Before, advertising was to monetize. Now it is to punish you and YouTube has taken it to the extreme

About fifteen years ago, online advertising was the implicit deal: you saw a banner or a pre-roll fifteen seconds and you had free access to everything. It wasn’t ideal, but it was logical: someone paid for the content you consumed so you didn’t have to pay for it. It worked because the discomfort was proportionate. … Read more

There’s a reason Vigo is advertising its Kawasaki Christmas. One that has nothing to do with Japanese tourists

If you walk around Kawasaki these days (lucky you) you will probably come across an image that will catch your attention, one that has little to do with Japanese traditions and landscapes or with the avalanche of tourists that the country of the rising sun suffers. What will probably make you jump is finding a … Read more

Millions in advertising convinced us that bottled water was healthier. Until microplastics arrived

On many occasions we can associate bottled water as a higher quality option to hydrate ourselves above tap water. But the reality is that the latest scientific analyzes indicate that bottled water is a direct source of exposure to nano and microplastics (NMPs). This means that regular bottled water consumers may be ingesting up to … Read more

I’ve been using Yi security cameras for years. It was delighted until the app became an advertising hell

More than five years ago I bought my first Security Chamber To monitor my cat when he got sick. It was YI brand and it worked great; He looked good, had movement alerts and could speak through the mic. With the passage of time I had more cats and I bought two more cameras of … Read more

Brussels fine to Google with 2,950 million. The worst thing is that the EU points to a sale from its advertising business

Brussels has launched a resounding notice to the technology industry: 2,950 million euros of fine to Google for abusing its position in the digital advertising market, As announced today the European Commission. The investigation points to self -preference practices that reinforced their domain in the Adtech chain and harmed competitors, advertisers and editors. The Community … Read more

Instagram and Tiktok advertising has become short videos of people talking to a microphone. There is a reason: clippers

You enter Tiktok and Instagram and you start seeing ads that (no longer) surprisingly have a great similarity to each other despite promoting a very different product: a startup, a podcast, an application or an event. The key, as the Wall Street Journalis the way to viralize content that these platforms have, which has resulted … Read more

We complained about the plans with Netflix ads. But it is YouTube who is becoming hell of advertising

So far those who wanted to avoid the ads in the YouTube videos They had two options. The first, pay a subscription to YouTube Premium, which costs 13.99 euros per month in Spain. The second, use Tools such as Adblockers They try to avoid the appearance of those ads. And Google has proposed to eradicate … Read more

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