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The appointment was designed to boast resultsbut during the presentation of his 2024 memory, Juan Roig, president of Mercadona, launched a prognosis that monopolized almost more holders than the milmillonary turnover of the company. For many of many, the Valencian He predicted That babies who are born in thirty years will not know what it is to have pots or a caster. “I said and kept it: in the middle of the 21st century there will be no kitchens.” The reason? People will feed out of home or base of precooked dishes ‘ready to eat’ like those sold by the Mercadona itself, according to Roig’s particular gastronomic dystopia.
A study Recent suggests that the Valencian perhaps rushed in his forecast and that, despite the changes of habits, Spain remains a country full of kitchens.
A percentage: 59.1%. What percentage of Spaniards still cooking frequently? And how do they do it? Questions similar to those are what was raised a while ago Elena Sandriof the Catholic University of Valencia (UCV). To resolve them, he conducted a survey with more than 1,500 participants who threw some interesting conclusions, now embodied in An article Posted in the magazine International Journal of Gastronomy and Food Science. Specifically there is a fact that seems to question that the future without kitchens prophesied by Roig is just around the corner: 59.1% Of the Spaniards still cook daily or almost daily.
“It is still central”. The study does not stay there. The study reveals that the average time that 59.1% dedicated to the kitchen is around the hour and a half and that there are still a clear differences between sexes: they cook more frequently, apply healthier techniques and show wider gastronomic knowledge. Its score is several points higher than that of men. If we look at the ages, clear differences are also seen: adults cook more.
With that data the expert reaches A clear conclusion: “Homemade cuisine is still central to Spanish culture.” His study also reveals the importance of knowledge to favor “healthy culinary practices” or “sociodemographic disparities”, especially among men, people with low educational level, young people and people who live alone. “They tend to resort more to fast food and prepared dishes, often due to the lack of time, skills or knowledge.”
Is it the only study? No. Throughout the last years several studies have tried to answer the same question: do we continue to cook the Spaniards? In 2023 FESNAD, the Spanish Federation of Nutrition, Food and Dietary Societies, made A study With a sample of 1,075 and obtained a photograph somewhat different from that of Sandri: according to their calculations, about 46% of the Spaniards continue to turn on their vitros or stoves every day. It is a considerable percentage, although it already crosses the border of the middle of the population.
“Our kitchen at home is losing importance, we do not cook daily and cook alone. We do not cook every day for the little time we have and the speed with which we live,” He pointed out The Vice President of Fesnad, Rosaura Leis. Another interesting perspective is contributed by the Kitchen Canal, which also made Your own study with 2,251 interviews with people between 20 and 65 years. What did you find out? That the large majority of the population (around 90%) cooks at least once a week, but only a very poor 20% does so daily.
New times, new habits. The previous fact, of course, must be analyzed taking into account another key that slides the Channel Cocina report: almost four out of ten Spaniards (36%) practice Batching Batchingso they dedicate a day to cook much of the food they consume throughout the week. Among young people that practice rises to 41% and if we talk about Madrid, 46% have incorporated it into their lives. The study It also reveals that more than half of the Spaniards eat from Taper at least once a week, especially lunch from Monday to Thursday, and 43% receive them from other people, especially (yes) of their mothers.
Is it the only change? Again, the answer is ‘no’. Throughout the last years industry and researchers have been sliding data that reveal that, although Juan Roig’s prognosis may still sound distant, in Spain it is increasingly easy to meet people who feed (timely or of often) without turning on a single stove or take a pan. The Association of Prepared Dishes Manufacturers (ASEFAPRE) estimates that in 2024 the consumption of its products 6.6% shot In homes, overcoming the barrier of 700,000 tons.
To be more precise, per capita intake grew 3.8% to touch 17.2 kg per year. Similar reading leaves Another report From the consultant Kantar, who reveals that the purchase of dishes “ready to eat” has shot 48% in a matter of two years in Spanish supermarkets. Moreover, its survey shows that in 20% of cases the client does not even consume them at home. “The interest at this time lies in the search for balance between time, health and culinary pleasure,” summarizes Veronika Kurshudyan, director of the Customer Area of the consultant.
“Look for solutions”. Simply, and although Spain still is a country full of kitchens, people already “not only buy food”, warns Kurshudyan. Now demand something else when he goes to supermarkets: “Look for solutions.” From that approach it is better understood than when a few months ago the CIS dedicated himself to asking the Spaniards if they believed that industrial cuisine and the Fast food They were eclipse to home cooking, they meet a striking result: most (mostthree out of four) people responded affirmatively.
What is the conclusion? The key I gave it a few days ago Miquel Echarri in THE COMIDIST- THE COUNTRY: Perhaps the prepared food is gaining ground at a good pace and there is already 40.9% of Spaniards who never cook or do it very afternoon in the afternoon (the other reading left by Sandri’s study), but home cooking is far from being a minority practice. “If popular cuisine dies in Spain, it is still a dying man who enjoys poor iron health,” Write Echarri.
Today in Spain it is estimated that there are more than eight million people who live mainly based on prepared food. The big question is … how will that group evolve? And above all, will it become as dominant in 2050 as Roig believes?
Images | Priscilla du Preez 🇨🇦 (UNSPASH) and Sorush Karimi (Unsplash)
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