Millions of people are hooked right now to an Olympic Games where cats compete. Cats made with ia

What happens if together Internet obsession with cats With? Well, well mixed, they can be the ingredients of the next viral success in networks such as the one we have seen this weekend. If you have Instagram or Tiktok, there are many chances that you have seen (or have shared) a video of cats making springboard jump with pirouettes worthy of gold medal. This has cooked this viral liver that has already become a whole Trend 300 million visualizations and upload. The creator of these ‘Kitty Olympics’ has been @PabloPROMPTa Canarian psychologist amateur to create videos with AI. In its networks it has an important sum of followers, but the figures that you have achieved with this video are demential. In the first hours already He was surprised Growth: 1.5 million in just 5 hours. It was just the beginning. Right now it has almost 70 million in Tiktok and 237 million on Instagram. The thing was not there. As we said at the beginning, the video unleashed a whole wave of similar videos, what in the jargon of the networks we would call Trend. In Tiktok, the search ‘Olympics Animals’ returns results where the protagonists are giraffe dogs, capibaras, camels or lions, some of them with several million visualizations. How he has done it. Videos created with AI There are many, but not everyone gets so much impact. The realism of the video and the naturalness of the jumps that cats give is what attracts the most attention. For its creation, the new model of Hailuo aihe Hailuo 2 that was released a few days ago and promised notable improvements in the realism of physicists. While I wrote these lines I have tried the free version of this tool to create these gymnasts and, although it is not as striking as the ‘Michi Olympics’, the result is not bad. Creation yes, but halfway. From the first generative AI tools, the controversies with artists They have been to the agenda, even Some have come to sue To these tools for intellectual property. With the social networks filling with videos made with iaanother problem arises, that of effort and originality; While there are creators dedicating hours to videos of a few seconds, others such as Daniel Bitton They presume “generate 8 or 10 videos in less than 30 minutes” and also the algorithms are favoring them. In the case of the video that this Olympic trend originated, although it has been this user who has published the video on networks, he did so from a Prompt of another user (@fofrai), so it was not an original idea of ​​his. The other face. Although we can discuss the originality or effort it has taken, the video of the Olympic cats has triumphed because it is fun and is very achieved. However, the content created with the networks is increasing and does not always have this sympathetic appearance. A few months ago we talked about ‘AI Slop’ or The garbage that began to flood social networks. The phenomenon consists of videos made with AI (quite disturbingby the way) that he had managed to break the algorithms of recommendation of Tiktok and Instagram. Based on saturating them, they ended up showing these videos to a larger audience. On the other hand, there is the problem of content created with ia that is presented as realas happened a few days ago with the Conflict between Iran and Israel. In response, the platforms like Tiktok are starting to label it. In Xataka | The Ghibli paradox: the most viral success of AI is at the same time a symptom of its problems as a daily product

The Pitillo returns and looks like heroin hooked during the second album of the Strokes

In the early 2000s, the New York Lower East Side was a hotbed of Indies Bands, where the voices loaded with apathy and the guitars scratching each note were merged with the smoke of half -consuming cigarettes. Under the neon lights, leather sucks and tight pants paraded as an unofficial uniform, marking the pulse of a scene that seemed to burn fast. Two decades later, that image is still alive, but has changed the stage. It is no longer a dark club in the Big Apple, but has moved to the Timelines of Tiktok, where the Z generation has adopted the Indie Sleazeself -proclaiming Hedi Boys. But is it only nostalgia or are we witnessing the resurgence of the pitillos? Does everything come back? The current trend is a shameless return to aesthetic codes that marked the beginning of the 21st century. But this time, it is not the musical underground that drives fashion, but social networks. Specifically, the Tiktoker Emma Winder, who manages the account I am Saint Laurentit has been one of the main catalysts of the resurgence of Hedi Boys. In a video that already accumulates more than 200,000 visualizations, Winder He has interviewed to several boys who seem out of a 2004 Dior Homme parade: leather jackets, dark glasses and pitillo jeans. Far from being a simple aesthetic choice, these guys present the look as a lifestyle that mixes arrogance, irony and a touch of nihilism. Instead of celebrating physical excess, Like the popular Chic proteinthe Hedi Boys They embrace extreme thinness, evoking a dark nostalgia that flirts with the Heroin Chic of the 90s. @emmaxwinder Hedi Boy Uk Invasion Hediboy Hedislimane ♬ Original Sound – I Am Saint Laurent The origins. To understand the rebirth of Hedi Boysyou have to go back to 2001, when Hedi Slimane assumed the creative direction of Dior Homme. Slimane had previously rejected a position in Jil Sander, but in Dior he found the perfect scenario to impose his aesthetics: very tight costumes, thin ties and a male silhouette so thin that it seemed tailored to the members of a rock band. There is nothing accidental. Slimane was an consummated photographer and an independent music lover. Photographed To The Libertines, Franz Ferdinand, The Strokes and The Kills, capturing that mixture of decay, Androginia and sordid glamor that defined the bands of the moment. At the same time, his parades in Dior Homme became the place where musicians, artists and aspiring models converged that sought to replicate that look that today seduces generation Z. The gap. This new trend is diametrically opposed to another that is also prevailing in the networks: Chic protein. On the one hand, the followers of the Chic protein They exhibit muscular bodies, hyperproteic diets and gym routines as strict as the lines of their jaws. At the other extreme, the Hedi Boys They reject that search for physical perfection and embrace a look that refers to the decadent rockers of the 2000s. Instead of muscular bodies, they prefer thin silhouettes, evoking the aura of Julian Casablancas or Pete Dohert in full self -destructive spiral. Beyond aesthetics. The gap between both styles is more than a simple choice of costumes: it is a cultural shock between those who see the body as a project to improve and those who use it as a canvas to express apathy, decay and nostalgia. However, this type of trends, as well as The Skinnytokpromote ideals that may have A negative effect On self -esteem, increasing anxiety and promoting eating disorders. But this new phenomenon is really a new counterculture or just an empty aesthetic filtered by the Tiktok algorithm? We may be in the presence of a superficial revival that feeds on postmodern cynicism, or also a resistance to extreme fitness culture. In any case, the debate is still open. Image | Thomas Hawk Xataka | We are in 2025 and millions of men worldwide continue to deny one thing: shorts

Eight years later, Spain is still hooked to see Simón Pérez and Silvia Charro shattered life live

Simón Pérez and Silvia Charro They became famous In 2017 thanks to An unusual recorded video for digital journalist but rapidly disseminated by social networks and media in which they talked about the convenience of investing in fixed -term mortgages (A good advice at that time, by the way). That was about the role, because his gestures and looks out of his own, as well as his broken breaths, suggested something else: in a business meal that had left a mother. Rarely before someone so openly intoxicated had been in front of the camera. A long polythoxicomaniac tradition. Simón and Silvia were the last link in a long tradition of the times of the first private televisions, when they offered an alternative content to traditional TV, and also of YouTube times prior to social networks. Programs like ‘streets’ They issued several deliveries in which highly intoxicated young people launched almost born slogans with a primal meme in places that were repeated again and again: arkings of discos, breathalyzer controls, peripheral neighborhoods … In fixed term. When characters like The Chuky de Cieza either Eclipse gunmen They had passed to the collective imaginary, Simón and Silvia appeared. The scandal with the video left them without work. A financial advisory company directed by Simón broke in one day. They tried to take advantage Fame Trying to take advantage of the knowledge about economy that, in effect, had (Simon taught at the International School of Administration and Finance and had studied Business Management, and Silvia was specialized in real estate investments) which distanced them from the Techno-Kids Levantines populated street. First challenges. For a while, installed in Galicia and prisoners of all kinds of addictions, as they told the magazine Hempthey lived to make Viral challenges that their YouTube followers asked for. A first step towards the situation in which they are now: tattoo the Forocoches logo, bathe in public sources, attend parties with strangers … They tried to dignify their situation trying to set up a financial advice company, Neotecalia, but that was not the most ambitious business in which they embarked. One million euros. A short time later, in 2024, apparently renovated and after passing through detoxification clinics, they founded Green Capital, a company that produced cannabis derivatives dedicated to the medicinal industry in Macedonia del Norte. They came to travel several times to the country to supervise plantations and make decisions that betrayed their wood as entrepreneurs. They added ninety partners and raised more than one million euros, with which he intended to transfer the cultivation operations to Spain. Not only was there no luck, but they contracted very strong debts with those who supported them. Many denounced them. Others add a sinister background to history. The drug show of drugs. The current situation of Simón and Silvia is chilling: through direct on Twitch (his channel has been closed several times due to the extreme of its content) they resume the dynamics of carrying out the challenges asked for their followers. Simon consumes live drugs (especially inhaling base paste), he goes out to shout extremist slogans disguised as Pikachu, Tira printers on the balcony, Destroza appliances And, above all, bet without brake, adding a more addiction to the many with which it loads. Meme addicts. Converted into Memberships At the orders of their more than 30,000 followers, Simón and Silvia have already carried out some calls for help between lines. A few days ago They let some friends enter the directthat were left in shock when they saw the conditions in which they live. Simon has asked for one of his followers “in case he needed it”, which suggests a state of drug -induced paranoia or a real target debt with poorly recommended lenders. Bad news in the medium term, in any case. Of the phenomenon, absolutely unusual in the Spanish internautic sphere, we can stay with how eight years later, they continue to generate an interest that they can only maintain starring in increasingly extreme and dangerous content. The limit does not seem to see, but the consequences are clear. In Xataka | An inexhaustible reef for Telecinco: Montoya is now translated into Japanese or German thanks to AI

We are still hooked on antidepressants

Pandemia had an important weight on the mental health of many people. It is a statement that probably does not surprise many, but sometimes quantify what seems obvious can help us put it in perspective. New study. A study led by researchers at the Faculty of Pharmacy of the University of the Basque Country (UPV/EHU) He has found an increase in the prescription of antidepressant drugs in recent years. This allows us to illustrate, even indirectly, the important cost of the Covid-19 pandemic in terms of mental health. The weight of a pandemic. Five years of the expansion of the COVID-19 by Europe have been completed. An expansion that brought confinements, currency touches, social distancing and many other containment measures. Pandemia affected various ways to Our mental health. He did it directly, the result of fear and uncertainty; as well as for the loss, whether the loss of a loved one, of the job or even leisure. Pandemia also had an indirect weight, a consequence of preventive measures: less outdoor access, less social contacts and more restricted, less opportunities to do sports … All these factors have the potential to cause us a loss of psychological well -being. March 2018 – February 2024. The new study analyzed antidepressant prescriptions in a medical care area with 130,000 people in the Basque Country between March 2018 and February 2024. For the analysis these six years were divided into three phases of two years each: Prepandymia, Pandemia and Postpandymus. The details of the study were published In an article In the magazine Healthcare. Far from going back. The team observed an upward trend in the prescriptions of this type of drugs, but highlight some details detected in the study. The first, the fact that the increase in these prescriptions was not reversed in the postpandemic period. Instead, the team confirmed a new increase in the consumption of these treatments. Another detected pattern has to do with age. The team noticed That, although the increase in the pandemic period was due “specifically” to the increase in its prescription between under 20 years, the increase in the postpandemic period was distributed among all age groups. Generalized results. The team responsible for the work detected another pattern that studies in other countries had already shown. And it is that the increase in antidepressant consumption occurred, especially, in women. Something also observed in countries such as Canada or France. “The greatest impact on the emotional well -being of young women during the pandemic could be due to the role of caregivers, which is more prevalent in the female population, and the feminization of care professions in the health sector, which had a high emotional load during that period,” Explain in a press release The team responsible for work. In Xataka | Science has been looking for the most effective way to treat depression. Now he has a peculiar candidate: vinegar Image | Yoav Aziz / Shvets Production

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.