It was the last days of March 2023 when we traveled to the north of Madrid to attend the BYD launch. “Europe has had its eyes closed for a long time”they told us from the company. That felt like the arrival of the first Chinese brand to our country, the one that came to confront … Read more
In July, Microsoft proved to have radically changed strategy as its investment in AI. The Batacazo were The 9,000 layoffs that affected several of their departments, but there was also a change of sight: their approach to corporate sales. After having fired thousands of commercials traditional, the firm opted for replace them with solution engineers … Read more
The commercial war between the United States and China can shoot so many prices That the list is, a priori, endless. However, this 145% tariff figure imposed by the Trump administration (later Replicated by Beijing), it affects more products than others, and within that giant on online purchases called Amazon, the problem is much more … Read more
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