February weekend, Welsh coast. A group of women sits around a table accompanied by appetizing portions of pasta and fruit. They ignore each other very politely. Nobody looks at their cell phones, but at the voluminous books they carry with them. They open them, begin to read their own in silence, and pay 1,200 euros (or more) for that strange privilege.
Expanding business. In the United States and the United Kingdom, a new category of travel experience has been born: reading retreats. A group of people meets in a rural house or hotel boutique during a weekend to advance their personal readings, in friendly silence and without obligation to read a common book, as happens with reading clubs. Very expensive and exclusive, prices vary from company to company Page Break (between $1,000 and $1,200 per weekend) up to Ladies Who Lit (£3,450 for four days in Mallorca) or Bad Bitch Book Club (between $950 and $1,750).
It’s his thing. Although today it is perceived as a solitary activity, reading as something introspective is a historically anomalous perception. For centuries, reading was a social practice: families gathered by the warmth of the fireplace to listen to loud sermons, women sharing stories while they sewed, travelers exchanging books in train cars. In fact, the appearance of the railway in the 19th century generated an entire industry: the publisher Henry Walton Smith began selling cheap novels on the platforms of London stations, and Allen Lane installed a vending machine for books from the Penguin publishing house (the Penguincubator) in the subway lobbies.
It is read less.The decline in reading rates is well documented. From 2003 to 2023, the share of Americans who read for pleasure daily fell from 28% to 16%, approximately 3% annually. The report from which these data come, prepared from more than 236,000 participants, indicates that the drop is more pronounced among the population with the lowest income and lowest educational level, although the decline affects all demographic groups. Teleworking has also affected a historical reading space: the commute to work.
The importance of BookTok. But in the face of this general decline in reading rates, especially in more modest classes, there is a demand for reading as a form of leisure that disconnects from the connected and hyperactive rhythm in which we live. Paradoxically (coming from a social network), the TikTok reading community has a lot to do with this new vision of reading: with 200,000 million views under the hashtag booktokthis social network is already a sales engine that rescues titles from oblivion and catapults works by independent authors to the best-seller lists.
According to the founder of The Literary LeagueAccording to Gabi Valladares, who has organized reading retreats at the Scribner’s Lodge resort in the Catskills, “book vacations offer a built-in connection point,” adding that they are “undemanding,” combining time with authors and other fans with free hours to simply read.
It disconnects. The idea, even though the Internet is the platform for disseminating this type of retreat and its philosophy, is to disconnect from the online world, in search of recovering uninterrupted reading. As Leah Price points outauthor of ‘What We Talk About When We Talk About Books’, the current problem is not work, historically the main competitor to reading, but “the competition from short-form digital content.” The year 2018, when Wi-Fi reached the entire New York subway network, was described as “horrible” for reading in the subway by Uli Beutter Cohen, who interviews travelers about their reading for his Instagram account Subway Book Review.
Some clubs. Bad Bitch Book Club was born in 2018 as a Facebook group of friends with common interests. By 2020, confinement boosted the page to 38,000 members worldwide, receiving income of around $200,000 annually through a Patreon subscription of 14 per month. Their summer camps in The Forks, Maine, received 500 applications for 240 spots spread over three weekends.
Page Breakfounded in 2024 by Mikey Friedman, has a different proposal: participants read aloud (in turns, we imagine) the same novel throughout the weekend, interspersed with frugal meals and themed games, getting closer to the idea of a traditional book club. For a recent retreat in the Joshua Tree, California desert, the company received 50 applications for 15 spots, which were assigned by lottery. Your goal: millennials and zetas too busy to commit to a conventional book club.
Women. The profile of attendees is overwhelmingly female. Emma Donaldson, founder of Boutique Book Breaks (spa hotel retreats in the English countryside), notes that to date she has only had one male guest. The organizers attribute this bias to the feminization of the publishing industry in recent decades and to marketing for these retreats that adopts the language of well-being: candles, bath salts, non-alcoholic cocktails… Theorist DeNel Rehberg Sedo connects the popularity of these women’s reading clubs with the awareness groups of the 1960s and 1970s, speaking of spaces that “continue the training of women and distance them from domestic responsibilities.”
The metaphor of well-being is not accidental. When the debate Often focused on choosing between reading as accelerated consumerism or as a reflective practice, these retreats offer a middle ground. The possibility of reading slowly, without being accountable to any algorithm, in the company of other people who also do not understand why the hell reading a book has become something that costs so much work these days.
Header | Photo of Michael Kyule in Unsplash
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