usatoday24
Tiktok has achieved in just one year what seemed impossible: to overcome sales to Shein and Temu in the US market, consolidating itself as the new power of Chinese electronic commerce, according to reports Bloomberg Citing Second Measure data, its transactional analytical tool.
Their sales fired 153% in January, compared to the modest compared 26% of Shein and 28% of Temu.
Between the lines. Tiktok Shop is taking more market to Shein that a Temu. In purchases greater than 25 dollars it has earned 16 quota points, while in the lower only 7.
That is, it is having more success by selling medium -price products than Chollitos.
The threat. This ascent can be seen truncated by several fronts:
The contrast. While Tiktok Shop accelerates, its Chinese competitors suffer:
In perspective. With 170 million monthly active users in the US, Tiktok has shown that its ability to monetize its user base goes beyond advertising. He has managed to turn his domain into entertainment into a powerful sales machine that even threatens Amazon.
→ The really disruptive of Tiktok Shop is not its meteoric growth, but how it has completely blurred the line between entertainment and trade.
→ No sells products, sells instantaneous wishes packaged in viral videos. And that, in the face of consumer behavior, is more powerful than any discount.
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Outstanding image | Solen Feyissa in Unspash
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