United Kingdom will be just the first client. Spain raises a colossus in Galicia to build war ships like churros

While Spain does not count With f-35 fighterssoon he will do it with what will be a source of pride for the nation: The Bonifaz frigatefirst of the F110 class, whose launch took place in the navantia shipyards in Ferrol. In fact, Navantia has received a commission that will place her in the world showcase as a reference construction: United Kingdom has asked her to do her Your next frigate. In the background: a plan to become the elite of the sector. A naval milestone from Spain. Navantia is carrying out in Ferrol the largest investment of the last hundred years in a shipyard in Spain: the creation of the Digital Block Factory (FDB) conceived to place military naval construction in the world technological avant -garde. With a budget of 110 million eurosan area of ​​45,000 square meters, 500 meters in length and 90 wide, the plant will double the productive capacity of the Galician shipyard and mark the final step towards the model of shipyard 4.0where automation, artificial intelligence and robotization will be protagonists. The day. Its inauguration is scheduled for the First quarter of 2026after a construction process that began in March 2024 and has included the creation of a digital twin to monitor in real time the progress of the works, control cost deviations and anticipate failures. Unpublished productive capacity. The new factory will allow Navantia to manufacture in Only one year the blocks equivalent to a air holder such as Juan Carlos Itwo F-18 frigatesfour European corvettes EPCfour maritime action ships (BAM) or up to two combat supply ships (BAC), in addition to logistical support ships such as the FSS that already produces For the Royal Navy. In practical terms, the plant may generate simultaneously The blocks of two frigates, with a production cadence of one section every ten days (about 26 per year), which will reduce construction deadlines by 20-25%. In the case of the F-110, about 85% From the structure of each unit it will be manufactured in the FDB, while the singular blocks (such as the dome of the sonar or the multimission mast) will continue to be built in the traditional workshops. This scheme will simultaneously add the commitments to the Spanish Navy and the eventual Export contractsa strategic aspiration in the current context of International Rearme, where the armed demands to have their ships in the shortest possible time. Automation, AI and Robotics. The factory has been designed under an optimized workflow scheme, divided into three major areas: steels, prearmament and flip. In the first they will be installed Robotized welding lines Equipped with hybrid laser technology, guaranteeing higher structural dimensional precision and robustness. In the prearmament phase, the subblocks will be transferred autonomously by vehicles not manned with IoT sensors, and robots will be integrated for welding, manipulation and palletization that will work collaboratively with the operators. Finally, in the voltage zone, the blocks will be assembled with subcomponents previously manufactured in an automated assembly system that combines speed, flexibility and reliability. The whole process will be supported by a system of Complete digital traceability: Each piece will generate information associated with its digital twin, which will automatically readjust the following phases and detect real -time deviations using smart cameras connected to 3D models. The Innovation and Robotics Center. Navantia digital transformation is not limited to the plant itself. He Innovation and Robotics Center (CIR), directly linked to the factory, acts as technological nucleus where the latest innovations in automation, automatic inspection, advanced welding and dimensional control are tested and validated. The CIR not only develops solutions applicable to immediate production, but also works as Training and Transfer Space of knowledge, ensuring that advances are quickly integrated into productive processes. The ecosystem, reinforced With collaborations With the University of La Coruña and with specialized consultants, it guarantees, a priori, that the Ferrolano shipyard remains on the border of naval innovation. Labor impact. From the company it has been ensured that, despite the high level of automation, the factory will not involve a template reduction. On the contrary, it will maintain a volume of Between 270 and 400 workers In turn, including both direct employees of Navantia and personnel from auxiliary companies. In each turn they will operate Between 300 and 325 peopleconfirming that robotization is raised as a tool for support to human capital and not as a substitute. The combination of specialized manual labor and intelligent systems ensures that flexibility is maintained to meet specific demands of each naval program. Reference at the military plane. Once finished, the FERROL FDB It will not have equivalent in the world of military construction. The only comparable reference is the Alemán Meyer Werft Shipyarddedicated to luxury cruises and has been gradually applying automated systems for fifteen years. Navantia, however, will be the first company to move this industrial logic War shipswhich, according to the company, will allow you to offer a competitive, sustainable and higher quality product in a sector where the speed of delivery is practically a strategic requirement. In addition, the possibility of producing blocks to Other international shipyardsexpanding his role as a key actor in the global naval supply chain. New era in the estuary. If you want also, with this bet, Navantia aims to turn Ferrol into a World Reference Pole For military naval construction, combining tradition and modernity in a project that represents a before and after in Spanish industrial history. As Rafael Morgade underlinedresponsible for the digital transformation of the company, it is an authentic “new era” in which the Galician shipyard will go from a disorderly growth accumulated in a century to a concentrated, efficient and technologically advanced model. In a marked geopolitical context For the rearmethis megafactoría not only reinforces the capacities of the Spanish Navy, but also positions Navantia as a industrial partner in the elite of the international defense market. Image | Navy In Xataka | The United Kingdom wants to remain one of the great powers. So he will not … Read more

The iPhone of the lipsticks is from Louis Vuitton and hope to sell them as churros: “Customers are excited”

The luxury market is going through one of its worst Financial crisis due to Strong sales adjustment behind him boom of sales that luxury brands experienced after the pandemic. Bernard Arnault has devised a master play to try redirect the bassist situation of LVMH and attract the interest of the wealthiest clients: a new luxury makeup range in which a scented lipstick will cost about 160 dollars. They hope to sell it as churros. Landing in luxury cosmetics. Louis Vuitton gets fully into the world of high -end makeup with the launch of Beautéa range that includes 55 tones of lipstick, in addition to balms, eye shadow palettes and a series of skin accessories to wrap them with monogram design seal. It is no accident that Louis Vuitton has chosen that they are 55 tones: 55 in Roman numbers is LV. Beyond the tonal ranges and glamor of the packagingFrom the first range of makeup of Louis Vuitton, the most attracts attention are its prices. A single lipstick will cost $ 160, $ 250 for a palette of eye shadows. The most faithful to the brand, in addition, can Complete your accessories With a mini trunk to save the lipsticks, stamped with the monogram design for 2,500 euros or a bag to carry the lipstick for $ 390. A high price as a strategy. Not everyone can pay 160 dollars for a lipstick so LVMH’s strategy is hitting the table to, such and As I recognized Pauline Brown, president of LVMH for North America to Yahoo Finance, strengthening her leadership. “There is practically no market for a 160 -dollar lipstick. Therefore, I think this was a strategic play to try to strengthen its position and leadership in the luxury market.” If we compare it with the products offered by its main rivals. A Dior lipstick, for example, costs about 47 dollars, Hermès lipsticks about $ 80, while one of Peau Beauté Clé It is sold for $ 113. This approach seeks to strengthen exclusivity for the Ultralujo buyer, not for the aspirational client. It is the same strategy that the brand has used in its leather and fashion products, which they have achieved endure the generalized downward trendin the face of the results that presented luxury brands, Like Burberrythat they had opened their catalog to more affordable products. Debate about the unattainable strategy. The luxury products They are not based on a rational criterion, but on feelings and perceptions. So it is difficult to advance whether the new range of luxury products will be a success or not. According to The report “The State of Fashion: Beauty V.2 ” Prepared by The Business of Fashion and McKinsey, 63 % of consumers do not consider that premium brands have higher quality than the most affordable brands, and 24 % of those customers have opted for cheaper products in the last 12 months. However, such and as they highlight in The Business of Fashionin the face of this practical vision, there is the purchase decision based on brand perception. Marigay McKee, co -founder of the Incubator of Violet Lab Beauty brands and former sales of Harrods and Saks Fifth Avenue assured that: “Vuitton has waited so long to offer cosmetics that customers are excited … the legacy is there. But the quality has to be present, not just the aesthetics.” Louis Vuitton and Apple. Cécile Cabanis, Financial Director of LVMH, assuredIn one of his latest presentations that “Vuitton’s strategy focuses on always offering the most sophisticated and higher quality product to retain the most important customers and get some others in the upper segment. So the goal is to continue recruiting the youngest generationand that is not about selling at low prices or making cheap products, but also using the vuitton’s DNA, DNA and attractiveness and replicating it in more accessible categories. “ In that context, Louis Vuitton’s strategy with this new product line is very close to what historically He has offered Apple In technology: a product with high quality perception, at a high price that reinforces the concept of “products value” above its price. Quality must be demonstrated. The presence of Pat McGrathone of the most influential makeup artists in the world at the head of the cosmetics of Louis Vuitton, guarantees that the collection is relevant for both the industry and for the most demanding consumers. Marigay McKee rememberthat the success of the new line is conditioned to its quality. “Louis Vuitton faces the experience of the best makeup artists in the world. There are those who pay for the brand image, but it cannot only be exaggerated advertising. The product has to live up to expectations, or will only have good sales in the launch”, but will not be able to maintain those sales for a long time. The cosmetics sector is very lucrative. While it is true that LVMH already has cosmetics specialized marks as Sephora, the global makeup market is so lucrative that it is tempting not to enter it with a high -end proposal. According to data published by Fashionunitedthe cosmetics market reached 43.6 billion dollars in 2024 and could touch the 46,000 million at the end of 2025. The projections by 2034 are even better. That is why, in his search for new folders for the luxury sector, Louis Vuitton will not miss the opportunity to open a hole in This expanding market. Maybe it starts like a 160 -dollar lip bar and then present more competitive ranges. It is the same as Apple with its most top iPhone, and then present The iPhone se or the Recent iPhone 16E. In Xataka | The new whim for Millionaires of Louis Vuitton recovers a concept of the nineteenth century: carry a bed in a trunk Image | Louis Vuitton

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.