Murcia is convinced that she has a special smell. So he has decided bottling him and turning him into a perfume

If Seville has a special color, as those of the river sang, Murcia can boast another identity equally striking: its smell. At least he considers his City Council, that He has opted by a fragrance inspired by the aromas of the city, such as orange blossom or myrtle, to use it as an institutional gift. In fact so convinced is the town hall that has dedicated more than 11,000 euros to launch it in the framework of the celebration of the 1,200 years from the town. Of course the perfume has a name: “Fire ritual”. A perfume inspired by Murcia? That’s how it is. At the moment there are not many details that have transcended the Murcian Olfative Initiative, but they allow us to get an idea of ​​what is their approach. The news emerged on Sunday as a result of A tweet Posted by Ginés Ruiz, local spokesman of the PSOE. In him, pulling a sneer, he threw a polish to the local government headed by the popular José Ballesta. “Dear neighbors of Murcia: do not forget that July 7 is the last day to pay the IBI, that the mayor has to pay things like the ‘aromatic mist commemorating the #Murcia12’ to 11,325.60 euros,” Ironizaba Ruiz. The message was accompanied by The photo of a document in which, indeed, a budget item of 11,300 euros is collected for something called “aromatic mist.” Click on the image to go to Tweet. And what is it? Ruiz’s tweet led several media, basically RRNEWS, Murcia’s opinion and Murcia Economyto pull the thread and contact the City Council to learn more about that mysterious “aromatic mist.” Thanks to them we know that their real name is ‘Fire ritual’ and consists neither more nor less than a fragrance with the smell of Murcia “elaborated by Iberchem and that will be presented shortly. What exactly does it mean to smell Murcia? “It smells like the color of the flames”, replyenigmatic, the Consistory. Because? The opinion reveals that the City Council took the first leg of an unsuspected place: its tourism officia. Visitors who come there in search of information often speak the smell of orange blossom, so … why not capture that olfactory essence in a perfume? The idea, insist from the municipal government, is that “a part of Murcia always travels with visitors” and encouraged them to return. “The idea is that this initiative arising from the ‘Murcia 1200’ project lasts and extends as a gift beyond this year, being able to take this aroma everywhere where entities and groups of civil society be named Murcia with their talent,” They clarify. For now, the fragrance will become gift for those who visit Murcia in official acts or during relevant quotes. The important thing: What does it smell like? The City Council advances that it is “a unique fragrance inspired by Murcia and its history”, with “representative” aromas such as orange blossom or myrtle. “It’s a fragrance Niche Inspired by oriental, wood, smoke touches, spicy points … When you smell it, it transports you to that warm fire, with a sweet touch and Ambarado“, They clarify. The idea is that people can spray perfume and use it to set rooms. The name, ‘Fire ritual’, is inspired by one of the large celebrations of the town: the spring parties, and more specifically in its climax, The burning of the catafalco of the sardine. The news has jumped with the fragrance and ready to appear. The person responsible for forming it has been the Iberchem company and in the project a member of the Royal Perfume Academy would have participated. Images | Esteban Palacios Blanco (Flickr) and Laura Chouette (UNSPLASH) In Xataka | Vitoria has been the greatest city in Spain for years. Now he has turned against him for a gardener strike

The long-lasting floral and velvety perfume that we are going to ask for at Christmas

The senses are our way of perceiving the world, but which one has the greatest power to last in our memory? What sense is it that really leaves its mark on us? According to a study by the Rockefeller University in New York, we are able to remember 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and up to 35% of what we smell. Yes, experts agree that smell and the aromas that this sense can capture have a key impact on our well-being. That said, it is worth asking, can a scent make us happier? The new member of the saga The life is beautiful, La vie est belle L’Elixir de Lancômethus confirms it. And is there anything better than giving (or giving yourself) a piece of happiness in fragrance format? It is no coincidence, therefore, that giving a perfume for Christmas is a classic, who doesn’t want to be happy at Christmas? Floral and velvety, this new Lancôme perfume in elixir format captures a daring attitude from the hand of Antoine Maisondieu and Christophe Raynaud, two of the perfumers of the house and creators of Life is beautiful L’Elixirwho have created this aroma with the intention of representing the uniqueness of women and the feminine power of embracing identity through happiness with oneself. And is there anything better than feeling happy in our own skin? © Lancôme © Lancôme Happiness is in oneself If we want to be happy, we must start with ourselves, that is the philosophy behind Life is beautiful L’Elixirwhich encourages women to explore your own universe in order to achieve happiness. Knowing ourselves involves choosing a perfume that, beyond completing our looks as the best accessory, becomes a sign of identity, like Julia Roberts’ iconic smileimage of this olfactory creation. Hence, Lancôme has opted to create a woody floral fragrance. gourmand thanks to the presence of violet leaf and cocoa butter with a trail that lasts over time and also leaves an indelible memory. a perfume sweet and enveloping that you want to use non-stop and that invites you to love yourself with total freedom, regardless of anything else. © FERNANDO JUNCO TELLADO More than a perfume, an emotion The value of a fragrance also lies in its ability to awaken emotions. Life is beautiful L’Elixir It is an emotion in itself, an unexpected aroma with a raspberry liqueur accord that leaves no one indifferent, since it is designed to make it noticeable that you are wearing it and designed for those who do not want to go unnoticed. The result is a fragrance radically different and daringly feminine contained in a bottle with an elegant silhouette whose curves evoke a smile – is there a greater sign of happiness than a smile? A glass masterpiece that is also rechargeable, destined to keep your happiness this Christmas (and forever). If you want to see more gift ideas, click here and surprise your loved ones. And to stay up to date with all the beauty news that our experts share, you we tell it here.

The most intense, irresistible and passionate perfume for this Christmas

December arrived, the month of magic, the lights and the illusion that permeate every corner of our lives. It is time for reunions, shared laughter and, of course, to fulfill the mission (sometimes complicated) to find the perfect gift. But what to give to those women who mean so much in our lives? Friends, mothers, sisters … Each with its unique personality, but all worthy of something special. This year, beauty gifts become the undisputed protagonists under the Christmas tree. More than products, they are sensory experiences designed to excite and celebrate The essence of who receives them. From intoxicating fragrances to details that make a difference, gifts Beauty They combine luxury, style and, why not, a touch of magic. And there is a name that stands out as the perfect gift for strong and passionate women: Sì Passione Intense of Giorgio Armani. It is not simply a perfume; It is an ode to empowered femininity and a hymn to passion. We tell you why this reinvented classic will be the favorite of this Christmas (I have already declared eternal love). © Giorgio Armani An iconic fragrance in universe Beauty Since its launch in 2013, Yeah Giorgio Armani has left an indelible mark on the world of beauty, and its version Sì Passione Intense Take this story to the next level. Created by the talented perfumer Julie Massé, this fragrance is more than a reinterpretation: It is an explosion of emotions encapsulated in a bottle that symbolizes power, elegance and desire. Sì Passione Intense not only seduces for its aroma; It is an experience that celebrates strong and safe women of themselves, those who are not afraid to shine with intensity in every aspect of their lives. With an ambassador such as actress Sadie Sink, a symbol of youth and authenticity, this fragrance connects with the spirit of those who see in beauty a form of expression and empowerment. Do you now understand why this (car) gift is only suitable for the most daring? © Fernando Junco Tellado The olfactory gift for the most important women in your life What do you do about Sì Passione Intense an unforgettable beauty gift? From its first notes, this fragrance wraps the senses with a vibrant mixture of black currency and jasmine, which evolves towards warm chords and seducers of vanilla and musk. Each drop of this perfume is a reminder of the power to live life with passion and authenticity. It is ideal for those special moments that define the parties: a romantic dinner, a meeting with friends or a magical night surrounded by loved ones. We could say that it is the perfect complement to women who know what they want and leave their mark wherever they are going. © Giorgio Armani © Giorgio Armani If you still doubt what to include in your gift list, Sì Passione Intense Armani Beauty is a safe bet. His irresistible aroma and his empowerment message make him a perfect detail to surprise that special person or, why not, to give yourself. This Christmas, it is not just about to give objects, but to give experiences that are recorded in memory. And with this fragrance, you will be giving more than a perfume: A tribute to force, passion and authenticity that defines the most important women of your life. Are you ready to add a touch of intensity and magic to these parties? If you want to see more gift ideas, Click here and surprise yours. And to be up to date with all the beauty news that our experts share, you We tell it here. (Tagstotranslate) Advent calendar

how and where to apply perfume depending on your objective

“Perfume is something very personal, a way of communicating invisible to the eyesbut immediately perceptible”, Odile Gonzalez-Colaço begins by saying, retail education director by Prada Beauty. María Dionisio, from the DKNY Beauty Spain training team, also assures that “the way we apply perfume and the areas of the body we choose to do so have a profound impact on how we perceive fragrance and how others experience it.” For these reasons, he says, “beyond the choice of fragrance In itself, the act of applying it is an intimate dance between the essence of the perfume and our own.” If you want to know how and where to apply the perfume depending on the effect you want to have on you and the person in front of youkeep reading. © armanibeauty How to apply perfume according to your objective? “Every person has their own reasons for wearing perfume, and these desires influence how and where we apply it, whether to attract, to feel good or to leave an invisible markbut memorable,” explains María Dionisio. According to this, How should you apply perfume based on your objective? With your help, we analyze some possible situations: To attract others: If what we seek is to leave a memorable mark and captivate the attention of those around us, the strategic application of perfume becomes an art. Choosing the visible areas with the greatest projection ensures that our fragrance accompanies us subtly, but with strength, leaving an impression that is not forgotten. We will apply to the wrists, neck, behind the ears and on the inside of the elbows and knees, as these points emit heat, which causes the fragrance to be released more intensely. To feel good about yourself: For some, perfume is a small personal luxury, an invisible touch that has the power to lift your spirits and envelop you in a feeling of well-being. It is a way to enjoy a fragrance that makes us feel special, like a sensory caress that connects us with our own essence. Applying perfume near your torso such as the chest or stomach, areas where the aroma is closest to you, can be a more intimate way to enjoy it and is less obvious to others. To enhance the durability and longevity of the fragrance: If what we want is for the fragrance to last throughout the day, the key is knowing where and how to apply it. Strategic areas, such as pulse points, allow the aroma to be released slowly, ensuring that it accompanies us for hours without losing its intensity. The heat from these areas activates the fragrance molecules. To “go unnoticed”: at certain times, what we seek is not to stand out, but to enjoy a subtle and delicate fragrance that only those closest to us can perceive. A light and well-dosed touch creates an intimate, almost personal atmosphere, where the fragrance becomes a secret shared only with those who are nearby. Avoiding areas of intense heat, using less, and applying perfume from a greater distance can make the scent softer and less invasive. © armanibeauty Where should you put it depending on what you want to achieve? Odile Gonzalez-Colaço assures that, depending on the trail we want to leave, we can perfume one or more areas until we achieve the desired amount of perfume: the sides of the neck, the inside of the wrists, the inside of the elbows…, we can even perfume the inside of the knees (a very sexy gesture) if what we want is to leave a trail as we walk. According to María Dionisio, “on the neck, the area behind the ears, the chest or the wrists (where body heat is released naturally), the perfume comes to life in a magical way“. © rouje It will be in those areas where you will have to put on perfume if you want to leave a mark wherever you gobut, if what you want is to make others perceive your aroma in a subtle and discreet way, according to Odile, what you can do is perfume the lining of the jacket that you are going to take. “This way we will lose the effect that is produced by combining the fragrance with your own skin, but you will be able to be lightly perfumed without the olfactory sensation becoming intoxicating.” For Odile, another way to discreetly perfume yourself is apply the fragrance on a handkerchief we have at home and gently slide it around our neck before leaving, this will produce a “caressing fragrance” effect. However, he tells us that, if what we want is to make everyone turn their heads as we pass by, “we should perfume ourselves in as many pulse zones as possible, even help fix our fragrance with a lotion or body cream of the same aroma, if available and otherwise with a lotion with a neutral aroma, since when the skin is well hydrated, the fragrances set much better and we will achieve a greater trail and a prolonged effect of our aroma throughout the day or night“. © pradabeauty Who do you perfume yourself for? In short, the key, according to María, is to understand that fragrance perception changes depending on contextand although for yourself it may be something subtle and close, for others it can be a much more immersive and bold experience. So: If your goal is to please otherss, you can opt for a more generous and visible application, focused on the areas of greatest projection, such as the neck or wrists, with more intense notes. If your goal is more personal and focused on yourselfyou can opt for a more discreet application and in less obvious areas, such as the chest or the inside of the elbows, using citrus or floral fragrances. Perfume is a wonderful universe from which there are always things to learn.

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