China is filling up with products from Russia. The problem is that many of these products come from China itself.

At the beginning of 2025, a more than notable event occurred in China. Apparently, trade tensions between Beijing and the EU had opened a new scenario for Russian livestock farmers. In other words, if Spain had made a fortune exporting pork to China, an unexpected enemy appeared on the horizon: Russia.

It seems that the hype of Moscow goes much further than “its” pig, and in 2026 has been maintained.

Russian Chinese stores. Yes, in recent years a situation has been occurring that no one saw coming: the proliferation of stores selling Russian products in cities throughout China, generating great interest among consumers. These establishments, easily recognizable by their signs in Cyrillic, traditional Russian music such as Kalinka and Katyusha, and/or the display of iconic products such as matryoshka dolls, offer a variety of products: from national sausages to chocolates, honey, vodka or durian confectionery.

Thus, with slogans such as “hardcore products” and a blue and white aesthetic, the stores seek to evoke the essence of Moscow. However, as we will see, behind this facade many are more Chinese than they look.

The figures. The boom has also coincided with an increase in commercial ties between China and Russia, driven by Western sanctions on Moscow after its invasion of Ukraine, the same ones that have led to Russian ranchers in the Asian nation.

Not only that. Bilateral trade reached historic levels in 2022 and 2023and Chinese consumers responded enthusiastically, seeing these products as a way to show solidarity with Russia. According to data from the Qichacha business registry, In January 2025 there were 3,555 companies registered in China engaged in the trade of Russian productswith 696 and 894 new companies registered in 2023 and 2024, respectively.

They are not Russian, they are Chinese. Of course, the boom also raised suspicions. In fact, the boom faced increasing scrutiny last year. Many consumers began to question the authenticity of the products offered. Sausages, for example, cannot be legally imported from Russiaand the durian, a tropical fruit, is not typical of Russian regions as far as we know.

This led Chinese authorities to investigate some of these stores. For example in Fujian, where a Russian market was pointed out for promoting false health benefits and labeling domestic foods as imported. In Beijing, similar stores closed after several inspections that required proof of the authenticity of their products.

In fact, in 2025 the Shanghai authorities announced investigations against seven of the 47 Russian themed stores of the city, accusing them of misleading customers regarding the origin of their products. Some were closedwhile others faced fines and the obligation to clearly label products…made in China. Finally, a Jiemian News investigation revealed that a large part of the food products in the so-called “Russian State Houses” (franchises with no connection to the Russian government) They were locally produced..

Factors of interest. The initial success of these markets and establishments can be attributed to several factors. On the one hand, consumers’ curiosity and desire to explore “exotic” productssomething that has surely played an important role. On the other hand, the geopolitical narrative surely also did its thing: the war in ukraine and tensions with the West caused some Chinese consumers to view consumption of Russian products as a gesture of political support.

Furthermore, we must not forget that the increase in bilateral trade was facilitated by the exclusion of Russia from the Swift financial system in 2022forcing the country to become more dependent on the Chinese yuan. This made China Russia’s main trading partner, absorbing products such as oil, gas and food at reduced prices.

With an expiration date? The big question. Despite the boom, analysts like Zhang Yi, of iiMedia Research, They believe that the fashion will be temporaryalthough in 2026 they remain patent. The demand for Russian products in the Asian nation is based, a priori, on this novelty and perceived scarcity. Among the causes of the decline are that consumers have lost interest or competition between stores increases, at which time the popularity of these markets will probably decrease. This, added to the increasing doubts about the authenticity of the products Following investigations and regulatory pressure, they could accelerate their decline.

Be that as it may, and in the face of growing skepticism, in Shanghai Some stores have changed their names to “Chinese-Russian Mutual Trade Stores” to reflect the true origin of their products. In Beijing, at least one store closed after failing to present documentation proving the authenticity of their imports.

Long-term perspectives. Although trade between China and Russia still strongexperts predict that exchange volume could stabilize at $200 billiona figure lower than recent records. In the long term, a change in geopolitical relations, such as the resolution of the conflict in Ukraine, could allow Russia to normalize its trade ties with Europe, thereby reducing its dependence on China. Of course, this last scenario now seems very far away.

Be that as it may, the rise of markets for Russian products in China reflects how geopolitical dynamics can influence consumer habits, at least in part. Of course, its sustainability is most uncertain due to the combination of regulatory pressures, doubts about the authenticity of the products and the eventual loss of consumer interest.

Just in case, to the Russians they will always have the pork.

Image | Weibo

In Xataka | The biggest change in war is no longer drones: it is that Russia, the US and China are removing the human from the button

In Xataka | Russia and China already had an advantage over the US in the Arctic. After Greenland, it has multiplied

A version of this topic was published in 2025. We have updated it with information from 2026