hollywood

Each new news about the advances of AI in Hollywood is received with a mixture of expectation and fear. How many jobs will it cost? How much work will you save? Is it the result of a sensible analysis of the needs of the U industry Another form of producers to chain cuts In all the links of the chain? What we know is that this arrival is inevitable. What perhaps we did not know is that it has long come, and Hollywood is trying to keep the secret as long as possible. Studies for AI. Currently, According to Vulturethere are a hundred studies in Hollywood that work exclusively with AI. He has especially called the attention of the press, for having a popular name on board, Asteria Film, co -founded by actress and producer Natasha Lyonne, protagonist of ‘Poker Face’. which will direct a first film generated entirely by Ia. Der time, their backs are covering: They assure that they are an “ethical” study and that all the material with which they train their artificial intelligences is licensed. That is, they are working on tools that through a Prompt They generate images, but to feed only on material for which the corresponding rights have been paid. The authors. Little by little, Hollywood is turning to these tools. Darren Aronodsky He reached an agreement with Deepmindfrom Google. James Cameron, with Stability ai. And that is the following point that Hollywood has to reach: convincing the public and the ecstptics that AI can also be a tool for authors, and not just the industry. In Vulture, Lyonne said that “I am a filmmaker who does not want technicians to decide the future of the environment. We need a kind of 95 dogma for the AI ​​era”, referring to the movement led by Lars von Trier in the nineties, who talked about undressing the cinema of every artifice. Lyonne states that he wants to delve into the “idea that the artist is the first, before he becomes an industry rule not to do so.” The clash between artists and studies can be monumental, but it is clear that we will attend something that will determine the future of entertainment. How much money is saved? This is one of Hollywood’s most important issues, in the end we are talking about production and limiting expenses. According to Industry experts like Abe Rose or as has been spoken in Tables of specialists in the subject in CannesHollywood could save between 20% and 50% in traditional productions, and up to 90% on projects very supported by AI, especially in visual effects. The potential savings for the film and TV industry in the US is estimated at 15,000 million dollars between 2024 and 2026, only in terms of production and post-production. James Cameron himself He talked about a 50% cut of budgets in the blockbusters. The beginnings of AI. Already in the last decade, AI began to be used as a tool that attended very specific aspects of production: optimization of the planning of filming schedules, allocation of resources and equipment management … in general, it helped reduce dead times and improve efficiency. At the same time, in the editing department It was used To select Tomas automatically and for simple but very laborious tasks such as synchronizing audio and video. The preambles. In the last five years, the use of AI has increased exponentially, especially in the technical section and in all phases of production. For example, in preproduction: There is a long list of tools that attend or directly replace humans. LTX Studio It is able to make a complete pre -production combining very different tools on a platform. But there are also specialized ones: Filmustage Plan the movie, Boards does the Storyboards and Long.ai Analyze the possible impact of the film, which facilitates production tasks. Filming In this phase are the ingredients that are most known: control of cameras and drones, intelligent lighting and, above all, virtual sets with Tools such as StageCraft that generate real -time scenarios, integrating real actors and digital funds, often projecting the scenarios and their modifications for the interpreters to react. It is where the most colorful revolutions are taking place and what the media dedicates the most, but they are only the tip of the iceberg. After Effects. Also in postproduction AI is replacing many tasks that were previously routine or repetitive. There is much talk about how tools such as Deepmotion or Ziva Dynamics are entering the effects and animation section as an elephant in a pot, but there is much more: audio and video synchronization, color correction with tools such as tools such as Colourlab.Aidubbing (even in his first steps, but with tools such as Deepdub and his Imperceptible Lip synchronization work steps are being taken in directions that are not precisely free of controversy) and, of course, the soundtracks that Platforms As amper Music they cover in more modest budget productions. Legal issues. But … we hadn’t remained that Much of the strikes In Hollywood they had been convened to combat these types of uses that put the work of creators and jobs at risk? Yes and no. Between 2023 and 2024, Hollywood lived one of the greatest labor crises in its recent history due to the advance of AI. The main unions (WGA, of screenwriters, and SAG-AFTRA, of actors) collided against the Alliance of Film and Television Producers (AMPTP). The WGA began its strike in May 2023, to which The actors joined in Julyparalyzing Hollywood For six months. The agreement that was reached significantly restricted the use of AI, especially taking into account the claims of the producers: with it the generative AI is prohibited so that the producers generate a script without the contest of a screenwriter, or replicate the image of an actor without permission, but its use is allowed as tools that assist the technicians. To put it otherwise: as long as there is a human union, the tools can … Read more