usatoday24
Apple has managed to fulfill a historic yearning. For the first time in its history it has become Global Sales Leader in the first quarter of the course. In a context of growth content of the territory of the smartphones, and with downward forecasts for the following quarters for the context of tariff war, the American company rises to the podium thanks to a model with name and surnames: the iPhone 16E.
Apple as the first manufacturer. Apple leads global sales of smartphones in the first quarter of the year, in a market that grows a 3% content thanks to the impulse of China and emerging countries.
The company enjoys a 19% market share, 1% more than the rival to which it has exceeded: Samsung. Apple grows 4% year -on -year, Samsung continues to chain falls, in this case 5%.
The key markets. Apple has been looking for a way to lead the global market. Counterpoint’s report shows that one of the keys to achieve it was to stop focusing on the United States, Europe and China, to focus both in Japan and emerging countries and India and part of Southeast Asia.
While the sales trend has been flat in the first three countries mentioned, growth has risen to the double digit in Africa, the Middle East, Japan, India and a good part of Asia.
Being Premium is fine, lowering the price is better. Apple has been growing the aspirational brand image, one that only sells premium product. But the key lies right there: the Premium product does not have to be linked to an exorbitant price, and the 16E iPhone is the test. Your star product, the iPhone, It has been playing sales for yearsand bet on the same strategy does not work.
The company has been centered on the high ticket iPhone for years, although year the market reports sign up for a clear trend: The standard iPhone (no pro) sells, much. Further reducing the toll of entry to the Apple universe with a 599 dollars product has been the only thing I need to lead for the first time in a first quarter.
The brand image. Apple needed to say goodbye to the iPhone SE, an obsolete telephone in design and specifications, to hug the iPhone 16E. An entrance model to the iPhone family, with much inherited from previous models, but with a more current line, a first -line processor and compatibility with Apple Intelligence. In other words, an iPhone that continued to protect brand exclusivity, despite giving up a high ticket.
The marketing of this model is simple. Despite its hardware differences, it has a surname that sells: it is still an iPhone of the 16 family, but much more affordable. Already in March the trend was seen, this phone was selling 60% more than the iPhone se de 2022according to IDC data.
A new growth lever. Just five years ago, countries like India were just a market for Apple. In 2023 the company opened its first two Apple Store In the country, and is beginning to become one of its main levers to boost iPhone sales.
The key to winning in emerging markets is mainstream. For the most Techies The 16E iPhone is a mediocre product. For the global market, the iPhone they had been asking for years.
Image | Xataka
In Xataka | I have tried the iPhone 16 and 16 Pro. I have very clear which one would buy me
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