The links lived their peak with the Google search engine. Now that same search engine is killing them

Google’s results page was an ode to web links. It was the ultimate expression of That basic information unit That was the Internet cement. Now that cement is getting rid before our eyes, and the fault is an AI that is transforming everythingincluding the famous search engine. That is bringing many consequences. The funny thing is that Google has been with contradictory speeches that on the one hand they seem to make it clear that everything is going well and that on the other they point to a potential problem. Where I said, I say Diego Liz Reid, the head of the Google search engine, He published an article In early August in Google’s official blog. According to her, the click volume generated from the search engine had remained “relatively stable” Regarding the same period last year. In May Nick Fox, another Google manager, explained In the podcast ai inside that “from our point of view, the web is thriving.” The same then claimed Pichai, CEO of Google, which In an interview In Decoder he indicated that the search engine “is definitely sending traffic to a wide variety of sources and editorial groups.” John Mueller, another of the company’s managers, He stood out that the clicks that generated the summaries of the “AI Overviews” of Google were “of higher quality” despite the fact that the studies confirmed that the average traffic on websites had fallen about 35%. However Some documents Recently obtained thanks to the US antitrust trial against Google they have revealed another reality. In them the company admitted that “The open web is rapid decline” That first statement against Google’s traditional speech that “everything is going well” with the web was seen these days accompanied by another equally worrying. The Penske Media editorial group – magazine editor like Rolling Stone or Variety— has sued to Google precisely for using AI summaries on the results page. These summaries collect information from various media and then present it to users directly as the answer to their question. And in doing so, they allege in demand, users They do not see the need to go to the original source. The creator of the content, therefore, runs out of traffic and unable to monetize it, especially through advertising. In The Wall Street Journal They quoted The words of José Castañeda, spokesman for Google, who responded to the demand stating that «with AI Overviews, users find the most useful search and use it more, which creates new opportunities to discover content. Every day, Google sends billions of clicks to websites from the entire network, and ai overViews send traffic to a greater diversity of sites. We will defend ourselves against these unfounded accusations. “ However, Markham Erickson, one of Google’s managers in legal material, explained that what is happening is that people are changing their way of looking for information: “The 10 blue bonds serve the ecosystem very well, and it was a simple value proposal (…). We are not going to leave that model. We believe that model has its usefulness. It remains an important part of the ecosystem. But user preferences and what they want are also changing. So, instead of answers based on facts and 10 blue links, They want more and more contextual responses and summaries. We want to be able to offer that too, while leading people to valuable content on the Internet. ” Online media, in danger A study by Press Gazette has revealed the evolution of web traffic that the 50 main media between August 2024 and August 2025 have had. Of all those media, Only five managed to grow in traffic From one year to another. The rest has fallen, and in some cases extraordinary: Source: Sherwood News graph with ados by Press Gazette. In that worrying classification you can see how even media such as The New York Times have lost 7%of its traffic, but the thing is much worse for CNN (38%less), The Washington Post (40%), use today (34%) or Forbes (50%). The falls, coming from a statistical analysis of Similar Web, are terrible and show a clear reality: that the traffic that Google previously came thanks to the links is being lost. And it is being lost because of the simple reason that the Google search engine is displacing the links to the background. The traditional results page is no longer full of links, and instead The first thing that one usually see is a summary generated by AI in which Google collects information and then condensate it and give it chew to the user. Of the search engine that gives you links to which he talks with you Things seem clear to Google, which first offered the AI ​​overViews generated with AI and that is gradually expanding the deployment of Ai mode, his “search engine in conversational mode” which is basically a perplexity or a chatgpt Search. Logan Kilpatrick, head of Google Ai Studio and Gemini’s API, indicated how the new AI Mode already has a new URL (Google.com/ai), although said conversational search engine does not work at the moment in all regions. In Spain it is not available, for example, but the simple use of a VPN allows you to use it without problems. A verified x user called Burkov replied saying that this mode of ia should be the default search engine, to which Kilpatrick replied With a simple “soon :)”. Two days later, yes, clarified That answer pointing out that “I was not saying that AI Mode will replace the main search engine.” Another Google manager too He wanted to clarify that Kilpatrick’s response wanted to say that they would soon be available to those who wanted to use it. As they explained In Search Engine Landthat AI Mode becomes the Google default search engine implies great changes in the way the contents were located. Before SEO allowed trying to position these contents, but now we will be at the expense of an AI system that will … Read more

A massive study links it with a higher risk of chronic pain in adult

During generations, the message has been the same: menstrual pain is normal, a “girls” to endure. But the reality is that a pain of great draft never It is something that should have been normalized. Now, a Longitudinal study Published in The Lancet Regional Health – Europe comes to disassemble this myth and to give an alarm voice: Have painful periods In adolescence it is linked to health problems in the future. A public health problem. The methodology of this study has been based on the monitoring of more than a thousand participants in the United Kingdom for decades. In this way, not only has it been confirmed, it has been concluded that the more severe the menstrual pain at age 15, the greater the probability of developing chronic pain a decade later, at 26. In this way, menstrual pain goes from being normalized to a serious public health problem. A methodology with long -term views. To get to this conclusion, the researchers They used data of the Longitudinal Avon Study of Parents and Children (ALSPAC), An ambitious project that has followed the lives of thousands of people since birth in the 90s. They analyzed the information of 1,157 participants, evaluating the severity of their menstrual pain at 15 years classified as null, mild, moderate or severe. Subsequently, once these participants were already 26 years old, an analysis of their health status was carried out by asking if They suffered some kind of chronic pain. Something that was defined as a pain that lasted at least three months. Worrying figures. After adjusting the data to rule out the influence of other factors such as BMIthe socioeconomic level or previous mental health problems, the results were clear. The first of all, is that adolescents with moderate dysmenorrhea, that is, with strong enough pain to not be able to ignore it, they had an extra 65% probability of suffering chronic pain in the adult stage compared to those without menstrual pain. In the case of the most severe dysmenorrhea, which prevent normal activities, the risk is triggered up to 76% of suffering chronic pain in the future. These data translate into an increase in absolute risk of 12.7 and 16.2 percentage points, respectively. It is a difference too big to be ignored. The study also revealed how common this problem is: almost 60% of adolescents in the sample reported moderate to severe menstrual pain. A problem that extends through the body. One of the most interesting findings in the study is that the association is not limited to the classic abdominal or lumbar pain, which could be considered an extension menstrual pain. What happens in this case is that adolescents with severe dysmenorrhea show a greater risk of chronic head pain, back, knees, dolls, hips and thighs. Because? The authors of the study suggest that behind all this is a central sensitivity. To understand it, we must bear in mind that in adolescence there is a great neuroplasticity, where the nervous system is especially moldable. The repeated experience of intense and poorly managed pain, such as dysmenorrhea, can “train” the nervous system so that it becomes hypersensitive. In essence, the brain and spinal cord learns to be in a constant alert state, which increases vulnerability to develop other types of pain in the future, even in those areas that are not at all related. For Dr. Rachel Reid-McCann, principal researcher, “It is possible that the experience of moderate or severe menstrual pain can alter the structure of the brain and how it works in response to painful stimuli, making chronic pain more likely in the future.”. It is not a purely psychological. In the study itself, researchers have seen a relationship between dysmenorrhea and a subsequent increased symptoms related to anxiety and depression. But these factors only explained a small part of the connection with chronic pain and this reinforces the idea that the main cause is a physiological mechanism, and not simply that “pain is in the head.” You have to stop normalizing pain. The conclusion of the study is a call to action for father, educators and, above all, for the health system. Normalize menstrual pain and dispatch it as “is normal” has great long -term consequences. And that will go to the health system. The researchers point out that menstrual stigma and the lack of education on menstrual health cause many young people not to seek help, or that when they do, their complaints are minimized. In this way, it is believed that early identification and good control of dysmenorrhea can be key to improving the immediate well -being of adolescents and preventing the appearance of serious health problems in the future. Images | Saranya7 In Xataka | A baby, three parents (biological): a promising fertilization technique that, for now, we will not see in Spain

The best free tools to save links to read them later whenever you want

We bring you a list with The best alternatives to pocketthe popular application to save links that closes its doors in July. It is a collection of applications and services that have in common allow you to save online articles links to read them later, and have organized everything you keep. Some also allow you to save notes in addition to links. Most of these services They have at least one free version. Several of them are open source, and some you can even accommodate them on your own server. Of course, then the most advanced functions of most are reserved for payment users. And as we always say in Xataka Basics, these are the options that we highlight, but surely they are not the only ones. That is why we invite you to think that we have left any that you consider important, You indicate it to us in the comments section. Thus, all users can benefit from the knowledge of our xatakers. Instapaper One of the main alternatives in terms of “Read later” applications, where you can keep all kinds of articles or notes to read whenever you want. It is very easy to use, and has a free version With limited options, such as not having a search engine, and the payment version costs $ 6 per month or 60 per year. This app will allow you save articles, web pages, videos and other elements. It is multisystem, and in all of them it is always synchronized, so if you keep something on the mobile you can see it later on the PC. You can create folders to organize it, save from third -party apps, and you can even send the content to Kindle in the payment version. Raindrop.io A powerful application for Store links to web pagesbut you also have options such as saving only parts of an article, such as quotes or images or videos. All the elements you keep can categorize to keep them organized. The application has a free version, with mobile versions and almost any of the main browsers. The free space is 100 MB per month, with options to share and collaborate. Then, for 3 euros per month or 30 a year you can use the payment version with annotations, reminders, duplicate or broken link search and many more advanced options. Wallabag This is an open source tool that you can use in two ways. You can accommodate it on your own server without any cost to have all the control, or you can use the version housed by the web A A rather reduced price of 4 euros for 3 months or 11 euros a year. In return, you have a very powerful tool with which to save your links from any devices to read them later whenever you want. It has functions such as extracts or notes writing, in addition to many customization options and a search engine, being able to label what you keep. Karakeep If you are looking for something more versatile and private, this open source tool You can accommodate it on your own server to make sure you have all the data under control. In addition to saving links, it also allows you to add notes, categorizing everything and putting labels. Memex This is a tool that seeks to allow you to do all kinds of things Without abandoning your work flour. You can save links to websites, YouTube videos or links to a specific minute of the video, texts and many other coas without having to go out of one place to enter another. The bad news is that it is not free, the good is that the basic plan without ia is only 4 euros per month. This means that when you open the tool in the browser, it will open in a column. It will also appear in emerging menus in the pages you are visiting when you select a text fragment. In addition, you also have an AI to summarize and ask questions of the selected, and the essential mobile applications. Linkace It is also an open source project to save links and notes. The positive part is that you can accommodate it on your own server to have all the control over the data, and the refusal is that It still does not have a company server version So you don’t have to put yours. This is a function that is on the way, it has a waiting list and will cost $ 4 per month. Linkwarden This is another alternative open source that you will be able to use both hosting it on your own server and hiring to use it from the company’s server. In the second case there is no free version, although a 15 -day free test, and the price then is $ 4 per month per user, or 3 in the annual plan. This service has a modern service, and it is perfect to accommodate your favorite links and access whenever you want. It has good privacy and extensions for your browser, although for now It has no mobile app. What it does is a powerful labeling system and good search functions. Bookmark it Another good free and open source service to host your links. In this case You can only use it in the browser through extensions, because it has no mobile applications. Your free plan allows you to save 25 elements per month, and if you need more you will have to go to the payment for 24 dollars a year. Evernote Evernote is an application to take notes, but It also has an option to save websitesin addition to search functions including the text in the images. It is an application that has been behind him for many years, and that allows you to create notebooks within which save the notes. It also has a calendar, task manager and websites. It has a free version, and the payment versions begin at … Read more

The links have been from the beginning the basic unit of communication on the Internet. AI is exterminating them little by little

In March 1989 Tim-Berners Lee published The proposal that would define the Internet and the web as we know them today. This document based everything on hypertext, “readable information for human being and linked unlimitedly.” The basic internet unit and the web. The links soon became that cement that linked all the information and connected it. They allowed to jump from a content to another, and that led us to that original chaotic, anarchic and wonderful website. And Google arrived. This giant triumphed where others did not just do it. The martemágnum of content and information needed a certain organization, a certain order, and Google built its empire by responding to that problem. For many years the company was clear exponent of the value of the links: its own results page was an ode to that concept. They were basically links. That was wonderful, and Google was even able to understand the impossible and to know that when we were looking for “waterchu bi fri” The video we wanted from Queen. A “prominent fragment” or “featured snippet” by Google. Fixed: it is not very different from the answers generated by AI, although in this case Google simply copied and glued párara from the original source, which linked at the bottom of that box. You don’t need (so many) links. Over time, the approach changed and Google tried to lock us more and more in its search engine so that we would not leave it. It was about answer our questions directly With his “featured snippets” (“prominent fragments“), the small text boxes that appeared when making certain searches. This system was fantastic for the user – which many times found the answer he was looking for – and for Google – more retention, more advertising he could show – but not for the original creators of those contents of which Google” stole “the information. The 1989 Berners-Lee document already pointed to hypertext documents with links as a fundamental component. Hello, web. Source: W3.org. You are taking advantage of my work. That, among other things, ended up causing an angry protest by media and content creators, which demanded Google News and other links of links that paid for the contents that copied and linked. It was the first iteration (there is another different and more recent) of the “Google Rate“And the Canon Aede included as part of the Intellectual Property Law. That didn’t end well: Google News hill In Spain For 8 years because Google and others forced them to “pay to link.” The service returned with an iceta law that allowed Google dodge those payments and negotiate case by case to reach agreements. It is curious how seven years ago who subscribed claimed that Google and Facebook did have to pay for those contents, and now be The same thing with the AI. But I’m getting ahead of the matter. Toxic links. The evolution of the Google search engine, which previously represented the maximum exponent of a website in which the links were its main value, has been worrying. For many of us Google has broken its own search enginenot to go against the links, but to contaminate them. SEO and sponsored links have ended up taking over the experience, and that was already an important blow to the web. We did not click not because there were no links, but because we did not fix too much from a results page that is too manipulated. The Huffington Post (now, the Huffpost) was born in the face of Facebook. They survived; Others like Buzzfeed no. Social networks were good before being bad. The arrival of social networks caused the links to be even more important, and in fact we live an explosion of content – and a lot of clickbait – and the birth of the cult of Facebook by media Like the missing Buzzfeed. Then they realized something: sending people to external websites was not interesting. The interesting thing was to keep users locked on your platform. Facebook can be criticized many things, but at least the platform never stopped using links. A cousin of his was born with a much more perverse attitude. Instagram and open war against links. When Instagram was born he did it as a fantastic Flickr successor and other services for photographers. Soon it became the epitome of “A picture is worth a thousand words”, and although it was possible to accompany each image of a text, what was prohibited was to include clicking links. Except in very specific sections (Like the bio of the user), link was and is strictly prohibited. It was unusual. Social networks as walled gardens. Soon the social networks realized – as before Google had done – that the links were against them, and that the best thing they could do was lock us all in their respective walled gardens. What Instagram raised was just the principle of a worrying derives towards those silos of algorithmic content: Tiktok That line followed and only some verified users can include links to their videos. Twitter, who was born as a platform to share reflections and links, also changed with the arrival of Elon Musk, andNemeligo declared of the media. The tycoon arrived APRoibrate links to other social networks, and then CHe would ontaminate the experience With its algorithm in addition to DIt is to keep the links In X because “they don’t attract so much attention.” Or rather, so that you were not from X. Snapchat, somewhat less popular but equally relevant, also raised an aggressive policy against links. Offers limited options To share links, and their absolute focus on mobiles (and not to the web and their links) is patent: he launched its web version in 2022, 11 years after its creation. AI arrives. The role of the links has therefore been co -fled on platforms and social networks, and what we already saw with Google and its Snippets now threatens to be the norm in the chatbots that They … Read more

It is a direct bullet to the blue links that restless and excites equal parts

This year’s google has left us with very interesting pearlsespecially as far as artificial intelligence is concerned. It is clear that Gemini It has been the most important tourist attraction of this year and makes all the meaning of the world. It has been so that the company has completely set aside Android In your most important event. Although of course, for this we already had A separate event With all the news. In addition to all the tests with Project Moohan and the Google glasses with GeminiI have also had the opportunity to try Ai modethe new and revolutionary function with which Google intends to completely transform your search engine. We are no longer facing simple results with some of the above; This is a radical change in the way of looking for information, and it was all that we expected from Google from the AI ​​boom. Finally, the company has decided to take the step and under these lines I tell you what it seemed so far. Google Search makes the leap and transforms completely into a search engine with AI To access AI Mode I had to change my region to the United States through Search Labs, since it is not yet available in Europe. Once the change is made, on the main page of Google, where the “I will be lucky” (may rest), now “ai mode” is now. It will also arrive for mobiles, but I still couldn’t try this aspect. Here instead of typing keywords and get a list of links, now You convers with the search engine as if you’s talking to a person. Image: Xataka During my first searches I tried to determine if Gemini would guess the name of a place I went without me saying anything, but describing what was in the menu. “I don’t remember the name of a restaurant I went in Jaén, but I know there were tacos in the letter. Could you tell me what it was?” I asked him in English (the only language available for now). What I got was not a simple list of establishments, but a complete, contextualized response and with all the relevant information On several restaurants that fit my request. I also tried “I am looking for an economic gym for Madrid that does not exceed 35 euros.” The answer was instantaneous and, most importantly, exactly what I needed: concrete options with details about prices, schedules and valuations, all perfectly organized. Main tab of AI Mode in Search | Image: Xataka Here, logically there is still room for hallucination, so we must be attentive and make a double check. However, for practically all my searches, I found what I was looking for an instantaneous waydetailed and precise. Ai mode is not simply gemini integrated into the search engine. As explained to me on Google, the system uses a technique called “Query Fan-Out”, which Divide your consultation into multiple sub -themes and performs hundreds of simultaneous searches. It is as if you had a researcher working for you at full speed. Image: Xataka This approach allows the search engine deepen the web much more than a traditional searchdiscovering hyperrelevant content for your specific question. The function uses a personalized version of Gemini 2.5which is now integrated into both AI Mode and AI Overviews in the United States. Not only seeks: it also goes to action Image: Xataka The most impressive thing about AI Mode is that it is not limited to informing you, but that It can help you complete tasks from beginning to end. The example of the entries of the reds explained by Google In his blog It is good, because the search engine guides you step by step from options to buy them, including the possibility of filling forms and making payment through Google Pay. This function will be initially available for events, reservations in local restaurants and appointments, with the collaboration of platforms such as ticketmaster, Stubhub or Resy. The control, yes, is still in the user’s hands at all times. Although of course, we still have no details about his arrival in Spain. Search Live: Google Lens’s definitive evolution I also had the opportunity to try Search Live, one of the most surprising novelties. This function allows to interact in real time with the search engine Using the mobile camera, turning Google into a true visual partner. I described it as having a “todologist” at any time to help us in any task. During the demo, I simply pointed to the camera to a shelf full of board games and books, and I could ask directly about what I was seeing. The system identified the objects and offered me detailed information about each one, answering my questions in real time as if I had an expert by my side. Search Live is what Google Lens should have been for years. With the integration of AI, it now makes much more sense and its use is tremendously intuitive. It’s like having a personal assistant who sees what you see And you solve any questions instantly. Deep Search: a group of scientists at your disposal Another promising function that will soon arrive at AI Mode is Deep Search. Is designed for when you need an exhaustive investigation on a topic. It really is something similar to the models of the “deep research”, with the ability to reflect, but available in Search, which combines the search concept in a product with more packaging. As they could explain, Deep Search carries Query Fan-Out technique to the next level, doing hundreds of searches, crossing information from different sources and preparing a full report with references in minutes. It’s like having a team of researchers working for you. The searches will change from here to very little, and there is nothing to stop this train Ai Mode is all we expected from Google when he took a certain traction with the generative AI, something that, so we have seen in the Google … Read more

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