Adidas has managed to get all of Spain to wear the National Team shirt. It has also managed to get almost no one to buy it from Adidas

I’m sorry I can’t link it but the other day I read a tweet that said something like: “In these moments of extreme polarization, there is only one thing that unites all of Spain: the fake National Team shirt.” In cascade, there were the answers. One after another, fans fed up with the abusive price of football shirts, an accessory that It is already transversal to the sport itself but for which many are not willing to pay more (much more) than 100 euros for a product that you can have at home for just over 20 euros. At the gates of a World Cup, with a Spanish team that excites and a shirt that has had a deep impact since its presentation, the team’s second kit, the white one, can already be seen everywhere. And, of course, it’s not always official. It complicates your month According to Bankinter datathe median salary in Spain for a man was about 26,000 euros in 2024, the latest data published. That of women was just over 22,000 euros. That leaves us with a gross salary, of course, in 14 payments of just over 1,800 euros for them and less than 1,600 euros for women. With that salary, whoever wants to buy the official shirt of the Spanish National Team, replicating all its details, will be dedicating around 15% of the money that enters their account at the end of the month. Official Authentic T-shirt: 150 euros Player name: 20 euros FIFA patch: 10 euros Euro champion patch: 7 euros The accounts come out quickly and easily: 187 euros It is what it costs to wear the same shirt with which Lamine Yamal will take the field in Atlanta (United States) on June 15 at 6:00 p.m. (peninsular time) to face Cape Verde. That, of course, if you manage to get your hands on any of the t-shirts that They have already flown from the Adidas website. For much less, just 23 euros, you can have a replica at home in less than two weeks. It’s not that I asked one of the many in my close circle who have already gotten one. There is simply a website that ranks ahead of Adidas itself on Google. The German company says that “Spain’s away shirt pays tribute to this country’s incredible literary legacy, with intricate prints inspired by manuscripts, a nod to the cultural depth of the Spanish language that connects culture and football.” Let’s say that that other website does not offer such a literary description but what is certain is that there must be plenty of clients. The (pen)last example The second Adidas kit has highlighted the rise of fake t-shirts replicas and the enormous popularity they have garnered in recent years. Sid Lowea British sports journalist welcomed by the Asturian community, echoed this article in Digital Freedom in which the enormous popularity of Spain’s second shirt is mentioned. The one that no one seems to have paid at the price that Adidas lists on its website. Click on the image to go to the original tweet The responses criticizing the high price of the official set and the defense of getting one, let’s say, less official are repeated one after another. Click on the image to go to the original tweet The answers seem to concentrate each and every one of the issues surrounding the underworld that football shirts have become in recent years. Those of us who have dressed Saturdays, Sundays and summer holidays in football shirts and shirts know that replicas do not have the same feel as an original. No? Sure? Without a doubt, it looks a lot like him. It’s something I’ve known from conversations with friends and because… well, he who is free from sin… An example: Real Madrid shirt 99/00. Pushed by the nostalgia effect dosmilerothe aftershocks multiplied their presence in the streets. To the point that Adidas took advantage of the pull to reissue them and make good money. At least, to get mine and that of enough fans who spend our 110 euros to buy a shirt with more than a quarter of a century of history. In my case it was because I wanted to have the shirt with which Raúl dribbled past Santiago Cañizares to score Real Madrid’s third goal in the Champions League Final in Paris. He wanted “the one on Eighth”, the black one. Because the white one had already been given to me a few months before and this one was not entirely true. And, despite this, I had to go to the closet to rescue the shirt that I was wearing when I was eight years old and had an R. Carlos (3) on the back to certify that it did not have the same shiny patina that the official one had. Nor was the stitching of the shield the same, of course. No, it wasn’t the same, but it was almost identical.. And that is enough for many, many of us to wear the shirt of our childhood on the street again. It doesn’t matter if the shirt is from Raúl’s best years, Djalminha wearing Feiraco on the chest of Deportivo de la Coruña or Maradona carrying Buitoni to levels of popularity they never imagined. They all share a single code: they are fashionable. So much so that Adidas has not hesitated to reissue iconic designs from the nineties and 2000s. Without going any further and taking advantage of the return of the World Cup to the United States, For 110 euros you can dress like Clemente’s Spain in 1994. At least, the Germans have had the detail of not reissuing the second kit, forever anchored in a Luis Enrique bloodied. The football shirt phenomenon has become a transversal fashion that transcends genres, decades and teams. They are there when you go to buy bread, when you have a party with friends and when you go to the summer music festival. That has also created a … Read more

A t -shirt with a swastika

The Kayne West this week has meant the definitive derives from an artist always characterized by the eccentricity in his decisions, but that he is politically radicalizing his statements in a way that are already difficult to overlook as mere tone outputs. The latest: acquire a millionaire advertising space In the intermediate of the Super Bowl To send the viewers to their website, where the only thing that can be bought is a white shirt with a swastika printed on the chest (Fall at the time of writing these lines). Super Bowl events. Kayne West appeared in an extravagant announcement that was only broadcast in the Los Angeles area, and that he referred to the yezy.com brand store. He was seen in a dentist’s chair, saying that the money had been spent on a new dental prosthesis, and that is why he was filming with an iPhone, a joke at the expense of statements from his former press chief ( and media ultra -right Milo Yiannopoulos’ fallen fallen), who accused a dentist to drug West with nitrous oxide to steal him. It is not the only extravagance of West this week, who went to the Grammys in the company of his wife, Bianca Censori, dressed in a completely transparent dress. T -shirts with swastika at $ 20. Before West changed the content of his store on the same night broadcasting night, it had its usual content: t -shirts, pants and jackets without brand, which is what has been selling for months. The change occurred, possibly, so that advertisers did not remove the spot, As Variety counts. Possibly, the fact that the broadcast of the spot was not nationwide, but only in some local markets, where there is not so much scrutiny, it did not jump the alarms. Even so, West has been in the public eye for years for issues related to Nazism. Deactivated accounts. This past February 10, Kayne West’s X account It was closed (Or he closed it voluntarily, it is not known) after the rapper spent several weeks tweeting undoubtedly problematic comments, such as “I am Nazi”, or saying that Hitler was “so fresh” (translatable by “fresh”). Different anti -infamamation associations They criticized their messages very hard and celebrities like David Schwimmer (‘Friends’) directly appealed to Elon Musk to take measures. Again, it is not the first time that this “atrocious sample of anti-Semitism, racism and misogyny” happened, as defined by the CEO of the Anti-Famming League. But … Is it Nazi? Well, at least Kayne West has been expressing deeply anti -Semitic ideas for years and coding with white nationalists. At the end of 2022, which is more or less the date on which we can the beginning of West’s most radical events in this regard, Donald Trump’s Mar-Lago-Lago in the company of the white and anti -Semitic supremacist Nick Fuentes (three days later he announced his own candidacy for the presidency). From there he began to move through extremist media with nothing conciliatory opinions, to the point that the famous Alex Jones de Infowars He had to stop his feet When he invited his program and the rapper said that “I like Hitler” and that “we have to stop talking badly about the Nazis all the time.” Dangerous friendships. They are not the only personalities of the Ultra right with which Kayne West has been coded in recent years: the Vlogger conservative Candace Owens, with which he dressed in the Paris Fashion Week t -shirts in which a provocative “White Lives Matter” was read; or one interview with the extremely conservative Tucker Carlson in Fox that had to be edited to moderate the fiercely anti -Semitic comments of Kanye. Goodbye, Adidas. Kanye West’s debacle is excellently detailed in this Vox articlewhere the vertiginous loss of commercial partners of the artist is also narrated: Balenciaga stopped collaborating with him in 2022; the rapper representation agency, Creative Artists Agencyhe did it in 2024; MRC producer, responsible for a documentary about her person, decided to file the film; And the most media abandonment, that of Adidas, which abandoned the rapper in a decision that was estimated to cost 248 million dollars. In March 2024 It seemed that that was going to be the top of Kanye West’s radical drift. Header | Daniele Dalledonne In Flick In Xataka | Adidas Yeezy: Kanye West has a duty to be 53 million to be a Milmillonario thanks to this business order to Nike

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