Steam does not want to become another ads apps store, and eliminates games that include “forced advertising”

Valve is starting a series of measures to prevent his store from Steamthe most important in the world of the PC, is left behind compared to others such as GOG or even stores from other platforms, such as the PlayStation Store or Google and Apple apps stores. A few weeks ago they began to give more information about Unreliable anticipated access games and Now is the turn of the games that include “forced advertising.”

These are titles that force players to see ads to play, and that from now on are rigorously prohibited. It is a change in advertising policies that are established In the store documentationand that veto access to games that, to advance, force the player to see advertising. It is a not so common measure in PC or consoles, but in apps and mobile games, where to get certain game opportunities an advertisement must be reproduced, often without the possibility of jumping it.

Nor will Valve be acceptable for a game to clean the version for Steam, but have them on other platforms. The store itself suggests alternatives to ads: change the model to a single purchase, or also resort to traditional methods of progressive monetizationsuch as microtransactions or DLC.

What will see Valve are the games that include Product Placementthat is, advertising In-game That, however shameless, it does not interrupt the normal passing of the game. The examples are innumerable, especially in high -budget titles: Verizon and Energizer’s agreement to appear in ‘Alan Wake’ or the fun monster cans sightings in ‘Death Stranding’ that do not affect the player, are some of them.

Header | Valve

In Xataka | It has taken, but Steam finally has a game recorder. The best: not just record