The commercial war between China and the US has had an unexpected injury: Starbucks

Just a year ago we talked to Xataka of the delicate moment through Starbucks. A year later, the world’s largest coffee chain deepens the crisis of its business model, now trapped between those structural problems, which came from afar, and a new problem: Trump’s tariffs. The current situation. Starbucks accumulates five consecutive quarters of falls In sales in the United States. Only in the last quarter, transactions fell 4%, although average customer expenditure increased by 3%. It does not matter: that increase is insufficient to compensate for the loss of traffic in coffee shops if customers look for cheaper alternatives like Dunkin ‘or McDonald’s. Why is it important. The company depends on coffee imported from more than 30 countries, and with The new 10% tariffshis commitment not to raise prices in 2025 further complicates the recovery of his margins, which were already down. The context. What for years was an unstoppable growth story, tripling its premises from 2012 to exceed 40,000 in 2024, it has now become a struggle to maintain its profitability. The United States, its main market, is saturated. And China, its great growth commitment, has its own problems. The US market shows clear signs of maturity with a growth of premises that has slowed down. In China, although it has almost doubled its stores in five years, income has stagnated, with flat interannual sales (0% last quarter). The latter has a lot to do with Nationalist consumption That put local alternatives before. The threat. Beyond tariffs, Starbucks has other open fronts around its business model. Between the lines. The new CEO Brian Niccol, signing of Chipotle with music from Fanfarrias, has launched the Plan “Back to Starbucks“To recover the essence that made the company great. However, he recently recognized that “our results of the second quarter are disappointing,” although he also said he “confidence that our plan is the right strategy to turn the business.” The unexpected turn. Despite all these problems, Niccol maintains its commitment to freeze prices in 2025, a brave decision (and we will see if reckless) when their competitors will surely increase them due to the impact of tariffs. It is true that this strategy could give it competitive advantage if it manages to control its margins on other ways, but it is also that these margins are increasingly constrained. In figures. The financial situation explains the deterioration of the business: The actions almost 30% have fallen From the announcement of tariffs. Its adjusted operational margin of the last quarter was 8.2%, quite below the expected 9.5%. The benefits collapsed more than 50% compared to the previous year, to 384 million dollars. The company accumulates 23,000 million net debt, with a indebtedness ratio superior to triple. The latest. Starbucks has already implemented several measures to contain costs: Elimination of extra charges for alternative milks. Reduction of customization options. Product discontinuation. Free recharges offer for those who consume in their establishments. The question now is whether these measures will be enough in the face of an increasingly hostile economic environment, where consumption habits are changing and the experience that previously defined Starbucks no longer seems sufficient to justify their prices. In Xataka | Specialty coffee is expensive and there is something that increases it even more: to remove caffeine Outstanding image | Xataka

Drinking too much affects our brain. And its effects are not far from those of a brain injury

We know that alcohol is a risk to our health Even in small doses. However, it is also known that the problems associated with alcoholic beverages grow significantly when we exceed the limits of what we call “moderate consumption.” Like a brain injury. A new study has observed That excessive alcohol consumption was related to the appearance of hyaline arterosclerosis, a disorder linked to brain lesions. The team highlights that, the association observed between alcohol and disorder should not be understood as proof in itself that alcohol is causing brain injuries. “Severe alcohol consumption is an important global public health problem linked to an increase in health problems and death,” pointed in a press release Alberto Fernando Oliveira Justo, co -author of the study. “We observe how alcohol affects the brain according to people age. Our research shows that excessive alcohol consumption damages the brain, which can lead to memory and cognition problems.” Hyaline artosclerosis. As explained by the study responsible for the study, the Hyaline artosclerosis It is a disorder that causes narrowing of some blood vessels, which makes them thicker and rigid. This in turn makes it difficult to flow from blood and therefore end up causing damage to the brain. This disorder can be originated in areas of the brain where there have been damaged injuries or tissue. Another disease linked to this disorder is Diabeteswhich can cause similar effects concentrated in the kidneys. From autopsies. In his study, the team responsible for the analysis had 1,781 participantsalready killed ages above 75 years. To study the impact of alcohol in their brains, cases in which brain autopsies of the bodies were used. Thus the equipment was able to look for signs of brain injuries such as TAU protein accumulations and signs of hyaline arterosclerosis. How much is a lot. The question of How much alcohol is a lot of alcohol It is difficult to answer clearly and concisely. The tolerance of our body with respect to this substance depends on factors such as our age, sex or body mass. In his study, the team conducted interviews with the relatives of the deceased people on which the study was based. From the information they classified these people among those who never drank (965 people in this group); moderate drinkers (319 participants); excess drinkers (129 people); and ex -owners who did it in excess (368 people). Finding the relationship. Once other factors were controlled, the team estimated that people in the category of excessive consumption had a risk of cerebral vascular lesions 133% higher than those who did not drink. The risk was 89% higher in the case of former owners and 60% higher in the case of those who drank moderately. The team also found indications of a relationship between alcohol consumption and the appearance of tau clusters, although this was a lower magnitude than that observed with hyaline arterosclerosis. The details of the study were published In an article In the magazine Neurology. A difficult balance. The team also observed other relationships in its study. For example cognitive problems that manifested between drinkers or a 13 -year reduction in the life expectancy of excess drinkers with respect to non -drinkers. The study represents a new test of the risks associated with alcohol. It is not rare to find information about the benefits of low gradation drinks such as wine but experts usually coincide in pointing out that, in regard to health, risks exceed possible benefits. In any case, these risks increase with consumption, something that we must also take into account. In Xataka | If the alcohol industry no longer had enough problems, it has now encountered one more: Ozempic Image | Adam Wilson

Novak Djokovic withdrew due to injury

Novak Djokovic (7th), the legend of the Australian Open with ten crowns, retired injured amid boos this Friday in the semifinals, so Alexander Zverev (2nd) will challenge the current champion Jannik Sinner (1st), expeditiously against Ben Shelton (20th ). In the first semifinal, Zverev had just won the first set in the tie-break, 7-6 (7/5), after an hour and 20 minutes of battle when Djokovic approached the net and told him that he could not continue. The Serbian, who received boos and whistles, explained in a press conference that he suffered a “muscle tear” on Wednesday in the quarterfinals against the Spanish Carlos Alcaraz (3rd). “The medication, the treatment and the bandage helped me, but at the end of the first set I started to feel increasing pain, which was difficult to manage. I tried my chance. If I had won the first set I would have tried to play a few more games, maybe a set, I don’t know,” said the player with 24 Grand Slams on his resume. Farewell to Melbourne? The 37-year-old giant left the door open for it to be his last game in Melbourne: “There is a chance that it was like that. Who knows? I’ll have to see how the year goes. I want to continue. If I’m motivated and healthy, I don’t see any reason not to come back.”. On the court, in the winner’s speech, Zverev came to the defense of Djokovic, who had abandoned her, responding with a raised thumb to the boos at the Rod Laver Arena. “Please don’t boo any player, much less Novak. He has done everything imaginable for this sport, he has tried to compete despite his problems, I know they have paid an entry fee, but he has been giving everything for this sport for 20 years and won this tournament with a torn abdominal. Show some love,” the 27-year-old said. “I had to play the best set of the tournament to beat him while he was injured. It’s too good”he added with great respect for the legend. Sinner the other finalist In the second round, the current champion Sinner beat Shelton 7-6 (7/2), 6-2 and 6-2, his 20th consecutive victory – the best series of his career – in a match in which he suffered cramps muscular. The Italian finished the duel with a slight limp and received physiotherapy treatments on the court in the final part of a duel that he was able to close against a weak Shelton, unable to take advantage of this circumstance. The number 1 had left the semi-final on track by winning the tie-break of the first round, in which he had given up his serve on two occasions, recovering it immediately. Shelton couldn’t stand the pressure, with a succession of errors, and saw his rival go 5-0 up in the tie-break to end up winning 7-2. Continue reading: Former tennis player goes viral for announcing divorce from her soccer player husband and incursion into OnlyFans on videoMadison Keys will seek her first Grand Slam title against Aryna Sabalenka at Australian OpenAlcaraz mocks Djokovic’s injury after his loss to the Serbian at the Australian Open

the injury that sows doubt after the two titles he won ‘touched’

Novak Djokovic faces this Friday a new semifinals of grand slamin search of his eleventh crown of the Australian Open and the 100th title of his career. Your rival will be Alexander Zverevbut all eyes are still on the detail that marked their victory in the quarterfinals against Carlos Alcaraz: the injury he suffered in the first set. Was it legitimate? The situation has generated controversy. During the broadcast of the match, John McEnroe hinted that the Serbian’s physical problems might not be entirely true: “This is not the first time we have seen this. Don’t be fooled,” said the winner of seven majors during the Channel Nine broadcast. Even Alcaraz himself expressed his doubts about it. The truth is that Djokovic has already won his last two titles in Melbournein 2021 and 2023, surrounded by injuries that raised questions: an abdominal injury and a tear in the thigh, respectively. Now, the question is whether history will repeat itself. Djokovic took the day off this Wednesday after spending 3 hours and 37 minutes on court in his victory over Alcaraz. During the match, he felt discomfort in his left thigh and needed to be bandaged after the ninth game of the first set. “I’m not going to go into details because I’m still in the tournament, but it’s a similar feeling to 2023,” said the Serbian, recalling the three-centimeter tear suffered in the days prior to the tournament two years ago. That injury would not prevent him from lifting his tenth title in the Rod Laver Arena. Given the doubts about the veracity of his physical problems, Craig Tileydirector of the Australian Open, already had to come to his defense in 2023. On that occasion, Djokovic declared: “When others get injured, they are victims. If it’s me, I’m pretending. I don’t need to prove anything to anyone. I have the resonance this year and the abdominal one. They will be in my documentary if I feel like showing them. In 2021, when he won his ninth Australian crown, controversy was also present. Djokovic mentioned an abdominal tear that occurred in the third round against Taylor Fritzbut that did not stop him from winning the remaining four games to win the trophy. This is how he ‘played’ with Alcaraz The most recent case, that of Alcaraz, shows how Djokovic’s mental games can throw his rivals off balance. Despite having shown physical problems at the beginning of the match, the Serbian ended up winning 4-6, 6-4, 6-3 and 6-4. After the match, Djokovic explained on the court: “If I had lost the second set, I don’t know if I would have continued playing. I started to feel better. When the medications stop taking effect, we will see what the reality is tomorrow.” Later, at a press conference, he admitted that his behavior during matches can affect his opponents: “I understand that it is not comfortable playing against someone who you don’t know if he is going to retire or not. Is he moving? Is he running? What is happening?” For his part, Alcaraz did not hide his discomfort with the situation. “In the first set it was already seen that he was having physical problems, that it was difficult for him to move. When I won the first set, I was thinking about attacking the second, not letting him breathe,” explained the Murcian. Carlos Alcaraz laughs next to his box during the match against Djokovic EFE Less innocent, the pupil of Juan Carlos Ferrero He emphasized that the Serbian’s problems disappeared as the match progressed: “Everyone has seen the problems he had in the second set and then they disappeared, and in the end we played a great third and fourth set.” Alcaraz hinted at his doubts about Djokovic’s statements: “Someone who was thinking about retiring if he had lost the second set would not have played that way.” Although he did not want to go into details, he added: “I’m not going to go into details.” In that same press room, minutes later, Djokovic spoke about his injury in a huddle with the Serbian press: “Now I have a lot of work to do with Miljan (Amanovic, his physiotherapist). And it is necessary because we have to evaluate the situation of the injury to work as much as possible immediately. That is my main concern for the next game: to be physically fit, because a victory like this lifts you up emotionally and mentally,” said the Serbian. This Thursday it will be tested. Djokovic’s history is full of ‘miraculous’ recoveries. In the past Roland Garros, for example, he left the tournament and just two days later he underwent a small intervention on his right knee. That put his participation in the Paris Olympics in doubt, but he competed and ended up winning gold. Seamless. Now, with the eyes of the world on him, Djokovic will look to write another chapter in his story in Melbourne. If anything has become clear over the years, it is that his physical and mental strength makes him one of the biggest challenges for any rival, even when he seems to be ‘touched’. Let Zverev tremble and Jannik Sinner.

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