Chinese dolls of sinister smile are breaking it in Spain. They are called Labubu and they are already falsifications and scams

Rabbit ears and a very sinister smile. So are the labubu, some small collection dolls that, following the wake of successes like Sonny AngelThey are invading everything. After its success in China, the fever for these collection dolls has left their borders and has arrived in Spain. And with it the inevitable is also coming: falsifications.

Context. Labubu are an original creation of the Hongkonese artist Kaising Lung, marketed by Pop Mart, which also markets Other similar collection toys lines. These are small stuffed animals with a keychain hitch, which are usually hung from the bag or backpack. When we buy one, several designs appear on the side of the box and you can touch any of them. This surprise effect and the gamification of the purchase have caused them to become an object of desire for collectors around the world, getting to pay authentic fortunes For them.

Viral success. Although there were long before, the Labubu boom occurred in 2024. In China they generated the whopping 3,000 million yuan (about 355 million euros). 2025 is even better For these little elves. Only in China the growth is 100%, but in the rest of the world it would already be in 480%. There is a key factor in this global success: there are more and more celebrities and influencers who show their labubus in public. The first Celebrity that popularized them It was Lisa, from the K-Pop Blackpink group. Now they are hanging from Rihanna, Dua Lipa, Madonna or Kim Kardashian bags.

The fever arrives in Spain. We said there is an invasion of Labubus and Spain was not going to be less. At the end of last year They opened a store in Barcelona and the tails to buy one of these dolls were kilometer. In the official store they are exhausted and, although there are other stores that sell Labubus in Spain, the same thing happens: almost all They have hung the ‘out of stock’ poster‘(Yeah, Also Amazon). With this panorama, the sale platforms are being filled with Labubus, with an increase in searches for 856%.

Falsifications and scams. Stock -free stores and demand for clouds are the perfect ingredients for counterfeiters to fall in action. According to a Kaspersky reportit’s already happening. Fraudulent websites that sell counterfeit figures have been created and, in addition, they steal data from the users they buy. They always recommend buying official distributors, but since in Pop Mart Spain there are hardly any stock, many users go to Wallapop, Milanuncios or Vinted. There are many available, many of them original, but here another problem is presented: the price. Normally a Labubu costs between 15 and 30 euros. Taking advantage of scarcity, many vendors They swell prices.

Precedents. Collecting Figuritas is no news. A few years ago we lived the Funko Pop Fever. In 2019, the North American company He presumed to have tripled its value, Although a couple of years ago we knew that their finances did not happen their best moment. Labubu fever takes advantage of the wave generated by a more recent phenomenon: The Sonny Angelsthose Japanese dolls that many people had glued on their smartphones and that were also a problem by The amount of falsifications that circulated.

In ambiguity is success. Although similar to the Sonny Angels, Labubu are pioneers in one thing: it is the first time that China “colonizes” Europe with a cultural and consumerist phenomenon of this type. According to This Chinese journalist, The secret of success would be precisely that Labubu does not seem something Chinese. Its ambiguous design makes it more consumable by a massive audience. The corporate image of its parent company, Pop Mart, is also more ambiguous or “less China”, something that according to this journalist is intentional and would have a goal: “There is less likely that there is a violent reaction if Beijing does something wrong.”

And China became cool. They told it in This Economist articlewhere they explore the change of image that China has experienced since the West in recent years. A clear indicator is the success of Chinese cultural products such as The movie Ne Zha 2or video games like ‘Genshin Impact’ and ‘Black Myth: Wukong‘. Tiktok’s success, his leadership in industries such as The electric car or the drones They have contributed to improving the image of the country outside their borders, something that coincides with a growing United States Negative Vision Under Trump’s mandate.

Image | Declan Sun in Unspash

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