So many second -hand cars from Tesla have never been sold. It is the nth proof of the crisis created by Elon Musk

American policies have taken a 180º turn as far as electric mobility and automobile industry are concerned. In recent years we had become accustomed to fiscal incentives for the purchase of electric cars and their production in North America.

In just a few months, Donald Trump has confirmed what we already suspected: is determined to end it. First eliminating tax incentives To buy an electric car, a project that is still underway and that would eliminate the subsidy of 7,500 euros for the purchase of cars of this type. Second with the imposition of 25% tariffs to everything that between its borders.

Joe Biden’s government made the Inflation reduction lawin which they contemplated Fiscal aid to those who produce in the country but also to those who centralize their production in North America, including Mexico and Canada with whom the United States has a special commercial treaty.

However, the tariffs approved by the new Government of Donald Trump will tax with 25% all cars or pieces for the manufacture of them that enter through their borders, including these last two countries.

Curiously, Tesla benefits of both measures. It is not that he draws a direct benefit on them, the problem for the competition is that it affects them more than the company of Elon Musk. Tesla leads in the sale of electric cars in the United States with solvency since they have the best autonomy/price ratio and A supercargators’ own network. Two key aspects in a country with a network of poor loaders.

Secondly because they are the only ones that manufacture in the United States all the electric cars that sell in the country. Yeah, Elon Musk has gone to x to throw balls out And say that Tesla will also be affected by tariffs but, of course, It will be to a lesser extent that those who manufacture outside the borders of the United States.

And, despite everything, Tesla have to demonstrate that he can keep holding rhythm. Good for the political positions of Donald Trump or because the company begins to find its roof, more and more Tesla electric cars are more in the second -hand market.

In fact, according to Reutersthey have never been so much.

A second -hand market that is a reflection of much more

So many Tesla had never put themselves in the second -hand market in the United States. Is what he states Reuters. The Communication Agency has used the data of Edmundsa well-known portal of second-hand cars in the country.

The agency indicates that last month, Tesla represented 1.4% of the transactions that were carried out on the platform. It does not seem a figure too high if it were not because in the same month last year they barely represented 0.4%. That is, in February 2025 they were sold three times more second -hand tesla That a year ago.

From the Purchase Portal, they point out that the data is a reflection of how “loyalty to the brand is being reduced (…) Elon Musk’s public participation in the government, concerns about Tesla depreciation and saturation in metropolitan areas are making some owners Insights of Edmunds.

The depreciation of cars that have been put on the market, for the moment, has not been felt significantly, collect in Motorpasion. However, they are echoing the notices of the portal itself that warn that if the trend is maintained if they should be noticed very soon.

The company is immersed in a Huge image crisis Derived from Elon Musk’s policies, their public appearances and their comments on social networks. Since the new president of the United States took the direction of the country we have seen the Tesla CEO Make Nazi greeting, show off the sound of deportation chains either say goodbye to thousands of people of the American public administration.

All this has led to a Boicot to the companywith manifestations, attacks on concessionaires and even a bit more imaginative proposals (such as projecting images In the Tesla factory in Berlin either In Cybertruck themselves) that have been more numerous in France, Germany and, of course, the United States.

That image crisis may be deriving in a Substantial Sales Fall of new cars and in the appearance of cars in second -hand portals, although more time is needed To verify to what extent is a trend or it is an internal and structural issue of the company, with a delay in the enrollments due to the arrival of the renewed Tesla Model and.

What is palpable is that the disenchantment with the brand has been accentuated over time and, especially, during the last weeks. We have owners who have “disguised” their teslas as vehicles from other companies and, above all, we have a good handful of influencers publishing the sale of their electric cars.

Already in September 2024, Automotive News He collected the tendency that Tesla’s owners began to put their cars embarrassed by Elon Musk’s statements during the US elections campaign. These decisions have been extended until they reach personalities with a large public speaker in the United States. From singer Sheryl Crow to actors like Jason Bateman.

As we say, to finish understanding these manifestations and that media speaker is generating a real impact On Tesla’s sales we should see how the months continue to advance and check what real impact the arrival of Tesla Model Y.

What is certain is that the company has a real problem to sell other vehicles, such as Cybertruck. And also that the number of vehicles in the second -hand market seems to be growing very substantially.

Photo | Robbie and Maxim

In Xataka | Tesla sold less cars in 2024 than in 2023. It is his first fall in many years despite the fact that he did everything possible to avoid it