the future of Olympic Games broadcasts is now

FPV (First Person View) drones capable of reach one hundred kilometers per hour have burst into Olympic broadcasts with a disturbing promise: to turn sport into something visually indistinguishable from a video game. In alpine skiing, cycling and extreme sports tests, these aircraft equipped with synchronized telemetry systems They follow the athletes from angles that until recently were technically impossible, generating plans that seem extracted from virtual simulators. Who is behind. Olympic Broadcasting Services (the organization created by the International Olympic Committee in 2001 to act as host station for the Olympic and Paralympic Games) is responsible for generating the television, radio and digital signal for media around the world. He began to implement this technology systematically in Beijing 2022. For Paris 2024 Its use had multiplied in disciplines such as BMX, skateboarding and sailing. The question is no longer whether drones can follow athletes, but to what extent this video-ludic aesthetic is reconfiguring our perception of sport. The technology. The devices that Olympic Broadcasting Services has deployed at Milano-Cortina 2026 are not adapted commercial drones, but rather platforms built specifically for sports broadcasting. The Dutch company Dutch Drone Gods has developed a model for sleigh descent tests (bobsleigh, skeleton and luge) that weighs just 243 grams (less than an iPhone) and reaches speeds of 100 kilometers per hour. These cinewhoop type devices They incorporate propellers protected by inverted ducts that improve aerodynamic efficiency. They allow smoother curves, essential for following athletes on steep descents. The technical key lies in the high-end COFDM transmission system that integrates directly with the infrastructure of broadcast traditional, allowing native HD HDR video (both progressive and interlaced) to be transmitted that is seamlessly incorporated into mobile units’ color adjustment systems. How many are there? OBS has deployed 25 FPV drones in total for these Games. They are operated by teams of three specialists (pilot, director and technician) who work synchronized through a dedicated communication channel to manage flight paths, timings and technical adjustments. One of the pilots He assures that it is the most difficult job he has ever done: flying in small spaces up to fifty times per session, consistently, with no margin for error, with millions of spectators watching live. The past. Milano-Cortina 2026 represents the massive winter debut of this technology. The path began in Paris 2024, where FPV drones were used for the first time in competitions. mountain bikingoffering an unprecedented immersive perspective. At the current Winter Games, the most dramatic application has occurred in sliding sports: for the first time, Spectators can follow complete routeswith athletes reaching speeds of over 140 kilometers per hour. Previously, coverage of these disciplines was done with a succession of quick cuts between fixed cameras. Now we can follow the athlete without interruptions, which helps to have a better impression of the speeds they reach. In alpine skiing, drones accompany athletes down the legendary Stelvio descent. In freestyle skiing and snowboarding, the devices are launched with them from the 23-meter springboard. The characteristic high-pitched whir of the rotors has become a recognizable soundtrack of these Games. It is particularly audible during testing. snowboard big airwhere the synchronization between the athlete’s jump and the flight of the drone must be millimeters. How we see sport. We reached this point after decades of developing sports broadcasts. In the mid-eighties there were already cable-suspended camera systems (with variants such as the SpiderCam) that offered aerial angles impossible for fixed cameras. The next step was portable cameras mounted on the athletes themselves. GoPro popularized action cameras during the past decade. Rio 2016 marked another milestone with the introduction of virtual reality, an attempt at total immersion in the sporting event. Regulatory challenges. The 2015 incident at Madonna di Campiglio, where A 10-kilogram drone almost hit skier Marcel Hirschercaused a temporary ban from the FIS that lasted until the 2023-24 season. Race director Markus Waldner then declared that drones were detrimental to safety. A decade later, Milano-Cortina’s 243-gram drones demonstrate how lightweight design and improved protocols can mitigate these risks, although the recent incident with Australian snowboarder Ally Hickman emphasizes that the technology still requires improvement. Header | Matthieu Pétiard in Unsplash – Ricardo Gomez Angel in Unsplash

Spain kneels before ‘The one that is coming’ with a channel that broadcasts the series all day almost non-stop

Spain loves ‘The one that is coming‘. We can turn our noses up all we want, but the success of a series that is about to premiere its 16th season, tirelessly satirizing the behavior of the average Spaniard, should not go unnoticed by anyone even remotely interested in the curious evolutions of popular culture. This tweet from @casasola_89 corroborates it: Fiction Factory has practically become a monographic channel for the series. With more than stable audiences. The monographic channel. Fiction Factory broadcast 3,735 hours of ‘The one that is coming’ in 2021 alone, a figure that is equivalent to more than 700 chapters. The trend has gone further and has ended up transforming Mediaset’s thematic channel into a practically monothematic platform, although it is accompanied by films that have already made the corresponding rounds on Telecinco, Cuatro and other DTT channels of the house, as well as some other successful series in the mornings, such as ‘Aida’. But how much do they emit? Any day of the week (regardless of whether it is Tuesday or Sunday), ‘La que se cerca’ starts its broadcasts late in the morning, around one o’clock. From that hour until well into the prime timewhere a movie is broadcast around eleven at night, we have episodes non-stop. And after the cinema it resumes: between specific betting programs and horoscopes, which barely take a total of half an hour off the grill, the entire early morning once again belongs to the residents of Montepinar, until the telesales at six thirty in the morning. Spain is doing well. This strategy was initially a resounding success: in September 2011, the series’ specials reached quotas of between 7-11% of screen share, allowing FDF beat your all-time record with a 4.5% monthly average, its maximum to date, in August 2014. Laura Caballero, co-creator of the fiction, recognized this symbiosis years ago: “It has been very good to re-air the series. Those who did not want to see it have seen it almost out of obligation. This has given it its own series identity and so that it does not seem like a copy”, referring to the change from ‘No one lives here’ to ‘The one that is coming’. Neighborhood saturation. This triumph could not last forever: the omnipresence on the FDF grid of ‘La que se cerca’ generated a paradoxical effect. The increase in broadcast hours, going from 2,909 in 2019 to 3,735 in 2021, led to a drop in audience: from 3.1% and 322,000 viewers in 2019 to 2.5% and 243,000 viewers in 2021, as El Español pointed out. This erosion contributed to FDF losing the annual leadership among thematic channels in 2021 in favor of Nova, after a decade as the most watched channel on DTT, averaging a 2.4% audience share. However, in 2024 FDF has recovered ground with 2.6%, surpassing Energy (2.4%) and leading again among DTT themes. And since 2018 (which is said soon: seven years), its audiences are stable. The one that comes 24/7. Why then does this continue to broadcast ‘The one that is coming’, why doesn’t FDF try other options to recover that 4.5% of share that he had. Very simple: the rebroadcasts of ‘The one that is coming’ never cease to interest the least, the new seasons on Prime Video (where it’s going great) and Telecinco provide FDF with occasional audience boosts and the transformation of “Canal para las Ficciones de Mediaset” into “Canal La que se cerca” is an identity seal that suits the platform. Make no mistake: this series will outlive us all. In Xataka | Streaming was going to change everything. In Spain, people are using it to watch ‘Aída’ and ‘La que se cerca’

In the war against illegal soccer broadcasts, France now attacks the VPN. VPN response: we are like

The War that is facing LaLiga and Cloudflare In Spain it is not the only one that is being lived in this field. In France the fight against IPTV platforms is also intensifying, but in this case with a striking protagonist: the VPN suppliers. What happened. In recent weeks we have seen how the easiest way to avoid those indiscriminate IPS blockages is to use a VPN. The suppliers of these services act as DNS Resolversservices that resolve IPS and domain names so that we can access them, and do so in a way that the IP block is not effective. French content companies, against VPN. Companies such as Canal+ and LFP (Football Professionnel Ligue) claim that VPN suppliers are contributing to illegal sports emissions. Although legal demand is not publicly available, It has been shared By Marc Rees, journalist of L’Emport. In his research he reveals how Nordvpn, Cyberghost and Protonvpn are the objectives of Canal+ and LFP, although other companies such as Expressvpn and Surfshark are also affected. Suppliers deny such accusations. The objective, They explain in TorrentfreakIt is to prevent ususians from using these services to access these contents illegally. VPNS suppliers “believe they do not develop any role in this matter”; They claim in TF, and simply offer privacy and security services. A coalition of VPN services to protest. The so -called VPN Trust Initiative (Vti) includes companies such as Expressvpn, Nordvpn and Surfshark, and those responsible have shown clear opposition to these measures. VTI is part of I2coallionand those responsible published A statement At the beginning of the month on the subject. It highlighted how “content suppliers are using legal procedures to force VPN suppliers to block websites in France.” That, they explained, “threatens freedom on the Internet. VPNS suppliers could leave France. Christian Dawson, Executive Director of I2coalition, indicated that VPN companies that provide such service are considering leaving France and stop giving that service in the Gallic country. It is something that Cisco has already done to disrupt the OpenDNS service. Terrible examples. The VPNS blockade is not new, but it usually occurs in countries with very restrictive political regimes, both in the particular VPNS scope – India and Pakistan have already caused the departure of VPN suppliers – and in general. As Dawson explained, “This case in France is part of a broader worldwide trend of normative overreach, in which governments try VPN as part of broader censorship. “ Next steps. At the moment there is no locking obligation for VPN suppliers, and demand would have to be accepted. There is a scheduled view for next month in which both these companies and content suppliers can defend their position. Even if the content suppliers win, there will be news: Protonvpn has already notified that he is willing to take the case to the EU Court of Justice. Image | Jossuha Théophile | Rafael Garcin In Xataka | Cloudflare demand, LaLig

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