He Xiaomi Su7 Ultra The Chinese electric car market has placed up legs. It has double merit if we take into account that we are talking about the country where the competition for the electric car is the fiercest and because we talk about a company that launched its first electric car just over a year ago.
But the arrival of the Sporting version of the Electric Berlina cHina has burst any type of expectation. Its price and benefits (it is sold by a fraction of what a Porsche Taycan is worth but, on paper, it offers better data) have made the reserves jump through the air.
The company said they expected to sell about 10,000 units this year of the most sporty electric model. In 10 minutes they had added 7,000 reservations of the car. In two hours they had covered the quota of reservations. Now, speculators want to make their August with the new Deportivo.
Skipping the waiting list
The information brings it Carnewschina. The portal specialized in news about the Chinese car market explains that the Xiaomi Su7 Ultra can already be found in second -hand pages for prices ranging from 548,900 to 648,800 yuan (69,322 to 81,939 euros).
Is it a lot? Very much, in fact. The car has been released by 529,900 yuan (66,935 euros) in its most basic version but there are ads that place the price some 15,000 euros above. That is, there are units that are sold to 122% of their departure price.
The units barely reflect 10 or 20 kilometers of use, which clearly indicates that the buyer has put it on the market as soon as they receive the car and, in this way, to earn money at the expense of those who are interested in the car but have no intention of waiting for the waiting list.
We already know this way of acting and only takes effect when there is a demand that the producer cannot assimilate. For example, in 2022 we saw how the newly enrolled Tesla put themselves on the market to 11,000 euros above of the original car sales price.
The really striking thing is that it is in China, whose supply of electric cars is very wide, where this type of phenomenon occurs. The news is a blow on the table by Xiaomi that intends Put 300,000 units on the market of its electric cars this year. It is a very high figure if we consider that the company began deliveries of its first vehicle in April 2024.
At the same time it reflects the very hard competition facing Western companies in China. The German luxury vehicle is no longer perceived as such And Chinese customers are turning their heads to the local market that they consider more innovative and interesting than vehicles that reach them from the outside.
Photo | Lei Jun in X
In Xataka | The Xiaomi Su7 also expires in autonomy: the first tests under real conditions place him above Tesla or Byd