pay

We want to pay to see ads

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As determined A recent analysis of the Antenna Market Studies firmthe rates of streaming cheaper and with ads are working. To the point that they are now one of the main drivers of new subscriptions. It is a movement that generated a Opinion current against by users, but now they are the predominant current. The data. The percentages that Antenna collected at the end of March determined that, in the United States, the streaming platforms offered by both possibilities to their clients (plans with and without advertising) had 46% of subscribers to plans with advertising. It is an interannual increase of 33% of subscriptions to these rates. They are a significant amount of subscriptions, taking into account that the total plans with advertisements in the United States (not counting prime video) is 100 million. In addition, 65% of those 100 million are new subscribers. All good in the UPFront. The UPFRONT of most platforms (presentations before the advertisers of programs and plans for the next season so that brands can acquire spaces on platforms and channels) were presented last week. The entire business of streaming It seemed to coincide in the positively that they were being valued and this type of plans were growing, which means that of space available for advertising. Netflix, for example, announced that he had reached the 94 million users of plans with ads worldwide, compared to the 70 million in November 2023. We prefer ads. The most striking of all these data, as Antenna points out, is the change of customs. When the platforms of streaming They appeared, its indisputable value was not only to be able to choose programming and schedules: it was also a program free of advertisements. Now, according to statistics, 86% of customers who have been offered a plan with advertisements two or more times, choose the one that includes advertisements. And two years ago there were much less plans with ads, and only half of the spectators had tried them: that there are now 86% of spectators signed to these options represents a change in what we expect from the offer of streaming. Chronology of a trend. As has happened with so many other current trends of the streaming (Rate up, Shared Accounts Restrictions), the starting gun was given by Netflix, announcing it in April 2022 and starting it at the end of that year. Despite the surprise (Netflix had positioned himself against advertising), the platform justified the measure with the need to stop what then seemed a loss of vertiginous subscribers. Success was immediate: Subscriptions shotand those that included ads accounted for 30% of the new subscriptions. Very soon Disney+followed, almost simultaneously in the United States, HBO Max and Prime Video. Only They resist temptation platforms like Apple TV+which continue to flag a premium program (and rates). They are the last gala village to resist a seemingly contradictory trend: spectators pay for again having something they paid to get rid of. Header | Boliviainteligent in Unspash In Xataka | Netflix has tired that all its series and movies look like Netflix series and movies. And you have a plan to change it

Ryanair has been carefree for time for delays on his flights. And in Zaragoza a judge has decided to make him pay

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There are sentences that seem anecdotal but, basically, have their importance. When a judge opts in favor of one side or another it is important because he is not only offering his vision of a fact, he is raiding the way for, in the future, his sentence is taken as a sentence for a similar case. When these decisions are made by a superior court, it is called jurisprudence And it serves, as we said, to apply the same criteria in the future. In spite of everything, the conclusions of the lower organs are also important because they can serve as the basis for defense or accusation later. That is why it is important to attend to the results that Ryanair is receiving in the courts. In recent months, with the Fund government finemost of the news that arrives are related to the collection by the cabin suitcase. Sentences that are important because, even, Justice itself does not seem to agree. Despite this, the company continues to receive complaints for another series of reasons. A few days ago the case of an old man who was prevented from returning to Spain was viracied because Ryanair workers assured that the document with which he was flying was not valid. They defended that the permanent ID, that in Spain it is given to people with more than 70 yearsit could not be used as a legal document to fly. Now we have known that Ryanair has received a new varapalo. You will have to compensate a passenger for the delay of a flight. Not because of the fact of being late, specifically because the judge who has led the case is clear that the company did not put all possible means to ensure that the flight left in time. Lighting, which is gerund The news brings it eldiario.eswho echoes the judgment of the Court of First Instance number 10 of Zaragoza. Its headline has confirmed that Ryanair will have to disburse 250 euros to compensate for a passenger who saw his flight delayed in three hours. The important thing here is that the judge points out that nothing extraordinary did not happen so that The flight will be delayedpulling the main defense argument of the company. This allegation is what the airlines usually use to try to deny compensation due to a flight delay, such as It can be read on the company’s own website. According to the claims platform. (who has led the defense of the passenger)many times they are told passengers that “they have no right to compensation because the incidence has occurred due to a cause of force majeure that was unpredictable for the airline, but that in many occasions the end of this argument is to avoid economically compensating passengers because in reality such extraordinary circumstance has not been produced.” In this case, the defense of the passenger claimed that the company could have had an alternative plan if they had taken the appropriate measures. Something that the judge coincides who in her letter has stressed that the company was aware that the flight was going to be delayed because in its previous route the plane was already traveling late. However, he did not launch any alternative plan and limited himself, exclusively, to delaying the next flight. For the judge, aware that the flight between Porto and London already circulated with a “serious delay”, the company should have contemplated how it could prevent the flight between London and Zaragoza from being delayed. Instead of letting the dominoes fell, in Ryanair, they should have sought a way to Avoid this last delay But, instead, they simply maintained their initial plan and waited for it to be replicated on the flight of the affected passenger. In her letter, the judge also emphasizes that “the fact that a plane is assigned to several flights in a short period of time only obeys a business decision, cost reduction, etc. but that gives rise to assume a clear risk that an incidence in one of them affects all the remaining flights assigned to the aircraft.” That should not be a reason, however, to correct the problem. The judgment of this Spanish court follows the line of the decreed by the Court of Justice of the European Union (TJUE) That last year he sentenced that airlines have to compensate passengers whenever they fail to demonstrate that they took all reasonable measures to avoid a delay, even in the face of “extraordinary circumstances” that has been based on what their defenses have been based so far. Photo | Ryanair In Xataka | Ryanair has found a new formula to win more for a ticket: force you to 100% digital shipment

A youtuber has a car that is worth four million euros. To drive it you have to pay 7,000 every 60 kilometers

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If there is a brand that has understood that maxim of whether you can put a price on exclusivity, that is Bugatti. Luxury brands play with the lists of people Millionaires who aspire to have the object in question to their credit, and part of that exclusiveness It is achieved both with the price and with the very scarce units. Of the Chins Super Sport? Just 30 units. What do you want Centodieci? Too bad, s10th 10th were manufactured. Even with their very high prices, Volkswagen every bugatti sold It cost him moneyso they had an idea: make the difficult thing not to buy the car, but to maintain it. Also Sell ​​customization packages with which customers They invest 500,000 euros on averagebut that is another topic. And within the exclusivity of Bugatti, there is a specific model that is not the most expensive of the concessionaire, but yes It costs a kidney and part of the other as you want to do kilometers. The reason? Their wheels cost a money and you have to change them every 60 kilometers. This is the very exclusive Bugatti Bolidewhich is also not made for roads. You’re going to remember every time you want to change the wheels The Bolide was presented as a concept in 2020 and began to be delivered in the middle of last year. It costs about four million euros and we return to the issue of exclusivity: there are only 40 units worldwide. It is a car that is very similar to the rest of his family, but with a peculiarity: he is not approved to circulate by road. It is a luxury hyperdeportivo, yes, but its natural atmosphere is the circuit. Changing anything in Bolide costs a moneyas in any bugatti and the rest of the supercar. The reason is that it is not as simple as lifting the hood, loosening a couple of nuts and making the change: you have to disassemble part of the car to, for example, make an oil change. And this is something that must be done frequently because the engine consumes more oil than that of a normal car. But Bolide’s issue are, as we say, the wheels, because in this case it is like a Formula 1. When you buy the car, the manufacturer includes four very fine tires that only serve to transport the car of the circuit asphalt. Once there, the main tires are mounted, Michelin specials who are like the slicks (without drawing) of those of competition cars. There is also rain version. These tires should be preheated before starting the car (again, as in the maximum engine competition) and degradation is bestial. The Bolide weighs about 1,300 kilos, but generates A suction force of more than 1,800 kilos. This makes the car stick to the ground, Like a vacuumto face the curves better, but also degrades the tires. Acceleration of 0 to 300 km/h in 7.37 seconds, 1,850 hp and total traction You eat some wheels that have to be changed every 60 kilometers. And what does that translate? The YouTuber Manny Khoshbin, a car lover, collector and who does not mind informing about the money that each of them costs him, Comment In one of its last videos that these changes at 60 kilometers cost about 7,000 euros. In the end, these extreme benefits entail the very short life of the tires in a car that is absolutely brutal. You just have to listen to how the engine roots when many lights it (just turning it on sure it costs more than filling the tank of my car). And the comfort that we have left is that … that of Lego costs less than 50 euros. Something is something. Images | Santaclaus93, CALREYN88, Bugatti In Xataka | They are founders and ultra -ups, but they have not always driven luxury supercoches: a review of the cars of the Tech millionaires

Portugal has wanted to shield energy from Spain: the light bill has been the first to pay the price

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Spain and Portugal closed last year proclaiming themselves of the energy transition, since 82% of its electricity It came from clean sources. Within this energy harmony in which both countries were walking together, it seems that it has vanished after the blackout of April 28. Short. Still without An official explanation Clara of the causes of the mass blackout, both Spain and Portugal They have established a joint committee to investigate what happened. Meanwhile, Portugal has chosen to suspend electricity imports from Spain as a preventive measure, According to Financial Times. A fragmented energy island. The Iberian Peninsula is considered an “energy island” for its limited connections with Europe. For this reason, both countries have been forced to each other to balance their electrical systems. However, the blackout has evidenced the fragilities of this interdependence and has led Portugal to question the level of energy dependence it maintains with Spain. In Xataka If the question is "a country can hold only with renewable energy"the answer is here next: Portugal Immediate repercussions. Before the blackout, Portugal imported up to 35% of its electricity from Spain. This flow not only covered the Luso Energy Deficit, but also allowed the neighboring country to store the Spanish surplus in its hydroelectric plants, acting as water batteries, such as has detailed The Financial Times. However, the abrupt cut of that supply has left the country exposed to a much more expensive electric market. In data. According to OMIEwholesale electricity prices in Spain fell up to € 10.24/MWh, while in Portugal they shot € 47.92/MWh. This price difference has put in trouble to Portuguese companies and consumers, especially those without long -term contracts that protect them from sudden rise in rates. There is a shy openness. On Thursday after the blackout, imports began to reopen again, but limited capacity has maintained high prices in Portugal. According to the RENthe Portuguese electricity operator has indicated that the import capacity will be limited to 1,000 megawatts per day until May 12, a figure that represents less than a fifth of the usual import volume. {“Videid”: “X88TF3K”, “Autoplay”: False, “Title”: “Save on your light bill: the best options to know prices on your mobile”, “Tag”: “Webedia-prod”, “Duration”: “258”} Future implications. As He has collected The Financial Times, the Minister of Energy of Portugal, Maria Da Graça Carvalho, has pointed out a gradual restoration of imports from Spain. However, Armindo Monteiro, director of CIP, the main business group in Portugal, has warned that the country “does not live or should live in electrical isolation”, and has underlined the need to review the safety and dependence conditions in an uncertain energy context. Image | Pxhere Xataka | Spain has opted for the plot, but has left the network thrown: how micro -redes fit the energy puzzle (Function () {Window._js_modules = Window._js_modules || {}; var headelement = document.getelegsbytagname (‘head’) (0); if (_js_modules.instagram) {var instagramscript = Document.Createlement (‘script’); }}) (); – The news Portugal has wanted to shield energy from Spain: the light bill has been the first to pay the price It was originally posted in Xataka by Alba Otero .

Pegasus will have to pay 167 million for damages

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Large technological ones presume to shield their ecosystems, but the reality is more complex: there are no infallible systems. And if there is an expert company in finding the right crack, That is nso Groupthe Israeli firm responsible for spy software Pegasus. Now, goal has achieved a historical judicial victory after six years of litigation: a federal jury He has condemned to pay more than 167 million dollars in punitive damagein addition to others $ 444,000 in compensatoryfor affecting WhatsApp users with their espionage tool. Goal declared the war to Pegasus. The demand was filed in 2019after discovering a massive attack that took advantage of a critical vulnerability in the WhatsApp call system. The Pegasus spyware could be installed on the devices through a simple call, even if the user did not respond. From there, it was able to activate the microphone and the camera, access messages, emails, locations and all types of sensitive data of the device. Suspicious infection attempts collected from the phone of a goal (Citizen Lab) The investigation was carried out in collaboration with Citizen Lab, that helped identify the possible affected: More than 1,400 users, including journalists, human rights and diplomatic activists. WhatsApp says that it directly notified each of these people and displayed urgent security patches. It was the first time that an encrypted messaging provider brought a private company to the courts to use espionage tools against its platform. Secrets that came to light. During the judicial process, NSO Group was forced to admit something that had been avoiding confirming: that his software is capable of silently compromising “the entire content” of a telephone. Pegasus can be infiltrated both in iOS and Android using different vectors – including zero day exploits, browsers and messaging services – and once installed, communicates with external servers to send the data. The trial forced, for the first time, to high positions to declare under oath. It was exposed how its salary surveillance system works, which operates as a service sold to governments and agencies. In addition, Meta made it clear that WhatsApp was not the only objective of NSO: its infrastructure was used to attack other services, and its activity affected users in at least 20 countries, according to Citizen Lab. Pegasus, in fact, it can compromise other applications encrypted as a signal, which expands the scope of the threat. The verdict that marks a precedent. As we say, the decision of the recently announced jury forces NSO to pay 167 million dollars for punitive damage and more than $ 444,000 for additional dollars for compensatory damages. It is the first judicial judgment in the United States that holds a Spyware company for the illegal use of its tools against technological platforms and civil users. Meta has not hesitated to point out this movement as an important advance for privacy and digital safety, and believes that the sentence acts as a deterrent for the entire spy software industry. Apple also tried to take them to trial. Apple presented its own demand against NSO Group in November 2021. He claimed that the company had used the Forcentry Exploit to compromise Apple devices through a manipulated identification system. The objective: install pegasus without user knowledge. The company solicitated a court order that prohibited the use of its software and services by NSO. However, it transpired that last year Apple decided to withdraw from the case. According to the motion presented before the Courtcontinuing with the process was a risk: they feared that confidential information about their threat intelligence system could be exposed. Apple argued that the current environment – more fragmented and with malicious actors more diverse than when the lawsuit was filed – made the potential benefits of the trial no longer compensate for safety risks for its users. Images | Boliviainteligent In Xataka | WhatsApp the privacy seemed pump proof. Until a state prosecutor tried to erase incriminating messages

pay the same to women

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Japan faces a unprecedented challenge. On the one hand, the labor shortage He has forced companies to rethink their labor policies if they want to take advantage of the economic bonanza period that the future raises them. On the other hand, Its low birth rate It clashes frontally with the problem of labor scarcity, since they should dispense (at least temporarily) of the female half of its labor mass. A dilemma. The complicated Demographic situation He has forced Japanese companies to consider an unprecedented measure in the last two decades: match salaries between men and women. Two birds with a shot. While in the US the presidential orders force to eliminate policies of diversity, equity and inclusion (DEI), Japan has chosen to take the opposite path and match salaries Between men and women to attract female talent and encourage their professional careers. In addition to the practical point of view of attracting a qualified labor that is scarce, this change also responds to other economic reasons. Japan is hoarding A good part of the investments with environmental, social and governance criteria (ESG) that are leaving the US after Trump’s arrival at the White House. For both reasons, Japanese financial firms such as the insurer Nippon Life Insurance or the bank MUFG They have begun to eliminate salary policies that perpetuated the wage gap. Two decades of salary discrimination. During the last twenty years, Japanese women have gained less than men for doing the same job. According to Data from the Ministry of HealthWork and social welfare published by Nippon.com on average women earn only 74.8% of men’s salary. In prefectures like Tochigi, the gap is even greater, with women perceiving just 71% of the male salary. To put it in context, in the OECD countries women still charge 88.1% of the salary of a man for the same job, According to data of the OECD of 2023. This discrimination It has deep roots In the Japanese labor system. Traditionally, companies offered men for life with promotions and salary increases linked to their age. Women, when becoming mothers, were pushed into temporary or part -time jobs, with lower income and few promotion opportunities. This phenomenon, known as the “curve in L”, reflects the abrupt fall of participation and the female salary after motherhood, making it difficult to return to positions of responsibility in companies. Laborless. Japan suffers a serious shortage of labor. A study by the University of Chuo (Tokyo) estimates a shortage of 3.84 million workers in 2035. The aging of the population and the reduction of birth rate have reduced the available workforce, making it essential to take advantage of the female potential to maintain productivity and economic growth. That has forced Japanese companies to reconsider their labor policies To attract more women, offering them the same salary as men to encourage their return to the labor market after their motherhood, and resume their professional career offering equality also in promotions and rewards for seniority. More than salary: family conciliation. The woman has a very marked role in Japanese culture regarding the care of children. The Official studies They point to matching wages is not enough to attract and retain workers. Japanese companies have begun to offer Labor conciliation measuresas Reduced days and teleworking optionsso that women can take care of their children without giving up Your professional career. In cities like Tokyo, shorter working hours have already been implemented and the four -day work week For its employees, with the aim of encouraging birth and facilitating family reconciliation. Salary comparison can favor the adoption of these measures to other regions of the country, allowing more women to access stable jobs without sacrificing their family life. In Xataka | The lack of generational relief is forcing Japan to take desperate measures: that retirees return to work Image | Unspash (Chang Hsien)

The world’s most expensive coffee cup costs 300 euros and is sold in the only country willing to pay something like this: Japan

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He price of a cup of coffee It is an excellent socioeconomic indicator. That “1.20 euros” of a coffee with milk in a conventional bar is the measure of measuring with which many Spaniards in recent years have compared the Daily Products Pricebut that rod has long since broke. The boom of chains like Starbucksspecialty coffee shops and trembling reality of the coffee market has caused the price of this delicious and healthy drink increase dramatically. But even if we pay more or less depending on the place where we live, there are so exclusive cafes that does not matter where we take it because its price will continue to be crazy. And one of those expensive coffees occurs on the Japanese island of Okinawa. The price? 315 euros. The cup, not the kilo. And even the most coffee experts do not know if it is worth it. Coffee that costs a third of the minimum wage We are talking about asking for a donut of a couple of euros to accompany a cup of coffee of more than 300 euros. It is complicated that many of us imagine something like that, but it is what happens with some coffees such as Nakayama Estate. And, within that it is a barbarity of money for a cup of coffee, I will turn to that xataka meme: it makes sense. Put the quotes you want here. Okinawa is just at the north limit of the so -called ‘coffee belt’, which makes it one of the most extreme areas where it can be cultivated. We have already told that coffee occurs mostly in what we know as the “coffee belt” and that, although the Climate change It is allowing coffee to develop in areas Like Sicily either Spainit is still a peculiarity that coffee occurs so to the limit of the optimal zone. In addition, Nakayama is not too high above sea level. To grow coffee, especially the Arabic varietywhich is usually used in the specialty coffee, the altitude to which it is grown must be between 1,000 and 2,000 meters above sea level. In Nakayama, farms are between 150 and 500 meters. To round the formula, it must be taken into account that they use sustainable practices without pesticides and with Japanese employees who charge higher wages than those that farmers from other coffee producing areas can collect. In summary: they are not the ideal conditions, it is difficult to harvest and the wages are high, which directly impacts the price, but there is more. Nakayama Café is not only exclusive for the achievement of carrying out such a harvest, but for the low production they get every year. Brazil is the main coffee producer and in 2022 that production was more than 3,100,000 tons. Vietnam is the second, with almost 2,000,000 tons that same year. New Caledonia is one of the most producers weakwith two tons of coffee. Nakayama would not enter the graphics, because its production is 300 kilos a year. And if we add that very scarce annual production with the factors mentioned above since coffee has distinctive notes thanks, precisely, to that low height crop, we result in a cup that is exceptionally expensive. I would be unable to distinguish a cup of this select coffee from my coffee in Costa Rica every morning, but someone can: James Hoffman. We have ever talked about him, since he was named better barista in 2007, he has such interesting recipes –I have tried this– like that of a Donut coffee and, in addition, It is coffee toaster. It has, in short, a palate qualified enough to analyze something like a cup that costs more than 300 euros. To do this, he went to one of the most expensive coffee shops: Shotin one of the most exclusive neighborhoods in London, to try this coffee. There are only special coffees, such as private crops of islands like Kona in Hawaii, Santa Helena Café (one of the most remote islands in the world) coffee Kopi Luwak that is extracted from excrement from an animal and, of course, that of Nakayama. The letter has no prices, and we already know what this usually implies. Ok, very good, but … is it worth it? According to HoffmannNo. Not quite. “It is more acid than I expected and has a good texture, a touch of wood and is very fruity,” says the British YouTuber. “The barista has done really well, there is a good barista after this coffee and it is a mature coffee, well -processed, well roasted and well done, but I do not think that its flavor and its price are connected.” In addition, he adds that he does not think he has distinctive characteristics of other low -altitude coffees that he has tried. And, although this may seem devastating, really, as I said before, it makes sense. Because, as Hoffmann, the price and perception of those 300 euros for a cup of coffee (espresso, in addition, without milk), depends on the value that we give to things, something that is linked to the size of the portfolio. It occurs with virtually any product whose price is not objective and depends on what we are willing to pay. This Okinawa coffee, better or worse, is like an exclusive wine, fashion brands, chocolate, watches, cars and What can occur to us. Because, obviously, Shot has not cost so much money, but has revalued to the extreme the price of that coffee due to the aura of exclusivity that has to be of the few coffee shops in the world that has those grains in particular. The truth is that, after writing this, I still escape from my head to pay 315 euros for an espresso and I don’t know how many Bernabéus equivalent. But I know that for the price of that espresso, you can buy three games of Nintendo Switch 2 and you have left over for a coffee from the street end. … Read more

First the AI ​​wanted us to pay for its quality. Now we want us to pay for the right to use it without limits

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Everything is invented, they say. The Freemium model It is a good proof of this: it is common for a long time that we can play video games or use free software applications. But of course, they are not the complete versions, but basic and capadas editions. So you can keep taking advantage of them if you don’t need anymore, but the opposite The problem beginsbecause it has to go through the box. That is just what we are living With the world of AI. Almost all models allowed us to use them for free. It was what happened with Chatgpt, Gemini, Copilot or Claude. Over time the companies responsible for developing these models were launching more powerful and higher quality versions, but if you wanted to use them, I had to pay. Chatgpt plus, Claude Pro either COPILOT PRO They marked the guideline with subscriptions of $ 20 per month that gave access to more intensive uses and also to those most advanced models and characteristics. But that was not enough, and Openai announced the Chatgpt Pro launch In December 2024. It was an even more advanced and perfect alternative for intensive users, but its price also raised an important barrier, because not everyone is willing to pay $ a month for using AI models. That plan may seem expensive if you do not take advantage of it, but what happens if you take out all the juice? It may then become an aid that allows you to do more in less time, and if so, those 200 dollars may seem to a bargain: it depends on each situation, and OpenAi knows it. So much so that he states that in the future there will be hyperspecialized chatbots that 20,000 euros will cost per month. It looks like an absurd figure, but what if you use them generate 40,000, 50,000 or 100,000 euros per month? There is the key: if you take advantage of those models intensively and if they really compensate. And that’s where companies have realized that they can charge Not only for quality, but for the quantity. This is what Anthropic also proposes, which these days announced his new Claude Max plans with two variants. The first, 90 euros per month, which allows limits of use five times higher than those of Claude Pro (the anthropic chatgpt plus, which costs 15 euros month). The second, 180 euros per month, which goes further and allows you to use this chatbot with more broad limits. What does that mean? Basically, even being an intensive user it will be very difficult for the feared message to appear “you have exhausted the request of requests, wait a few hours to use it again.” It is not that the model is better or faster – at least, for now. You can simply use it much more. And if you want more, nothing happens: there is the API Anthropic’s strategy, such as Openai before, is logical and reasonable: if you want to “abuse” the advantages of AI and make intensive use of its capacity, you will have to pay an extra. There is one more alternative in these areas, and that is that of Pay for the use of the API: Here we can consume as much as we want, and the payment for use is measured at cost per million input or output tokens. If the model is more modern and capable, you pay more. If it is older and modest, less. In Anthropic, for example, Claude 3.7 Sonnet (its best model currently) costs three dollars per million entry tokens and $ 15 per million output tokens. The previous version, Claude 3.5 Haiku, costs $ 0.8 per million input tokens and $ 4 per million departure tokens. With the payment model for use raised by the APIs, very directed to developers and companies – and especially useful for programmers – there are also great differences between some suppliers and others. The O1-PRO model of Chatgpt Pro is for example 140 times more expensive at its cost of API that the O3-mini that is available in Chatgpt. What is clear is that companies have already profiled how we are going to pay to use artificial intelligence. We will not only pay for the one that is more advanced; If we want to use it a lot, it will touch more. Here there is a danger that companies play with those limits and “Redoublacionen”but we will cross that bridge when we get to it. At the moment one thing is clear: using the AI ​​can leave for free, but if you want to use it a lot and well, go preparing the wallet. Image | Solen Feyissa In Xataka | The Ghibli paradox: the most viral success of AI is at the same time a symptom of its problems as a daily product

The Xiaomi Su7 factory in China has become a tourist attraction. And there are those who pay a money to see it

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He Xiaomi Su7 It appeared on December 28, 2023. It was not a joke, much less. Months later we saw an even more capable version, the Su7 ultraand almost for the anniversary, Xiaomi presented the SUV model: the Xiaomi Yu7. In less than three years, Xiaomi got his ambitious electric car will pass from the design table to the streetsand has achieved it thanks to a good strategy and a futuristic factory that is so successful that has become a tourist phenomenon. So much that in China they are reluctant in tickets at higher prices than those who would be paid to enter Disneyland. Success. The Xiaomi Su7 is to study it. It seemed crazy, but in less than a year, Xiaomi managed to sell 200,000 units and estimated to sell 300,000 this 2025. However, They had to update their forecasts because the new forecasts pointed more at 350,000 units. Its car division already represents 10% of the company’s income and hopes to start selling them outside China Facing 2027. The factory. There is a huge investment behind to start something like that in such a short time, and much of the ‘guilt’ is the factory. It is estimated that a car occurs every 76 seconds, or 40 cars per hour, within the Xiaomi EV Factory of Yizhuang, and that is thanks to a very high degree of automation: 91%, according to estimates. The plant has 700 robots performing processes of creating molds, assembly of parts, welding, paint and different quality verification processes that are responsible for guaranteeing the good condition of welding by points, of rivets and adhesives. Using tools with artificial intelligence and scanners, the correct installation of critical pieces and components such as batteries is controlled, as well as the structural integrity of the pieces. There are humans. Beyond the manufacturing plant, there is a circuit of 2.5 kilometers in which vehicles undergo tests, but also different stations to ensure the performance of parts such as brakes, address or damping. And yes, there is human supervision (about 100 people), but in the end it is a highly automated process, such as the one we see in brand factories like Tesla. Visits. Something very positive for the brand is that it has managed to generate a strong feeling of community among its users due to the huge product ecosystem (especially in China). And that visits to the plant are organized is an ideal opportunity for brand fans, to technology or automotive to take a look at the manufacturing process. It is a strategy to strengthen their relationship with consumers, also a promotion tool, so that visitors see all those automatisms in action. There are exclusive products, visitors can take something in the plant’s dining room and the visit is divided into two parts: 40 minutes where the plant is presented, technology, SU7 design and talk about that automated production. 20 minutes Finals in which the production line is explored to see all the robots in action. In addition, as they point out from Ithomethere is only one session on working days and five on weekends and holidays, so the opportunity is further limited. Apart from the robotic arms, there is an army of “electric corabos” robots Resale. Now, it is a factory, not a museum, so the visits are very controlled. It is done in groups of 20 people and thousands of people have signed up. It has become a highly demanded destination that is not only managing to compete against traditional options, but has promoted a resale market of tickets with madness prices. As they point from Motorpasionthis resale leads to a black market in which prices reach 2,000 yuan, which would become about 280 euros. That per person and for an experience of, as we say, one hour. You can always wait for an entrance to touch you, but it is already a process that compare With that you touch the lottery because there are tens of thousands of applications and, as we see, the visits are very small. And second hand. It is clear that there are those who see commercial opportunities anywhere, but the tickets for the Xiaomi EV Factory is not with the only thing that is played in the market. Although SU7 production is high, it seems that it is not enough to meet demand, so there is a generous waiting list. And there are those who are selling them as soon as they receive them. Units with just 10 or 20 kilometers are sold by about 15,000 euros above of the sale price. It is something that we have already seen other times (As in 2022 with Tesla) And it is a way of who has many, eager to skip your waiting tail (and have the money), can do it. The truth is that the Xiaomi EV Factory looks impressive, but we can only see it in videos like the one we leave on these lines. At least until Xiaomi is encouraged to remove their cars outside the Chinese borders and open plants through Europe, something that Other Chinese manufacturers are doing. Images | Xiaomi In Xataka | Family and friends keep asking me if “it is worth buying a Chinese car.” This is my answer

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