In search of a audience, RTVE is increasingly similar to Telecinco. The consequences are controversial like Melody’s

He Melody’s prick in Eurovision It is generating an unexpected shock wave. The last last place in the Latest edition of the controversial festival He has not caused the diva to adopt the usual low profile in these times, waiting for the chaparrón to pass (or not: who heard again about Morpheus’s dream after his penultimate in 2013?), But we have seen her return at a press conference with attacks on some RTVE partners and public television itself. Derogatory comments. Yesterday afternoon, Melody appeared in Study 6 of Prado del Rey before a hundred journalists. It was an expected return because it was the first official statements of the interpreter of ‘ESA Diva’ after set up to the revolt Already other RTVE programs with which he had commitments after Eurovision. “It hurt that some companions of some chains, and of the same chain, have made a little derogatory comments towards my person and my performance,” he said. Among the most commented on networks of this appearance has been The conflict with RTVEhis Positioning with the conflict in Israel or the Message between lines to sonsoles onega. Broncano in the spotlight. With that comment he referred especially to David Broncano’s program, who saw CANCELADA Melody’s visit at the last minute and had to react with an emergency guest. “Above all is mental health, and there has been some television program in which they have laughed that I went home to see my family and my son and need time, and it doesn’t seem good to me,” he said. He also commented that there have been comments on “other programs of RTVE itself. They have been subliminal messages dedicated to my person who did not stick. I do not speak of anyone’s salary and I do not want to talk about mine.” The inevitable Israel. The great presence of this year in Eurovision has been that of Israel, both for the result of popular votes as for the abundant voices that ask for the withdrawal of the country from the contest while continuing the conflict in Gaza. Israel also brought the most tense moment of the press conference, when the press asked Melody to position themselves, after he did This year’s own winner. Melody replied that he would not pronounce because “once I did the Benidorm Fest, I am required by contract not to make political comments.” RTVE Demiente. RTVE has rushed to Defer that point on social networksensuring that “at no time has any representative of Spain in Eurovision be prohibited in Eurovision to make political comments. It is the rules of the UER that establish that the songs, and only the songs should not include political content.” Remember that Israel’s own participation is on the table in the European Broadcasting Union for next editions. They looked for him. For a few months, it could be said that RTVE is facing a series of controversial decisions that are generating conflicts even within the entity and that they move it away from the traditional image of public television, traditionally more moderate and oriented to the public service. Historically, there were objectives on public television (impartiality, public service, absence of advertising) that contrasted with those that could be seen in private (search for audience, spectacularization and conflict). The two borders, however, are blurring. The audience above all. On the one hand, the search for audiences has led to the signing of stars that in some cases are giving good results (‘the revolt’, although far from defeating the unbeatable ‘El Hormiguero’) and in others not so much (‘The family of TV’, which Does not find its space in the afternoons). Significantly, in both cases the programs are supported by the conflict, with Pablo Motos in the first case, which has led to some hostilities rarely seen in that strip; And with the DNA of ‘Save Me’, controversial and missed by definition, in the second. Closer to private TV. Melody’s anger, then, is the result of this reorientation towards proposals more typical of private television. It is detected, for example, in all the treatment that TVE is giving the controversy, managed and fed from the same chain: the press conference -especially tense with the presence of María Eizaguirre, communication director of RTVE-, ‘La Revuelta’ and, of course, ‘The family of TV’. A strategy similar to when ‘Save Me’ commented on the programs of The Telecinco de Vasilecreating a kind of self -sufficient world that feedback itself. All this has given rise to an evolution of RTVE that has caught the attention of Critical means with management of the current president of RTVE, José Pablo López. A manager accustomed to controversy and accused of politicizing the platform And that has motivated that at the moment the question about the table is: do these contents attract new audience or erode confidence in the chain? Header | RTVE In Xataka | Thirty years later, there is still an unbeatable television format in Spain: desktop soap operas

RTVE wants to win the war of audiences at any price. Although that price is the 55 million of the World Cup

On February 18, the Contest for the Rights of the World Cup in 2026 in the US ended. According to the worldRTVE has made the rights paying 55 million for the matches that will be distributed with Midopro, which can create your own channel to sell the rights to platforms. A very expensive bet for sport, but also a safe value for audiences. And in the new stage of the public entity competing with the private ones, it is a strategic play. A lot of sport. Traditionally, RTVE has had under its mantle the channels to go to consume sports, especially the1 for more importance competitions. And it is clear that the public chain knows well that it is a reference in that sense, because it has invested 360 million euros in sports rights. Some of them: Eurocup 2028 2028 Los Angeles Olympic Games in 2028 and Brisbane in 2032 Winter Olympic Games D’A Ampezzo, in Italy, in 2026 20 selection matches and 20 games of other selections at the Nations League The Champions Finals between 2025 and 2027 Copa del Rey 2024-2025 League summaries in 2025 FIBA competitions between 2025 and 2029 Cyclist return to Spain. The search for the audience. RTVE knows that the front row competitions have no rival: Spain’s parties of the Eurocup They reached 56% of Share and certain sports of the Olympic Games in Paris, such as tennis, They were put at 37.5% quota. Figures capable of saving TVE audiences in the months in which they are issued. The purchase to the FIFA of the rights of the next World Cup makes it clear that RTVE wants to continue in this line. 100 million extra. Precisely these last two sporting events, the Eurocup and the Olympic Games, required an extra impulse. The government had to inject 100 million extra euros to the entity to finance the purchase of these rights, as reported by the then Cascajosa Conception in her first appearance before the Mixed Budget Control Commission. To compete. RTVE has been since the middle of last year, but especially with the arrival of its new president, José Pablo López, competing from you to you with the private ones. Broncano and ‘La Revuelta’ They are the clearest case, Equing with audience to ‘El Hormiguero’ And at the same time, damaged by the successes of Tele5as if it were a private one. And the thing does not end there: among the next plans of the new director of public television, Sergio Calderón (with long experience in mainstream production and Mediaset management), is A magazine for the afternoons where Belén Esteban and María Patiño will be, and the signing of great entertainment names as Buenafuente. Money is not a problem. RTVE is in a singular situation, since although its budgets are closed (and immovable: The same money has been allocated since 2009), is entering the signing market and betting of private ones. A movement that He has won criticismalthough it is convenient to be clear that TVE does not directly compete with the private ones in a very clear aspect: it does not put advertising (although it does have sporadic sponsorships in the programs, which has given it the occasional legal disgust). Therefore, its budget remains public, its expenses too … but its intentions seem linked to the destination of private ones. In Xataka | Cristiano Ronaldo would love to score all the goals of the World Cup. There is a technology that prevents it

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