Since last week, Several US retailers and companies have announced their decision to reduce their diversity, equity and inclusion DEI programsafter conservative activists spoke out before the White House against these plans and the new administration led by Donald Trump showed its support.
According to the president, these policies, which at some point were designed to represent a minority within the population, are unconstitutional. It is for that reason that On his first day as president, Trump signed an executive order proposing to end DEI programs.
To date, the companies that have eliminated or reduced these programs are Walmart, McDonald’s, Ford, Harley-Davison, John Deere, Lowe’s and recently Target.
Although The retailer had promoted these policies years ago with the aim of helping African-American employees with its “Belonging at the Bullseye” plan. or take the position of corporate advocate for the rights of its LGBTQ+ or even disabled employees, Target announced that it will back off with some plans.
Regarding these new adjustments, Kiera Fernández, director of community impact and equity at Target, mentioned in a memo that this is just a “next chapter,” she said, as well as noting that “as a retailer that serves millions of consumers every year, days, We understand the importance of keeping up with the changing external landscape, now and in the future”.
Although the company has committed in recent years to giving a voice to minorities during 2023, faced an anti-inclusion social media campaign from its consumers who mentioned that certain items sold in their stores encouraged early sexuality in children.
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