TVE

‘Tele family’ has earned many detractors in their first week. And that includes much of TVE

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Only one week and the star program of the afternoons of La1, ”TV family‘, keep giving dislikes to RTVE. A new problem is now added to his weak audience results: the presence of his collaborator Marta Riesco in the Vatican has bothered the public entity’s council for the bad image he is giving. The controversy. This Thursday, Riesco appeared in the Vatican to cover Pope’s choice. A day later, the Informative Council launches a statement to protect RTVE’s credibility. In his opinion, the arrival of Riesco “to a clearly informative event” and “using the RTVE microphone” is problematic by the form and style, very similar to that of traditional news. “Information professionals in this house have long days in Rome informing seriously and rigorously,” says the statement. The singular thing about the case is that Riesco had no chance to inform too much: After a first block in which he informed about the situation and chatted with some nuns in a relaxed but serious and respectful tone, The White Fumata arrived. The address of ” The family of TV ‘cut the broadcast of the program to give way to the news. A day before, two historical RTVE, María Escario and Ángeles Caso, criticized La1 for including in their programming a space that could be understood as Continuation of ‘Save Me’: Scario, already retired, spread on social networks a very critical case of case Posted in article 14. The family in trouble. It is not the only stumbling block that ‘the family of TV’ has had: its first day of the first day of ride were not spectacular (8.7% and 9.1% of Share), but then they went down. He Tuesday They made 8.7% and 7.4%, and the Wednesday They touched background with a single 6.2%block. He Thursday It was issued only in desktop, and also obtained minimal in that strip, 8%. Facing next week, maybe RTVE has to consider the content and format of a space that for now does not rise from fourth place, leaving behind the sixth. Objective: Save the series. ‘TV family’ initially raised as a couple of square brackets that framed, with their two halves, to the two main dishes of the afternoon, the series ‘Wild Valley’ and ‘The Promise’. At the moment they are not being affected by the changes, and in fact on Thursday the first one made 10.1% of Sharethe Second best share of its history. But right now they are the float that keeps the afternoons of La1. Will RTVE continue to be risking that ‘the TV family’ drag with their results to seemingly infallible fictions? Innocence interrupted. ‘The family of TV’, with this unwanted controversy with the Informative Council and with the weak audience results, thus becomes the first great stumbling block of the Directive headed by Sergio Calderón. Under his mandate, programs are being happening (some of them, yes, inherited from the previous directive) that are working and renewing the image of RTVE: Broncano (which, yes, Starts to falter against ‘El Hormiguero’), Marc Giró, Buenafuente (That by the way, started with an excellent audience12.8%) … ‘The family of TV’ was a project clearly very dear to Calderón, since before he was in the direction of the public channel he worked in Studio manufacturers, producer of ‘Save Me’. A stumbling block that is still in time to fix if he does not want him to become a first notch in his history in RTVE. Header | RTVE In Xataka | The audiences, in unpredictable terrain between the bad Broncano streak and the increasingly patent recovery of TV5

With ‘The family of TV’, TVE wants to look more than ever to Telecinco. It is a risky movement

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The program with which La1 wants to compete from you to you with Tele5 and Antena 3, ‘TV family‘, He has reached the chain’s grill. Does it after two weeks late (first by the Death of the Popethen for the Blackout that left Spain without electricity), and has been presented in society with a colorful ride that has guaranteed it A few criticisms. But after its premiere there is something else: TVE’s intention to compete for a younger audience What was the ride? The ride consisted of the arrival, one by one, of those who will be the great stars of the program. That is, Aitor Albizua and Inés Hernand, veterans of RTVE, along with María Patiño and Belén Esteban. The latter, together with collaborators such as Víctor Sandoval or Carlota Corredera, During yesterday afternoon there was time for everything, from detailed presentations of multiple collaborators to winks to the past. For example, in tribute to sadism with which ‘Save Me’ treated its collaborators, the program forced the collaborators to move by their own means from Torrespaña to Prado del Rey. Throughout the afternoon there were times for viral moments, such as the inevitable Chuminero dance from Lydia Lozano. And the ride surprised with the signing of two very young from the heart of the heart: Isa Pantoja and Rocío Carrasco. They are not light decisions: the bridge to the total connection with Telecinco is lying. The program was divided, as usual in the future, in two blocks: one that will go, approximately four to five in the afternoon, and after the series ‘Wild Valley’ and ‘The Promise’, another block between seven less fourth and eight and a half. The audience, with doubts. It is complicated to determine the exact audience of the program by its dual nature: two differentiated blocks, separated by which it seems that the stars in the afternoons of the1 will continue: the ‘Wild Valley’ and ‘The Promise’ series, which made a phenomenal 14.5% of Share. The first block of ‘The Family of TV’ only 8.7%, being below both ‘afternoon’ and ‘dreams of freedom’, and very close to ‘everything is a lie’ of Telecinco. In the second block, it made 9.1%, also third option behind Telecinco and Antena 3, and being very close to Lasxta. ‘The family of TV’, with its arrival, eliminates from the grill to the series ‘La Moderna’, for both budget and audience reasons, as The director of RTVE explainedSergio Calderón. RTVE also definitely eliminates the ‘El Hunter’ contest, which was also having very low figures and had canceled on the paper since summer of 2024. From that point of view, ‘The family of TV’ is a safe bet: it serves as opening and exit parenthesis for two traditional series that still give up, and there is space to play with the blocks and make changes if the audiences do not improve. Battlefield: The afternoons. Interestingly, the afternoons of all channels have remained as a bliburrillo where all channels have distinctive offers, but with common points: Talk Shows and varieties (‘The family of TV’, ‘Late‘,’ The Jorge Jorge ‘), Series (‘ The Promise ‘,’ Dreams of Freedom ‘), Contests (‘ Pasapalabra ‘,’ Chain reaction ‘…). Until now, TVE remained on the sidelines with a block of cultural tone competitions and absolutely distinctive series of the public chain. Now, with ‘The family of TV’, go down to the mud of direct competition imitating the style of its rivals. TVE telecinquification. Regardless of whether ‘the TV family’ is paid with a success or with a failure, what we surely have here is another sample of the public channel approach to codes most typical of private chains. Embraceing the jester and acidic humor of ‘Save The Broncano program. RTVE wants to rejuvenate his audience and that Playz’s experiments are not in something isolated, and that is why Inés Hernand and Samantha Hudson are brought from there, and has the potential of ‘Save me’ as an ironic artifact for young people. ‘Save me’ in TVE? After a stage-person on the Internet and then a landing in Ten, the informal heir of ‘Save Me’ was ‘or that we were Shhh’, with a greater impact of the expected and audiences of more than 4% of Share. Before all this, he had a brief life as Netflix experiment in the form of reality that did not curdle. All this helped the program to become an ironic artifact for the youngest, alive especially in social networks and with a fauna with their own dynamics that do not need explanations and that will inherit ‘the family of TV’. It is undoubtedly a risky leap: does it make sense that on the set of ‘The Family of TV’ the fights, hysteria attacks or insults of collaborators as extremes as Kiko Matamoros are replicated? LA1 is risking, but deep down not much more than has risked all the eSCUDERÍA DE COMESO THAT IS AT THE PUBLIC CHAIN: First Broncano and Marc turned, shortly Buenafuente. It is a general RTVE plan that goes through a different audience from those traditional series and cultural competitions that had before, and in that sense, ‘The family of TV’ is a comprehensive bet for the afternoons. OBJECTIVE: Rejuvenate the audiences and give a washing face to the TVE grill. Header | RTVE In Xataka | 739 million euros: an audit of the Treasury points to a possible budget hole in RTVE

TVE has made public the details of his ‘Save Me’. And it looks more like ‘save me’ than was initially suspected

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It is finally official: ‘The family of TV’ is the new bet of the 1 for its afternoons from April, thus breaking the dynamics of covering the afternoon with three series and a contest, ‘The hunter’, which they carried so far. The new program inevitably recalls’ Save promotion crusade. The strange thing is that, against the expected, there is more than ‘Save me’ in ‘The family of TV’ of what we expected in principle. Goodbye to ‘nor that we were shhh’. In a clearly coordinated action, the legitimately heir program of ‘Save Me’, born on the Internet and ended up jumping to Ten, has issued his last program while TVE announces his. ‘Nor that we were Shhh’ has not lasts for a year, despite a rugged trajectory that has gone through a frustrated attempt to accommodate in Netflix. However, the format First on the Internet And then in the way he ended up having more impact of the expected, especially at the beginning, when they reached hearings of up to more than 4% of Share. Finally stabilized around a more than remarkable 2%. A bridge program. ‘Nor that we were Shhh’ never hid its nature of the program, from the moment the collaborators They renounced a good part of their cache so that the program was sustainable. And there is another element that ‘nor that we were Shhh’ has modified and that you give clues about ‘The family of TV’: the appeasement of its tone, lowering the volume of the broncas and betting on the almost humor of family dyes, with collaborators such as Víctor Sandoval adopting the role of off -road jesters. The result: ‘nor that we were Shhh’ is almost more an auto -part of ‘Save me’ than a new ‘save me’ (something that, frankly, was already in the DNA of the original). ‘Save me’ at 1? The program has already revealed many of its characteristics in a press release where the presence of María Patiño shines as a presenter, Belén Esteban as the main collaboration and the Osa Producciones, heiress of Studio manufacturers, as responsible. They will be accompanied by Aitor Albizua, brand new face of the consecrated entity with their audience records in ‘figures and letters’, and Inés Hernand, the essential face of TVE to give a young touch to their programs. Old acquaintances. But there is more: the list of Tertullians that will have ‘The TV factory’ includes regular ‘Save Lydia Lozano, Núria Marín, Víctor Sandoval, Kiko Matamoros, Carlota Corredera, Chelo García-Cortés and Marta Riesco are those that connect with the veteran heart program to which another classic, Kiko Hernández, who currently attends Corredera in her debut in Ten, ‘Tentacles’ will be added. He directs another veteran of the ‘Save Me’ Universe, David Valldeperas. A saving for TVE. ‘The family of TV’, which will combine a classic style of journalism with a renewal of the classic sections of the format, does not imply an extra expense for TVE: 65 chapters that They will cost 5.3 million euros. According to TVE, it is a saving of 42,000 euros per day, 38% less than what the strip currently costs: a profitable bet, but above all, one more step in the renewal of the image of the public chain since Sergio Calderón is in front. A director with a past. In December last yearthe new president of RTVE, José Pablo López, appointed Calderón director of TVE (not without escaping his corresponding controversy dose). Calderón Tiuene a past linked to ‘Save He was one of the creators of ‘Nor that we were Shhh’ so in the incorporation of this clear heir to 1 he is easily detected his footprint. His intention is Modernize TVE With programs like ‘Late Xou’ or the possible arrival of Buenafuente On Friday. Header | RTVE In Xataka | RTVE wants to win the war of audiences at any price. Although that price is the 55 million of the World Cup

First it was Broncano. Now, the new TVE director puts the channel’s afternoons up to compete with private

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No one has caught the filtration that TVE will have his own ‘Save me‘, As much as that concept is not entirely exact. The appearances of María Patiño and Belén Esteban in ‘The revolt‘(One of both meetings, two more from Esteban alone) They have been interpreted As consistent confirmations of the presentation of the presenters to public television, as it seems that it will finally be. However, it is more than a signing: behind there are proper names linked to the ‘Save Me’ phenomenon and a medium -term TVE strategy. Rumors of changes. The exclusive televise was givenin information that other media have been confirming: Aitor Albizua, presenter of ‘Figures and Letters’, will lead a daily program for the afternoons in which María Patiño and Belén Esteban will also be. Albizua has achieved unusual data for LA2, such as 5.5 of average monthly fee in February, and this step to La1 (without abandoning the contest that has given him fame) is a jump for the presenter, who will be in charge of a program that will flag one “deep renewal“In the afternoons of the chain. To renew the afternoons. This is how Sergio Calderón, director of RTVE, spoke of the public television plans for that strip, when he decided to cancel the series ‘The Modern’. In ‘RTVE responds‘, The program in which the defender of the audience of RTVE helps to resolve the doubts of the spectators with the directors of the chain, Calderón said that “the curve of audiences of the series benefited from the expectation of the start of the chapter of’ The Promise ‘, our daily leading series of the afternoons, and we saw that its curve depended in excess of the performance of this subsequent offer.” That is, it was a space with possibilities, but “it was impossible to maintain, at emotional and also budgetary rhythm, three daily series in the afternoons.” And there enters a new formula. Who is Sergio Calderón. In December last yearthe new president of RTVE, José Pablo López, appointed Calderón director of TVE (with a certain controversy for the urgency with which it arrived). Calderón worked in Mediaset Spain until March 2024 -was fired by Alessandro Salem, CEO of the group After Vasile-, after 13 years of responsible for thematic channels such as Divinity, Energy and Be Mad. Then he entered as director of content, innovation, marketing and communication of manufacturers Studio (previously the TV factory), a producer known for the creation of ‘Save Me’. He was one of those responsible for the creation of his heir program, ‘nor that we were Shhh’ that has ended up being broadcast and under his own digital channel, Quickie Canal. The popularization of TVE. The signing of Broncano and his Good audience resultsplanting face to that moment untouchable Pablo Motos, confirmed the turn of TVE Towards a more popular televisionprecisely that one that tried to distance Salem’s mediaset with the cancellation of Sálvame. It is in that model where both a hypothetical space with Buenafuente and this program with the rumored Esteban and Patiño (rumors reinforced by statements of both in ‘La Revuelta’, where a “we are available”). What is confirmed is that it will be daily, live, and the Osa Audiovisual Producciones, of the creators of ‘Save Me’ and ‘Nor what we were’ will be managed. For the first time. There were no previous referents of these radical changes in the orientation of TVE, which had always maintained in late cultural competitions such as’ the hunter ‘ – which also leaves the grill with’ Moderna’- and, since September 2024, three series that will now remain in two to give space to the new Magacin. A more radical change than it seems because with this not only face face in the battle of audiences with Broncano, turned and good source, but will also do so in the afternoon Sonsoles Onega and ‘afternoon’. Header | RTVE In Xataka | ‘La Revuelta’ has made the issuance of lotteries at last something interesting. In return, a millionaire fine has been taken

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