Canadian

In a stage of tensions between countries, everything is political. To coffee. The Donald Trump’s arrival at the White House To fulfill his second term he is being a tsunami. He has put The chips industry abovehas arrived with Tariffs under your arm For Mexico and Canada, it has the Celectric eight at the point of sightas well as renewable energiesand plan to be harder with China. These actions, among others, have aroused a feeling of Boicot to American productsand it is so deep that neither coffee is fought. But not a brand or something, but an elaboration: Canada wants to steal American coffee. And Mexico also points. The American is not American. The history of American coffee is most curious. We have seen this preparation dozens of times in cinema and television. Also in coffee shops in half the world to discover that it is a cuffed coffee (in broad strokes, it has its “art” to know the proportions) and we might think that it is an American ‘invention’. But no: it turns out that it is European. Italian, to be more exact. In the United States they have the habit of filling the cup to the top with coffee alone. Filter coffee is very rooted in the country, but in the Europe of the Second World Warcoffee drank differently. It seems that, during the campaign in Italy, Americans who wanted coffee to enjoy the drink or Stay alert They couldn’t stand the espresso Italian (the roasted grains of more do not help) and the baristas prepared A combination of your palate taste: a espresso to which they added hot water to reduce it. Coffee voltage. That combination was baptized as ‘American’ and, in the end, the participation of Americans in their creation was simply that the most intense coffee was not for their taste. But well, it is still a preparation that is really settled, but as we say, to a scrambled river, everything is political and, in Canada, the ‘American’ is no longer so well seen. Recently, and due to political tensions between both countriessome coffee shops have made the decision to change the name ‘American’ for ‘Canadiano’. The elaboration is the same and, in summary accounts, among the American soldiers who fought in Italy there were also Canadians, so they will estimate that they have the same right to keep coffee. Marketing or rebellion? But it is not so much for ‘cultural’ appropriation, for defining it in some way, as to use it. Against what? Because against those tariffs driven by Trump (which are running with a Canadian response, on the other hand). It was the Kicking Horse Coffee cafeteria the first that started this movement that has penetrated between the press specialized in coffee and that has reached media such as CBC News. But, at the same time that there are those who see in this a way to reaffirm the Canadian identity, there are also critics that estimate that it is an orchestrated marketing strategy to sell more coffee among those who have that patriotic fire. And yes, Kicking Horse Coffee has been calling ‘Canadian’ for 16 years to elaboration, but as they explain In their networksnow they make it official and seek that the rest of Canadian coffee shops do the same. Some He has already taken the witness. “For 16 years, Kicking Horse Coffee has been called Canadiano to the Americans. Now, we make this official and ask the coffee shops throughout the country to join. Call it ‘Canadiano’” Mexico wonders things. In whatever, the idea has reached a Mexico that will be used to the change of name of the Gulf of Mexico for that of Gulf of America (America not for the continent, but for that American idea that they are America). In the Latin American country there are already those who are exploring The idea of ​​renowing American coffee as ‘Mexican coffee’ or ‘coffee of pot’. Now, Mexico already has a ‘pot of pot’. It is a typical way of preparing coffee in the country that consists of preparing it in a clay pot as if it were an infusion. It is more typical in rural areas than in large cities, but the issue is not so much the name and … politics. Boycott. We will see if it covers that campaign to replace the American with the Canadian (who, to propose, each country could now put the name he wants), but what is evident is that Trump’s arrival is causing movements worldwide. We have already commented that in Europe and Canada there are movements that ask for the boycott To American products, in networks there are lists European software and hardware to stop depending on the American and have even seen Virulent reactions to products like Tesla cars. Next to cars burning, the Canadian looks like a joke. In Xataka | The intricate technology behind a coffee capsule: how Nespresso has tried to create an “ecosystem” to Apple