It is a direct bullet to the blue links that restless and excites equal parts

This year’s google has left us with very interesting pearlsespecially as far as artificial intelligence is concerned. It is clear that Gemini It has been the most important tourist attraction of this year and makes all the meaning of the world. It has been so that the company has completely set aside Android In your most important event. Although of course, for this we already had A separate event With all the news.

In addition to all the tests with Project Moohan and the Google glasses with GeminiI have also had the opportunity to try Ai modethe new and revolutionary function with which Google intends to completely transform your search engine. We are no longer facing simple results with some of the above; This is a radical change in the way of looking for information, and it was all that we expected from Google from the AI ​​boom. Finally, the company has decided to take the step and under these lines I tell you what it seemed so far.

Google Search makes the leap and transforms completely into a search engine with AI

To access AI Mode I had to change my region to the United States through Search Labs, since it is not yet available in Europe. Once the change is made, on the main page of Google, where the “I will be lucky” (may rest), now “ai mode” is now. It will also arrive for mobiles, but I still couldn’t try this aspect. Here instead of typing keywords and get a list of links, now You convers with the search engine as if you’s talking to a person.

During my first searches I tried to determine if Gemini would guess the name of a place I went without me saying anything, but describing what was in the menu. “I don’t remember the name of a restaurant I went in Jaén, but I know there were tacos in the letter. Could you tell me what it was?” I asked him in English (the only language available for now). What I got was not a simple list of establishments, but a complete, contextualized response and with all the relevant information On several restaurants that fit my request.

I also tried “I am looking for an economic gym for Madrid that does not exceed 35 euros.” The answer was instantaneous and, most importantly, exactly what I needed: concrete options with details about prices, schedules and valuations, all perfectly organized.

Here, logically there is still room for hallucination, so we must be attentive and make a double check. However, for practically all my searches, I found what I was looking for an instantaneous waydetailed and precise.

Ai mode is not simply gemini integrated into the search engine. As explained to me on Google, the system uses a technique called “Query Fan-Out”, which Divide your consultation into multiple sub -themes and performs hundreds of simultaneous searches. It is as if you had a researcher working for you at full speed.

This approach allows the search engine deepen the web much more than a traditional searchdiscovering hyperrelevant content for your specific question. The function uses a personalized version of Gemini 2.5which is now integrated into both AI Mode and AI Overviews in the United States.

Not only seeks: it also goes to action

The most impressive thing about AI Mode is that it is not limited to informing you, but that It can help you complete tasks from beginning to end. The example of the entries of the reds explained by Google In his blog It is good, because the search engine guides you step by step from options to buy them, including the possibility of filling forms and making payment through Google Pay.

This function will be initially available for events, reservations in local restaurants and appointments, with the collaboration of platforms such as ticketmaster, Stubhub or Resy. The control, yes, is still in the user’s hands at all times. Although of course, we still have no details about his arrival in Spain.

Search Live: Google Lens’s definitive evolution

I also had the opportunity to try Search Live, one of the most surprising novelties. This function allows to interact in real time with the search engine Using the mobile camera, turning Google into a true visual partner. I described it as having a “todologist” at any time to help us in any task.

During the demo, I simply pointed to the camera to a shelf full of board games and books, and I could ask directly about what I was seeing. The system identified the objects and offered me detailed information about each one, answering my questions in real time as if I had an expert by my side.

Search Live is what Google Lens should have been for years. With the integration of AI, it now makes much more sense and its use is tremendously intuitive. It’s like having a personal assistant who sees what you see And you solve any questions instantly.

Deep Search: a group of scientists at your disposal

Another promising function that will soon arrive at AI Mode is Deep Search. Is designed for when you need an exhaustive investigation on a topic. It really is something similar to the models of the “deep research”, with the ability to reflect, but available in Search, which combines the search concept in a product with more packaging.

As they could explain, Deep Search carries Query Fan-Out technique to the next level, doing hundreds of searches, crossing information from different sources and preparing a full report with references in minutes. It’s like having a team of researchers working for you.

The searches will change from here to very little, and there is nothing to stop this train

Ai Mode is all we expected from Google when he took a certain traction with the generative AI, something that, so we have seen in the Google I/O, has already happened. And it is that the company has gone from That red code From Pichai a couple of years ago when there were concerns about Google’s future in the AI ​​segment to all this flood of novelties and possibilities of integrating Gemini to its products.

AI Mode also raises several questions in the Google Empire about searches. On the one hand, having such a powerful tool can mean that Users stop entering websites so frequently And it is enough for the information provided by AI, which raises a challenge in the world of media, blogs and websites that depend to a greater or lesser extent on the traffic generated by Google.

However, I will not deny that enter into conversation with Gemini to do any search ends up being addictive And you can awaken even more curiosity for the user when looking for new concerns. In one of the panels of questions and answers during the Google I/or in which we could attend, the Like Pichai himself referred to this situation in answering the question of another partner, ensuring that, despite the novelties of ia they have introduced, they think that people will continue to use Search as until now. And for the moment, AI Mode is designed to accompany all the search experience that Google offers, and that also includes the traditional Search.

The adoption that Google has with its entire Android device park, searches or chrome browser (as well as our personal data), are factors that do not count as innovative companies as OpenAI in this field. That is the main difference and The trick that Google has to continue ascending levels In all this of AI. And what remains to be seen …

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