Justice condemns Meta to pay 479 million euros to Spanish media for unfair competition
Meta has been condemned by the Commercial Court No. 15 of Madrid to pay 479 million euros to 87 media and news agencies integrated into the Information Media Association. According to the ruling, picked up by AMIthe company is considered to have gained an unfair competitive advantage by illicitly using personal data on Facebook and Instagram for “behavioral advertising.” The resolution, dated November 19, 2025, is not final and can be appealed. We have requested comments from Meta and are awaiting a response. The origin of the case dates back to May 2018, when The General Data Protection Regulation came into force and Meta modified the legal basis for processing the personal data of its users, moving from consent to the supposed need for a contract. On December 1, 2023, the News Media Association filed the lawsuit in court. The preliminary hearing was held on November 27, 2024 and the oral hearing took place on October 1 and 2, 2025, after an economic claim of between 551 million euros. GDPR violation, not advertising violation. The resolution focuses on the way in which personal data was obtained and processed, rather than on the advertising activity itself. According to the ruling, the processing lacked a valid legal basis under the GDPR, because the contract formula does not replace informed consent. This violation is considered sufficient reason to activate article 15.1 of the Unfair Competition Law, which penalizes obtaining advantages in the market through regulatory non-compliance. The 5,281 million under analysis. During the procedure, the court notes, Meta Ireland did not provide its operating accounts in Spain, despite having been requested. Given this absence, the judge applied the rules of the burden of proof and validated the data presented by the plaintiff. Based on these elements, it estimated that, between May 25, 2018 and August 1, 2023, Meta would have earned more than 5,281 million euros with its advertising business in Spain. How compensation is calculated. To set the amount of compensation, the court used the Study on the conditions of competition in the online advertising sector in Spain prepared by the CNMC. Based on the market shares of the affected period, it was established that the income obtained by Meta through a practice contrary to the RGPD should be redistributed among competitors. The ruling considers it proven, with “reasonable plausibility,” that the digital press suffered lost profits. The ruling does not end the matter. The sentence itself admits of appeal and it will be the Provincial Court that will evaluate the arguments of both parties if the procedure continues. Until then, the case serves to place at the center the question of how privacy, commercial exploitation of data and competition should be related in the digital environment. The company has not yet expressed its position. We have requested your evaluation and are waiting to receive official comments. Images | Mark Zuckerberg | Dima Solomin In Xataka | Circular AI funding was not over: NVIDIA, Microsoft and Anthropic have signed a new billion-dollar deal