Murcia is convinced that she has a special smell. So he has decided bottling him and turning him into a perfume

If Seville has a special color, as those of the river sang, Murcia can boast another identity equally striking: its smell. At least he considers his City Council, that He has opted by a fragrance inspired by the aromas of the city, such as orange blossom or myrtle, to use it as an institutional gift. In fact so convinced is the town hall that has dedicated more than 11,000 euros to launch it in the framework of the celebration of the 1,200 years from the town.

Of course the perfume has a name: “Fire ritual”.

A perfume inspired by Murcia? That’s how it is. At the moment there are not many details that have transcended the Murcian Olfative Initiative, but they allow us to get an idea of ​​what is their approach. The news emerged on Sunday as a result of A tweet Posted by Ginés Ruiz, local spokesman of the PSOE. In him, pulling a sneer, he threw a polish to the local government headed by the popular José Ballesta.

“Dear neighbors of Murcia: do not forget that July 7 is the last day to pay the IBI, that the mayor has to pay things like the ‘aromatic mist commemorating the #Murcia12’ to 11,325.60 euros,” Ironizaba Ruiz. The message was accompanied by The photo of a document in which, indeed, a budget item of 11,300 euros is collected for something called “aromatic mist.”

Click on the image to go to Tweet.

And what is it? Ruiz’s tweet led several media, basically RRNEWS, Murcia’s opinion and Murcia Economyto pull the thread and contact the City Council to learn more about that mysterious “aromatic mist.” Thanks to them we know that their real name is ‘Fire ritual’ and consists neither more nor less than a fragrance with the smell of Murcia “elaborated by Iberchem and that will be presented shortly. What exactly does it mean to smell Murcia? “It smells like the color of the flames”, replyenigmatic, the Consistory.

Because? The opinion reveals that the City Council took the first leg of an unsuspected place: its tourism officia. Visitors who come there in search of information often speak the smell of orange blossom, so … why not capture that olfactory essence in a perfume? The idea, insist from the municipal government, is that “a part of Murcia always travels with visitors” and encouraged them to return.

“The idea is that this initiative arising from the ‘Murcia 1200’ project lasts and extends as a gift beyond this year, being able to take this aroma everywhere where entities and groups of civil society be named Murcia with their talent,” They clarify. For now, the fragrance will become gift for those who visit Murcia in official acts or during relevant quotes.

The important thing: What does it smell like? The City Council advances that it is “a unique fragrance inspired by Murcia and its history”, with “representative” aromas such as orange blossom or myrtle. “It’s a fragrance Niche Inspired by oriental, wood, smoke touches, spicy points … When you smell it, it transports you to that warm fire, with a sweet touch and Ambarado“, They clarify. The idea is that people can spray perfume and use it to set rooms.

The name, ‘Fire ritual’, is inspired by one of the large celebrations of the town: the spring parties, and more specifically in its climax, The burning of the catafalco of the sardine. The news has jumped with the fragrance and ready to appear. The person responsible for forming it has been the Iberchem company and in the project a member of the Royal Perfume Academy would have participated.

Images | Esteban Palacios Blanco (Flickr) and Laura Chouette (UNSPLASH)

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