In times of fall in stock market, a luxury investment has become a “shelter”: bags

In times of financial uncertainty, generalized falls In stock markets around the world and the dollar losing credibility as a reference currency, investors seek refuge values ​​to protect their assets. The gold It used to be the safeguard In times of crisis, but a new trend has gained strength in recent years: the Investment in luxury articlesespecially exclusive bags such as Hermès Birkin.

Get out of the bag to get into the bag. The attractiveness of these high -end bags signed by Hermes, Louis Vuitton Or Chanel not only resides in its exclusivity and status, but also surprise by their profitability. While actions and gold experience ups and downs, Birkin bags have demonstrated a constant revaluation of their value in the second -hand market.

During periods of financial volatilityluxury bags, and in particular Hermès Birkin, has positioned itself as an asset of investment at levels of artthe high -end watches or the Classic luxury cars. According to the report of Art Market Researchin the last two decades, luxury bags have gone from being an accessory to what is now “the only category of collecting women centered.”

Scarcity marketing. This investment model is sustained thanks to something as basic as the law of supply and demand. Hermès, like most luxury brands, applies a deliberate scarcity strategy with a very limited production of their pieces in which, curiously, It is the brand who chooses What products sell to your customers.

The high demand for these articles causes waiting lists among their clients that can reach six years. The perception of exclusivity increases the desire for the product, which causes automatically revalue in the second -hand market when leaving the store. This is a phenomenon quite common In markets. For example, we live it after launch of the Sony PS5when these consoles arrived with counts to stores and doubled their price in the second -hand market or, at another level, with The Purosangue Ferrari.

More Birkin, less gold. The Birkin de Hermès, is considered one of the best investments in the world of luxury, even surpassing traditional assets such as art or gold in terms of profitability and stability. A 2020 study Prepared by Credit Suisse and Deloitte, he revealed that the value of the Birkin increased 38% on average that year, far exceeding the performance of the S&P 500, which grew 16.3% in the same period.

A study Baghunter compared the value of Hermès’ bags with respect to the S&P 500 and gold since 1995. The results showed that the financial behavior of the Birkin was much more stable and profitable than the stock market index and the value of gold, with a less volatile market and greater interannual returns. While the S&P 500 offered an average annual return of 8.65%and gold just 1.9%, the Birkin registered an average annual increase of 14.2%.

A second -hand birkin: from 9,000 to $ 200,000. As with the market of the Collection luxury watchesthe high demand for certain editions of Birkin has generated spectacular revaluation. A Birkin de Hermès costs between $ 9,000 and $ 12,000, but can reach prices of up to $ 200,000 In auctions or specialized platformsdepending on its rarity, state and materials.

In 2015, a pink crocodile skin birkin was sold by a record of $ 223,000, consolidating the reputation of these bags as high performance investments. The most expensive birkin ever auctioned was a Birkin 30 Himalayas with diamonds, than It reached a price of $ 450,000 in 2014.

The Chinese offensive: the true value of the Birkin. In a context of commercial warfare like the current one, the boom of the Birkin as an investment has not been exempt from controversy. After the imposition of tariffs by the Trump administration, Chinese influencers networks They have started a campaign To demystify the value of these bags. During the last days, Tiktok and X They have filled with videos of these Chinese influencers directing directly to the customers of these brands by analyzing the manufacturing costs in China.

The message indicates the manufacturing price of a Birkin of Hermès around $ 1,400, while luxury brands sell their bags for a price up to ten times higher than its real cost, feeding the perception that there is a speculative bubble around these luxury items.

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Image | Hermes