normal

“Growth without jobs is the new normal”

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Generation Z has had a incorporation into the labor market really bumpy. Their last years of training and internships were marked by the isolation caused by the pandemic and, when it already seemed that they were going to be able to return to their first jobs normally, the adoption of AI has put them on the tightrope again. According to a new report from Goldman Sachs has had access FortuneGeneration Z is at a strange crossroads of economic prosperity for companies and unemployment for them. USA: the canary in the mine. The American labor market is experiencing a profound change which especially affects young people of generation Z, who are looking for their first job in an increasingly complicated environment. It is no coincidence that the first symptoms of impact of AI in the workplace arise in the US since it is the country with greater implementation of AI with 1.2 million companies that are already using AI in some of their processes. Its effects are the canary in the mine for the rest of the economies. In this context, US companies are already They don’t offer as many opportunities. jobs for newly graduated employees as before, and analysts warn that this “jobless growth” scenario will be the new normal for years to come. Soaring economy, stagnant jobs. At this moment, the Stanford research show that generation Z has 13% more difficulty accessing certain jobs, even when the economy continues to grow in terms of Gross Domestic Product (GDP). Goldman Sachs experts David Mericle and Pierfrancesco Mei emphasize that this economic growth reflected by GDP does not translate into more jobs, especially for young people who start their professional career who are seeing how AI has taken on tasks that until now were part of your job learning process. That is, companies earn more, with less staff. The perfect storm for generation Z. According to report data ‘2025-2026 Hiring Benchmark Report‘ prepared by Criteria, human resources managers agree that 92% of young people from generation Z are not prepared for the current demands of the labor market. Although these young people are skilled in using technology and digital tools, companies demand highly qualified and experienced professionals. Something they have not yet had the time (or opportunity) to acquire. On the other hand, automation and mass adoption of artificial intelligence are causing “the modest employment growth along with the strong GDP growth observed recently is likely to normalize to some extent in the coming years.” This diagnosis implies that the majority of new jobs that emerge will be closely linked to high-level technological profiles, while opportunities for young people without experience continue to decline. Productivity and employment have let go of each other’s hands. According to the authors of the Goldman Sachs study, the economic boost to the US GDP is supported above all by the productivity that artificial intelligence is already beginning to provide. However, the new job creation data They are not on the same ascending line. The information They show that in almost all sectors (less in health), job creation is “weak, null or negative”, with managers opting to automate tasks and reduce labor costs permanently. Generation Z in a delicate situation. The conclusion of the Goldman Sachs analysts is clear: “History also suggests that the full consequences of AI for the labor market may not be evident until a recession hits,” at which point the generation Z would be the most vulnerable to any financial shock. Given that, although it is true that the data confirms that there are not large rounds of layoffs (at least not as many like in 2023), No new vacancies are opening either.. The result is a static labor market, especially for those seeking their first job. Youth employment on the rise. Youth employment is already accustomed to be a problem for most economies in the world. The US AI’s canary-in-the-mine figures show that the youth unemployment rate is increasing, especially in the technology sector. Veteran Goldman Sachs analyst Joseph Briggs stressed on the podcast Exchangesthat more than 3% of young people between 20 and 30 years old have lost their jobs in technology since the beginning of the year, and the big layoffs made by companies such as Microsoft, Google and Meta directly affect this generational group. Are replaced by other engineers with more experience. In Xataka | Amazon’s CEO has put his cards on the table: “We expect AI to reduce our total workforce in the coming years” Image | Unsplash (Vitaly Gariev)

That the US Air Force flies its three B-52 bombers is normal. That he does it against Venezuela not so much

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At the beginning of September the southern Caribbean became in a hybrid war board where anti-drug operations, financial sanctions and military deployments mixed together. Then we learned that the United States had decided to open a base that had been closed for 20 years and had not been open since. F-35 have stopped arriving. Three have been added to the fighter jets monsters looking at Venezuela. The roar. In recent days, the Caribbean has once again been the scene of a military deployment reminiscent of the most tense years of the Cold War. Up to three strategic bombers American B-52 were spotted orbiting for hours off the coasts of Venezuelaescorted by F-35 fighters and supported by tankers and reconnaissance drones. The maneuver, carried out in international airspace, was all less discreet: a deliberate display of force a few kilometers from Caracas, in a context in which Washington intensifies the pressure against the regime of Nicolás Maduro and in which rumors about a possible direct action They begin to sound with increasing verisimilitude. Echo of the giants. The B-52s, based in Louisiana, sailed the Caribbean sky with the unequivocal purpose to be seen. His mere presence has a strategic meaning: each of these colossi can carry dozens of long range cruise missilescapable of hitting land or sea targets without having to fly over enemy territory. The United States assures that the patrols They are part of anti-drug operations, but the simultaneity with Trump’s threats and the recent attacks to vessels suspected of drug trafficking point to a clearer political message: warn Maduro that Washington’s reach extends from the air to the waters of the Caribbean and, if it deems necessary, beyond. The fence In just two months, the Pentagon has deployed in the region a naval and air device that includes three destroyers, a missile cruiser, a nuclear submarine and an amphibious group with more than 2,000 marines. TO they add up Reaper drones, C-17 transport planes and the feared AC-130J Ghostrider, specialized in interdiction operations and surgical strikes. The structure is more reminiscent of a preparation force for a limited campaign than a mere anti-drug operation. Washington has also confirmed the creation of a new force regional task force under the command of the II Marine Expeditionary Force, while reports of lethal attacks on suspicious boats in international waters accumulate: at least five in recent weeks, with 27 dead. Open threat. The turning point has arrived when Trump himself openly declared who studies “striking on Venezuelan land” after having “controlled the sea almost completely.” He said it with the naturalness of someone describing a logical extension of an operation in progress. He also acknowledged having authorized to the CIA to develop covert operations in Venezuelan territory, in a decision that marks a qualitative leap with respect to traditional diplomatic pressure. Although he avoided confirming whether this authorization includes the figure of Maduro, the hint was enough for him toturn on all alarms in the region. In Washington, sources from the Department of Defense maintain that these would be actions aimed at “disrupting drug trafficking networks,” but Trump himself has described the Venezuelan president as “head of a cartel,” blurring the line between anti-drug war and regime change operation. Venezuela on alert. From Caracas, the response It was immediate. Maduro accused the United States of preparing an invasion and denounced to the United Nations what qualified as “a very serious violation of international law.” His government maintains that the military movements seek to “legitimize a regime change operation to seize Venezuelan oil reserves.” In a televised speech, supported by his military leadership, evoked the blows sponsored by the CIA during the Cold War in Latin America and cried: “Down with coups d’état! Latin America neither wants nor needs them.” At the same time, he announced that 4.5 million civilian militiamen would be ready to defend the country, although the actual enlistment figures were far from his rhetoric. Meanwhile, the opposition, led by María Corina Machado (recently awarded with the Nobel Peace Prize), celebrated American support and dedicated his award “to Trump, for his decisive support of our cause.” Fuzzy red line. The situation has become a dangerous choreography of power. On the one hand, Washington insists that its mission is stop drug trafficking and irregular migration, on the other, their actions increasingly resemble the preparatory phase of a military operation. Trump’s rhetoric, direct and unfiltered, evokes the old ghosts of North American interventions in Latin America, while his deployment in the Caribbean resembles a modern reissue of the big stick politics. Venezuela, with a weakened armysuffocating sanctions and a perpetual internal crisis, thus becomes a board and excuse: the place where the United States’ ambition for regional control and the need for an external enemy to maintain the cohesion of Chavismo intersect. A prelude? He flight of the B-52 off the Venezuelan coast it was not a routine maneuver. It was a sign. A demonstration that pressure is no longer measured in sanctions or communications, but in long-range missions, combat escorts and submarines that silently patrol a few kilometers from the continental shelf of a sovereign State. Trump has found in Maduro the perfect antagonist: an isolated dictator, converted into a symbol of Latin American collapse and a justification of his new hemispheric doctrine. If you will, also a warning to sailors: it could become the first salvo of a selective intervention. Image | USAF In Xataka | The US can spend months attacking boats in the Caribbean. A base closed for 20 years has just opened and F-35s keep arriving In Xataka | Venezuela has found proof that the video of the US missile pulverizing a boat was made with AI: Google AI

how it is formed, how it differs from a normal storm and how to act in one of them

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It rains in the Levant. Deluge. Injuries, dozens of homes flooded, infrastructure unusable, rivers overflowing. Deaths. As you may have seen, there are no links in the three sentences that head this paragraph. And it is not an oversight: there are no links because, sadly, they are not necessary. Every year, for too many now, the end of summer ends with torrential rains in the east of the peninsula and the Balearic Islands. How is it possible that the same improvisation scenes are always repeated? Why are we not prepared for what, by all accounts, seems inevitable? What is a DANA and what should we know about them? Difference between DANA and cold drop POT Around 1886, a group of German meteorologists they started talking of kaltlufttropfen (‘cold air fall’). It may seem that ‘cold drop’ is a native and traditional way of calling certain types of meteorological events, but no. Our ‘cold drop’ comes directly from there: from a way to describe “cold air pockets” or stormy phenomena at altitude”. A description that is more than a century old. For this reason, there was a moment when the AEMET decided to start talking about Isolated Depressions at High Levels. The DANA concept is more current and, therefore, more accurate: it describes a cold depression at high levels, isolated from the main circulation, which generates instability by interacting with warm and humid air in lower layers. But, be careful, the change was not only due to a scientific issue. As the Agency itself recognized‘cold drop’ began to become synonymous with “catastrophic, intense and damaging rains, as well as highly dangerous meteorological situations.” And this is not always the case: we know for a fact that there are DANAs that cause absolutely nothing. It is something very similar to what he has done in recent days giving a proper name to dangerous DANAs. So for practical purposes, DANA is a more precise way than Gota Fría to talk about one of the most characteristic (and potentially dangerous) atmospheric phenomena of the Spanish autumn. How a DANA is formed The mechanism behind Isolated Depressions at High Levels is quite well known. At high levels of the atmosphere, the jet stream is disturbed, undulated, pinched. And finally, it comes off. That’s what we call an ‘isolated closed low’; that is, detached from the main flow. This low remains circulating independently and, when it interacts with areas of warmer and more humid air (for example, in the Mediterranean) it can generate vertical instability, intense convective attacks, deep clouds and torrential rains. Why DANAs are increasingly common in Spain The truth is that there is no consensus that DANAs are increasing in Spain. It is something that is being discussed; But there are indications that some factors are making the episodes more extreme. We talk about things like the Mediterranean being warmer than usual (a warmer sea contributes more water vapor to the air), the atmosphere also it’s hotter (and has more latent energy) and that the polar jet is becoming more erratic. All this means that even if the same DANAs occur as in previous years, the effects are much worse. Consequences of DANAs Manuel Pérez García and Estefania Monerri Mínguez. That’s where the problems begin. Although the effects may vary depending on intensity, duration and location, the fact that DANAs become more intense is what is making our lives difficult. And it is thatThe catalog of consequences is very extensive.. Flash floods, river flooding, dry riverbed overflows; damage to infrastructure (roads, bridges, urban drainage) and agricultural crops; very numerous human risks: trapped people, power outages, evacuations; and a high economic impact: reconstruction, insurance, losses in tourism or agriculture. DANAs and climate change As I said, there is no clear consensus about the appearance of more DANAs than normal. The IPCC reports, for example, do not state any of this; but yes the favorable conditions for extreme phenomena they increase. In fact, in the Mediterranean regions, warming scenarios foresee an increase in precipitation very intense in isolated events. In other words: as I have been arguing, the climate change It does not create more DANAs, but it makes them more dangerous and difficult to predict. DANAs in other parts of the world In the rest of the world, what we call ‘DANA’ is often called ‘cut-off lows’ and, indeed, they are very common in many parts of the world. This type of phenomenon is also observed in the USA, Australia and South America. However, it is something especially relevant in our country because our climate, the extremely warm sea and such abrupt relief They make isolated casualties our daily bread. Precautions before the arrival of a DANA That makes more relevant than ever the fact that be prepared. In that sense, there are a handful of: Consult official alerts: AEMET, public administrations and Civil Protection. Avoid driving on secondary roads, dry riverbeds and flood-prone tunnels. Do not cross watercourses. Seal or check drains, roofs and sewers to avoid backups. In houses, lift belongings from the floor if water is expected to enter. Take refuge in high areas. Have prepared a basic ‘survival’ kit: flashlight, radio, chargers, water, important documents. In short, the best defense against a DANA is accurate information, preparation and prudence. Image | The Tampa Bay Estuary Program In Xataka | What is cold drop, why it seems more intense than ever and why it is not correct to call it that

Having Spain at more than 40 degrees in September is not normal. Nor is what comes just after

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Summer warmer in records It continues determined to prolong, at least during this week. So much so that some meteorological stations have seen the Mercury again reach the brand of the 40º Celsius. Return at 40. Three weather stations from the southern peninsula reached or exceeded yesterday the 40º. They were those of El Granado, in Huelva (40.8º); Montoro, Córdoba (40.2º) and Badajoz (40º), According to the data of the State Meteorology Agency (Aemet). At least six others approached the brand, with temperatures of at least 39. The heat does not leave (yet). Today the story seems to be destined to repeat itself. The forecasts for today They point out that we will see temperatures Ascent maxims both in the Peninsula and in the Canary Islands. Of course, it will be in the north where the change is most accused and not in the south where temperatures, as we see, were already high yesterday. Aemet’s forecasts talk about temperatures above 35º at high and a half Ebro, in the Cantabrian, in southern Galicia, in some areas of the northern plateau and also in the southern half of the Atlantic aspect. Again, temperatures between 30º and 40º in the valleys of Guadalquivir and Guadiana can be expected. Minimum ascent are also expected with temperatures that do not lower the 20º in some areas. Notices for high temperatures. Aemet has issued numerous notices due to maximum high temperatures that will last during today and tomorrow. We can highlight yellow warnings with expected maximum temperatures of 39º in the valleys of the Guadiana and the Guadalquivir, as well as an orange notice due to important risk that will remain active this afternoon in the interior regions of Bizkaia. Not so normal. September is a month of high variability in regards to meteorology, covering the transit between summer and autumn. According to the climatological data Aemet, the average maximum temperature of the month of September does not usually exceed 32.5º. Being a month of relatively variable temperatures, clearly determine the relative magnitude of anomaly, but of course something seems clear: it is more hot than one would expect. Final in sight. It seems that the situation will change over the weekend. Meteorologists provide a change in trend that could be radical, not only with a decrease in temperatures but also by the arrival of storms and rain To a good part of the country. While change leads us to something that we could consider more normal for this time of year, abruptness and intensity of change are also notorious. In Xataka | Google has demonstrated with its AI that the prediction of storms and hurricanes is outdated. This is how your new model works Image | ECMWF

Hundreds of people attended a funeral. All normal except because the deceased was an AI model that had been removed

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The artificial intelligence boom is making us live moments of the most curious. There is people falling in love with an AIothers go to her as to a psychologist or for “Risheat” a loved one. What we needed to see was to celebrate a funeral for a retired model and it is just what happened a few days ago in San Francisco, where more than 200 people gathered to give the last goodbye to Claude 3 Sonnet. The deceased. July 21, Anthropic announced that he withdrew several modelsamong which was Claude 3 Sonnetprotagonist of this funeral picturesque. The model was announced in March 2024 and stood out for its balance between performance and efficiency. Together with him, Anthropic also withdrew Claude 1 and 2, in addition to confirming that Claude 3 Opus would disappear in January 2026. The funeral. It was held last Saturday in a warehouse in the Soma district of San Francisco and more than 200 people attended. They count on This Wired report that the decoration did not go unnoticed: a giant tentacle hanging from the ceiling and several mannequins with an aesthetic and represented different Claude models. In the center of the room he lay the mannequin that represented Claude 3 Sonnet and was surrounded by the most diverse offerings: from the classic flowers to a bottle of ranch sauce. Devotion. It sounds very absurd and clearly there was an aura of irony and humor in the event, but there were also emotional moments and even say in Wired that some attendees cried. Openai has the most popular chatbot, but Claude de Anthropic has a very devout fans community. The reason would be that Anthropic has managed to imbue a warm and friendly personality in his chatbot that has conquered many users. Exists a website where you can see ranking of the users who use Claude most and there are even people doing FAN ART With the company’s logo. Emotional connection Establishing affective links with a machine is not something new. In 1966 it was created Eliza, the first chatbotand many people who interacted with her ended up telling her personal things, as if she were another human, they called him the Eliza Effect. With the AI boom we are seeing how these links become popular and the success of apps such as Replika either Character.AI They are a clear example of this trend that increasingly adds more adherents. Attending the funeral of an AI sounds like a pretty fun plan to spend some time on the weekend, but developing an emotional connection with a chatbot is not always positive. The dark side. There are people whose connection with these chatbots brushes addiction to the point that Online support groups are being createdto alcoholics anonymous. In This study They analyzed how the use of chatbots affects our mental health and, although at the entrance it can have a positive effect, in the long run it is associated with higher levels of social isolation and emotional dependence. The experts alert of the risk of confusing the empathy of a machine with real empathy; A chatbot is always available to speak already It tells us what we want to hearThis causes a false sensation of empathy that can negatively affect our ability to connect with other human beings. Image | Chatgpt In Xataka | A group of experts in AI attended a party in a mansion. The topic of conversation: what will be when AI ends humanity

After weeks of concern, the Mediterranean is very close to normal. The heat wave threatens to throw everything into the fret

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Something has changed sharply in the Mediterranean Sea: its temperature. If a few weeks ago the sea that unites Europe, Africa and Asia burning, now the surface temperature of the sea has plummeted to almost normal values, only slightly above what we could expect during these summer dates A few tenth. The latest data on the surface temperature in the Mediterranean Sea have given us good news in the form of stabilization. According to the data Of the coastal observation and prediction system of the Balearic Islands (Socib), as of August 7, the Mediterranean surface is, on average, at 26.03º Celsius. This implies an anomaly was 0.54º Celsius, that is, the sea is more than half a hot than what would correspond at this time. As a contrast, in the middle of June We reported that this anomaly was 2.26º. East to the west. The sea temperature has decreased on average, but has also changed in its distribution. A few weeks ago the focus of the heat was in the Western Mediterranean, while to the east the temperatures were warm but more moderate. Now it happens just the other way around. According to the Socib datathe average west temperature of the Mediterranean is 25.01º, which implies a thermal anomaly of 0.29º. Meanwhile, the eastern side is at 27.06º, 0.81º more than what would be normal in that area and on these dates. A very diverse sea. The data allow us to analyze the change in different regions and, perhaps the area where this change is most palpable, the Northwest Mediterranean. Here, at the beginning of July the thermal anomaly was around four degrees. Now is the most “normal” area of the sea, with a positive anomaly of only 0.17º. Another of the spotlights a few weeks ago was in the surroundings of the Balearic Islands, especially in the waters of the National Park of the Cabrera Archipelago. In these areas, thermal anomaly on June 12 was 3rd and 3.18º respectively. Now, the environment of the Balearic archipelago is only 0.36º above the average, while the waters of the Cabrera archipelago have an anomaly of 0.35º. What happened? June was an extremely warm month in Spain, but it was also hotter than normal in other areas. The absence of section of section and high insolation made the Mediterranean a boiling pot, but the month of July was different. The arrival of a time less torrid in a month of July in which the storms took the prominence in the Mediterranean basin changed this. “Thanks to the dynamics of atmospheric circulation in recent weeks, with the passage of different troughs, the surface waters of the Mediterranean already draw a panorama with a more normal spatial variability,” explained on social networks The physicist, disseminator and researcher at Aemet JJ German. Without throwing the bells on the flight. The descent of temperatures is great news: a Mediterranean too warm increases the risk of storms and copious rainfall like the ones we see in Danas and in episodes of “cold drop”. The question now is to know if this stabilization will be lasting or if we will see a new thermal rebound in marine waters. August has started with a heat wave in Spain with reach beyond the peninsula. June’s thermal rest has ended and we do not know how this change to the waters of the Mediterranean will affect. The issue is relevant due to the environmental and meteorological problems that this overheating would imply. In Xataka | “The Mediterranean already has only three stations”: the European Observatory of the drought confirms that winter is dying Image | Valentin Perret / ECMWF

This heat wave has very little normal because of a “stationary” situation

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We approach the culminating point of the heat wave. In many places the thermometers have already exceeded the mark of the 40º Celsius and the situation will last throughout the week, according to the forecasts. The question for many is to what extent this is strange in the middle of August. In full heat wave. Yesterday we lived that could be the first day of the new heat wave that looms over Spain. During the day the State Meteorology Agency (AEMET) registered temperatures above 43º In two seasons in the south of the Peninsula (Badajoz, and Almadén, in Ciudad Real), but many more registered maxims above 40º. A heat, normal? The last days of July and early August tend to be the hottest of the year. That is why it is logical to think that we are simply at the heat of the cannula. However, there are ways to verify that this is not the case. First, the terminology used: heat waves are, by definition, abnormal heat situations. Although there is no strict definition of what a heat wave is, we can resort to Aemet as standard. This situation occurs when at least 10% of the weather stations collect temperatures in the 95th of the distribution for at least three consecutive days. The agency has warned of the possibility that we are in the first days of a heat wave, it has not confirmed that we are already in one since we are still talking about forecasts. Of course, the probability assigned to the event is high, of 80%. More than 10. Another way of seeing the uniqueness of this event is through thermal anomalies, the difference between the temperatures that we predict or observed and the average temperature that would correspond to these dates in a certain place or area. According to Physicist Sergio Escama points out in Meteoredthe weather models advance thermal anomalies between 10º and 12º that will affect “wide areas” not only of the southern peninsular, also the center and interior. The heat will also be elevated for dates in the northern half, although foreseeably not until the same point. The answer, also in the atmosphere. If we want to understand what has normal and what is anomalous this situation, we can also look at the situation of the atmosphere. According to Details Aemetwe are faced with a “quite stationary, with high Atlantic pressures extending over a large part of the territory and low pressures to the peninsular southwest”. This situation facilitates the entry of warm and dry air from North Africa. The situation is aggravated by the fact that we are in summer, which implies a high degree of insolation due to the longest days and the greatest angle with which the sun affects the territory. What can we expect from the heat wave. The agency foresee That the maxims today continue to rise, with the mercury exceeding the 40º “in large areas of the southern half of the Atlantic aspect and surroundings of the Miño,” according to the agency in its forecast. Tomorrow Tuesday could also register temperatures above 40º in much of the southern half of the Atlantic aspect and also in the depressions of the Northeast. Thus, Aemet He has activated notices For extreme temperatures in almost the entire peninsula, with several orange notices for important risks in part of the southern quadrant, Andalusia and areas of Galicia. Many of these notices will remain active during the highest heat hours at least between today and Thursday. The northern hemisphere, to the red red. The anomalous situation that affects our environment has its reflection in the data at a global scale: the northern hemisphere is also in a situation of warm anomaly. According to the data of Climate Resanalyzer (of July 29), the average temperature in this hemisphere is 22.43º. This represents a thermal anomaly of 0.75º with respect to the average of the years between 1991 and 2020, but an anomaly of 1.14º above the average of the years between 1979 and 2000. This implies that we are before the third most warm August in the northern hemisphere, behind the year 2023 and tied with 2024. In Xataka | The Catalan and Segura basins toured different paths during the drought. Now they share something: the passage of the trough Image | ECMWF

It will be normal for companies to win more money with fewer people

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Microsoft is at your best economic moment. At the same time, he is saying goodbye to Much of its template in different departments and key divisions such as Xbox and some of their European studies. The paradox of the company led by Satya Nadella is clear: it is completely normal for companies to win more money with fewer people. The layoffs. The Microsoft case is no exception, it is the new present in the Tech industry. In May fired more than 6,000 employeesabout 3% of its global workforce. In July, I added to the list other 9,000 workers. “Organizational changes necessary to better position the company in a dynamic market,” According to Microsoft spokesmen. The company carries cleaning template since January 2023an added to salary freezing and bonus cuts and incentives for its employees. The figures. Microsoft has closed its last fiscal quarter with income of 64.7 billion dollarsan interannual growth of 15% and a stock capitalization greater than 3.7 billion dollars at the time of writing this article. A you against Nvidia to be the most quoted company in the world. The paradox. Since 2023, the estimated total of dismissals in Microsoft exceeds 30,000. Meanwhile. Historical record in quarterly income. Record in net benefits. Record for action per share. Stock capitalization record. Microsoft is leading the company model towards which the technology industry is directed: more income, more efficiency and less workers. The context. Since 2022, layoffs are becoming usual. They do not arrive in a context of recession, they arrive in the midst of an increase in the valuations of technological actions. They are an integrated routine, in cases like Microsoft’s, in the company’s quarterly planning itself. Far away is the post -financial stage of 2008, with the United States keeping interest rates and investment in Big Tech absolutely triggered. A phenomenon that continued after Pandemia, with the great technology overcome and entering a war for talent. Image | Trueup.io Where are we going. Since 2022, great technology have stopped the Race for hiring and entered a completely different phase. It is forecast that about 200,000 technology employees will be fired in 2025. A figure still distant from The 400,000 that were recorded in 2023but symptom of a trend that will not be reversed. Mainly for three reasons. Because. In the years immediately after pandemic, technological ones launched themselves to an aggressive hiring strategy. Thousands and thousands of job offers in a context after which Andy Jassy himself, CEO of Amazon, admitted that had hired too much people. Superstar. Although the wave of dismissals sounds like a crisis for workers in the Tech sector (because there are), the sector giants are raffling the most specialized profiles. The focus is on attract talent to win in AIturning engineers In the new players. The division is clear: thousands of workers going to the street, and engineers signing with seven -digit salaries. And, along the way, companies earning more money than ever. In Xataka | 50 years later the amazing thing is not that Microsoft continues to exist. The hallucinating thing is that it remains (Tan) relevant

An indie group is petalling in Spotify. All normal except for one thing: they are made with ia

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A couple of months ago we talked about tools as powerful as Suno Ai that allowed to create practically indistinguishable songs of a generated by humans. There is nothing strange that, a few weeks later we are already seeing musical groups generated from Musical Models of AI, and that not only manage to deceive the public but also generate millions of listeners and, therefore, substantial amounts of money in benefits. The new case (and surely will not be the last one) is that of the false Folk The Velvet Slown band. Lie folk. The first calls for attention to the legitimacy of The Velvet Sundown took place in Reddit (in this and in this thread), where attention was called to the possible absence of the band despite its more than 550,000 monthly listeners have already been recommended by the platform algorithm. The reactions went from indignation to resignation, and at that time a boycott call was made to Spotify, for not clearly noticing the nature of these contents. How to detect it. Shortly after, the music expert Chris Dalla I explained in Tiktok How it was possible to distinguish The Velvet Sundown from a royal band: certain metal nuances in the voices, typical of when they are generated by AI, very little original titles (‘Dust on the Wind’, very similar to the legendary ‘dust in the Wind’ of Kansas), the clear origin by means of both the images of the group and of the description of the same (with false quotes or abundance of scripts. of chatgpt texts in English). And then, of course, there is the total absence of information about the band or its members on the Internet. There is no digital footprint prior to the appearance of the group in Spotify. The definitive test: Deezer. Deezer is one of the few platforms of streaming of music that has recognized the problems of an excess content generated by AI (18% of all that rises to digital platformsaccording to your own report). That is why they launched a tool that warns their listeners of the possibility that they are listening to artificially generated music. In the case of The Velvet Slown, His verdict is unequivocal: The possibilities that your songs have composed with Suno, you or other similar tool are very high. Why have so many reproductions. However, The Velvet Sundown does not have too many listeners signed to their profile: just 11,000 at the time of writing these lines. Where do all your listening monthly come from? Basically, to appear on playlists who arrive thanks to five very specific users, according to the investigation Musically: Extra music, Collective Solitude, Kultpop!, In-Between and Lost Records. These profiles have included the entire records of The Velvet Slown in very often lists, although their themes (for example, the Vietnam War) have no apparent relationship with the music of the band. But these appearances in lists lead them direct to the weekly discoveries of the algorithm. The juicy royalties. What generates this is an avalanche of Royalties whose legitimacy is, in the best, doubtful, since they are often used Bots to inflate the statistics (There are already, in fact, cases giving tumbos in court for this issue). The use of bots is not demonstrated with this new non-base, but the objections around it go rather by the ethical point of view: with its somewhat artificial success (based on “deceiving” the algorithm forcing its appearance in Playlists very listened to) are removing space to authentic bands. And money: reproductions are paid in Spotify between 0.003 and $ 0.005 for each listening, so that money is not going to real musicians. The precedent: the girls. At the end of 2024a Spanish band generated entirely by AI became the musical controversy of the moment. The girls obtained some impact with their first album, ‘Last bath’, and became interviewed by media such as eldiario.es. Those responsible, from anonymity, stated when they were discovered to be responsible for the lyrics, but not music or interpretation. In this case, they disappeared from Spotify by decision of their Altafonte distributor, although in a few days they returned to platforms, already self -managed. Those responsible fled forward with A manifesto in which they turned the project into an idea of ​​collaborative philosophy, trying to provide a certain experimental entity to the girls. Only seven months later, possibly their authors have managed to strain many other experiments on platforms … and are charging for it. In Xataka | Spotify has found the best use of AI: generates playlist from any text, such as chatgpt

Influencers have stopped having normal lives

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The last controversy on the Spanish Internet comes from the hand of Lola Lolita and the creator of content Nil Ojeda. A documentary about the day to day of the popular influencer has unleashed the controversy by The behavior of its protagonist. And, above all, puts on the table how our relationship with the Celebrities From the Internet: from people who could be our friends and whose main value was closeness, to an exhibition of economic power that greatly moves them away from most of their audience. What happened? The video corresponds to the series 21 days between millionairesin which Ojeda spends full days with different people of high economic high status, usually very young. In less than 24 hours, the episode dedicated to the influencer Lola Lolita It has unleashed negative reactions that have not occurred in those of others of the protagonists of the series. Some of your comments They have been considered class or haughtyreceiving special attention a conflict generated by the purchase of luxury bags. As part of a “personal favor” that Lola asks in the episode, she requests that you buy a Saddle de Dior bag valued at about 4,000 euros. However, Nil decides to distribute the budget and proposes to buy two Louis Vuitton bags (about 2,000 euros each), for Lola and one of his companions, Leto, which causes Lola’s anger. Finally, Lola chooses the East West onthego bag from Louis Vuitton, of 2,800 euros. Reaction against. Criticisms accuse her of abuse not only the rest of the people who make up the group but also to the workers of the luxury shops to those who come. It is a behavior that Some content creators Specialized in this type of material have not seen how especially surprising, if the personality and trajectory of Lola Lolita is known, which has starred in numerous controversies: Ha trivialized breast cancertheir relationship with brands and different campaigns It has been problematic And, in general, he has led a life, like that of so many others Influencers“alien” to normal and the day -to -day problems of most of its followers. The origin of the influence. If for something the case of Lola Lolita is useful to be able to contrast it with the first Influencersthat in a very primitive version they began to appear on blogs and YouTube around the change of the 10th semi-stirred names as Chusita Fashion Fever, Inesmellamn either MUZSKA89 They were the Pioneers of Youtuber stardom, whose main characteristic was its naturalness before the Chamber or addressing everyday problems. Digital democratization allowed, very shortly after, people like Elrubius, Vegetta777 or Loulogio became referents. Anyone could be. Instagram arrives. The next step in evolution occurred in 2012, when Instagram arrived in Spain and people like María Pombo and Marta Pombo, already closer to What we understand today as influencer And, of course, much more on the line of Lola Lolita. Often linked to the fashion world, their recurring themes became travel and lifestyle with luxury exhibition, often with sponsorships and paid advertising. Tiktok and pointers in the format, such as Marta Díaz, finished consecrating the brief video as the preferred format of the public. He soon arrived professionalization, and with it, new generations of creators as disparate as Georgina Rodríguez or Ibai Llanos. To the elite. Many of those mentioned (María Pombo, Georgina), more others such as Dulceida, Gala González, Marta Lozano or Alexandra Pereira have built empires with millions of followers and millionaire contracts. Often its content goes to the time of a lifestyle completely to normal: exclusive trips, very expensive fashion, unattainable marks, luxury and exclusive consumption. They thus become aspirational funnels very different from the first influencers, but also have a negative side: their occasional lack, halfway between the character and genuine behavior, of any type of empathy or contact with everyday reality. The bubble. The life of Influencers Millionaires usually pass in a bubble of privileges, exclusive trips and collaborations with luxury brands. Sociologist Silvia Muelas tells that “The media survival of these characters depends many times on their ability to generate controversy or show excesses, which leads to an exhibition of self -destructive or disconnected behaviors of reality.” But it is not only about isolation, but that fame or money makes them little empathic: the escape from influencers to Andorra, headed by Elrubius, Not to pay taxes; THES OF THEGREGF as homemade; Willyrex’s phase like NFT Adalid… The arrival of money seems to have taken away many of them from normality and has led them to out of control that is giving birth to a generation of influencers as detached from normality such as Lola Lolita. Header | Nil Ojeda In Xataka | The Prado Museum closed its doors so that Dua Lipa could create content. That has generated a furious debate

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