What is relevant is how Sony has gotten here

92 million PS5 sent to stores. The console sales race is something that matters more to shareholders than to users, but it is still a good thermometer of the state of the video game industry. Nintendo was the first to reveal its cards: 155.37 million Switches marketed until December 2025. It is only below the historic PS2. And, since we’re talking about Sony, in its latest report They have reported those 92 million PS5 units shipped. It’s quite an achievement. Especially because of how they have reached that figure which, to contextualize, makes the PS5 the eighth best-selling console in history. First crisis. Things didn’t start well for Sony’s home console. Not for Xbox either, but here Microsoft has been extremely opaque with its units sold for two generations. The two consoles arrived in December 2020, with COVID looming at the doors, games at 80 euros and a historic semiconductor crisis. Not like the current one, with components at stratospheric prices due to the rise of AI: In 2020 and 2021, there were no chips. The PS5 reached 499.99 euros in its version with reader and 399.99 in its digital version at an extremely delicate moment because stock ran out as soon as it went on sale. This caused a boom in the sale of consoles. second hand at exorbitant pricesand the situation remained for much of 2022. When the situation began to ease, the company itself pointed out that had been able to produce fewer consoles than I had planned. Second crisis. In the end, by mid-to-late 2022, things went smoothly. The chip crisis is over, the price rise(s) crisis began. Until this generation, we were used to the fact that, as the life cycle progressed, the consoles were dropping in price and improving performance. They became smaller, quieter and cheaper because the components could be miniaturized and the costs had been amortized. It was a win-win: it was cheaper for the company to produce it, they lowered the price and could get a better margin and market presence. But in August 2025, PS5 went up in price. The version with reader went from 499.99 euros to 549.99 euros and the digital version from 399.99 euros to 449.99 euros. They sold it as the fruit of “the lofty global inflation rates“and the “adverse monetary trends”. It was not the only time: in mid-2025, they rose again. In this case, only the digital one, another 50 euros to reach 499.99 euros. Xbox has not been immune to this and it is the first time that lConsoles are cheaper when they come out than when they have been on the market for five years. Competence. Now, whether the PS5 has been rising in price and has continued to sell depends on several factors. A very important one is that it has no competition at the table. At least, not as it was in the seventh generation – that of PS3 and Xbox 360-. The disastrous presentation of Xbox One at E3 2013 It caused Sony to win, on the street, the eighth generation with its PS4, and that trend has continued over the years. Xbox has been launching everything on PC for years, now also on PS5 and, although Sony is also in that boat, it does not launch. That is, a ‘The Last of Us 2‘doesn’t come out on the same day on PS5 and PC. Now, the PC. Different reputable voices within the industry suggest that the PC, increasingly, it is the platform of the future. It is no longer just the price advantage of digital stores like GOG or Steam, but the catalog itself, the result of Sony and Microsoft launching their console games on PC. If “everything” is going to be on PC, the PC becomes the most interesting platform. Well, that’s the theory, since There is the market for RAM and SSDs to build a PC. But you can always buy the game and play at the highest quality with services like GeForce Now. Time. Mobile phones are also competition, with games that are increasingly cutting edge visually and with mechanics that hijack our time. And there is another key in the competition: PS5 does not compete only against Xbox, Switch 2 or the PC: compete against YouTube, Instagram, TikTok or Netflix. Different voices in the entertainment industry have pointed out that they are no longer competing against their rivals in the same segment, but against anything that consumes our time. Have a limited capacity for leisure, and everyone wants to get our attention those daily minutes that we are not working, eating, sleeping or, hopefully, socializing. lazy generation. It may be one of the most complicated generations in history for console manufacturers, and added to all this, there is another factor that makes those 92 million PS5 sold even more notable: the catalog. video games They are increasingly expensive to produce and they are taking longer and longer to hit the market. These very long development cycles mean that big releases take years to come out, and that causes a lack of big titles that justify the purchase of a console. ‘GTA VI’ is an example. It has been in development for almost a decade and we will find out how much it has cost, but it is not the only one. The parents of ‘uncharted‘ either ‘The Last of Us‘They have not released any exclusive games for PS5 this generation and, speaking of exclusives, because the PS4 continued to have a brutal implementation in the market, Sony has continued to release games on both PS5 and PS4. For a handful of exclusives, a user might not see the point in making the leap to the new generation when Sony was still releasing games for its 2013 PS4. Shielding yourself before GTA VI. Taking all this into account, and as we say, it is an achievement that Sony has managed to place 92 million consoles on the market up to this point. In the … Read more

The Academy has discovered that being relevant matters

The Hollywood Academy of Motion Picture Arts and Sciences has signed an agreement that, beyond the specific broadcast of its awards gala, marks a turning point in the entertainment industry: from 2029YouTube will broadcast the oscars exclusively and free for everyone. The story underlying this movement is not so much the demise of cable television (a phenomenon that in Spain we perceive from a certain distance) but the confirmation of a fundamental change: if the content is not available in a simple and instantaneous way, it does not exist for the majority. The deal. YouTube will obtain exclusive worldwide broadcasting rights from the 101st edition of the awards, scheduled for 2029. The deal extends until 2033 and the transmission will be free worldwide, including the main ceremony, the red carpet and exclusive material from the backstage and the Governors Ball. Until now, Disney paid $100 million each year for broadcast rights on ABC, a very tight economic dealsince this year, for example, it only earned 127 million from advertising during the broadcast. Little thing compared to YouTubewhich recorded advertising revenue of $36 billion in 2024. Worse and worse audiences. The break between ABC and the Academy comes from progressive worsening of audience data. The 2019 ceremony brought together 29.6 million viewers; In 2020, the figure dropped to 23.6. But the real collapse came with the 2021 edition in the middle of the pandemic, which sank to 10.4 million viewers. In 2025 there were signs of recovery with 19.69 million viewers, the highest audience in five years, thanks to simultaneous streaming on Hulu and the return of Conan O’Brien as host. Possible solutions. To improve the numbers (and the friction between ABC and the Academy) the network proposed changes inspired by the Grammys: moving technical categories out of the main broadcast, prioritizing musical performances and reducing the total duration. The Academy resisted, but in 2018 announced the creation of a category of Outstanding Achievement in Popular Filman idea so bad that it was canceled just 29 days later. Instead of actually cutting the Academy added two new categories (casting in 2025 and stunt coordination in 2028). It was seen coming. In fact, the jump to YouTube is the inevitable step that certifies the agony of cable. In fact, this is demonstrated by the Academy’s own decision to incorporate streaming simultaneous on Hulu this very 2025, despite a good number of technological difficulties. YouTube is the inevitable next stop: instant distribution, unrestricted global reach, and free (or, at most, dependent on a single subscription to the platform’s premium option). Taking into account the traditional difficulties in watching the ceremony, YouTube’s proposal has a certain radicality: from anywhere you can watch the ceremony without downloading applications or bypassing blocks. The lace There is one more detail that certifies that the grudges come from afar. In May 2024, YouTube hired Justin Connolly, a veteran who had spent a quarter of a century at Disney, to oversee the platform’s media and sports operations. The signing triggered a legal battle: Disney filed a lawsuit trying to block Connolly’s incorporation, in a dispute that was resolved through an out-of-court settlement. A former Disney executive, speaking to The Wrap, stressed: “Do not underestimate the importance of the hatred and resentment between Justin Connolly and Bob Iger. The dispute continues.” And we just saw the last blow. In Xataka | The “ghost” category of the Oscars: it exists but it is so demanding that there have never been films that compete for it

One of the most relevant actors in ‘Back to the Future’ fell so badly that we never got to see his face: it was a mask

For decades, millions of viewers remembered George McFly as one of the most beloved characters from ‘Back to the Future’with his nervous gestures, his strange shyness and that peculiar way of inhabiting the screen. But what almost no one imagined is that, when the saga returned to the cinema, what we saw was no longer exactly him. Or, at least, not in the way we all thought. An impossible artist. Crispin Glover He burst into popular culture playing George McFly with a performance that made the character one of the most recognizable souls. from ‘Back to the Future’. His performance, at once clumsy, intense and physically expressive, became an essential counterpoint to Marty’s dynamism and Doc Brown’s eccentricity. However, behind that iconic role, Glover was already a unique artistobsessed by the limits of narrative, by art as an act of critical thinking and by the need to escape from the corporate machinery that, in his opinion, turned cinema into an instrument of ideological complacency. The fame that the film brought him did not bring him closer to Hollywood: it pushed him away from hertowards a life of his own projects, marginal filmographies, performative tours and experimental books that he himself read on stage in front of his followers. That mix of massive success and countercultural sensitivity would end up leading, a few years later, to one of the legal conflicts most influential in the history of commercial cinema. The ideological disagreement. Glover never hid his discomfort with the final message of the first film. It bothered him that the climax was an economic reward: a family becoming a symbol of the triumphant middle class, a new car as an emblem of happiness and a moral that, according to himhe unequivocally associated money with life success. He was barely twenty years old, but he was already openly questioning an element that he considered propaganda. For him, the real prize should have been emotional reconciliation between the parents, not wealth. That conversation with director Robert Zemeckis, who according to Glover It led to notable anger from the director, marking a point of friction that would later be amplified when negotiations for the sequel began. Silent war. The actor felt that he had done a decisive job in the first delivery and expected treatment equivalent to that of his colleagues. The studio, on the other hand, perceived his comments as an artistic and personal challenge. The financial offers reflected this rupture: figures much lower than the rest of the cast and, according to Glover, a deliberate feeling of punishment, especially seeing that the script from ‘Back to the Future II’ It included scenes in which George McFly appeared hanging upside down, a physically uncomfortable position that he interpreted as a hostile gesture. By then, the aesthetic tension had already been transformed into a contractual and human tension. Plot Twist: The mask. When negotiations failed, Universal did not opt ​​for the usual solution of replacing the actor and continuing as normal. No, he did something much more aggressive: used a mold Glover’s facial created for the first film and placed on a different actor, Jeffrey Weissmanadding prosthetics, makeup, hairpieces and a meticulous imitation of her voice and gestures. It was, in practice, putting an interpreter to play Crispin Glover playing George McFly. Weissman, initially informed that it would be a simple photographic double, discovered during filming that they were asking him to replicate a foreign personality, not a character. It was even called “Crispin” on the set, and even heard jokes from Steven Spielberg about a supposed “million” that Glover would have demanded. One more thing. Many scenes relegated him to the background, carefully out of focus, or showed him face down to make recognition difficult. The rest was composed by mixing Glover’s real shots with Weissman’s new shots to create the illusion of continuity. For the public it worked: millions of viewers thought that Glover had participated in the sequel. For Glover, that was an outrage: his identity, his interpretive essence, had been used without consent to support a multimillion-dollar production. George Mcfly (with Weissman inside) A historic litigation. In 1990 Glover filed a lawsuit that, without looking for it, became one of the first early warnings about the risks of digital recreation, impersonation through visual effects and image rights in the era of technological manipulation. He argued that Universal had used his face, his voice and his acting style without permission, hiding behind the idea that they were only prolonging the existence of the George McFly character. His lawyer, Doug Kari, built a strategy that sought to demonstrate that it was not about perpetuating the character, but about appropriating Glover’s artistic identity. He wanted to depose Spielberg, Zemeckis, Gale and Michael J. Fox, in addition to accessing the studio’s accounting books. What happened? That the case did not go to trial: the judge encouraged both parties to reach an agreement, one that was finally closed by about $760,000. Consequences. But the psychological, industrial and legal impact was enormous. The SAG-AFTRA union was forced to review your rules. Hollywood began to debate to what extent a performance belongs to an actor and whether a studio can, without consent, reconstruct it for new installments. Years later, every time there was talk of digitally resurrecting a deceased performer, Glover’s name reappeared as a warning. In a way, his case anticipated current debates about deepfakes, avatars generated by AI and digital replicas hyperrealistic. Personal consequences. The process left no one unscathed. Glover managed clear your name and establish a red line in the industry, but the experience marked him deeply. He refused to attend conventions or photo sessions related to the saga because, according to himthat would be supporting a lie: that he had participated in those sequels and that Weissman’s artificial interpretation belonged to him. He also suffered for years from the emotional burden of fans attributing to his work gestures or moments that he never interpreted, even receiving criticism for what he did. … Read more

Science is moving creatine from the gym shelf to a more relevant one: cardiovascular health

When we think of creatine, the mental image It is almost always that of a gym: someone shaking a white powder in a shaker to get more strength or a faster sprint. However, science has greatly expanded the focus on this compoundand its applications are reaching unexpected places, such as cardiology consultations. Opinion of cardiologists. The surprise recently popped up on the podcast I have a plan where cardiologist Aurelio Rojas claimed that creatine “is one of the most essential supplements” that he uses in his patients with a dose of between three and five grams daily. This statement, which may seem shocking at first, is actually the tip of the iceberg of a large body of scientific literature that attempts to explore how apply creatine in daily clinic of a doctor with his patients. But what does a sports performance supplement have to do with the heart? And does science support this enthusiasm? Muscle motor. To understand the connection, you first have to understand what creatine does. Simply put, creatine is key in cellular bioenergetics, especially by facilitating rapid production of ATP, which is essential for muscle and heart function. Creatine monohydrate is most researched and recommended way for supplementation, as an improvement in muscle contractility, performance and exercise tolerance has been seen. in the heart musclecreatine acts by stabilizing energy metabolism and may have a relevant role in situations of heart failure or ischemic diseases. Within the scientific literature It is highlighted that creatine and phosphocreatine depletion is characteristic in failing hearts, and exogenous administration can contribute to the metabolic protection of the myocardium.​ Furthermore, there is scientific interest in the potential role creatine protector on the vasculature in risk populations, by reducing chronic inflammation and contributing to better control of carbohydrate and lipid metabolism.​ Beyond the gym. All this means that the interest of cardiologists goes beyond gyms and the number of repetitions they can do in a specific exercise. One of the first diseases where emphasis is placed is heart failure and its supplementation with creatine. Although it is not a cure, the findings suggest which can improve muscle strength, endurance and exercise capacity in these patients. By improving the energy efficiency of the musculoskeletal system, the overall workload of the heart is reduced. Sarcopenia. A medical term that refers to the loss of muscle mass and strength related to age and chronic illness. It is a silent enemy that drastically worsens the prognosis of cardiological patients. and here is where creatine shinessince it is essential to increase muscle mass, especially when combined with resistance training. For a 70-year-old patient who has lost muscle mass after a cardiac event, regaining the strength to get up from a chair or climb stairs is essential. Creatine, in this context, is not an aesthetic supplement, it is a therapeutic tool to improve quality of life as they point out. the studies. It doesn’t work for everything. Creatine is not perfect. It is excellent for very intense, short-duration exercises that need immediate energy such as sprinting or lifting weights. But in low-intensity and long-duration exercises such as a marathon it is of no interest, since the aerobic metabolism of the muscle that maintains constant ATP production endogenously. The myths. Despite being a really studied supplement, creatine continues to spread myths. The ISSN is categorical about this In his review, he gives the following points: Does not damage the kidneysas long as the doses recommended by scientific evidence are followed. Obviously, if there is an underlying kidney problem, you should consult your doctor. It is not known if it causes baldness, or at least the scientific evidence has not been able to state it categorically. This is something that points to a study that showed an increase in DHT, but its relationship with hair has never been proven. It is not a steroid. It is a natural organic compound, made up of three amino acids, that the body produces and that we also ingest when eating meat or fish. In this way, science has moved creatine from the bodybuilding shelf to the general health shelf. Its ability to manage cellular energy makes it a valuable tool not only for athletes, but also, as Dr. Rojas points out, for clinical populations struggling with muscle weakness and energy depletion. Images | Alexander Saks Alexander Red In Xataka | When we stop sleeping our brain is irremediably damaged. Research believes that creatine fixes it

50 years later the amazing thing is not that Microsoft continues to exist. The hallucinating thing is that it remains (Tan) relevant

Does 50 years Two young people called Bill Gates and Paul Allen They created the one that has become the largest software empire in history. That April 4, 1975 was born Micro-Soft. The name occurred to Allen, what years later I didn’t remember why he used the script and that capital. The detail has remained in anecdote. One of the thousands which are already part of the history of a company that has managed to be relevant and toe for half a century. There are not many in the world of technology that can boast something like that. How did you do it? Windows 10: 9 very useful and little known tricks Reinventing himself. Microsoft has been lifted after each fall. And there have been many. And very important. But it was not so at the beginning. Microsoft, like all the big ones, was loved long before being (deeply) hate. Gates and Allen were in the right place and moment, but they also knew how to take advantage of their opportunities. The first arrived in 1980, when they reached an agreement with IBM to provide the operating system for its PCs. It is curious how history is repeated again and again, because that is just what would happen to that operating system that would end up calling themselves. Gates and Allen did not create that operating system: they bought the original, QDOS/86-dos, for $ 50,000, and modified it so that it could be used on the IBM PCs. Apple did the same with Nextstep (based on FreeBSD) When he bought Next and ended up turning that operating system in Mac OS X. years later Google would buy a small startup called Android Inc. to take advantage of an operating mobile system that he had created. That said. The story ended up. But those are other stories. That agreement with IBM was a turning point, but above all it was for its terms. Microsoft received $ 430,000 for that product – very less than Ibm hoped to have to pay – but Microsoft maintained the ability to sell its operating system to other companies. From that moment Microsoft was a rocket. One controlled by a Gates implacable and fierce. With their lights and their (many) shadows, Gates and his company would soon begin to achieve the goal that They had marked and that a priori seemed impossible: put a computer in each home. It did not matter others doing things in a different or better way: Microsoft always managed to impose itself. He did it with MS-DOS and of course he did it with his long and erratic Light of Windows operating systems or with its office suite, Office, today maximum expression of the intention of how everything can (but should not) become a service in the cloud. For 25 years, Microsoft was no one to cough him, but then the earthquakes began to arrive. First, Internet, browsers, search engines and social networks. Then the smartphone. Redmond’s company lost all those wars. Always late and bad, and he was convicted of that Innovative dilemma in which David wins the game to Goliath. But there is the really amazing. Microsoft fell and lost those wars, but he got up again and reinvented. Even those that had won – like that of the browsers, With Internet Explorer– He ended up losing them, but we insisted: it didn’t matter. There we saw the true strength of Microsoft. It didn’t matter if the general public hated her: they did not give up and tried one, and another, and again. They failed with bing in search engines, they had to spend 26.2 billion dollars to “compete” on social networks and also shipwrecked (Too bad) With Windows Phone. And once again, it didn’t matter. Faced with these failures, new successes. Not only that: definitive reinvention. After the arrival of new contendliere NadellaMicrosoft changed the image and of strategy. Of being hated and almost ignored it was relevant and even loved. He got it shyly In the mobile segment, but where he has achieved an exceptional triumph has been in the cloud, where Azure marks the pattern with his great rival, AWS. And since then and along the way, many more stories, many smaller and large failures and also many small and large hits. It is impossible to put them all here, but it is also inevitable not to mention legendary products. Among them the Xbox, pillar of a very forty bet But not especially fortunate For the video game segment. Or also the successes that the company also achieved with the devices of the Surface family. The Hololens were Another failureYes, but one that at least showed that the company always tried to reinvent himself. In those is precisely now Microsoft, but this time not to lose what may be the most important train in history: The artificial intelligence. His reaction thus has been faster and more ambitious than on other occasions, but still the unknowns about the result of that bet are enormous. Whatever happens, it will probably give the same. And it will give the same because Microsoft will end up doing what you have always done. Reinvent yourself. Happy 50, Microsoft. In Xataka | Bill Gates has told how he made Microsoft into the giant that is now: “I focused my life only on a single job”

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