Summer not only warm up the thermometers. The coming and going of tourists also increases, filling hotels, triggering activity in airports and tightening the rope in those destinations unable to balance the routine of their neighbors and the flow of visitors. It is something that they know well in Barcelona, Malaga, Ibiza, or Tenerife and also in many cities in Italy, such as Florence either Venice. Varenna, a small town in Lombardy, is not so crowded, but it receives enough tourists that its mayor has done something: impose rules of decorum.
And these include the prohibition of walking around the town bare-chested and in a bathing suit, under penalty of fines of up to 200 euros.
In a place in Lombardy… Varenna is neither Florence nor Rome, but it knows well what mass tourism entails. I remembered it recently its mayor, Mauro Mazoni: although they live in the town only 650 peopleeach year it receives “hundreds of thousands of visitors from all over the world”, people attracted by its idyllic landscapes. and it’s normal. Varenna is located in the province of Lecco, on the shores of Lake Como, and is full of fishermen’s houses with the mountains in the background.
“You can’t sacrifice yourself”. This flow of tourists comes accompanied by wealth, but it also strains coexistence between visitors who come to enjoy a relaxed vacation and neighbors who continue with their daily routine. Hence, the City Council has decided to make a move, tightening the regulations that apply to tourists. To be more precise, the June 26 approved two changes to its regulations that aim to “guarantee a more harmonious coexistence.”
“We are proud to welcome hundreds of thousands of visitors each year. However, the quality of life of our inhabitants cannot be sacrificed for the sake of mass tourism. These new regulations are not born from the desire to curb tourism, which remains a crucial resource for our economy, but from the need to manage it in a more intelligent and respectful way,” argues Manzoni, who recalls that the changes in the regulations have already come into force.
Be careful with swimsuits. One of the novelties that has caused the most expectation, inside and outside of Varenna, is the one that affects the dress code. No more walking around the center of town with your torso naked or in a bathing suit. No matter how hot it is or if you’ve just taken a dip in the lake, from now on you can only go that way in very specific areas of Varenna: the beaches, piers and piers. In the rest of the town you have to cover yourself.
Breaking the rule involves fines of between 50 and 200 euros.
Goodbye groups and speakers. It’s not the only thing visitors to Varenna will have to keep an eye on. To prevent the streets from becoming saturated with large groups, the City Council has decided that these should be limited to a maximum of 25 people. That is the limit that tour operators that organize excursions must respect. During your visits you should also remember another guideline: guides will not be able to use speakers or devices that amplify their voice. The goal: to put an end to the noise, something they have already done in Florence.
Precisely to reduce inconvenience, groups will have to proceed along pedestrian paths and will be prohibited from standing still in certain “particularly sensitive and crowded” areas, such as Pizetta Brenta, Pizza San Giovanni or Via IV Novembre. Breaking those rules doesn’t come cheap.
Guides risk fines of between 100 and 400 eurosa punishment that can be toughened in case of recidivism. Guidelines on group size and organization are only relaxed for educational and school visits.
Is it something new? No. And that is the most significant thing. The diary The Republic public a chronicle a few days ago in which I explained that Varenna is not the only tourist town in Italy that has decided to tighten its rules to combat touristification: in Eraclea, Favignana, Levanzo or Marettimo (to name just a few cases) they have also renewed the rules that prohibit walking in a swimsuit or bikini through the historic centers and commercial towns.
It is not a new restriction, but the municipal authorities have wanted to reinforce it, increasing the fines in some cases up to 500 euros.
Sandwiches, beers, selfies and bikinis. The Italian newspaper recalls that in the center of Apulia, for example, the prohibition of walking in a swimsuit or with a naked torso is not limited to streets, avenues and squares. It is also applied in parks, gardens and public transport. Skipping this restriction can cost up to 500 euros. In other towns they even go further and have prohibited eating sandwiches or drinking beers in the street, lying on benches or become selfies in viewpoints.
Italy is not even the only one that has declared war on visitors who decide to walk around half naked, in a swimsuit or bikini. In France they have done something similar and right here, in Spain, there are cities that punish severely walk through the streets and squares without a shirt. The torso in the air, it is better to reserve it for swimming pools, beaches and areas authorized by the regulations.
Images | Ray in Manila (Flickr), Becks (Flickr) and Gerry Labrijn (Flickr)
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