Swift

Taylor Swift has stopped by the patent office with two phrases and a photo. Its objective is to stop generative AI

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Two phrases spoken in promotions for their latest album and a photograph from a concert from the ‘Eras ​​Tour’. Taylor Swift has simply registered that with the US Patent and Trademark Office as a strategy to shield herself from generative AI. He is not the first famous person to walk this path, but he is the first so famous. AI is already beyond the control of platforms and courts: will it succeed when the (inevitable) clash with one of the most powerful people in today’s entertainment industry arrives? The record. On April 24, Swift’s company, TAS Rights Management, submitted three applications before the United States Patent and Trademark Office (USPTO). They were detected and analyzed by the lawyer specialized in intellectual property Josh Gerben: two are sound markssound marks with the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor”, taken from promotional introductions to her album ‘The Life of a Showgirl’. The third is a visual mark: Swift with a pink guitar and black strap, bodysuit multicolored and silver boots, on a pink stage. Legal loopholes. Generative AI can replicate a person’s voice without having to copy any specific file, usually protected by copyright. The model learns the timbre, the cadence, the phonetic pattern, and then generates completely new audios. Classic tools to protect copyright are of no use here. The loophole that Gerben believes can protect Taylor (and the rest of the artists) is the “trademark law” that pursues any use that is “confusingly similar” to something registered, that is, anything that is similar enough to generate confusion. A complicated story. Swift comes to this decision after a long history of clashes with AI. In January 2024, a flood of pornographic images generated with AI They spread across X with such speed that the platform had to temporarily block searches for their name. They had been originated on 4chanwhere users competed to avoid the filters of platforms such as DALL-E or Microsoft Designer. And in the 2024 presidential campaign, Donald Trump shared artificially generated images which suggested that Swift supported him. It’s not the first. Taylor Swift has a precedent in the guild. In January of this year, Matthew McConaughey became the first Hollywood actor to use this strategy on a large scale: eight trademarks that include video clips, audio recordings and his famous phrase “Alright, alright, alright” with which he debuted in ‘Movida del 76’. Paradoxically, McConaughey is an investor in ElevenLabs, a company specializing in AI voice cloning. Another trivial precedent. In 2024, Scarlett Johansson publicly denounced that OpenAI had released a voice for its GPT-4o chatbot that sounded “eerily similar” to hers, even though Johansson had previously declined an offer to lend her voice. OpenAI withdrew it, but without giving any explanation as to whether it was due to legal pressure or for another reason. It was a small victory for artists in this field, but without a judicial resolution that could set a precedent. The doubts. Gerben believes that there may be, thanks to this move by Swift, some deterrent potential: “in theory, if a lawsuit were filed over the use of Swift’s voice by an AI, she could claim that any use of her voice that sounds like the trademark violates her trademark rights.” Of course, he acknowledges that “the strategy of registering yourself has not yet been tested in court with respect to AI.” Swift and McConaughey are literally opening avenues that it is not yet clear how they will work legally. In Xataka | After destroying her tour, her film and being the queen of streaming, Taylor Swift achieves a new milestone: being a billionaire

To Taylor Swift fans

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Two phenomena has unleashed the launch of Taylor Swift’s new album, ‘The Life of A Showgirl’. An expected one: the top of the sales lists has been perched, taking a couple of previous records and confirming it as the main superstar pop of the moment. Another not so much: a the Swifties They have not finished convincing the product. That The specialized criticism He has Ojeriza Taylor Swift has nothing strange, but … his own fans? Is the status quo In the paradisiaca Villa Taylor? One hundred million nioles. The album arrived at the stores on October 3 and immediately beat his first records: 2.7 million copies on its first day alone in the US, beating the previous Swift record, being the second highest sales figure in a week in history (only ” of Adele goes ahead). As we havethe movie-documentary that accompanies the launch, ‘The Official Release Party of A Showgirl’ raised almost 50 million dollars in its first weekend in the US. A few criticisms. Swift’s new has been said to be “A musical thread just friendly“. That “His music has never been so unattractive“. What is a”masterpiece CRINGE“. That is full of” classic design pop songs, with standard stanza and chorus arrangements and rarely exceed four minutes “(And it’s not a praise). And that “it is more enjoyable if you do not take Taylor Swift – the artist, the character, the person— too seriously“But of course, criticism. Who pays for pitchfork at this point? Fans disappointment. The Swifties More loyal are also experiencing some disappointment. The more or less objective causes, or that enter the most conventional musical analysis are innumerable. There seems to be a certain consensus in which The letters and musical complexity It is very far Of those who are considered their best albums, ‘Folklore’ and ‘Evermore’ (and that ‘Wood’, a song full of sexual references trying to make a kind of Sabrina Carpenter for all audiences, is a bit embarrassing). There are those who point to their fiance, Travis Kelce, It is a terrible museand has made the diva enter an era of artistic conformism far away from the music he made up when he had a six -year relationship with actor Joe Alwyn. Criticism and more criticism. In Tiktok the thing is getting, as expected, even more passionate and personal: innumerable Accounts are criticizing heroften defending that the frivolous and disconnected approach from public opinion and what happens in the world has made this new album isolated in a vacuum, In a kind of bubble that emphasizes that we are not facing a “real” artist, but before a diva, with problems outside his fans. Criticism about their way of doing business with innumerable variants and added to the album that convert the experience of launch into a Festival of microtransactions. It defends itself. After a week of criticism, Taylor Swift made an appearance in the podcast ‘The Zane Lowe Show‘by Apple Music and commented that his reaction before all this is to “embrace chaos.” He also made his version of “The bad press is also a press”: “If it is the first week since the launch of my album and you mention my name or the title, you are helping.” He added: “I respect people’s subjective opinions very much about art. I am not the art police. (…) Our goal as artists is to be a mirror.” In Xataka | The last world tour of Taylor Swift has charged a victim and is the earth: 286,000 km in private jet

The kiss that moved everyone: Taylor Swift and Travis Kelce celebrate the Chiefs’ victory

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Taylor Swift and Travis Kelce have made it clear once again that their relationship is still strong, this time celebrating with a kiss in public after the Kansas City Chiefs’ victory in the AFC Championship. The event, which took place last Sunday at Arrowhead Stadium, sealed the team’s pass to the Super Bowl, and the ‘Alchemy’ singer did not hesitate to show her support and affection for Kelce in front of thousands of fans. Travis Kelce and Taylor Swift share a tender kiss after the Chiefs’ victory. Credit: AP Photo/Charlie Riedel. Taylor Swift and Travis Kelce stole the show after the Chiefs’ victory. Credit: (AP Photo/Charlie Riedel) The image of Taylor and Travis Sharing a warm hug and passionate kiss on the field captured media attention and followers alike. The couple, who They began their relationship in the summer of 2023 and made it public in September, has demonstrated a genuine connection both on and off the field of play. Swift, who has been present at several Kelce games throughout the season, was accompanied by her mother, Andrea, and Travis’ mother, Donnacheering on the team from a private suite. Taylor Swift and her outfit The 35-year-old artist dazzled at the stadium in a Louis Vuitton ensemble that included a monogrammed jacket from $5,000, black hat, red stockings and $1,760 high-heeled bootsthis according to information shared by Page Six. During the game, she was seen not only cheering on Kelce, she also shared moments with her friend Brittany Mahomes and her boyfriend’s mother. As the team advanced toward the Super Bowl, The confetti began to fall, sealing a night of celebrations for all involved. This is not the first public kiss between Taylor and Travis. Last year, after the Chiefs defeated the Baltimore Ravens in the AFC Championship, The couple was already affectionate in the field. Their romance has continued to develop in the public eye, and although Taylor Swift ended her acclaimed ‘Eras ​​Tour’ in December 2024, she has made time to support Kelce’s NFL career. The kiss after the victory against the Buffalo Bills was just the latest in a series of displays of affection at games. Additionally, a viral video on X (formerly known as Twitter) ccaught Taylor imitating Kelce’s first down signal while cheering him on from the stands, showing that she is completely involved in her partner’s sporting life. Continue reading:

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