Apples

Apple’s great opportunity is to use tariffs to meet an old yearning: the iPhone under subscription

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The new tariffs imposed by Donald Trump are onesignificant oreza For the pricing strategy of technological giants such as Apple. He $ 2,300 iPhone It seems unlikely, but traveling the path of the final increase resonates with much more force than remarkably sacrifice the profit margin. This tariff storm is the perfect setting for a plan that Apple has been finalizing for more than three years, According to rumors: that of an iPhone model under subscription. Breaking the psychological barrier of $ 999 will not be easy for the American buyer (as well as breaking the 1,500 euros for PRO Models in Europe), but paying a monthly fee is something that users are increasingly willing. Plan A, upload the price of the iPhone. If the question is what will happen to the price of the iPhone is that nobody knows. The key to this issue is that, according to analysis of Rosenblatt SecuritiesApple would need to raise the price of its star device to 43% to maintain current margins. In other words, more than $ 1,400 for iPhone 17 Pro Base, and more than $ 1,100 for 17, which currently costs $ 799 more taxes in the United States. Prices that would completely break Apple’s strategy and whose acceptance by buyers does not seem likely. Plan B, absorb costs. Absorbing tariff costs is the second way to travel. One in which the profit margin, historically lasted by Apple (around 25%), would be remarkably diminished. In this scenario, the accounts do not come out. Apple would need a hybrid strategy, absorbing a certain part of the costs and raising the price of its products in a not so abrupt way. A combination to alleviate the effect of tariffs and try to keep demand. Plan C, the Gold Plan. In front of both situations, a third scenario arises. One that analysts have been predicting for years and that is raised as a caramel for Apple: The iPhone under subscription. A plan that houses with Apple’s strategy to continue focusing on revenue from services, and that would allow access to the latest iPhone models without going through a high price as a barrier. It is not completely new for Apple. In the United States they have been implementing the iphone upgrade programone in which you can access an iPhone 16 for $ 39.50 per month, being able to return the phone or update to a new one after twelve months. An iPhone that is never yours. The model is relatively similar to certain types of renting. Pay for the use and enjoyment of the product, with advantages such as Apple+ and Zero interest when using Apple Card, and possibility of repurchase in the event that we want to leave the Apple ecosystem. Manufacturers such as Samsung have similar plans, such as Renting by Cetelemaimed at changing device every twelve months with a low monthly payment. The rent or subscription model already permea in Spain in sectors such as automotive. Maybe having the last iPhone for a few euros per month is not such a crazy plan. Image | Xataka In Xataka | The best functions and options of Apple Intelligence on iPhone and Mac to take advantage of artificial intelligence

The Max Airpods have become the example of Apple’s contradictions. Consistency is no longer a priority

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Apple has just announced that Airpods Max with USB-C port They will receive a software update in April that will allow them to reproduce audio without loss (Lossless) and ultra-low latency. The trap: this characteristic, highly anticipated from The arrival of Lossless A Apple Music in 2021will only work when they are connected with cable. That is, wireless headphones of 579 euros (originally costing 629) will need to be physically tied to a device to offer the highest sound quality. One part is technically understandable, but the other part is paradoxical. Irony. The Max Airpods were born promising “high fidelity sound” In 2020, but when Apple launched the audio without loss in Apple Music just five months later, these premium headphones were able to reproduce it. Not even by cable, because the decision to introduce lightning instead of USB-C or a 3.5 mm jack prevented it. Four years and a port change later, finally this capacity comes, but with a giant asterisk that changes the nature of the product: you must give up wireless freedom, precisely the main characteristic for which customers are willing to pay that price. Between the lines. This movement says a lot about the current Apple. The company that was once characterized by its obsession with details and coherence is now allowed to fragment in divisions with disconnected priorities. The USB-C port allows a completely digital transfer, eliminating the technical problem of lightning. But this solution, although technically correct, is late and fragmented. Why not include this capacity from the release of the USB-C version? Why announce it now, months later? Apple has even created its own wireless protocol for loss without loss With the pro. Why not expand it to iPhone and Mac? The answer has more to do with product calendars and allocation of resources than with purely technological limitations. The background. Apple’s decisions about high quality audio reflect a commercial strategy rather than an absolute commitment to excellence. Audio without loss in Apple Music was mainly a competitive response to rival services, not a crusade for audio quality. If it were the second, it would have planned from the beginning a real solution for its premium devices, instead of adding patches over the years. Meanwhile, ecosystem fragmentation grows: The AirPods Pro 2 They offer lossless audio, but only with Vision Pro. The Max Airpods will now, but only with cable and only the USB-C version. The consistency of the experience, the “It Just Works“That defined Apple for years, fades. Perhaps it is a consequence of the Growth of its catalog, which has gone from minimalism to calculated maximalism. Sometimes, perhaps, inconsistent maximalism. And now what. Apple is subtly repositioning the Max Airpods with this ad. In his press release They highlight “significant improvements for composers, producers and mixers”, with focus on Workflows of Logic Pro. This new approach to audio professionals lets us intuit a strategic change: The Premium consumer segment has not responded as expected. They need to differentiate themselves from competitors that offer similar characteristics at a lower price. They look for a niche where the high price is more justifiable. The big question. Is this fragmentation simply the inevitable cost of the growth of the company and the catalog, or does it reflect a deeper problem? The Apple of Steve Jobs made fewer products but each told a clear story and occupied a specific place in a perfectly integrated ecosystem. The Apple of Tim Cook has multiplied its catalog of products and services, but at the expense of a certain coherence. The result: users who need to investigate what generation of which product is compatible with what functionality –The iPad and Apple Pencil is the icing-. A scenario that contradicts the promise of simplicity that defined Apple. Turning point. Apple is increasingly adopting a philosophy of “good enough now, better after.” The products are launched with incomplete characteristics that are then added by updates. This approach can work well for software, but it is frustrating when it affects premium hardware that users do not usually replace. For current Airpods Max owners with USB-C, this update is a late but welcome improvement. For those who have the Lightning version (for sale until seven months ago) is another reminder that Apple can leave relatively recent products behind without too many objections. And for potential buyers, it is a signal to wait for a future version with better wireless capabilities. The ironic thing is that, after eliminating the 3.5mm jack from the iPhone, arguing that the future was wireless, Apple now reminds us that for the best audio quality we need … return to the cables. Specifically to one of forty -five euros. The circle closes, but not precisely in the most elegant way. In Xataka | Apple Intelligence is a “fire” for Apple. The firefighter chosen to turn it off is the chief of the vision pro Outstanding image | Ravi Palwe in Unspash

The 16E iPhone premieres the modem C1. It is the principle of Apple’s goodbye to Qualcomm

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For years, Apple has depended on Qualcomm for 5g modems of its iPhones. A tense relationship that Apple has always wanted to break, especially since in 2019 bought the intel mode for 1,000 million dollars. Why is it important. With the launch of the C1 as part of the iPhone 16EApple takes a key step in its hardware vertical control strategy. This your own modem will allow you to gradually dispense with Qualcomm. And that translates into two things: Savings in licenses. Better integration with your chips. In detail. The iPhone 16E is the first device to incorporate the C1, a modem that Apple is “the most energy efficient ever used on an iPhone.” The choice of this input model for the C1 debut does not seem accidental: if there were performance problems, the impact would be less than in the pro models. In addition … Compatible with low frequency 5G bands. No support for 5G mmwave (Milimetric band). Optimized for energy efficiency and battery life. Integrated with the processor A18 Bionic. Between the lines. Apple has been cautious with the launch. The C1 does not debut throughout the iPhone 16 range, but only in the most economical model. The iPhone 16 and 16 PRO maintain the Qualcomm modems with which they arrived. It is an interesting movement: Intel failed in his attempt to compete with Qualcomm in Modems for smartphones. And now Apple, with your experience in your own chips (series A, series M, etc), wants to break the almost monopoly of Qualcomm in high -end models. And now what. 2026 will be the key year. It is when the agreement between Apple and Qualcomm will expireand by then the C1 and the development of their successor must be completely mature if Apple wants to dispense completely of Terceors modems. At the moment we have a few months ahead to see the performance of the modem C1 and what is translated for the end user that change. Of course, the movement can be more than justified only with the implications for Apple itself. In Xataka | I have tried the iPhone 16 and 16 Pro. I have very clear which one would buy me Outstanding image | Apple

iPhone 16E vs iPhone 16. What Apple’s mobile choose according to your tastes and needs

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After numerous leaksit has already been announced. He iPhone 16E It is a reality and we have already been able to know, through Apple’s announcement, some of the characteristics and specifications of the new “cheap mobile” of those of Cupertino. Therefore, what better than comparing it with the base model of the current generation, the iPhone 16to know What are your differences, and also what are your similarities. IPhone 16E and iPhone 16 specifications table iPhone 16E iPhone 16 Dimensions and weight High: 14.67 cm Width: 7.15 cm Thickness: 0.78 cm Weight: 167 g High: 14.76 Width: 7.16 Thickness: 0.78 cm Weight: 170 grams Screen 6.1 -inch OLED 60 Hz of soda 800 nits brightness (typical) 1,200 nits peak brightness (HDR) 6.1 -inch OLED 60 Hz of soda Resolution of 2,556 x 1.179p 460 pixels per inch HDR True Tone 1,000 nits brightness (typical) 1,600 nits peak brightness (HDR) Maximum 2,000 nits brightness (outdoor) PROCESSOR Apple A18 Apple A18 STORAGE 128 GB / 256 GB / 512 GB 128 GB / 256 GB / 512 GB AUTONOMY Audio reproduction: Up to 90 hours Video reproduction (offline): Up to 26 hours Video reproduction (streaming): Up to 21 hours Audio reproduction: up to 80 hours Video reproduction (offline): Up to 22 hours Video reproduction (streaming): up to 18 hours Rear cameras 48 MP Major: 48 MP Ultra wide angle: 12 MP Front camera 12 MP 12 MP Operating system iOS 18 iOS 18 SOUND Double Stereo Speaker Double Stereo Speaker Connectivity Wifi 6 5g Bluetooth 5.3 USB-C NFC GPS Wifi 7 5g Bluetooth 5.3 USB-C NFC GPS OTHERS IP68 certification Face id Action button Compatible with Apple Intelligence IP68 certification Action button Camera control button Compatible with Apple Intelligence PRICE From 709 euros From 885 euros The differences between the iPhone 16E and the iPhone 16 Two mobiles with two particular designs and … changes in relation to the battery Little or nothing has to do with the iPhone 16E with respect to the iPhone Se 3: neither in hardware, nor in software nor in design. The arrival of the new generation has meant a very large change at the aesthetic level, eliminating the home button of the equation and betting on something closer to what we could see with respect to the iPhone 14; introducing a notch. Instead, Both the size and the screen type is practically the same as the one that comes with the iPhone 16. The rear has also undergone changes to approach, in this case, to what is seen in the current generation with the iPhone 16, although saving the distances. On the 16E iPhone we have a single main camera of 48 MP (with Zoom X2)while the iPhone 16 incorporates an ultra -angular sensor of 12 MP. In this way, choosing Apple’s new mobile phone we would lose the ultra -angle sensor. In addition, we cannot ignore one of the great deficiencies of the iPhone 16E with respect to other Apple models (not only if we compare it with the iPhone 16, but with mobiles from the previous generations). The 16E iPhone is not compatible with MAGSAFE load technologyalthough it does have a wireless load Qi. The camera control button remains exclusively on the iPhone 16 One of the great novelties that Apple introduced with the launch of the iPhone 16 range (also Plus, Pro and Pro Max) is the so -called camera control buttonwhich allows you to adjust different parameters related to photography and video. A useful element if we take advantage of. And in this case Apple has decided that this camera control button It will be an exclusive element of the iPhone 16. Apple has not included it in the 16E iPhone, a rather logical decision taking into account that the new mobile does not stand out precisely for its photographic section. The most differential point: the price In order to choose between one mobile or another, The most decisive will be the price. The great claim of Apple’s line was precisely the price at which they have launched their terminals, and in the case of the iPhone 16E, although it is more expensive than we expected, it is cheaper than the iPhone 16. In this way, if what we are looking for is to pay less for having some of Apple’s new Its launch price is 709 euros. On the other hand, if what we are looking for is a more complete phone, even more expensive, we may be more interested in making the jump to the iPhone 16 that currently has a price of 885 euros. The similarities between the iPhone 16E and the iPhone 16 The arrival of Apple Intelligence It is clear that Brands want to bring artificial intelligence to their mobilesthus allowing us as users to make use of some of their functions. Apple has also embraced artificial intelligence with Apple Intelligenceand although it has not yet arrived completely in Spain, it will do it sooner rather than later. The iPhone 16 were announced with several claims, being Apple Intelligence one of them. Apple has also wanted to address the announcement of the 16E iPhone focusing on the artificial intelligence functions that it will incorporate, so In this sense we will have no differences between both mobiles. And … what about the processor? To use artificial intelligence, it is necessary for a mobile to offer good performance. To do this, Apple made the jump of chip A16 iPhone 15 to the Chip A18 From iPhone 16. This chip offers good performance in virtually any task, allowing Apple Intelligence to use without any problem. Therefore, knowing that the 16E iPhone will also have the functions of Apple Intelligence, it is not surprising that Apple wanted to introduce the same iPhone 16 chip into this generation. In this way, Both mobiles have the same processor, chip A18. The action button is maintained In the last generations we could see how Apple introduced a substantial change in its phones: the … Read more

Apple’s folding sounds more and more strength. It is a golden opportunity to change the smartphones market

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We have been with the cantinela for years that “next year, Apple will present its folding smartphone.” And no, there is not always water in the river When it sounds. However, this start of 2025 starts with increasingly solid tracks About this project. The last They are related to Chinese manufacturer Lens Technology, who will supposedly manufacture the ultrafine glass that will supply 70% of Apple’s orders. Some of the company’s plans are also detailed to improve existing products. The problem? We have been with folding phones on the table for years, and they still do not be mature. Apple’s plan. Rumors are increasingly lighter, and everything indicates that in the first half of 2026 the company will make its folding iPhone known to the world. Apple would like to lose the closest part of the hinge, to achieve a greater thickness in the ultra -laced glass sheet and improve the durability of the product. Lens Technology would be the main glass manufacturer, with Samsung Display as a screen supplier itself. Technology to create a product that aspires to be the maximum reference in its territory. A little mature market. Foldables still do not democratize today. The price might seem the main reason, but we are strict, a Galaxy Z Flip6 it costs practically the same as a Galaxy S25+ And less than a Samsung Galaxy S25 Ultra. The problem of folding, despite the fact that manufacturers promise thousands of folds, is that they continue to throw durability doubts. A quick walk by Reddit shows Samsung mobile problems, Huawei either Xiaomi. In fact, in my own particular case I have suffered the wear and tear of the occasional folding … in just one week of use. A Chinese crown. If they ask you who is the king of folding phones, Samsung may come to mind, but it is not. Huawei It is, by far, the most folding company sells worldwide, well above Samsung, Honor and Motorola. The success of its folding range in China will not be easy to replicate for Apple, who may seek to settle in Europe as the main reference and popularize this telephone concept. Despite these figures, the folding market is still a minority. The question is whether Apple’s proposal will continue to be a niche product or if it will make the turns change. Image | Xataka In Xataka | The dream of mass folding mobiles remains distant. They are still expensive and fragile

Apple’s most promising and expected mobile for 2025 is no iPhone 17. It is the iPhone se 4

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The iPhone 16 They were, above all, conservatives. The family presented by Apple last September It was continuous And little exciting. Except for the new processor and the new camera button –What do you think after this time?– The differences were minimal. It is the same as we have seen in recent years in the sector. Lying bored mobiles Not only happens to Apple: it happens to almost all manufacturers. That makes precisely the most anticipated iPhone of this year not any of the potentials iPhone 17although certainly the ultradelgado (And possibly, ultracaro) iPhone 17 Air Save the papers in terms of expectations. No. The most anticipated iPhone of the year is probably the iPhone Se 4. Rumors about the new “compact and affordable” terminal of Apple do not stop producing, and expectations are high. Especially because three years ago of the launch of the last iPhone SE (2022) And that opens the doors to many potential improvements. In fact, this smartphone is expected to be something like a “remastered iPhone 14.” 6.1 -inch OLED screen at 60 Hz, SOC Apple A18, 8 GB of memory, and a single 48 MP rear camera, in addition to the 12 MP front. Although the iPhone 16 already start from the 128 GB of capacity, it is likely that Apple has limited the capacity to 64 GB. It looks like a bet Certainly balancedespecially if that single photographic sensor behaves properly. It would be known to its price: in 2022 the iPhone left with a starting price of $ 429, but this would probably be sensibly more expensive for its screen, soc, camera or memory: it would not be unreasonable to think about a starting price of $ 499. That would be a breath of fresh air for an industry that has climbed into the car of “The more expensive, the better“. To manufacturers have gone very well with that strategy. In 2024 the growth of sales was modest, but one thing was clear: We are fond of spending more when we change mobile. The iPhone Se 4 –o iPhone SE (2025) – would precisely raise an alternative to that trend. One that also has many signs of triumphing for the mere fact that who makes this movement is Apple. The popularity of its mobiles is extraordinary, but Having an iPhone is increasingly expensive. At the moment the cheapest iPhone that the firm sells is the iPhone 15, which has a starting price of 859 euros in the official store. The price is undoubtedly high, especially considering that we are talking about the 2023 base model That is why the iPhone is so striking before even launching: having an entire iPhone about 550-600 euros surely do not seem bad option for lovers of the firm’s products. The commitments are much more acceptable. Recall that the iPhone SE (2022) kept the 4.7 -inch screen and even the legendary touch id. He was born forcing users to sacrifice too many things: if you wanted to have an affordable iPhone, you had to give up a lot. Here we would have an alternative already much more serious and according to the times: every screen, more than decent diagonal, and face ID. Tempting. Is the iPhone 4 the Apple (and segment) Super Survesses in 2025? It certainly has ballots to achieve it. The market is now extremely mature and still waiting for the AI ​​to reactive, but it does not seem that Apple Intelligence can do it in the short term. So re -bet for a potential “barotelle” – with many quotes talking about Apple – it is certainly something that will attract many users. The other face of the currency, of course, will be the one that (probably) raises that iPhone 17 Air, the new model for users willing to have the best iPhone. Tim cook He already mentioned To this type of customers once: Apple has them, so it is mandatory to offer them what they are willing to pay. Image | Xataka In Xataka | The iPhone 17 will be rendered to evidence, according to Chinese sources: steam cameras are necessary

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