Spanish stadiums seek money desperately, and it is not by whim. 19 days of business a year are no longer enough

The City has just signed the one who wants. The Al-Hilal has paid Neymar more than 100 million a year. Chelsea spends 300 million in a summer and nothing happens. And meanwhile, Real Madrid has to convert the Bernabéu into a shopping center with retractable grass to try to keep up.

This is the story that nobody tells when he talks about Why are Spanish stadiums transforming into money 365 days a year. It is not so much innovation as survival.

The problem began when the Premier League began to distribute 2,000 million a year only in television rights. Then the clubs arrived. The City, the PSG, the Newcastle. Then Arabia Saudi appeared offering contracts that make the gulf sheikhs look poor.

Spanish clubs look at their income and make accounts. The last of the Premier enters more on television than the Liga room. Nottingham Forest can pay wages that Sevilla or Valencia cannot be allowed. And when they try to compete for a decent player, a Saudi club appears offering the triple.

The solution? Squeeze the stadium to the last drop. Concerts, weddings, tours, restaurants, hamburger competitions, whatever. Because 19 League games a year no longer give to pay the squad of a half -table team.

The Valencian metaphor

The Roig Arena is about to open its doors and already has A long list of confirmed events. It will be the largest covered pavilion in Spain, with capacity for 18,600 people in concerts. Juan Roig, owner of Mercadona, has set 280 million pocket to make it come true.

Six kilometers, on the other side of Valencia, is the skeleton of the Nou Mestalla. Abandoned for 16 yearsin an uncomfortable limbo for all – club, hobby, city, town hall – but it’s too late to reculate. The works have just resumed because there was no other.

Among those six kilometers there is an uncomfortable reality: Roig Arena is going to eat the event market that Valencia CF needs desperately. The club expects the Nou Mestalla, when finished in 2027, it works 365 days a year to generate the income that allows you to survive. But by then, Roig’s pavilion will have already taken many of the concerts and large events that are not outdoor football.

Roig’s play is brilliant: A multipurpose space that does not depend on signings, or qualify for Europe, or compete with petrodollars. It only needs people to want to see Taylor Swift, Bad Bunny OA who visits Valencia now that he will have an ideal place. And that fits wonderful with the culture of the event that prevails in this era.

Meanwhile, Peter Lim has Valencia on the edge of the abyss, with a half -stadium to make when open will be late for the party.

And there go the shots of this story. How Spanish football has discovered that the sports brick business does not work as before.

And cases in Madrid and Barcelona

Real Madrid had everything calculated. Great 1,347 million in the new Santiago Bernabéu was not a whim, it was a need to continue competing against City or PSG.

The plan was brilliant: concerts all year, A 900 square meters StarbucksTours to 30 euros per head. Taylor Swift left 9 million in two nights. At that rate, you amortized the investment and you have to sign.

But they did not pay enough attention to a detail. The neighbors.

95 decibels when the legal limit is 58. 24 complaints that did not see enough the club’s proposal to sound free home. 2.6 million in fines. Concerts suspended until further notice. The most expensive stadium in Europe cannot do its business because the houses are 30 meters. And without that extra income, how do you compete with petrodollars?

Atlético tried to capture that value thanks to the fact that its stadium, the Metropolitan, is in the middle of nowhere compared to the central Bernabéu. And with it it started until The threats of complaints arrived. But for now he will shelter ten concerts by Bad Bunny, a million admitted by concert.

Meanwhile, Barça is getting 1,450 million at Camp Nou after losing 100 million a year playing in Montjuïc. Is The perfect paradox: You need to spend money that you don’t have to generate money you need to compete with clubs that have infinite money.

The plan is that the new stadium Generate 247 million annually. Not only football, of course. Of everything that can be monetized. Because with 19 League games it does not even arrive to pay the interests of the Goldman Sachs credit.

The boom that everyone wants to hunt

Spain He invoiced 725 million in live music in 2024. Third consecutive record. Fomo and social networks are gasoline. The clubs look at these figures and salivan. If they can stay with a piece of that cake, they can sign a decent side. Maybe.

That’s why everyone looks at their stadiums thinking: how is more paste of these bricks? Betis is reforming Villamarín, not to give many concerts or host a shopping center, but for Give a hotel, a well -being center and a clinic. Athletic studies what to do with San Mamés while throwing very expensive entrances in exchange for a postin experience, talk with a player and manager included. Everyone has understood the message: or you find new sources of income or become the quarry of the Saudis.

The stadiums of the future will not be football stadiums that also do other things. Will be multipurpose spaces where football is occasionally played. Juan Roig has understood it perfectly. That is why he builds pavilions, he does not buy soccer clubs. He could rescue Valencia CF – his brother has Villarreal and is managing it wonderfully – but that movement has not been given and already seems completely discarded. Another without running out presided over the club in the nineties and came out regular.

The clubs that understood this in time may survive. Those who continue to think that 19 games a year are enough, will end up being the quarries of the next club-state that appears.

In Xataka | We have been at Roig Arena, the stadium that the owner of Mercadona will open in Valencia. If you don’t have more screens it is because they can’t

Outstanding image | real Madrid