advertising

I just needed an excuse to definitely switch to Gemini: advertising on ChatGPT

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The day arrived. Not in Spain, but the day came. ChatGPT is already starting to show advertising in the United States. At the moment they are in the testing phase, but if OpenAI wants to clean up his accountsyou will have to start showing ads in the rest of the world. It was the last thing I needed to completely switch to Gemini. From ugly duckling to goose that lays golden eggs. If two years ago someone had suggested that I change ChatGPT for Gemini, I would have responded with a categorical refusal. In recent months my opinion has completely changed. I’m not saying it, the benchmark race says it in which Gemini has managed to surpass GPT5 without giving up its reasoning capabilities. This is also said by the work that Google is doing in terms of image and video creation, with a Nano Banana Pro that managed to completely sweep away the OpenAI model and force the rival company to improve and incorporate Images to ChatGPT. The pasta. AI has already become a fixed cost for millions of people. A few euros a month in exchange for an assistant who saves hundreds of hours seems like a fair deal. The most economical plan ChatGPT is Gofor 8 euros per month (96 euros per year). With Go we have access to GPT-5and expanded limits on memory and file uploads. With Google’s cheapest plan, AI Pluswe pay 7.99 euros per month. In addition to having access to Gemini 3 Pro, Nano Banana Pro and limited access to I see 3.1 Fast (GPT Go does not allow access to Sora, even in a limited way), we have: Access to Flow, Google’s cinematic creation tool powered by Veo 3. Whisk Access Gemini integration in Gmail, Vids and more Google apps. 200 GB of storage for your Google account (Photos, Drive and Gmail). If we jump to the intermediate plan, OpenAI offers its best reasoning models, faster image creation, access to Codex, agent mode and access to Sora for 23 euros per month. For 21.99 euros Google allows access to Antigravity, includes Google Home Premium (with integrated Gemini) and 2 TB of storage. Google can afford it. Google has an advantage when it comes to pricing its AI services. The company does not make a living by selling AI and can even afford to give it away in the search engine, in Gemini as an assistant on all Android phones and by integrating it natively into its apps. Google doesn’t need to introduce ads: its AI is the ad. Now what. OpenAI will have to go the extra mile to retain its users. Gemini is already managing to grow its customer base, and with the introduction of ads in GPT, OpenAI will have one of the few large ad-loaded AI models. The company will need to prove not only that ChatGPT is worth paying for, but that it is worth: Pay for the most expensive plans that do not contain ads Pay for plans that contain ads Image | Xataka In Xataka | Elon Musk’s Grokipedia is not exactly the best place to get objective information. ChatGPT doesn’t care

Data centers are so important that Meta has spent millions on advertising to change our perception of them

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Meta has spent 6.4 million dollars on an advertising campaign between November and December of last year to convince the American public of the benefits of its data centers, according to the New York Times. The ads, aired in eight state capitals and Washington, DC, featured idealized images of American towns revitalized by these facilities. exists an increasingly significant social rejection on the installation of data centers dedicated to AI, especially due to the impact they have on the excessive consumption of basic resources like light and water. And of course, first we have to convince that they are key so that Meta and the rest of the big technology companies can continue with their operations. The Goal campaign. According to the media, the ads featured emotional stories about Altoona (Iowa) and Los Lunas (New Mexico), two locations where Meta operates data centers. With guitar music and shots of farms and football fields, the videos promised jobs and prosperity. “We are bringing jobs here, for ourselves and for our next generation,” the voiceover said. According to Michael Beach, CEO of Cross Screen Media, Meta “could have purchased these ads with the goal of influencing political decisions and reaching legislators.” Ryan Daniels, spokesperson for Meta, limited himself to say to the NYT that the company pays the full costs of the energy used by its data centers, without commenting on the advertising campaign. Meta is not alone. Just like account NYT, Amazon is funding a similar campaign in Virginia through Virginia Connects, a nonprofit created by the Data Center Coalition. From the Financial Times they point In addition, other operators such as Digital Realty, QTS and NTT Data are also acting more intensely to defend the construction of new facilities. Endurance. In the United States, social rejection has caused the cancellation of multimillion-dollar projects in Oregon, Arizona, Missouri, Indiana and Virginia. Democratic Senator Chris Van Hollen explained He told the NYT that the issue has become “a priority on Capitol Hill” when his voters began to complain en masse about electricity bills. Just like share The media, this month, Van Hollen presented a law to regulate the energy consumption of data centers. Even President Donald Trump spoke out on the matter: “The big tech companies that build them must pay their own way,” wrote a few weeks ago on Truth Social. electricity bill. Data centers have become critical infrastructures for the development of artificial intelligence, but there is increasing social tension over their installation. In October, Bloomberg counted that in the last five years the wholesale price of electricity in areas near large concentrations of data centers in the United States had increased by up to 267%. In Baltimore, residents paid $17 per megawatt-hour in 2020; In 2025 that figure reaches $38. On the other hand, the medium demonstrated In their research, 70% of the points where electricity price increases were recorded were less than 80 kilometers from data centers with significant activity. From Bloomberg they estimate that the energy demand of these facilities in the United States will double by 2035, becoming the largest increase since the 1960s. The situation in Spain. Our country is also experiencing a boom in the construction of data centers. The Community of Madrid, paradoxically the region with the greatest energy deficit in Spainconcentrates a good part of these projects and is expected to reach a power of 1.7 gigawatts in 2030. The consulting firm CBRE pointed out in a report that “there is no investor, operator or large technology company that does not have in its strategic plans to establish its data center project in the Iberian market.” Madrid, together with Barcelona, ​​already competes with cities such as Milan, Zurich or Berlin, although still far from the leading European group in terms of power capacity formed by Frankfurt, London, Amsterdam, Paris and Dublin. What awaits us. According to Bloomberg, the forecasts they point because data centers will consume more than 4% of the world’s electricity in 2035. If these facilities were a country, they would be fourth in energy consumption, only behind China, the United States and India. Meanwhile, big technology companies are already exploring solutions such as modular nuclear reactors (SMR) to power your facilities, or send data centers to space. Cover image | Mark ZuckerbergGoal In Xataka | “The assemblies are not going to be done by AI”: we talk to the kids who have become carpenters, truck drivers and tinkerers

inserting advertising while you buy without leaving it

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Tech giants are finding a thousand and one ways to monetize their AI tools beyond their payment plans for a reason: in a few years almost everyone will be using AI and not everyone will go through the hoop of paying for a subscription. Hence, Google has made a move in the field of purchasing items through AI. The company has announced recently the incorporation of personalized ads in its purchasing mode through its AI, one more bet to monetize its chatbot and compete directly with OpenAI and the rest of the competitors in the recent open front of AI-assisted commerce. What has changed. The company will allow advertisers to present exclusive offers to users who are about to purchase a product through Google’s AI mode, powered by its model Gemini. Vidhya Srinivasan, vice president of Google Ads and Commerce, counted through an official publication that it is “a new concept that goes beyond our traditional search ad model.” Stores may also offer discounts or free shipping at checkout. The idea is that AI assists the user in the entire purchasing process, without going through the websites. Why it is important. It’s a significant shift from the traditional model of sponsored ads in search results, which generates tens of billions of dollars for Google but has been threatened by the rise of AI chatbots. The company is leveraging its dominance in online search to position its AI model in front of billions of users. Gemini still lags behind ChatGPT in popularity, despite all its advances, so the company is looking for new goals and objectives to make Gemini a more attractive model for users. How it works. The new advertising function will use contextual information from user conversations with the chatbot to activate offers on relevant products. Our conversation with Gemini will be a succulent package of information for the AI ​​to recommend products to us while we use its shopping mode. Retailers will be able to configure the promotions they want to show, and Google will use its AI to determine the optimal time to present each offer. The company notes that it will initially focus on discounts, but plans to expand to other attributes such as bundled packages and free shipping. Its current partners include brands such as Petco, elf Cosmetics and Samsonite. The commercial career of AI. Google is not alone in this battle. Last month, OpenAI stopped press on any advertising-related topics internally after its CEO, Sam Altman, will declare a “code red” about the need to improve ChatGPT, as they mention from Financial Times. However, OpenAI already has an instant purchase feature which allows you to purchase products directly on ChatGPT, charging a commission for sales. Microsoft also presented its Copilot Checkoutstating that purchases through their chatbot generate 53% more sales in the first 30 minutes of interaction. Universal protocol and purchasing agents. In addition to personalized advertising, Google presented what it calls “Universal Commerce Protocol”, developed together with large retailers such as Walmart, Target and Shopify. This open source system aims to become a standard so that AI agents can research products and make purchases without leaving the Google platform. Chains like Kroger, Lowe’s, and Papa Johns are already testing these tools to prepare for everything to come when it comes to AI-assisted commerce. Everyone wants to participate, but not at Google’s expense. There is still the elephant in the room when we talk about buying directly from a chatbot: it is not yet a reliable tool and that can damage the store’s image. That’s why many companies are developing their own AI agents, giving them more control over how their products are displayed and delivered. The analysis firm McKinsey esteem that the AI-powered commerce market could represent a $3-$5 trillion opportunity globally by 2030. Cover image | Google and own assembly In Xataka | OpenAI fully enters health for a simple reason: ChatGPT is already our front-line doctor (although we don’t want to admit it)

Before, advertising was to monetize. Now it is to punish you and YouTube has taken it to the extreme

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About fifteen years ago, online advertising was the implicit deal: you saw a banner or a pre-roll fifteen seconds and you had free access to everything. It wasn’t ideal, but it was logical: someone paid for the content you consumed so you didn’t have to pay for it. It worked because the discomfort was proportionate. That exists less and less. What we have now is something else: the platforms have discovered that advertising serves less to monetize than to push. To degrade the free experience until paying premium stops being a whim and becomes the only tolerable way to use the product. And no one does it with more brazenness – or mastery – than YouTube. That’s how he hunted me. If you use it without paying, you know: increasingly longer and more frequent ads, several before starting the video, the same shady spot repeated three times in ten minutes. Ads that cut sentences in half, destroy the rhythm of a song, or appear just when you got to the part you were interested in. It is that way by design. YouTube doesn’t need to show you so many ads to monetize. You would probably earn more with less, better targeted advertising. But it’s not about that. It’s about making the free experience so unbearable that you end up paying to stay sane. I don’t pay YouTube Premium for what it offers me, but for what it takes from me. And more and more people pay not because they want extra features, but so they don’t end up crashing their phone on the ground. Other platforms do the same but disguise it better. Netflix with shared accounts, Disney+ with the video quality on the cheap plan, Spotify putting ads on you and forcing random mode. They are visible tricks, but at least you have less and what you have works. YouTube has gone further: it doesn’t take away your features, it poisons them. The catalog is still complete, but the experience is hostile. You pay with your patience and with your fragmented attention. The curious thing is that YouTube is pretty honest. It doesn’t talk about Premium as an “improved experience” or “exclusive content.” It basically tells you: if you want this to stop being hell, check out. They don’t deceive. They tell you what the deal is. Forks the Internet model in the 1920s. Platforms no longer build something so good that people want to pay for it. They make the free plan so bad that there is no other option. The logic is identical: friction is no longer a side effect. It’s the lever. This also says something about us: a decade ago, ads were annoying but bearable. Today they are intrusions that we cannot tolerate. We have normalized that the Internet should be fluid, without interruptions or waiting. The platforms know it. They know that we have lost the ability to endure any friction. So they make it, multiply it, and then charge you to remove it. YouTube has perfected something that other platforms may not want to admit: The ad no longer sells products. Sell ​​your own absence. And that is perhaps the only advertising that really works. In Xataka | I’ve been paying for YouTube Premium for years and I don’t regret it. The problem is that going back is impossible. Featured image | Xataka with Mockuuups Studio

There’s a reason Vigo is advertising its Kawasaki Christmas. One that has nothing to do with Japanese tourists

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If you walk around Kawasaki these days (lucky you) you will probably come across an image that will catch your attention, one that has little to do with Japanese traditions and landscapes or with the avalanche of tourists that the country of the rising sun suffers. What will probably make you jump is finding a sign in the middle of Kanagawa announcing Christmas in Vigo, a mupi with a photo of XXL luminous tree of the Galician city and a message that invites you to travel the 11,000 kilometers that separate both towns. It could be an anecdote (one more related to the Vigo festivals), but that image tells us a lot about the fever for decoration Christmas that Spain experiences. Vigo Christmas in Japan? That’s how it is. It was the mayor of Vigo himself, Abel Caballero, who was in charge of showing it on networks. On Tuesday he hung up a photo in which a promotional poster for the Olympic Christmas is seen in what looks like the street of some Japanese city. The advertisement shows garlands, the XXL luminous tree erected in the heart of Vigo and a message in Japanese. “Christmas in Vigo is already in Japan,” Caballero wrote in his tweetwhich is already on its way to 220,000 views and 650 likes. Is it a surprise? Not really. In October Knight has already advanced that this year Christmas in Vigo would be announced with 820 posters distributed throughout (almost) the entire world. Most of those mupis (629) would be distributed across thirty Spanish cities, especially Madrid, Malaga, Bilbao and Seville, and another 142 were reserved for neighboring Portugal. The rest would travel the world. The Council boasted that it would take 15 to Paris, 10 to Rome, the same number to New York and 14 to Kawasaki. “This time Christmas will be in Japan for the first time.” Is it the first time? More or less. The jump to Asia is a novelty, but in 2024 Vigo already surprised to some tourists with promotional posters distributed in cities such as London, Paris, Rome or even the Big Apple. “I thought it was a mirage. I was seeing this in the distance and I couldn’t believe it,” joked in X Héctora reporter who encountered a mupi in the middle of Manhattan that read, in large golden letters, “The World’s best Christmas is in Vigo.” How much do these posters cost? In October, when he announced the new campaign, Caballero assured that at least this year’s is “free” and “costs nothing” to the City Council. Last year the Vigo newspaper Metropilitango.gal pointed that the mupis had been installed after reaching an agreement with JCDecaux. But… Who visits Vigo? If we base ourselves on studies on hotel occupancy by the INE, basically Spaniards and visitors from other areas of the EU, especially Portugal. Of the 537,500 travelers counted throughout 2024, 62.7% resided in Spain and 23.9% in one of the remaining EU countries. Of these, Portugal was the most popular market, with almost 77,000 tourists. Among the countries analyzed by the INE, the United States (14,800), Germany (11,800) and Italy (11,200) followed, far behind. From Japan, the market on which the City Council has now set its eyes, only 700 visitors who ended up staying in hotel establishments in the city. And at Christmas? The photo is not very different from the rest of the year. According to the data provided By the Vigo City Council, during Christmas 2022-2023 tourism was mostly national. That campaign was still marked by the shadow of the pandemic, but the data is conclusive: the City Council assures that some 5.3 million visitors arrived in Vigo and that the main foreign nationality was Portuguese, with 140,118 people, 2.6% of the total. French, British, Italians and Americans totaled 68,400. The hotel occupancy data from the INE show a somewhat different picture. In December the institute counted only 62,900 touristsof which 62% were Spanish and 30.5% Portuguese. The sum of French, Italians, British and Americans in fact barely exceeded 1,100. It is not surprising if one takes into account the limited supply of connections that Peinador, Vigo airport, has (right now Aena reports only five routes). Is there Japanese tourism? If we base ourselves on the INE, no. In December 2024, the INE did not count not a single Japanese visitor in the hotels of Vigo. In addition to how complicated and expensive it is to fly between Japan and the Galician city, this absence is largely explained by the behavior of Japanese tourists. Although the country is recording a record arrival of foreign tourists, the number of Japanese traveling abroad still quite below from pre-pandemic data. In fact in June Turespaña I trusted in which the influx of Japanese to Spain recovers its “pre-COVID” levels this year. Why advertise there then? In view of these data, why has Vigo distributed 14 mupis by Kawasaki and 10 in New York? Does Caballero aspire to attract tourists who live on other continents, thousands of kilometers away? The Consistory speaks to show Galician Christmas to potential tourists from other countries, but the measure is probably explained with another word: virality. Caballero’s tweet is a good example. In just a few days his photo of mupi has achieved several hundreds of thousands of views on X and has made headlines on media from Spain. Just as their estimates do about what Christmas means for Vigo: between 800 and 1 billion euros of economic return with a deployment of 6.3 million “visitors” in just two months, which is more than the total number of tourists who stay in hotels in Galicia in a year. The 14 mupis of Kawasaki may see them only a small portion of the 1.5 million people who reside in that Japanese city, but of course they have reached, via networks and media, thousands of people who live in the market that really interests Vigo: the rest of Spain and (especially) Galicia. Does virality … Read more

has had to put advertising on its rockets

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Heir to the Soviet glories that they put the first man in spacethe Russian space program is going through its lowest hours today. Although the space agency Roscosmos continues to announce grandiose projects, such as its own space station and a base on the Moon, the reality hides an industry drowning in debt. The solution? Turn rockets into billboards. In the midst of this systemic crisis, compounded by the loss of international partners since the invasion of Ukraine, Russian President Vladimir Putin just approved a modification of the law that will allow, as of January 1, 2026, advertising to be placed on space vehicles, including Soyuz rockets and spacecraft. As Roscosmos tells it, the goal is “to create a mechanism to attract private investment to Russian space exploration and reduce the burden on the state budget.” A measure that comes at a critical moment due to the drop in launches against the United States, which launches almost everything that is put into orbit thanks to SpaceX, and China, which is a hotbed of projects. The SOS of an old glory. This decision is not a surprise. It is the culmination of a crisis that has been brewing for years and that the war has only accelerated. International sanctions removed Russia from the global market and dynamited key alliances, such as those it had with the European Space Agency. But the main problem is internal, and comes from afar. In August, RSC Energia, the legendary manufacturer of the Soyuz and Progress spacecraft, launched a message of brutal honesty that contrasts with the official triumphalism of the Kremlin. Its general director, Igor Maltsev, admitted that the company that took Yuri Gagarin into space is in a “critical situation”, drowned by “multimillion-dollar debts” and with key projects unfulfilled. Just like we had in XatakaMaltsev went so far as to claim that only “a miracle” could save the corporation. An old trick for new problems. The idea of ​​putting advertisements on rockets is not innovative: Russia itself was a pioneer. In 2000, a Proton-K rocket carrying the Zvezda module for the International Space Station sported a huge Pizza Hut logo in exchange for a million dollars. That was an anecdote, a marketing curiosity at the dawn of space commercialization. Today, for Russia, it is a necessity. It is true that rockets usually carry logos of clients and suppliers, or even commemorative designslike the one that celebrated the 60th anniversary of Gagarin’s flight. But this is different. The new law seeks to institutionalize commercial advertising as a source of regular income. In fact, already in 2023 Russia had begun to study the interest of large banks and insurance companies. The question is whether it will work. The space advertising market has never really taken off, and it is difficult for Russia to be the place where it does so today, especially when the advertisers will be Russian companies or companies from allied countries so as not to violate sanctions. Whatever money can be raised, perhaps a few million dollars, seems like a Band-Aid for a massive hemorrhage. In the end, this plan is the confirmation of a harsh reality: the historic Russian space industry is fighting for its survival. Russia already threatened to leave the International Space Station to set up its own space station and in the end had to back out. The heir to a power that sent the first probes to the Moon, that landed on Venus, that launched the first man and the first woman, cannot finance her stay in low orbit. Image | Roscosmos In Xataka | The state of the ISS is so alarming that the United States and Russia have sat down at the table for the first time in eight years

Millions in advertising convinced us that bottled water was healthier. Until microplastics arrived

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On many occasions we can associate bottled water as a higher quality option to hydrate ourselves above tap water. But the reality is that the latest scientific analyzes indicate that bottled water is a direct source of exposure to nano and microplastics (NMPs). This means that regular bottled water consumers may be ingesting up to 90,000 additional plastic particles per year compared to those who drink tap water. Something that breaks with the idea that we can reach everyone that bottled water is much healthier as they have always tried to sell us. The invisible enemy. The studypublished in the magazine Journal of Hazardous Materials defines microplastics as particles between 1 micrometer and 5 mm and nanoplastics as those smaller than 1 micrometer. Ultimately, very small particles that are released from plastic bottles throughout their life cycle. How they are released. According to the study, the particles are released not only by the natural degradation of plastic, but also by everyday physical and environmental stressors. For example, the simple act of opening and closing the cap or squeezing the bottle to drink generates friction that ends with the release of particles into the water. Another very common case is leaving the water bottle in the sun for a certain time. Many plastic particles are being released here because the degradation of the packaging is increasing. But in the opposite case, in freezing, we also have this same problem because it has also been shown that it is a factor that increases contamination by microplastics. Size matters. Once these particles are ingested, Its effect will depend on the size it has.. In general, the smaller it is, the more worrying it is for our body, since the more easily it will be able to cross biological barriers. If we talk about particles larger than 150 micrometers, the truth is that we can rest assured because they will directly pass through the digestive tract to the feces. But if they are smaller than 150 micrometers, they will be able to cross the intestinal cavity and enter the lymphatic and circulatory system, being able to reach the organs with particles smaller than 20 micrometers. But the real danger is in particles smaller than 100 nanometers that are considered nanoplastics. In this case, the particles are small enough to reach all organs, including the ability to cross such critical barriers as the blood-brain barrier and the placenta. The dangers. Continued exposure to nano- and microplastics is linked to a number of chronic health problems. This is not acute toxicity, but long-term cumulative damage. Among the main risks that have been identified are respiratory diseases, reproductive products, disruption of the immune system or increased oxidative stress. The challenge. One of the great challenges for researchers is the lack of standardized methods to analyze these plastics. Right now different tests can be found, but they vary in sensitivity and precision, which makes it difficult to reach a common criterion between the different studies in order to have a general image of the big problem before us. Right now, some techniques can detect very small particles, but not their composition, while others do the opposite, which is a very important limitation. But despite these, some studies already point to significant differences between the water brands we find on the market. For example, research cited in the report found that Nestle Pure Life and Bisleri had some of the highest average concentrations of microplastic particles. Regulation. This lack of standardization in studies has contributed to a large “legislative vacuum” in our society. And while there has been legislation on plastic bags, straws or single-use cutlery, water bottles have largely been left out of the regulatory focus. In this way, the author of the study points out that the consumption of water in plastic bottles should be done in emergency situations, but not as a daily practice due to the high consumption of microplastics that we are going to end up ingesting and that would generate a long-term problem. And we have already witnessed precisely how they have appeared microplastics in human testiclesthe breast milkthe blood, archaeological remains or also in the foods we eatlike the vegetables we consume. That is why in the long run we will have to specifically see the impact that prolonged consumption will have through different means, and not just bottled water. Images | Jonathan Cooper In Xataka | From causing diarrhea to making biodegradable plastics: the E. coli bacteria has a new job in Japan

I’ve been using Yi security cameras for years. It was delighted until the app became an advertising hell

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More than five years ago I bought my first Security Chamber To monitor my cat when he got sick. It was YI brand and it worked great; He looked good, had movement alerts and could speak through the mic. With the passage of time I had more cats and I bought two more cameras of the same brand to cover the rest of the house. The problem is that The APP Yi Home has added advertising in its app. How much? All. It is not an exaggeration I was traveling recently and I entered Yi Home’s app to look through the cameras. I don’t lie if I say that More than once I have made me want to launch the mobile. On the main screen there are already a few ads spread there, but that is not the worst. Some of the ads that appear when I open the app or when I try to see one of the cameras. The worst are the Full screen ads. They cannot be skipped until they pass a few seconds, the button to close them is tiny and sometimes it does not work, causing it to end in the App Store, or wherever the announcement in question link. So every time I open the app. But the thing is not there, when entering each camera, advertisements also leave full screen. When you finally manage to see a camera, a banner comes out that covers the controls to be able to move it *Chef’s Kiss*. Few apps I remember that they have bombarded me both with advertising and Yi Home, although it is not the only one. A current example is Capcut, the Tiktok videos editing app. Every time I open the app, I get a full screen advertisement, but it is also that if you leave a moment and enter again, another appears. Not to mention that The entire app is a mines field with ‘Pro’ functions And they don’t stop insisting to join. Pay or suffer Yi Home has never been a super clean app. I already had some Banner type ads and has always shown me pop-ups to join the payment plan. The thing now has no name. In addition to full-screen advertising, those pop-ups continue to come out and remind me that, If I pay, advertising will disappear. On top with picn. The summum of despair. (The controls can be relocated, but was there no other place?) The cheapest payment plan if you have several cameras costs 79.99 euros a year. It seems expensive, but I think that although it would cost a tenth, I wouldn’t pay either. The thing about this app is A manual of how to lose customers. At least I know I am not the only user discontent, In Tustpilot is full of negative reviews on the same subject and in This Reddit thread There are also several angry users. In the same thread they also comment on several ways to eliminate ads such as installing previous versions of the app or configure a DNS with Ad-Block. In my case I take another way to eliminate ads. I change my chambers I had been wanting to buy a while Another 360 camera And obviously I was not going to buy another of the same brand with the problems I was having with advertising in the app. One of those days when I almost crashed my mobile, gave me to get into Amazon to see other cameras and make the decision. TP Link Tapo C210 After reading a few reviews and making sure that his app did not seem like an online casino, I opted for the Top-Link tapo. I found a Offer pack with two cameras 360 And I bought it. When I set them up, some notifications came out within the app to go to the Premium version, but I have been using it for a week and they have not reappeared. Come on, what was Yi Home’s app a long ago and that It should be normal in an app of a security camera. Images | Amparo Babyloni, Xataka In Xataka | It is not you, YouTube is filling with more and more ads. Especially if you see it on a smart TV

Brussels fine to Google with 2,950 million. The worst thing is that the EU points to a sale from its advertising business

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Brussels has launched a resounding notice to the technology industry: 2,950 million euros of fine to Google for abusing its position in the digital advertising market, As announced today the European Commission. The investigation points to self -preference practices that reinforced their domain in the Adtech chain and harmed competitors, advertisers and editors. The Community Executive suggests that the solution could go uninverting part of their advertising business. It is a movement that raises pressure on large technological ones and reinforces the regulatory role of the European Union. The case has a long journey in Brussels. The European Commission started in 2021 A file on Google’s power in the digital advertising sector, after detecting indications of dominant position abuse. In 2023 a specifications were issued that the company answered at the end of that year. The research analyzed Google activity in strategic markets such as the DFP advertisements and Google Ads and DV360 programmatic purchase tools, both with presence throughout the European economic space. What Brussels has ordered and what Google is played The core of the decision is in self -preference. The commission argues that, at least since 2014, Google took advantage of its domain on the DFP advertisements and in the Google Ads and DV360 tools for Grant advantages to your own platformA ADX. DFP warned ADX on the value of rival offers, and purchase tools prioritized participating in that same platform. This dynamic would have reduced competition and consolidated Google’s power in the advertising chain. For Brussels, it is a behavior designed to reinforce its position and its ability to collect high rates. Brussels set the sanction of 2,950 million euros based on its 2006 standards for anti -political fines. The calculation took into account “various elements, such as the duration and severity of the infraction, as well as ADX’s business volume in the EEE.” The commission defends that the amount is proportionate to the infraction and necessary to avoid new self -preference practices. The figure makes this file one of the most significant in the field of digital competence in Europe, reinforcing the role of the body as a regulator. The commission has given Google 60 days to present a plan that ends the conflicts of interest detected in the advertising chain. Once received, Brussels will evaluate whether the proposed measures really eliminate these practices. In its decision, the agency has already advanced its preliminary position: Only a partial disinvestment of advertising services I would solve the root problem. If Google’s proposal does not meet the criteria, the European regulator may impose structural remedies. Brussels hardens their pulse with technological while in Washington political discourse intensifies. Donald Trump published last month A message in Truth social criticizing laws and digital regulations that, according to him, “are designed to harm or discriminate against US technology companies.” He warned that it will impose tariffs and restrictions on countries that maintain these policies. Although he did not explicitly mention the European Union, its administration has repeatedly shown its discomfort with the measures against companies such as Google, Meta or X. The scope of this sanction goes beyond Google. Brussels seeks to reduce the dependency of editors and advertisers of a single intermediary, which could promote the Competition in digital advertising services. A mandatory divestment would open space for rivals in key segments such as advertisements and programmatic purchase platforms. The sector, accustomed to operating under the control of a few technological giants, could see changes in prices, access to commercial data and conditions. The EU thus reinforces its role as a referee in strategic digital markets. “Today’s decision shows that Google abused its dominant position in advertising technology, harming editors, advertisers and consumers. This behavior is illegal according to the EU antimonopoopoolio standards. Google must now present a serious solution to address their conflicts of interest and, if it does not, we will not hesitate to impose forceful measures,” said the Spanish commissioner Teresa Teresa Ribera, responsible for the competence of the community. Beyond the economic sanction, the decision of Brussels gives legal basis to those affected to claim. European regulations establish that commission resolutions are conclusive evidence that the infraction occurred. The Antitrust Damage Directive, together with a practical guide on the calculation of damages, facilitates that companies and individuals Get compensation. Thus, this case not only seeks to correct the market, but also repair those who suffered the consequences of the practices that reinforced Google’s domain in digital advertising. Just days ago, Google dodged in the United States the scene of selling Chrome. However, Europe has opened a new front: the possibility of forcing him to separate part of his advertising business. The plan that the company present in Brussels will be key to defining the outcome. If it does not convince, the European case could exceed the American process in impact, sitting a precedent that would affect the entire technological sector. Images | Alex doubt In Xataka | Apple’s most lucrative agreement has just improved: Google will pay without being able to prevent Microsoft from doing the same

Instagram and Tiktok advertising has become short videos of people talking to a microphone. There is a reason: clippers

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You enter Tiktok and Instagram and you start seeing ads that (no longer) surprisingly have a great similarity to each other despite promoting a very different product: a startup, a podcast, an application or an event. The key, as the Wall Street Journalis the way to viralize content that these platforms have, which has resulted in the emergence of a figure to earn money working online, Clippers. Mom, I want to be older clipper. The Clippers They are editors who take the long contents of platforms such as YouTube, Twitch or Spotify and make them short viralizable content in Tiktok, Instagram Reels and YouTube shorts at the request (or not) of its creators. They also do the same with promotional videos of companies that want to increase the visibility of a specific product. Getting an attractive and effective video is not simple, but there is an ingredient that is almost always present, subtitles. There is Influencers farms and of clicksso there are also advertisements. You don’t have to have a big account. Nor generate videos to upload them to the corporate account of a client: companies pay in many cases because these editors upload videos to small accounts, but that also manage the contents thanks to FUncionation of algorithms. In addition, in the face of more advanced edition work, a clipper You can use online or free and powerful editing tools such as Capcut. There are even specialized platforms. WHOP is a platform for selling digital products and putting communities in contact. A kind of “app store for creators”. Before the rise of Tiktok, Shorts and Reels, the company identified that short clips were a bomb as viral advertising format, and created Whoop Clips, an ecosystem to contact brands and creators with Clippers. This activity is also promoted on websites such as Clipthis, YT Jobs or even In Reddit. There are also simple ads published as Tiktok videos. The explosion of these videos leads entrepreneurs as Pieter Levels (@levelsio) to offer video tools made with AI which generate subtitles using the Capcut subtitles API. In his day, Levels already said that All marketing around its apps and services would move to Tiktok After getting impressive results. Examples of 1x robot clips, Cluelly and the Smartphones nothing manufacturer The business model. According to the campaign, in whop between $ 0.50 and 5 dollars. He Wall Street Journal Speech reduces the maximum figure to about 2 dollars, dating examples such as Kanoah Cunningham, a former financial sector worker who now leads an eight team Clipperswith what generates monthly between $ 20,000 and $ 30,000 per month. Another case on the same line is that of Nathan Resnick, which pays $ 15,000 per month to about 50 clippers. Unlike what happens on platforms such as Fiver or Upwork, where a client pays an editor A fixed price for a final jobin whop there can be hundreds of Clippers making videos of the same ad and then upload it to small accounts. Only those who manage to obtain a considerable number of visits manage to make money. For others it will be lost time, so there is a strong incentive to optimize creations. The key to having a successful clip, according to Cunningham, is “building a story.” The numbers that explain the phenomenon. The brands, instead of paying an influencer for a video, manage to generate hundreds of clips and millions of low cost views. Roy Lee, founder of the Startup Cluely, states that “you are stupid if you are making a podcast of an hour and only public it in a channel.” His reasons to say it: 800,000 visits a day on Instagram and Tiktok. Max Peterson, who directs a clips market in Discord, directed a Tiktok campaign for the series’Adults‘which achieved 12 million visits in total. Peterson also says that a budget of $ 40,000, 1x technologies, the company after a Advanced humanoid robothe achieved 500 million total visits on the product on Tiktok. Yes, but. That the brands themselves want to see their video in hundreds of channels does not mean that Tiktok or Instagram will not mark it as stolen or copied content of others. So Clippers They have to work well how they cut their “creations” so that they do not eliminate their videos. Another problem of the practice of mass virality is that the veracity of the clips suffers at the will of the editor. According to Cunningham, it is often lie in the subtitles or a different meaning is given to the video looking for more visits. Image | EACH and Alpha film co In Xataka | A disturbing reality makes its way on social networks: we no longer use them to connect with friends

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