A alluvion of controversies is eclipsing the launch of the Xiaomi Yu7. The brand is clear that it is an organized campaign

On May 22, Xiaomi will present the Xiaomi Yu7, its second electric car. The presentation will be at 1:00 p.m.noon in Spain and will arrive charged with another good news car as far as technological products are concerned, as Lei Jun, CEO of the brand, has confirmed, CEO, CEO of the brand, In a publication in Weibo.

The announcement comes taking advantage of the fact that the company faces its fifteenth anniversary. It is not even of legal age and Xiaomi already has two cars in the garage. In 48 hours we will know all the details of that second vehicle that will arrive with SUV body and that, According to the brandevokes “A heavenly car that furrows the winds”.

At the moment, we only have knowledge of your image because the technical capacities, their power or their performance in the field of autonomy are a secret, beyond that it is rumored that we can be talking about a car capable of cover 820 km in completely electric modealways according to the Optimistic Chinese Cycle of Homologation.

But a few hours after presenting the world its new car, Xiaomi’s image does not go through its best moment. The Xiaomi Su7 accumulates controversies in recent days.

The brand is clear: They are suffering a discredit campaign.

Complaints and 10,000 bots on social networks

“Internet is not a space without law. Xiaomi will deciduously use legal measures to protect our legitimate rights against slander and malicious attacks”

These have been the words that Lei Jun, CEO of the company, has used to accompany the information of the Xiaomi Legal Team in Weibo. The brand ensures that it is suffering an organized attack on social networks and that the corresponding organizations in China are already investigating what happened.

As you can read in the statement that accompanies this text, an organized group would have used 10,000 accounts on social networks to generate defamatory content against the company. The campaign has been active, always according to Xiaomi, since December 2024 and has had as its main objective the information about the Xiaomi Su7, the company’s first electric car.

The truth is that the news related to various issues With the Xiaomi Su7 and its different variants they have multiplied in recent weeks. The last of them are related to deformation in the front bumper that, According to the companyaffects a very small number of units and is due to an incorrect installation.

However, the vehicle that is causing the brand is causing the brand is the Xiaomi Su7 ultra. In fact, from Xiaomi They have presented their apologies in Weibo for the last two controversies they have had to face.

First, the owners of the Xiaomi Su7 Ultra were checked when a software update left their cars with 600 hp less than those announced For the brand. The company sold this version as the most sporty option, with 1,548 hp per flag and the announcement that they were much faster and more powerful than Porsche but at a much lower price.

Claiming that security was its main objective, The Capó brand this power more than 900 hp and launched a program to unlock the entire power after Demonstrate on a circuit the performance of drivers as pilots. However, the criticisms were so sound that the company soon reversing this decision.

The second great controversy came a while later and, in fact, it is a problem that Xiaomi has on the table. According to some clients, the specific carbon fiber hood designed to evict the heat that accumulates in the front It barely has purely aesthetic functions. They believe that its performance is void and, therefore, allege that the company lied and sold them a product under deceptive advertising.

Now customers have submitted with a collective claim and reject Xiaomi’s proposal to change the carbon fiber hood for the aluminum original or deliver 20,000 credits to use in their store. Those affected defend that the company must return the car’s money and, in addition, multiply it by two since they have been deceived in the purchase process.

These controversies are tarnishing the launch of the Xiaomi Yu7, the second electric car of the company and for which the floor of its factory is expanding since they expect a very high demand. In fact, the company itself already has opened the deadline to reserve the car even before officially presenting it.

Photo | Xiaomi in Weibo

In Xataka | All cars depreciate immediately as soon as they leave the concessionaire. All but one: the Xiaomi Su7