One of the most famous western phrases is in a Clint Eastwood film, but it was improvised by one of his companions

An actor who, a priori, did not have to say any dialogue, fired four shots and uttered a phrase that sixty years later is still quoted in all Western stories. But that phrase wasn’t in any script. What’s more, the actor who pronounced it was not even the protagonist of a legendary spaghetti western work: ‘The Good, the Bad and the Ugly’. What’s happening. Tuco (Eli Wallach) is taking a bath when an old enemy surprises him with a revolver. Tuco shoots through the bathwater, cloudy with dust and soap, gets up and blurts out: “When you have to shoot, you shoot, you don’t talk.” According to Wallach himself, the scene I had no dialogue; It was he himself who improvised the phrase on the spot, and both Sergio Leone and the rest of the team laughed so hard that they kept it in the final cut. It is significant that the phrase was only uttered on two occasions: one during filming, in 1966, and another a year later, when dubbing the scene in the studio. How it got there. The actor used to say that Leone had signed him for his role as the bandit Calvera in ‘The Magnificent Seven’. However, what actually convinced Leone was a specific moment from ‘The Won of the West’, from 1962. Wallach recalled that his agent told him about “an Italian director who has seen your Western films”, to which he responded skeptically that he did not believe that Italian Western existed. However, he changed his mind when Leone showed him a sequence from ‘Death Had a Price’. All yours. Once he won the role, Leone let him do practically whatever he wanted with Tuco: the straw hat, the leather knee pads, the gesture of crossing himself at full speed several times in a row, it was all Wallach’s idea. Also he improvised almost the entire armory scenedespite having no idea how to assemble a revolver, and the real bewilderment of the clerk who was explaining the parts to him was captured on camera. Eastwood’s jealousy. The star of what would be the third film in the Dollar Trilogy worked in a much more contained manner, and his final presence on screen was much more dependent on editing. The script distributed the narrative weight between three characters for the first time, and he was not happy about that. In fact, Clint Eastwood he was close to turning down the roleuncomfortable with Tuco having more footage and better lines than him. He negotiated $250,000 and 10% of the profits in the United States before accepting. The film would end up grossing more than 38 million dollars with a budget of just 1.2 million, a success that consolidated both Eastwood’s status as an international star and Leone as a leading author of the genre. However, his fears were more than justified: decades later, it is Wallach’s improvisations that are most frequently cited when discussing the film. That’s what the classics are: untamable. In Xataka | “They were not used to silence”: when Clint Eastwood set foot in Spain for the first time in 1964, he was marked forever

Taylor Swift has stopped by the patent office with two phrases and a photo. Its objective is to stop generative AI

Two phrases spoken in promotions for their latest album and a photograph from a concert from the ‘Eras ​​Tour’. Taylor Swift has simply registered that with the US Patent and Trademark Office as a strategy to shield herself from generative AI. He is not the first famous person to walk this path, but he is the first so famous. AI is already beyond the control of platforms and courts: will it succeed when the (inevitable) clash with one of the most powerful people in today’s entertainment industry arrives? The record. On April 24, Swift’s company, TAS Rights Management, submitted three applications before the United States Patent and Trademark Office (USPTO). They were detected and analyzed by the lawyer specialized in intellectual property Josh Gerben: two are sound markssound marks with the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor”, taken from promotional introductions to her album ‘The Life of a Showgirl’. The third is a visual mark: Swift with a pink guitar and black strap, bodysuit multicolored and silver boots, on a pink stage. Legal loopholes. Generative AI can replicate a person’s voice without having to copy any specific file, usually protected by copyright. The model learns the timbre, the cadence, the phonetic pattern, and then generates completely new audios. Classic tools to protect copyright are of no use here. The loophole that Gerben believes can protect Taylor (and the rest of the artists) is the “trademark law” that pursues any use that is “confusingly similar” to something registered, that is, anything that is similar enough to generate confusion. A complicated story. Swift comes to this decision after a long history of clashes with AI. In January 2024, a flood of pornographic images generated with AI They spread across X with such speed that the platform had to temporarily block searches for their name. They had been originated on 4chanwhere users competed to avoid the filters of platforms such as DALL-E or Microsoft Designer. And in the 2024 presidential campaign, Donald Trump shared artificially generated images which suggested that Swift supported him. It’s not the first. Taylor Swift has a precedent in the guild. In January of this year, Matthew McConaughey became the first Hollywood actor to use this strategy on a large scale: eight trademarks that include video clips, audio recordings and his famous phrase “Alright, alright, alright” with which he debuted in ‘Movida del 76’. Paradoxically, McConaughey is an investor in ElevenLabs, a company specializing in AI voice cloning. Another trivial precedent. In 2024, Scarlett Johansson publicly denounced that OpenAI had released a voice for its GPT-4o chatbot that sounded “eerily similar” to hers, even though Johansson had previously declined an offer to lend her voice. OpenAI withdrew it, but without giving any explanation as to whether it was due to legal pressure or for another reason. It was a small victory for artists in this field, but without a judicial resolution that could set a precedent. The doubts. Gerben believes that there may be, thanks to this move by Swift, some deterrent potential: “in theory, if a lawsuit were filed over the use of Swift’s voice by an AI, she could claim that any use of her voice that sounds like the trademark violates her trademark rights.” Of course, he acknowledges that “the strategy of registering yourself has not yet been tested in court with respect to AI.” Swift and McConaughey are literally opening avenues that it is not yet clear how they will work legally. In Xataka | After destroying her tour, her film and being the queen of streaming, Taylor Swift achieves a new milestone: being a billionaire

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