Influencers have stopped having normal lives

The last controversy on the Spanish Internet comes from the hand of Lola Lolita and the creator of content Nil Ojeda. A documentary about the day to day of the popular influencer has unleashed the controversy by The behavior of its protagonist. And, above all, puts on the table how our relationship with the Celebrities From the Internet: from people who could be our friends and whose main value was closeness, to an exhibition of economic power that greatly moves them away from most of their audience.

What happened? The video corresponds to the series 21 days between millionairesin which Ojeda spends full days with different people of high economic high status, usually very young. In less than 24 hours, the episode dedicated to the influencer Lola Lolita It has unleashed negative reactions that have not occurred in those of others of the protagonists of the series. Some of your comments They have been considered class or haughtyreceiving special attention a conflict generated by the purchase of luxury bags.

As part of a “personal favor” that Lola asks in the episode, she requests that you buy a Saddle de Dior bag valued at about 4,000 euros. However, Nil decides to distribute the budget and proposes to buy two Louis Vuitton bags (about 2,000 euros each), for Lola and one of his companions, Leto, which causes Lola’s anger. Finally, Lola chooses the East West onthego bag from Louis Vuitton, of 2,800 euros.

Reaction against. Criticisms accuse her of abuse not only the rest of the people who make up the group but also to the workers of the luxury shops to those who come. It is a behavior that Some content creators Specialized in this type of material have not seen how especially surprising, if the personality and trajectory of Lola Lolita is known, which has starred in numerous controversies: Ha trivialized breast cancertheir relationship with brands and different campaigns It has been problematic And, in general, he has led a life, like that of so many others Influencers“alien” to normal and the day -to -day problems of most of its followers.

The origin of the influence. If for something the case of Lola Lolita is useful to be able to contrast it with the first Influencersthat in a very primitive version they began to appear on blogs and YouTube around the change of the 10th semi-stirred names as Chusita Fashion Fever, Inesmellamn either MUZSKA89 They were the Pioneers of Youtuber stardom, whose main characteristic was its naturalness before the Chamber or addressing everyday problems. Digital democratization allowed, very shortly after, people like Elrubius, Vegetta777 or Loulogio became referents. Anyone could be.

Instagram arrives. The next step in evolution occurred in 2012, when Instagram arrived in Spain and people like María Pombo and Marta Pombo, already closer to What we understand today as influencer And, of course, much more on the line of Lola Lolita. Often linked to the fashion world, their recurring themes became travel and lifestyle with luxury exhibition, often with sponsorships and paid advertising. Tiktok and pointers in the format, such as Marta Díaz, finished consecrating the brief video as the preferred format of the public. He soon arrived professionalization, and with it, new generations of creators as disparate as Georgina Rodríguez or Ibai Llanos.

To the elite. Many of those mentioned (María Pombo, Georgina), more others such as Dulceida, Gala González, Marta Lozano or Alexandra Pereira have built empires with millions of followers and millionaire contracts. Often its content goes to the time of a lifestyle completely to normal: exclusive trips, very expensive fashion, unattainable marks, luxury and exclusive consumption. They thus become aspirational funnels very different from the first influencers, but also have a negative side: their occasional lack, halfway between the character and genuine behavior, of any type of empathy or contact with everyday reality.

The bubble. The life of Influencers Millionaires usually pass in a bubble of privileges, exclusive trips and collaborations with luxury brands. Sociologist Silvia Muelas tells that “The media survival of these characters depends many times on their ability to generate controversy or show excesses, which leads to an exhibition of self -destructive or disconnected behaviors of reality.”

But it is not only about isolation, but that fame or money makes them little empathic: the escape from influencers to Andorra, headed by Elrubius, Not to pay taxes; THES OF THEGREGF as homemade; Willyrex’s phase like NFT Adalid… The arrival of money seems to have taken away many of them from normality and has led them to out of control that is giving birth to a generation of influencers as detached from normality such as Lola Lolita.

Header | Nil Ojeda

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