From ugly duckling to goose that lays the golden eggs. The white label revolution seems to find no ceiling in the retail Spanish. Until not so long ago, the brands associated with supermarkets carried a stigma in Spain compared to items from manufacturer brands clearly recognized by customers. It was not even strange for words … Read more
The cost of living has skyrocketed. Except the cocaine marketa multitude of basic products have risen in price when salaries have not grown at the same level. In Spain we have a year-on-year inflation of around 3%. In Türkiye, on the same date, it is 33%, and that is leading thousands of Turks to travel … Read more
The idea was good. At least on paper. A few days ago Lidl decided to delight cocoa lovers by selling, in a very limited way, its own version of the “Dubai chocolate”a delicatessen based on cocoa, pistachio and Kadayif Turk who despite his short life has managed to reach the Holy Grail of Modern Marketing: … Read more
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