Pedrerol leaves Atresmedia for Mediaset after 13 years, and his departure is the perfect reflection of the current war between private companies

We have seen this before: Josep Pedrerol shows up at the door of a chain at just the worst moment for the one hosting him to lose him. Well it’s happened again. Only this time the chain where it lands is already waging an open judicial war with which it is saying goodbye. The hostilities embodied in lawsuits and (future) trials between Atresmedia and Mediaset find in Pedrerol’s escape almost a symbol of the tensions that plague Spanish television. What has happened? Atresmedia and Josep Pedrerol They announced last Tuesday that end their professional relationship. There is talk of mutual agreement and a very specific expiration date: the Catalan presenter’s contract expires on July 19, and ‘El Chiringuito’ says goodbye a day later with a special dedicated to the final of the 2026 World Cup. Pedrerol summarized the balance by saying that “they have been thirteen fantastic years in which we have worked with absolute freedom.” On behalf of the chain, the general director of Atresmedia Audiovisual, José Antonio Antón, thanked in a statement the professionalism of the team and the achievements achieved. The outing is not limited to the evening program. Also closing is ‘Jugones’, the desktop news program that Pedrerol has presented on laSexta since 2013 and which, according to the statement itself, has remained a “reference for sports news at that time.” This is how Pedrerol says goodbye. The story has an almost identical precedent. Pedrerol directed ‘Punto Pelota’ on Intereconomía when the chain, in the midst of a default crisis, He terminated his contract on December 4, 2013.. By then he had already presented “Jugones” on laSexta, since September of that same year, which allowed him to land on Atresmedia shortly after: the heir to “Punto Pelota” debuted as “El Chiringuito de Jugones” on January 6, 2014 on the now defunct channel Nitro, before going through laSexta and Neox and settling on Mega since 2015. This time there are no defaults or termination, but a contract that has not been renewed after months of stalled talks. The piggyback format. For a presenter to change channels is normal on Spanish television, but it is not so normal for him to carry an entire format on his back, with equipment and production company included. The precedent most cited is that of Pablo Motos, who moved ‘El Hormiguero’ from Cuatro to Antena 3 in 2011 maintaining program and collaborators. Pedrerol starts from a similar position: ‘El Chiringuito’ is produced by Radio Sport Plus, its own production company, and according to Digital Journalist Citing sources in the sector, Mediaset is also negotiating to incorporate a good part of its usual team to transfer the format almost entirely, although under a different name. Mediaset is in a hurry. Telecinco closed the 2025-2026 season with an 8.9% average share, its worst historical record and the fifth consecutive season with a decline, while Atresmedia led the group with a 25.6% share. sharethe greatest advantage it has ever taken from Mediaset. Coinciding with the World Cup semi-finals on La 1, Telecinco signed the worst day in 36 years of history. A format with a low production cost and an already formed community of followers fits with what Mediaset needs before La Liga starts on August 15. It is still ironic, of course, that the same sport that is giving Telecinco so many headaches could serve as a rescue raft in the near future. War on. Mediaset and Atresmedia have been in litigation for years over ‘Pasapalabra’ and its final test, the Rosco: the Supreme Court forced Antena 3 to withdraw the Rosco in May, Atresmedia replaced it with a new test called AlaZ on June 19 (which has continued to triumph in hearings), and the Dutch production company MC&F and Mediaset They have announced that they will sue her considering that the new test is too similar to the original. Taking away one of its most profitable sports brands from Atresmedia would have something symbolic. No confirmation at the moment. Neither of the two networks has confirmed the signing, and there are still many pending details: whether the new program will land on Telecinco or Cuatro, with how many historical collaborators it will do so and what it will be called (a possible clue: on April 13, Radio Sport Plus record before the Spanish Patent and Trademark Office the name “Chiringuito Gol TV”). Again, August 15 and the start of La Liga can be a key date so that, around it, we know more things. In Xataka | Netflix users love to watch the first season of a series. Then they love to stop seeing it completely

It’s going so well that Mediaset is already preparing another season

In a Telecinco hit by a crisis that has lasted for years and where not even hitherto safe tricks like ‘Big Brother’ work, it is advisable to desperately cling to any success that emerges on the grid. This season’s (and a few previous ones) is ‘The island of temptations‘, he reality which, despite being increasingly exaggerated and less credible, conquers audiences. Mediaset, faced with this triumph, can only do one thing: step on the accelerator. The island returns (it never left). Mediaset has confirmed that ‘The Island of Temptations’ will have a tenth season, whose recordings will begin in January 2026 with Sandra Barneda again at the helm of the program. The announcement came just 24 hours after the reality will reach his best record of the current edition: 17% screen share and 1.4 million viewers, last Monday, November 25. The speed of the move reveals the urgency of the chain to ensure its only consistent success in the midst of a unprecedented audience crisis: The tenth edition could arrive, apparently, sooner than the usual cycle of the program would dictate. The numbers that explain it. In addition to this maximum quota of last November 25, emissions in access prime time (Tuesday and Wednesday) average 11.5% with about 1.46 million viewerseven competing with rivals like ‘El hormiguero’ and ‘La revuelta’. The previous season closed with an average share of 16.5% and 1.529 million viewers, becoming the most successful edition since 2021. That eighth installment swept the young audience: it achieved 36% in the 13 to 24 year-old segment and 28.5% among 25 to 44 year-olds. A new strategy. With this new season Alberto Carullo, general director of content at Mediaset, has scheduled three weekly broadcasts because, as stated at a press conferencethey detected that “the public consumes this program almost like a series.” This repetition confronts reality directly with heavyweights such as ‘MasterChef Celebrity’ and competes on social networks with the phenomenon of ‘Operación Triunfo 2025’ on Prime Video, where it generates viral trends without stopping. And he maintains his form against such popular rivals, something that has undoubtedly encouraged Mediaset to renew. Historical debacle. The success of ‘The Island of Temptations’ contrasts brutally with the historic drop in audiences that Telecinco is experiencing. Mediaset’s main network closed 2024 with a 9.8% audience share, its worst annual record since it began broadcasting in 1990 and the first time it fell below the psychological threshold of 10%. From the departure of Paolo Vasile in 2022when the network averaged 12.3%, the loss has been 20% in audience in just two years. The situation has become so critical that Telecinco was overwhelmed even through the set of paid thematic channels. The network has fallen to third place in the national ranking, far behind Antena 3 and La 1, which They starred in the duel for leadership in 2024. In this catastrophic context, the realities They have become the only lifeline that Mediaset has to cling to. In fact, for a Telecinco at historic lows, ‘The Island of Temptations’ It’s not just a successful program.: It’s literally the only content that works consistently for you. History of a format. ‘Temptation Island’ landed in Spain in January 2020 with an ambitious bet: simultaneous broadcast on Telecinco (13.7%) and Cuatro (9.5%). The immediate impact led Mediaset to prepare a second installment that same year, incorporating crucial changes: Sandra Barneda replaced the original duo of Mónica Naranjo and Carlos Sobera, and the Dominican Republic became the permanent location of the reality. The format has already generated nine regular seasons plus a special spin-off, ‘The Last Temptation’ in 2021, where ex-couples from previous editions returned to test their new relationships. A consistent success. The casting of the ninth season broke records: More than 1,000 couples registered to participateshowing that the format maintains its appeal even after almost five years on the air. And now it’s time to get back to it: after the end of ‘Survivientes All Stars 2’, Telecinco has taken over with ‘Big Brother 20’ (that hasn’t worked) and this ‘Temptation Island 9’ that is doing it, which forces the calendar to accelerate. They counted our colleagues from SensaCineTherefore, “the tenth edition will begin filming as soon as it begins in 2026: in January”, breaking the tradition of summer recordings. At full speed. In Xataka | The end of ‘Caiga Quia Caiga’ is more than a blow to the audience: it illustrates that Telecinco can only trust reality shows

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