Between June 9 and 11 we are waiting for you in Malaga at the largest B2B event dedicated to AI and technology

There are three weeks left until the tenth edition of the Digital Enterprise Show (DES) (June 9-11), one of the most important events in Europe dedicated to digital transformation, AI and exponential technologies. For the fifth year, Málaga hosts this enormous knowledge and technology fair of which Xataka is Media Partner.

Like every year, the DES has a B2B profile, aimed at the business, institutional and executive sector. Thousands of managers, workers and experts from all business fields will meet for three days at the Malaga Trade Fair and Congress Center (FYCMA), transforming the city into the epicenter of European technology throughout the week.

Thousands of attendees and two large spotlights

With an expected attendance of more than 15,000 people, the organization includes the exhibition of 400 firms and the presentation of more than 700 innovations, many of them tied to artificial intelligence.

The 2026 edition is special because it marks the first decade of DES’ existence. As a tribute and rupture, the organization has broken with its previous structures and has completely redesigned itself under a new hyper-specialized format called ‘DES Universe’. The idea is simple: transform the fair into an “event of events” divided into seven thematic ecosystems that will address from the Cloud until the Digital Marketing Planet.

However, and as could not be otherwise given the current times, DES 2026 will pay special attention to two large thematic areas: the rise of agentic AI and cyber defense, issues that we have discussed at Xataka on a daily basis. The conferences will focus on the integration of AI into everyday life, quantum computingthe work automationthe news in civil and military security and even the rise of drones.

Among the speakers are Randi Zuckerberg (creator of Facebook Live and CEO of Zuckerberg Media), Yongdong Wang (Corporate Vice President of Microsoft), Beatriz Navarro (CMO of Renault) and experts such as Carme Artigas (co-president of the UN AI Consultative Body) and Javier Porras Castaño (Chief Artificial Intelligence Officer of Unicaja), among many others. Xataka will also participate at a round table on June 9 at 5:20 p.m. by yours truly. The complete listas well as the agendacan be consulted on the web.

How to participate

General access and to the exhibition area of ​​the large technology firms is managed through the event’s official website. Tickets vary depending on the professional profile and the content you wish to attend on June 9, 10 and 11. They are the following:

• Business Pass. The general access entrance. It allows you to visit the DES Universe exhibition area and some of the most important events, such as The Alnomics, Spain Digital Company either CyberXponential World. Its price is 90 euros during the three days.
• Premium VIP Pass. Ideal if your profile is executive and you pursue business opportunities and meetings with investors. In addition to the general access included in the previous pass, it allows you to unlock the 1 to 1 meeting platform, the VIP Lounge and The Scale Up! World Summit. Its price is 400 euros (one day) or 675 euros (three days).
• Honor Pass. The honorary pass includes all of the above and also a lunch at the Leadership Summit or in the CIO’s Summit and an invitation to the welcome party. Its price is 1,500 euros for three days.

Thanks to our collaboration as Media Partner, all our readers can access a 35% discount in all DES 2026 entries. You just have to click this linkchoose your pass, enter the code that we show you in the following image and complete the registration.

We are waiting for you in Malaga between June 9 and 11!

Image | DES