1% But household investment fell 6%. Again, everything points to lower consumption. The positive part is that Spain is facing a conversion betting on electric mobility. Although in Spain cars with combustion and cheap engines continue to lead the market, European manufacturers need to start selling all the electric ones that can go to go compensating emissions for 2027. And that implies lowering prices and making them more competitive in front of gasoline cars. What is evident is that an economy in recession or stops only negatively impacts the sale of vehicles. And that sale of vehicles depends on the 10% of Spanish GDP. Photo | The White House and Volkswagen In Xataka | Trump tariffs have caused the Big Tech debacle in the stock market. And propose a slowdown in investment in AI

The best paid Spanish manager in the world does not work in a great technological: sells “sugary water”

by

Maybe his name does not sound to you at all since, unlike Tim Cook, Jensen Huang or Satya Nadella, Ramón Laguarta does not direct a great technological. However, for seven years he has been the helm of one of the world’s largest brands in the world: Pepsico. Or as Steve Jobs would say: sell “sugary water“ According to the published data By Pepsico before his shareholders, the Catalan Ramón Laguarta, president and CEO of Pepsico, has established himself as the best paid Spanish manager in the world. The best paid Spanish CEO in the world. As you collect The environmental environment Five daysin 2024, the total remuneration of Laguarta reached 28.8 million dollars. This salary milestone positions it well above other executives of large corporations, both in Spain and globally. Despite having reached this milestone, 2024 has not been the most lucrative year for Laguarta. According to records From the AFL -CO union, in 2023, the manager charged 33.9 million dollars, which meant 648 times the average salary of its employees. However, Ramón Laguarta is not the only Spanish manager at the head of an American multinational who receives a millionaire remuneration. Joaquín Duato, CEO of Johnson & Johnson, He received a salary of 24.3 million, seeing its compensation reduced in 2024 compared to the 28.4 million that was pocketed in 2023. For his part, Enrique Lores, first HP executive, received a Salary compensation total of 19.4 million dollars. Laguarta’s salary. Actually, Laguarta “only” received 1.76 million as a salary, which represents a 4% increase with respect to the same concept of 2023. In addition, the CEO received a bonus of 11 million dollars in company shares and metallic incentives of 6.8 million dollars. In this concept, the company has applied a significant cut with respect to 2023, when it received 13.4 million dollars. To this figure, we must add 8.7 million dollars more in pension plans and other deferred remuneration, as well as $ 500,000 for personal expenses. Among personal expenses, the Use of private plane of the company. The sum of all these amounts corresponds to the aforementioned 28.8 million dollars that the manager pocketed in 2024. Although their total income was reduced by 15% with respect to 2023, Laguarta continues to stand out as one of the best paid managers, and the Pepsian Board of Directors stood out in Its presentation of annual results The solid leadership of its Spanish CEO in turbulent economic times. A “sugary water seller”. Laguarta occupies the position of president of Pepsico since 2018 and assumed the presidency of the Board of Directors in 2019. However, his career within the company began in 1996, when he joined the Spanish subsidiary of the company after a stage in front of Chupa Chups. A decade before the arrival of Laguarta to Pepsico, Steve Jobs He told John Scullyat that time CEO of Pepsico, one of those phrases that have remained for posterity: “Do you want to sell sugary water for the rest of your life or do you want to come with me and change the world?” It should be noted that, in English, the expression ‘Sugar Water’ is also used to refer to something bland, without substance. As if being the Pepsi CEO was something unimportant. There is no doubt that, in the case of Laguarta, directing a “sugary water” company has turned out to be very lucrative. However, the Apple CEO salary It continues to be better: in 2024, Tim Cook received 74.6 million in retribution. Point for Jobs. In Xataka | In 1985 Coca-Cola changed her formula when Pepsi was about to defeat her. It went wrong In Xataka | The best paid CEO in the world is Elon Musk, but its salary is 1 dollar: the great bonus of the bonus Image | Unspash (Nikhil), Wikimedia Commons (Qwertyfry38)

The most fascinating adventure program is a Spanish Tiktoker who is traveling to Japan with a 1998 Fiat

by

Fabio Bell is a influencer That, under the nick Volatadipuca It has been specialized in publishing videos about cars and trips on their social networks. He has made routes through countries such as New Zealand or India, as well as by Route 66 North American, and on his channel combines from cars reviews to interviews with vehicle owners of very diverse characteristics. His last idea, however, is the one that is attracting more attention: to travel from Spain to Japan in a Fiat Marea of ​​98. Planazo. Camperize the car To make life in him, advance everything that can be (on day 1, from Barcelona to Monaco, for example), three months planned at the wheel to travel 14,500 kilometers. At the moment it has been (almost for Serbia) and every day a video summary is uploading that in some cases almost four million visualizations. The inaugural video of the trip, the most viral, reached almost 10 million visualizations. In it, he told his more than 411,000 followers how he withdrew the seats on the right side to install a bed, installed a baca and supplied 20 liters of diesel and a spare wheel. 11 tricks to dominate Tik tok I tell you my trip. For some years, travel Tiktokers have become one of the most famous content on social networks. From adventure to more urban environments, there are more specialized ones (@Racherrosargentinos They only make natural scenarios from South America) and more spectacular (@Jacktravelworld Use drones and film plans, which has won more than 400,000 followers), going through those who have a more practical and earthly approach (@Alanxelmundo It focuses on recommendations and advice for those who want to make their own trips). @volatadipuca I think we all wanted a second season with the tide. This time, a little more beast than the previous one. In total there will be 22 countries, 12 currencies and 25,000km, for 3 months. Good luck to all #Nippon #Coches #trips ♬ Original Sound – Fabio Belnome The travel tiktoks phenomenon. Tiktok has become one of the key media to show trips: the hashtag #tikToktravel, for example, has More than 23,000 million viewsbecause the creators who make content for this niche take, often, extreme views: trips linked to adventure, others very strict in the sustainable and ecological aspect (often out of reach of the average user) or, quite the opposite, luxury destinations and unique experiences. Travel Tiktoks offer the type of experiences that the common of mortals will not do, and in that section is, of course, go to Japan in a car. Out risks. Travel Tiktoks consumer can enjoy trips without assuming the risks of the most adventurous creators, such as Alpinisya @Nimsdaithe urban explorer @Shieyfreedom or the traveler to high -risk countries @drew_binsky. Recall that many of these Tiktokers, like @RemnigmaWang Yongning or Sofia Cheung died while recording extreme challenges and trips. However, we can share their emotions to the limit without any risk, which explains Gherem’s success as Belnome. That, but by car. What does Belnome do what distinguishes it from other travel Tiktokers? Without a doubt, the idea of ​​remodeling an old car and using it as a literal engine of its journey. In each video he remembers that it cost him 900 euros in Wallapop, and dedicated several deliveries to comment on how he was repairing and preparing for the trip, in addition to going through the corresponding reviews and ITVs. In addition, it gives a unique suspense touch to the trip: in the first video the engine is heated excessively, and in the second it is already removing the temperature sensor so that the fan works continuously. Each new installment is a “Will it stay lying today?” That they do not have the rest of the Tiktokers of their guild, which brings you closer to adventure Tiktokers than those of travel. The attractiveness of the car that nobody wants. However, we are not talking about a classic car or a car Vintageone of those models that, repaired, fascinate for their design or their benefits. We talked about a Fiat Marea, a car that the Italian brand began to manufacture in 1995 and that, in effect, is not especially attractive or sophisticated. Belnome’s message seems to be rather “I travel to Japan uploaded in the first thing that Pillo”, and given how the engine is heated, the vehicle seems a challenge rather than a real aid. Something that, without a doubt, Belnome also uses so that the risk plays in his favor and in that of his channel. Header | @volatadipuca In Xataka | The videos of AI have broken the Instagram and Tiktok algorithms. Welcome to the new “AI landscape”

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.